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Syahriyah Semaun, Syahriyah
Institut Agama Islam Negeri Parepare
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Economos : Jurnal Ekonomi dan Bisnis

 1 
The The Effect Of Content Marketing on Instagram @Warkopshearlock On Purchase Interest Consumer in Perspective Islamic Economics Sardia; Semaun, Syahriyah; Bahri, Andi; Muhammadun, Muzdalifah; Damirah, Damirah
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i2.2836

Abstract

The growth of content marketing is encouraging social media users to engage in online marketing, which focuses on producing and sharing useful, timely, and consistent material to attract and retain a defined audience. This ultimately motivates clients to make profitable decisions. Through Instagram, @warkopshearlock uses content marketing to promote its products. The posts shared by Instagram @warkopshearlock through Instagram features aim to draw attention to the product and encourage customers to purchase it. This research aims to determine the extent to which consumer purchase interest is influenced by content marketing on Instagram @warkopshearlock. The technique used is a quantitative approach. Researchers used questionnaires to collect data. The population in this study consists of Warkop Shearlock's customers. Researchers employed purposive sampling techniques. To assess the extent of the influence between variables X and Y, researchers processed the questionnaire test data using Smart PLS 4. Based on the hypothesis test for the Content Marketing Variable (X), the t-statistic value is 13.321 > 1.96 or the p-value is 0.000 < 0.05, so H1 is accepted, meaning that Content Marketing on Instagram @warkopshearlock affects Consumer Purchase Interest. This indicates that H1 is accepted and Ho is rejected.
The Marketing Mix Strategy and Its Impact on Sales Volume Improvement at PT. Hadji Kalla in Ajatappareng Musakkir , Musakkir; Damirah, Damirah; Muliati, Muliati; Aminah, St.; Semaun, Syahriyah
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i2.3025

Abstract

This study discusses the Marketing Mix Strategy and Its Impact on Sales Volume Improvement at PT. Hadji Kalla in Ajatappareng. The objective of this research is to understand the process of marketing strategy in increasing sales volume and the implementation of the Marketing Mix strategy to create customer satisfaction at PT. Hadji Kalla in Ajatappareng. The research method used is descriptive qualitative. This study is a field research. The data sources include primary data from direct interviews with the branch manager and marketing staff of PT. Hadji Kalla in Ajatappareng, and secondary data from books, journals, and related articles. Data analysis techniques involve SWOT analysis and data collection, data reduction, data presentation, and conclusion drawing. Data validity is tested using credibility and dependability tests. The marketing strategy of PT. Hadji Kalla in Ajatappareng has successfully increased sales by expanding target markets, improving product quality, offering attractive promotions, ensuring customer satisfaction, retaining and nurturing loyal customers, optimizing media use, providing product guarantees, proving with testimonials and reviews, employing bundling strategies, and conducting appropriate evaluations. To enhance customer satisfaction, PT. Hadji Kalla in Ajatappareng uses the 7P Marketing Mix strategy, which consists of product, price, place, promotion, people, process, and physical evidence. These seven elements have been well implemented and executed at PT. Hadji Kalla. The company offers a comprehensive product line and standard quality, affordable prices even with frequent customer discount requests, a strategic, comfortable, and clean location, affordable and effective promotions, friendly staff, adequate physical evidence, and a simple and practical delivery process.
Co-Authors Abdul Hamid Abdullah Fauzan Adani S, Andi Putri Zahirah Ade Hastuti Ainul Fatha Isman Ali Wardani Ali, St Nurhayati Alifkah, Ayu Amin, Sitti Jamilah Andi Bahri S Andi Bahri, Andi Andi Bahri. S Andi Muhammad Fawzy Ramadhan Arqam Arqam Arqam Asia, Nurul Astuti, An Ras Try Ayu, Sinar Bahri. S, Andi Bunga, Purnamasari Cahya, Nilam Cakrah, Yuyun Andira Citra Dewi Damirah Damirah Damirah Damirah Damirah Damirah Damirah DAMIRAH DAMIRAH, DAMIRAH Darmawati Darmawati Darmawati Darmawati Darmawati Darwis Darwis Darwis Dewi Setiyawati Emily Nur Saidy Fadhliyah Ulfah Rustan Fatmawati, Fatmawati Firman Firman Firman Frihatni, Andi Ayu H, Muh Ilyas Hannani Hikmawati hilda, Evi Andriana Hj. St Nurhayati Husnul Khatimah Idris, Mahsyar Imamah, Ayu Nur Irmawati Irmawati Islamul Haq Islamulhaq, Islamulhaq Isma Wulandari Pryatna Jumaini. S, Jumaini. S Juneda Juneda Juneda, Juneda Kamal Zubair, Muhammad Kartika Sabir Kurniawan, Andis lukman, nurhidaya Mahsyar , Mahsyar Mahsyar, Mahsyar Marhani Marhani MARIA BINTANG Moh. Yasin Soumena Muh. Ahsan Kamil Muhammad Kamal Zubair Muhammad Kamal Zubair Muhammad Kamal Zubair, Muhammad Kamal Muhammad Rusydi Navri Muhammad Suras Muhammadun , Muzdalifah Muliati Muliati Muliati, Muliati Murhim, Murhim Musakkir , Musakkir Musdalifah Musdalifah Musmulyadi Musmulyadi Musmulyadi, M. Musmulyadi, Musmulyadi Musyarif Musyarif, Musyarif Muzdalifah Muhammadun Muzdalifah Muhammadun, Muzdalifah Nurfadillah Nurfadillah Nurhamida Nurhamida, Nurhamida Nurhayati, St. Nurjannah Nurjannah Putri, Winda Reskiyan Rachman, Mawaddah Rachmat Sugeng Rahmatillah, Sri Fatimah Rasyid, Siti Rasyid, St. Cheriah Ridlo, Muhammad Rasyid Rini Purnamasari, Rini Riska Rismah Rukiah Rukiah Rusanda, Risman S, Andi Bahri Sadli, Nurhemifitrah SAHABUDDIN SAHABUDDIN Sahara, Ira Sardia Sarmila, Sarmila Siti Nuraeni Sitti Jamilah Amin Sri Fatimah Rahmatillah St. Aminah St. Aminah St. Nurhayati St. Nurhayati Suarning Suarning, Suarning Sumi Susianti, Susianti Umar, Umrah Yani Wahyuni, A Widodo, Uun Purwati Wisnu Wardana, Wisnu Zyahratul Wilda