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ABD Aziz, ABD
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Journal : Indonesian Journal of Islamic Economics and Business

 1 
Analisis Strategi Pemasaran Syariah Telur Ayam Ras Studi Kasus Peternakan Berkah Abadi Desa Opo-opo Lutfir Rahman, Alif; Aziz, Abd; Ghafur, Abd
Indonesian Journal of Islamic Economics and Business Vol. 8 No. 1 (2023): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v8i1.1801

Abstract

This study aims to analyze the distribution method, determine the weaknesses and deficiencies as well as the opportunities and threats in the sale of purebred chicken eggs used at the Berkah Abadi farm in Opo-opo Village. Based on the results of the study, the steps used in the marketing method of broiler eggs at Berkah Abadi Farm in Opo-opo Village are by using three sales patterns, namely the first. from breeders to wholesalers (poultry shop) after that it is distributed to middle traders, after that it goes to retailers, then it is distributed to consumers. The second pattern is from breeders, distributed to middle traders, after that retail traders, then distributed to consumers. And the third method is from breeders distributed to retail traders and then directly distributed to consumers. Another appropriate pattern that can be used in selling purebred chicken eggs is by using internal strength, in this way it can prevent external threats so that it will not have an excessively negative impact on egg marketing. Then by maintaining the quality of the eggs so that they remain quality eggs by keeping the chickens from getting sick and later this will also help make the farm sustainable. Keywords: strategy, Marketing, Chicken Egg Race
Co-Authors ', M. Nababan Abdur Rohman Afandi Afandi AFIF, NUR Afkarina, Shinta Ahmad Syaifuddin Ahmad Zainullah, Ahmad Ainun Zamilah Ali Mustofa Almira Amir Aqidah, Waqi’atul Arifin, Nur Rachmat Arlina, Ulik Babul Bahrudin Bahruddin Bahrul Ulum Dede Nurohman Edi Kurniawan Farid EKA RAHAYU Fahmi, Moh. Farih Fatkhul Mubin Ghafur, Abd Govinda, Krisko Haromin, Imam Hasanah, Lailatul Hawna, Mawlana Nabrisni Hemas Haryas Harja Susetya Hidayatulloh, Riyan Hifdil Islam, Muhammad ima usliana Indana, Nurul Islam, Raudhatul Jannah, Della Maulatul Jismulatif, Jismulatif Junaris, Imam Khabibur Rohman, Khabibur Lubis, Muhammad Riyadi Lutfir Rahman, Alif Lydia Christiani Ma’arif, Mohamad Ahyar Mochammad Yunus, Mochammad Mujamil Qomar Mukhtarom, Asrori NUR EFENDI Nur Kholis Nurrahman Nurrahman Ponijan, Rizky Maulidya Putri Poppy Rachman Putri, Candra Avista Putri, Elisa Andyra Eka Ridan Muhtadi Rofiq Sofa, Ainur Rohman, Nurur Saihu, Saihu Saparudin Saparudin Shobirin, Mochammad Syafiuddin Sholeh, Makherus Sholehah, Clarisya Amalia Sugianto, Muhammad Suhada Suhada, Suhada Suhaili, Achmad Susanto Susanto Syahid, Ishaq Terza Travelancya D.P. Toyyib, Moh. Wahyu Lestari Yudhi Setiawan Yuliana Yuliana Yulianto, Winasis Zaenudin Zaenudin Zulhimma, Zulhimma