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ABD Aziz, ABD
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

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Analisis Perilaku Komsumtif Remaja Terkait Adanya Diskon pada E-Commerce Shopee sebagai Motivasi Belanja Online Yuliana; Aziz, Abd; Aqidah, Waqi’atul
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.861

Abstract

This research aims to describe the reasons why teenagers have consumptive behavior related to discounts on Shopee e-commerce as motivation for online shopping, describe the factors that influence teenagers to behave consumptively related to discounts on Shopee e-commerce as online shopping motivation and describe ways to reduce teenagers' consumptive behavior. regarding discounts on E-Commerce Shopee as motivation for online shopping. This type of research is qualitative research with a case study design. The subjects in this research focused on teenagers in Seneng Village. The location of this research was in Seneng Village, Krucil District. The data collection techniques used were in-depth interviews, observation and documentation. The results of the research show that the reasons for adolescent consumptive behavior related to discounts on the E-Commerce Shoppe as motivation for online shopping include: personal needs and the influence of friends, factors that influence adolescent consumptive behavior related to discounts on the E-Commerce Shoppe as motivation for online shopping are influenced by: flash sales Big discounts or twin dates and free shipping vouchers, the way to reduce teenagers' consumptive behavior regarding discounts on Shopee E-Commerce as a motivation for online shopping is by having the intention to save money and prioritizing spending.
Co-Authors ', M. Nababan Afandi Afandi AFIF, NUR Afkarina, Shinta Ahmad Zainullah, Ahmad Ali Mustofa Aqidah, Waqi’atul Babul Bahrudin Bahruddin Dede Nurohman Edi Kurniawan Farid EKA RAHAYU Fahmi, Moh. Farih Fatkhul Mubin Govinda, Krisko Hasanah, Lailatul Hemas Haryas Harja Susetya ima usliana Indana, Nurul Islam, Raudhatul Jannah, Della Maulatul Jismulatif, Jismulatif Junaris, Imam Khabibur Rohman, Khabibur Lubis, Muhammad Riyadi Lydia Christiani Ma’arif, Mohamad Ahyar Mochammad Yunus, Mochammad Mujamil Qomar Mukhtarom, Asrori Nur Kholis Nurrahman Nurrahman Putri, Elisa Andyra Eka Rofiq Sofa, Ainur Saihu, Saihu Saparudin Saparudin Shobirin, Mochammad Syafiuddin Sholeh, Makherus Sugianto, Muhammad Wahyu Lestari Yudhi Setiawan Yuliana Yuliana Yulianto, Winasis Zaenudin Zaenudin