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Journal : PINISI Discretion Review

Community Empowerment Strategy through Competitive Creative Economic Development for the Improvement of Family Income Sarwani, Sarwani; Rahman, Erni
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.51925

Abstract

The aim of the research is to analyze community empowerment strategies through developing a competitive creative economy in an effort to increase family income at UKM Shaza Depok. The method used in this research is a qualitative research method. The unit of analysis in this research is the source who is the informant, namely the owner of UKM Shaza Depok, the Management Department of UKM Shaza Depok and employees who work at UKM Shaza Depok. Data collection techniques in this study: interviews, observation, FGD (Focus Group Discussion) techniques, documentation. Data analysis uses 2 kinds of methods, namely SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and Balanced Scorecard. The results of the research show that the community empowerment strategy. From several results from the Balance Scorecard (BSC) perspective, what Shaza Depok UKM needs is: (1) Strengthening village communities as subjects of empowerment development, (2) Improving the welfare of village communities, (3) Increasing village community satisfaction with Shaza Depok UKM services, ( 4) Optimizing competitiveness in an effort to increase income, (5) Increasing community participation in developing product innovation and improving more creative marketing, (6) Improving product and service quality, (7) Increasing employee work motivation, (8) Increasing competency employees, and (9) Improving product information technology and systems.
Co-Authors Ade Adriani Afrianti, Diah Agus Setiawan ahmad yani Ainani, Muhammad Akbar, Irfan Rizka Akhmad, Bachruddin Ali Alfikri, Rahmatullah Ali Zaenal Abidin AM, E. Nurzaman Amelia, Maidina AMIN, ROSMINI Andry Herawati Anggraeni, RR Dewi Anggraini, Tri W Arsid, Arsid Arum Puspita Sari Asti Wulandari, Nur Augustinah, fedianty Aulia, Risyda Catio, Mukhlis Chairina Chairina, Chairina Chusnu Syarifa Diah Kusuma Dewi Ariyani Rahman Djuanda, Gustian edi edi Enny Hardi Fathul Jannah, Fathul fatimah Fatimah Feriswara, Dian Firmansyah, Andrean Putra fitriaty, Diah H. E. Nurzaman Hadion Wijoyo Handoko, Agus Leo Hasrul, Fauzan Az-zirnikh Ibnu Heru Suprihhadi Hidayati Hidayati Hikmah, Nor Ilham, Dodi Indramarta, Jecky Indriaty Ermayani Isnawati Isnawati Kadir Kadir Kamariyah, Sri Karimah, Nur Nida Kusuma, Febby Permatasari Lestari, Damajanti Sri Liling Listyawati Listyawati, Liling Listyawati, Liling Livio Agung Dharmesta, Livio Agung Lolita Siregar Maulida Rahmah, Maulida Milasari Milasari Moorcy, Putri Arini Mukhlis Catio Mukrodi, Mukrodi Novita Weningtyas Respati Nugroho, Andy Nunung Nurhasanah Nurmala Sari Pasaribu, Siti Lili Mariyanti Rahma Yuliani Rahman, Erni Rano Wijaya Rasidah Rasidah, Rasidah Rezki, Annissa Rifqi Novriyandana Romantika, Rizki Rusilowati, Umi S Siswanto Sadikin, Abdurrahman Samad, Sulaiman Sampurnaningsih, Sri Retnaning Saprudin Saprudin Sayudi, Akhmad Sayuti Sayuti Sekar Rini, Ayu Seseli, Eka Merdekawati Sisca, Yulia Sosilawati, Maya Sri Astuty Subarto, Subarto Subur, Herjanto Sudaryana, Yayan Suhaili, Achmad Sujarwadi, Rani Sunardi, Nardi Sunarsi, Denok Suprihhadi, Heru Sutikno, Achmad Nur Sutoro, Moh. Syafputra, Rizky Syahrituah Siregar Syaiful Hifni Syavera, Arnesha Febra Taswanda Taryo Taswanda Taryo Wahyu Utami, Wahyu Wahyudi Wahyudi WahyuDjati, Dendy Vercelly Warda Warda Yafi, M Reyhan Zulian, Rifki