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THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING PROGRAMS IN ENHANCING THE COMPETITIVENESS OF CULINARY MSME PRODUCTS IN TANGGULANGIN SUBDISTRICT Ardianti, Elza Dwi Nur; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.541

Abstract

Objective: This study aims to analyze the effectiveness of government-sponsored digital marketing training programs in enhancing the competitiveness of culinary small and medium enterprises (SMEs) in Tanggulangin Subdistrict, particularly those specializing in processed milkfish products, a local specialty. Method: A descriptive qualitative approach was employed using interviews, observations, and documentation, with data analyzed through the Miles and Huberman interactive model. The program’s effectiveness was evaluated based on Sedarmayanti’s (2014) framework, which includes input, process, output, and outcome indicators. Results: The findings reveal that the training has led to improved understanding of digital marketing, enhanced promotional skills through social media, and increased willingness to utilize online marketplaces. Nonetheless, challenges persist, such as overly theoretical materials, limited facilities, and insufficient post-training support. Long-term impacts, including sales growth and improved business efficiency, are emerging but remain constrained by inadequate technological access and financial assistance. Novelty: This study contributes to the limited empirical evidence on the practical impact of digital marketing training for local SMEs by integrating a contextual evaluation framework and emphasizing the need for sustained mentorship and infrastructure development to achieve long-term competitiveness.
EMPOWERING MSMES IN UTILIZING MARKETPLACE APPLICATIONS IN CEMENGKALANG VILLAGE Permata, Ellena Dias; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.544

Abstract

Objective: This study aims to examine the empowerment efforts of Micro, Small, and Medium Enterprises (MSMEs) through the use of marketplace applications in Cemengkalang Village, addressing the relevance of MSME empowerment in improving the local economy amidst globalization and the development of information technology. Method: The research method used was qualitative, with data collection through in-depth interviews, observation, and documentation. Result: The results showed that MSMEs experienced increased market access and skills through training in the use of marketplace applications such as Shopee, TikTok, and Tokopedia, with sales increases of up to 30–50%, although challenges such as technological limitations and low digital literacy among consumers remain obstacles, indicating the need for more intensive support and training to maximize MSME potential in the digital era. Novelty: The novelty of this study lies in the use of a local, village-based approach that combines empowerment according to Fahrudin—emphasizing individual capacity, community participation, access to resources, and MSME independence—with digital implementation through marketplace applications, while also identifying structural barriers and challenges of digital culture at the community level and highlighting the role of social solidarity among business actors in supporting digital transformation.
MANAGEMENT OF VILLAGE-OWNED ENTERPRISES (BUMDES) THROUGH THE FOOD COURT BUSINESS UNIT IN KATERUNGAN VILLAGE, KRIAN DISTRICT, SIDOARJO REGENCY Dwiantoko, Meisya Putri; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.546

Abstract

Objective: This study aims to analyze the management of the Village-Owned Enterprise (BUMDes) Barokah Makmur through its Pujasera unit in Katerungan Village, Krian District, Sidoarjo Regency, focusing on how the management functions of planning, organizing, actuating, and controlling are implemented to strengthen the local economy and empower the community. Method: A descriptive qualitative approach was employed using observations, interviews, and documentation, with data analyzed through Miles and Huberman’s interactive model, including data collection, reduction, display, and conclusion drawing. Results: The findings reveal that planning considered strategic location and culinary potential, although spatial layout optimization remains limited. The organizational structure is well-defined, yet only certain units, particularly Pujasera, consistently operate. The actuating process reflects high managerial commitment but is constrained by human resource limitations. Supervision is effectively conducted through formal and social mechanisms. Financially, Pujasera recovered from losses in 2021–2022, generating a net profit of IDR 26,905,044 in 2024 and contributing 40% to village revenue. Novelty: This study contributes to understanding adaptive management strategies in village enterprises by demonstrating how Pujasera’s transformation fosters sustainable local economic independence, emphasizing innovation through human resource development, organizational reinforcement, and systematic facility management.
IMPLEMENTATION OF PATEN (SUB-DISTRICT INTEGRATED ADMINISTRATIVE SERVICES) POLICY THROUGH E-KTP PROGRAM IN KRIAN SUB-DISTRICT Budi, Ari Setia; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.547

Abstract

Objective: This study aims to explore the execution of the Integrated Administrative Services at the Subdistrict level (PATEN) through the e-KTP program in Krian District, Sidoarjo Regency. The research background is rooted in the necessity to enhance the effectiveness of public services along with the demands for bureaucratic reform in population administration. Method: The methodology employed is qualitative descriptive, utilizing observation, interviews, and documentation techniques. The analysis is based on the implementation theory by George C. Edward III, which includes four primary variables: communication, resources, disposition, and bureaucratic structure. Results: The study's findings reveal that regarding communication, the policy implementation is effective due to a clear and coordinated top-down communication pattern. In terms of resources, the availability of human resources, equipment, and funding is considerably supportive, although there is still a need for improvements in both quantity and quality, particularly during peak hours. From the perspective of disposition, the officers exhibit strong commitment and understanding of their duties and actively participate in technical training. However, a significant challenge is identified in the bureaucratic structure, where the authority for e-KTP printing remains centralized in the Ministry of Home Affairs, leading to delays and uncertainties in service. Novelty: The innovation of this research lies in its analysis of the implementation of PATEN in the context of e-KTP services and the pressing need for the decentralization of authority, enhancement of human resource capacity, and improvement of service infrastructure as part of the public service transformation at the subdistrict level.
IMPLEMENTATION OF DIGITAL MARKETING FOR MSMES IN GEDANGAN DISTRICT Hikmah , Kharisma Nur; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.550

Abstract

Objective: This study aims to analyze the implementation of digital marketing in MSMEs in Gedangan District by adopting the policy implementation theory model from George C. Edward III. Method: The approach used is qualitative descriptive, involving in-depth interviews, direct observation in the field, and document data collection. Results: The results of the study show that the use of digital marketing has resulted in an increase in revenue and the expansion of the small and medium enterprises (MSMEs) market. However, implementation still faces many challenges. This includes elderly business actors who do not have digital literacy, lack of technological infrastructure, and lack of post-training mentoring. Although policy communication has been carried out through socialization and training, it has not been consistent and equitable. While most senior business actors stick to conventional approaches, young human resources tend to be more flexible in social media management. Novelty: For continuous improvement, consistent implementation of digital marketing, more practical routine training and assistance are needed. In addition, it is necessary to increase access to financing and improve technological infrastructure so that MSME actors can maximize promotion and market expansion in a sustainable manner.
IMPLEMENTATION SERVICE ADMINISTRATION POPULATION THROUGH WEBSITE “PLAVON DUKCAPIL" IN KALANGANYAR VILLAGE, SEDATI DISTRICT, SIDOARJO REGENCY Magfiroh, Lailatul; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.556

Abstract

Objective: Objective: This study aims to evaluate the implementation of population administration services through the Plavon Dukcapil website in Kalanganyar Village, Sedati District, Sidoarjo Regency as an innovation in digital-based public services. Method: The research employed a descriptive qualitative method with purposive sampling, involving village officials and community members as informants. Data were collected through interviews, observations, and documentation, and analyzed using the Miles & Huberman interactive model. Based on George C. Edward III's policy implementation theory, the study highlights that communication, resources, disposition, and bureaucratic structure are key dimensions influencing the effectiveness of this digital service. Results: The findings reveal that Plavon Dukcapil has improved service accessibility, reduced queues at the village office, and enhanced time and cost efficiency. However, the implementation is not yet optimal due to several challenges, such as low digital literacy among residents, limited capacity of village officials, technical system disruptions, and insufficient socialization efforts. Novelty: The novelty of this research lies in its focus on the implementation of Plavon Dukcapil at the village level, emphasizing both inhibiting factors and improvement strategies to ensure that digital public service innovation can achieve greater effectiveness and inclusion.
THE GOVERNMENT'S ROLE IN IMPROVING THE QUALITY OF MSME PRODUCTS IN SEPANDE VILLAGE Aurandhi Sp , Alnesta; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.557

Abstract

Objective: This study aims to analyze and describe the role of the government in improving the quality of MSME products in Sepande village. Method: The research method used uses a qualitative method. This research was carried out in Sepande Village, Sidoarjo District, Sidoarjo Regency. The focus of the research is to analyze the role of the government, this role is divided into 5 indicators, namely l) Regulator, 2) Facilitator, 3) Dynamizer, 4) Protector, 5) Promoter. Data collection techniques use interviews, observation and documentation, data analysis using qualitative descriptive analysis.  Results: The results of the study concluded that the Government of Sidoarjo Regency and Sepande Village has tried to carry out its role as regulators, facilitators, dynamizers, protectors, and promoters through various programs such as "I Love Sepande MSMEs", product certification programs, digitization of MSMEs, the formation of cooperatives, and the MSME Expo.  Novelty:  Development of a comprehensive government role evaluation framework with five specific indicators (regulators, facilitators, dynamizers, protectors, and promoters) that are applied in-depth in the context of tourism villages with unique characteristics as "1000 MSME Villages", where there has been no previous research that analyzes these five roles simultaneously and integrated in specific geographical and demographic settings such as Sepande Village.
EFFECTIVENESS OF DIGITAL-BASED ADMINISTRATIVE SERVICES THROUGH THE SIPRAJA APPLICATION IN DAMARSI VILLAGE, BUDURAN DISTRICT, SIDOARJO REGENCY Amalia, Dinda Rizka; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.535

Abstract

Objective: This study aims to analyze and describe the effectiveness of digital-based administrative services through the SIPRAJA (Sidoarjo Public Service System) application in Damarsi Village, Buduran District, Sidoarjo Regency. Method: This study uses a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation. The theory used refers to the effectiveness indicators from Sondang P. Siagian, namely resources, quantity and quality of services, time limits, and service procedures. Results: The results of the study based on indicators show: Resources, the availability of human resources is sufficient, but has not received formal training and the number of personnel is still limited. Number and Quality of Services, SIPRAJA is able to accelerate services, but the level of community utilization is still low due to minimal digital literacy. Service Time Limits. services can be carried out quickly, but their effectiveness depends on the readiness of operators and systems. Service Procedures, application procedures are systematic, but public understanding is still low due to lack of socialization. Novelty: The study provides an original descriptive analysis of digital-based administrative services in a village context using SIPRAJA, highlighting specific effectiveness challenges in human resources, service utilization, time limits, and procedural understanding.
IMPLEMENTATION OF E-GOVERNMENT THROUGH THE VILLAGE FINANCIAL SYSTEM APPLICATION (SISKEUDES) IN LARANGAN VILLAGE, CANDI DISTRICT, SIDOARJO REGENCY Rohmah, Nabilah Maulidiyah; Rodiyah , Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.503

Abstract

Objective: This study aims to analyze the implementation of e-Government through the Village Financial System (SISKEUDES) application in Larangan Village, Candi District, Sidoarjo Regency, with a focus on the effectiveness of the application's use in village financial management. Method: The method used is a descriptive qualitative approach with data collection through in-depth interviews with village officials, direct observation of SISKEUDES operational processes, and documentation studies of village financial reports. Data analysis was carried out using data reduction, data presentation, and conclusion verification techniques according to the stages of Miles & Huberman. Results:  The results show that SISKEUDES has increased transparency, accountability, and efficiency of village financial management by accelerating the process of recording transactions, financial reporting, and facilitating the realization of the Village Budget (APBDes). However, there are challenges in the form of the need to increase human resource capacity and technological infrastructure that support application optimization. Novelty: The novelty of this study lies in the detailed operationalization of the SISKEUDES application at the village level and the analysis of its impact on more modern and participatory financial governance. These findings provide an important contribution to the implementation of e-Government development policies in other villages in Indonesia, as well as serving as a practical reference for village officials in improving the quality of technology-based financial administration management.
Village Food-Security Program Implementation in Kendalpecabean: Pelaksanaan Program Ketahanan Pangan Desa di Kendalpecabean Rodiyah, Isnaini
Indonesian Journal of Cultural and Community Development Vol. 16 No. 2 (2025): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i2.1238

Abstract

General background: Food security is a national strategic issue and villages are crucial actors for local resilience. Specific background: Kendalpecabean Village started a food-security program in 2022 (post-COVID recovery) using village funds and infrastructure interventions (irrigation, pump houses) to mitigate flood-related crop failures. Knowledge gap: Despite budget allocations and infrastructure works, implementation obstacles remain in training, institutional coordination, and sustainable outcomes. Aims: This study analyzes program implementation using Edward III’s framework (communication, resources, disposition, bureaucratic structure). Results: Qualitative data (interviews, observation, documents) show effective communication and commitment (disposition), concrete infrastructure investments (~Rp 262,000,000 in 2024), but limitations in sustained training and full operationalization of LP2B (land protection) regulations. Novelty: Provides empirically grounded account of a village-level LP2B response combining engineering and institutional measures. Implications: Policy should pair infrastructure investments with capacity-building, clearer LP2B regulation, and institutional support to convert investment into reliable increased yields. Highlights: Village invested ~Rp 262,000,000 (2024) for irrigation and flood-control measures. Edward III framework finds communication and disposition relatively strong; training and LP2B regulation lag. Infrastructure alone limited—continuous capacity building and formal LP2B rules needed. Keywords: Food Security; Village Program; LP2B; Irrigation Infrastructure; Edward III.
Co-Authors Abadi, Totok Abdillah Fajar Abdul Qodir Achmalul Jannah Adila, Salsabila Adilita, Vara Riya Adinda Oktavia Cantika Putri afifah, Ike Nur Afinda Siti Fatimah Afrizal, Arrasyidin Diva Ahmad Riyadh Umar Balahmar ahmad rizal Al Rasyid, Husain Ibrahim Alfarizi, Mochamat Royfen Cahya Amak Nasrul Amalia, Dinda Rizka Amelia, Vira Andhini Rizki Yuliati Andriani, Juwika Prisca Angelina Alda Reza Anjelina, Poppy Annisha Dini Koernea Ardiansyah, Moch. Ardianti, Elza Dwi Nur Ari Yohanes Decaprio Arsiyah Arsiyah Arum Puspita Sari Asmunif Asri Yuni Lestari Aurandhi Sp , Alnesta A’yuningsih, Zumrotul Bahlamar, Ahmad Riyadh Umar Bolanitan, Zeyromita Oversi Budi, Ari Setia Churil Fauziah Cynthia Nanda Sari Damayanti, Novia Rahma Devi Anggraeeni Fitria Putri Dila Dwi Andayani Dinariyanti, Surya Dinda Rahmawati Mujiarto P Dini Ananda Nur Amalia Dinillah, Rizki Rahma Dwi Purnamasari DWI PURNAMASARI Dwi Rahmayanti Dwiantoko, Meisya Putri Eka Alfajri Oktaviani Eka Azhar Abiyyah Eka Yulianti Elin Izza Maulidah Eni Rustianingsih Eri Mega Selvia Erna Sulistiawati Fara Adiba Farah Rifki Azmi Mauludi Febrianti, Ais Arfia Fira Arma Atus Solicha Fitrasari, Bela Mulia Gading, Prabu Rama Ghania Nasha Gyzzellafora Indyaningtyas Hadiah Fitriyah Handayani, Titin Dwi Hanifah, Ayum Hendra Sukmana Hernandya, Clarafika Dian Hikmah , Kharisma Nur Ika Ratna Indra Astutik Ikhsan Setiawan Ikhsan Setiawan Ikhtiarini, Eva Ilifiyah Ilmi Usrotin Choiriyah Indah Permata Sari Inggit Putri Rengganis Intan Ardila Sari Irianto, Jusuf Irsalina Khoirilia Irsanti, Nur Indah Islami, Susila Nur Isna Fitria Agustina Isnanik, Isnanik Karinda Wustoto Kartikasari, Shanti Khabibi, Akhmad Khasanah, Ushwatun Khatidjah Omar Khisbi, Mochammad Alfalah KHOIRUL ANAM Khoirun Nisa Khoirunnisa Khoirunnisa Khoirunnisak, Khoirunnisak Kholipatun Kholipatun Kholipatun Kholipatun Kuria, Mufidatul Laila Ihza Masithah Lailul Mursyidah Lailul Mursyidah Lestari, Asri Yuni Lestari, Fitriah Eka Machmudah, Linda MAGFIROH, LAILATUL Magya Ramadhania Putri Mai Puji Lestari Makhnunah, Ainul Manzila, Fina Maulany Sukma Arum Habibah Mauludi, Farah Rifki Azmi Miftahul Jannah Miftakhurrokhmi Miftakhurrokhmi Mochamad Khoirudin Afid Mochamad Rizal Yulianto Mohamat Riski Rosandy Monicha Puspitasari Muhamad Hendrik Muhammad Abdur Rozaq Muhammad Reza Hardianto Muhammad Rizal Habibi Mulisalsabilla, Shinta Ana Murdiono, Maskup Mutmaina Nadiah, Amelia Ruli Nanda Bayu Saputra Nindya Aura Salsabila Ningrum, Retno Agustin Nisa, Arum Choirun Novitasari, Wulan Novitasari, Yurike Nugroho, Reka Fitriana Nur Hidayah, Meisita Nur Indah Irsanti Nur Maghfirah Aesthetika Nur Michmidatin Nur Rochmah Yulia Safitri Pangesthu, Rizal Angger Permata, Ellena Dias Pitono, Eppy Dian Pramesswary, Ikko Della Pratama, Muhammad Diaz Handa Puspitasari, Monicha Putmala Sari, Riska Putri, Maulidiva Arisia Rachma, Fanisya Lailiya Raden Mohamad Herdian Bhakti Radita Andriana Madjid Rahmawan, Alfan Dian Rahmawati, Della Rahmawati, Reni Rama Gading, Prabu Rheina Adinda Zahrani Riska Amalia Rizka Amalia Rizqi Della Fransisca Robby Ilham Prakoso, Racmad Rohmah, Nabilah Maulidiyah Romadhoni, Muafah Nur Roro Tantiko Dariyatun Nur Sanggito Rusydina Nurul Aini Sabeth Mochammad Rizki Salima, Nabila Salsabilla, Fadya Santoso, Suwandi Iwan Saputri, Irmayanti Dwi Sari, Risa Sarif Hidayatullah Sekar Ayu Purwanti Sholikah, Rifatus Silvi Nur Kristianingsih Sindiana, Dina Ayu Siti Eka Novi Siti Fatimah Sofi Intan Febrianti Sofi Intan Febrianti Solicha, Fira Solichah, Maulidatus Stella Erdityaningrum Januarti Stella Erdityaningrum Januarti, Stella Erdityaningrum Suciati, Detik Sugiyono, Bunga Fadilah Senja Putri Suhartatik, Maria Anis Sulianti Wahida Astuti Sulistyowati, Anisa Susi Pandan Sari Syavitri, Nadiya Ami Tian Larasati Totok Totok Totok Wahyu Abadi Tusya'diyah, Halimah U.B, Ahmad Riyadh Ulfa, Chilmia Rochmawati Maria Ulyah, Roudhotul Syarifah Umaningrum, Cahyani Ushwatun Khasanah Uswatun Khasanah Vidy Vicesa Alviyah Widaad Ariij Banafaj Winda Fitri Lestari Winda Fitri Lestari Windari, Verikah Dwi Windi Astuti Wiwik Sulistiyowati Yuli Mardani Yuli Mardani Zurroida Nurfatmi