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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Kebijakan Kesehatan Indonesia Publisia: Jurnal Ilmu Administrasi Publik Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JURNAL KOLABORASI Masyarakat, Kebudayaan dan Politik Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Tibuana : Journal of Applied Industrial Engineering Cakrawala: Jurnal Litbang Kebijakan PERSPEKTIF Publica: Jurnal Pemikiran Administrasi Negara Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Jurnal Administrasi Pemerintahan Desa Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) JKMP (Jurnal Kebijakan dan Manajemen Publik) NeoRespublica : Jurnal Ilmu Pemerintahan Journal of Empowerment and Community Service JANE (Jurnal Administrasi Negara) Web of Scientist: International Scientific Research Journal Indonesian Journal of Public Administration Review RESLAJ: Religion Education Social Laa Roiba Journal Journal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Journal for Technology and Science Frontiers in Research Journal IJEFSD House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity Journal of Geography, Regional Planning and Development
Isnaini Rodiyah
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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EMPOWERMENT OF LEATHER BAG CRAFTSMEN MSMES IN TANGGULANGIN BASED ON DIGITAL MARKETING Alfarizi, Mochamat Royfen Cahya; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.320

Abstract

Objective: This study aims to analyze the empowerment of Micro, Small, and Medium Enterprises (MSMEs) leather bag craftsmen in Kludan Village through the implementation of Digital Marketing strategies. Method: A qualitative descriptive approach was employed, with data collected through interviews, observations, and documentation, and analyzed using the Miles and Huberman interactive model. Results: The findings reveal that the Kludan Village government has provided structured training and mentoring programs on Digital Marketing to enhance the online marketing capacity of MSMEs and broaden their market reach. Despite these efforts, MSMEs face challenges such as low digital literacy and limited access to technology, particularly among elderly entrepreneurs. To address these barriers, the government has offered continuous mentoring, equipment support, and facilitated the creation of Business Identification Numbers (NIB). Novelty: This study highlights Digital Marketing as a strategic and sustainable solution for strengthening local economies in rural areas, emphasizing the critical role of government-led interventions in bridging the digital divide and enabling MSMEs to adapt effectively to the demands of the digital era.
IMPLEMENTATION OF THE ELECTRONIC OFFICIAL DOCUMENT APPLICATION PROGRAM E-BUDDY IN THE SUMORAME VILLAGE GOVERNMENT Khasanah, Ushwatun; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.330

Abstract

Objective: This study aims to analyze the implementation of the E-Buddy electronic official script application in enhancing administrative efficiency within the Government of Sumorame Village, Sidoarjo Regency. Method: Employing a descriptive qualitative approach, data were collected through interviews, observations, and documentation, and analyzed using Mazmanian and Sabatier’s policy implementation theory, which emphasizes policy clarity, resources, implementer disposition, and bureaucratic structure. Results: The findings reveal that while the E-Buddy application represents a step toward digital governance, its implementation encounters significant obstacles, including limited human resources, inadequate internet infrastructure, insufficient training and socialization, and resistance from village officials toward digital transformation. These challenges hinder the consistency and effectiveness of the application in achieving its intended outcomes. Novelty: This study provides a unique contribution by applying Mazmanian and Sabatier’s framework to evaluate digital innovation at the village governance level, highlighting the practical barriers and policy determinants that influence implementation. The analysis underscores the need for strategic interventions such as capacity building, infrastructure reinforcement, and the establishment of a dedicated coordination team to ensure the sustainability and scalability of the E-Buddy application in supporting rural administrative reform
IMPLEMENTATION OF THE SMART ASN APPLICATION TO IMPROVE THE QUALITY OF PERSONNEL SERVICES AT THE BADAN KEPEGAWAIAN DAERAH (BKD) OF SIDOARJO REGENCY Pangesthu, Rizal Angger; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.341

Abstract

Objective: This study aims to analyze the implementation of the Smart ASN application in enhancing the quality of civil service delivery at the Regional Civil Service Agency (BKD) of Sidoarjo Regency as part of the local government’s digital transformation strategy to achieve efficient, transparent, and accessible public services. Method: The research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. Data analysis is guided by George C. Edward III’s policy implementation theory, which emphasizes communication, resources, implementer disposition, and bureaucratic structure as key determinants of policy success. Results: The findings indicate that BKD Sidoarjo has effectively fulfilled Edward III’s criteria by establishing clear communication channels, optimizing available resources, fostering strong implementer commitment, and developing an adaptive bureaucratic structure. Despite these achievements, several challenges persist, including data integration issues, technical barriers, and the varying adaptability of civil servants to digital systems. Novelty: This study contributes to the literature by integrating Edward III’s policy implementation theory with the practical evaluation of digital application use in regional civil service agencies at the district level, offering new insights into how localized bureaucracies adopt and adapt digital innovations to improve governance.
IMPLEMENTATION OF A WEB-BASED DIGITAL TOURISM INFORMATION SYSTEM AT THE DEPARTMENT OF YOUTH, SPORTS, AND TOURISM (DISPORAPAR) IN MOJOKERTO Umaningrum, Cahyani; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.378

Abstract

Objective: The research aims to analyze how the TIC system contributes to enhancing destination attractiveness and supporting regional tourism development through digitalization. Method: A descriptive qualitative approach was applied, with data collected through in-depth interviews, observation, and document analysis. The analysis was guided by George C. Edwards III’s policy implementation theory, focusing on four variables: communication, resources, disposition of implementers, and bureaucratic structure. Results: The findings reveal that the Web TIC implementation remains suboptimal, hindered by weak internal communication, limited IT resources and funding, low implementer motivation, and rigid bureaucratic processes that delay decision-making. Despite these challenges, the system demonstrates potential as a tool for improving accessibility to tourism information. Novelty: This study contributes by applying a policy implementation framework to assess digital tourism innovation at the regional level, emphasizing the need for structured communication, human resource development, dedicated budgets, and cross-sector collaboration to ensure effective and sustainable digital tourism information management.
THE EFFECTIVENESS OF SIKS-NG AS AN INFORMATION SYSTEM FOR IMPROVING SOCIAL WELFARE IN KLUDAN VILLAGE Rachma, Fanisya Lailiya; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.478

Abstract

Objective: The purpose of this study is to describe and analyze the effectiveness of the SIKS-NG application in improving social welfare in Kludan Village. Method: The selection of informants was carried out using purposive sampling, focusing on individuals with in-depth knowledge of the implementation of SIKS-NG, including the village-level application operators. Data collection techniques consisted of observation, in-depth interviews, and documentation for primary data, as well as literature studies for secondary data, while data analysis techniques included data reduction, descriptive data presentation, and drawing conclusions with careful attention to the validity and reliability of the findings. Result: The results of the study indicate that, in terms of goal achievement, the SIKS-NG application facilitates accurate and transparent data collection and distribution of social assistance, although challenges remain regarding data validity due to feature limitations and the need for manual verification, and in terms of integration, SIKS-NG connects various relevant stakeholders such as the village government and the Social Service Office, but it still lacks direct communication features and sufficient community outreach, while in terms of adaptation, the system is responsive to regulatory changes and is supported by operator training, yet further development is needed for feedback features and technical support. Novelty: This study highlights the unique contribution of SIKS-NG in combining transparency, integration, and adaptability in the delivery of social welfare services at the village level, while also revealing the necessity of continuous feature improvement and capacity building to optimize its impact.
THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING IN INCREASING SALES OF MSME PRODUCTS IN LEMAHPUTRO VILLAGE Damayanti, Novia Rahma; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.521

Abstract

Objective: This study aims to analyze the effectiveness of digital marketing training in improving the marketing of Micro, Small, and Medium Enterprises (MSMEs) products in Lemahputro Village, Sidoarjo. Method: The research uses a qualitative descriptive approach by applying Campbell's effectiveness theory through four indicators, namely program success, target accuracy, program satisfaction, and overall goal achievement. Data were collected through interviews, observations, and documentation, and reinforced with secondary data from government reports and village profiles. Results: The results showed that digital marketing training was considered effective in all four indicators: program success was supported by the active involvement of the village and regional governments, target accuracy was achieved through the selection of relevant participants, participant satisfaction increased thanks to interactive methods and adequate facilities, and overall objectives were proven through increased MSME turnover and the implementation of digital marketing practices. This training not only changed the marketing behavior of MSME actors but also contributed to village economic growth. Novelty: The novelty of this research lies in its emphasis on the important role of the village government as a determining factor in the success of MSME digital transformation, making synergy between MSMEs and the government the key to sustainable village economic development.
THE EFFECTIVENESS OF E-COMMERCE PLATFORMS IN ENHANCING THE MARKETING OF MSME PRODUCTS IN SEDENGANMIJEN VILLAGE, SIDOARJO REGENCY Hernandya, Clarafika Dian; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.537

Abstract

Objective: This study aims to evaluate how effective e-commerce is in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs) in Sedenganmijen Village, specifically focusing on Dapur Geliz as a case example. Method: The research employs a qualitative descriptive method, utilizing interviews, observations, and document analysis to gather deeper insights. Result: The research findings reveal that the implementation of e-commerce has a positive influence on three primary indicators: resource efficiency, activity outcomes, and alignment with the strategic plan. E-commerce aids in lowering operational costs, optimizing raw material use, and speeding up production processes. There has been an increase in sales, customer loyalty, and favorable consumer reviews, indicating significant improvement in business results, while digital strategies align with MSMEs’ initial goals to broaden market reach and elevate customer satisfaction. Novelty: These findings demonstrate that the utilization of e-commerce serves as a strategic tool for enhancing competitiveness and ensuring the sustainability of MSMEs, particularly in rural areas adapting to advancements in digital technology, and provide empirical evidence supporting the integration of resource efficiency management theory into digital business practices.
THE EFFECTIVENESS OF DIGITAL MARKETING TRAINING PROGRAMS IN ENHANCING THE COMPETITIVENESS OF CULINARY MSME PRODUCTS IN TANGGULANGIN SUBDISTRICT Ardianti, Elza Dwi Nur; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.541

Abstract

Objective: This study aims to analyze the effectiveness of government-sponsored digital marketing training programs in enhancing the competitiveness of culinary small and medium enterprises (SMEs) in Tanggulangin Subdistrict, particularly those specializing in processed milkfish products, a local specialty. Method: A descriptive qualitative approach was employed using interviews, observations, and documentation, with data analyzed through the Miles and Huberman interactive model. The program’s effectiveness was evaluated based on Sedarmayanti’s (2014) framework, which includes input, process, output, and outcome indicators. Results: The findings reveal that the training has led to improved understanding of digital marketing, enhanced promotional skills through social media, and increased willingness to utilize online marketplaces. Nonetheless, challenges persist, such as overly theoretical materials, limited facilities, and insufficient post-training support. Long-term impacts, including sales growth and improved business efficiency, are emerging but remain constrained by inadequate technological access and financial assistance. Novelty: This study contributes to the limited empirical evidence on the practical impact of digital marketing training for local SMEs by integrating a contextual evaluation framework and emphasizing the need for sustained mentorship and infrastructure development to achieve long-term competitiveness.
EMPOWERING MSMES IN UTILIZING MARKETPLACE APPLICATIONS IN CEMENGKALANG VILLAGE Permata, Ellena Dias; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.544

Abstract

Objective: This study aims to examine the empowerment efforts of Micro, Small, and Medium Enterprises (MSMEs) through the use of marketplace applications in Cemengkalang Village, addressing the relevance of MSME empowerment in improving the local economy amidst globalization and the development of information technology. Method: The research method used was qualitative, with data collection through in-depth interviews, observation, and documentation. Result: The results showed that MSMEs experienced increased market access and skills through training in the use of marketplace applications such as Shopee, TikTok, and Tokopedia, with sales increases of up to 30–50%, although challenges such as technological limitations and low digital literacy among consumers remain obstacles, indicating the need for more intensive support and training to maximize MSME potential in the digital era. Novelty: The novelty of this study lies in the use of a local, village-based approach that combines empowerment according to Fahrudin—emphasizing individual capacity, community participation, access to resources, and MSME independence—with digital implementation through marketplace applications, while also identifying structural barriers and challenges of digital culture at the community level and highlighting the role of social solidarity among business actors in supporting digital transformation.
MANAGEMENT OF VILLAGE-OWNED ENTERPRISES (BUMDES) THROUGH THE FOOD COURT BUSINESS UNIT IN KATERUNGAN VILLAGE, KRIAN DISTRICT, SIDOARJO REGENCY Dwiantoko, Meisya Putri; Rodiyah, Isnaini
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.546

Abstract

Objective: This study aims to analyze the management of the Village-Owned Enterprise (BUMDes) Barokah Makmur through its Pujasera unit in Katerungan Village, Krian District, Sidoarjo Regency, focusing on how the management functions of planning, organizing, actuating, and controlling are implemented to strengthen the local economy and empower the community. Method: A descriptive qualitative approach was employed using observations, interviews, and documentation, with data analyzed through Miles and Huberman’s interactive model, including data collection, reduction, display, and conclusion drawing. Results: The findings reveal that planning considered strategic location and culinary potential, although spatial layout optimization remains limited. The organizational structure is well-defined, yet only certain units, particularly Pujasera, consistently operate. The actuating process reflects high managerial commitment but is constrained by human resource limitations. Supervision is effectively conducted through formal and social mechanisms. Financially, Pujasera recovered from losses in 2021–2022, generating a net profit of IDR 26,905,044 in 2024 and contributing 40% to village revenue. Novelty: This study contributes to understanding adaptive management strategies in village enterprises by demonstrating how Pujasera’s transformation fosters sustainable local economic independence, emphasizing innovation through human resource development, organizational reinforcement, and systematic facility management.
Co-Authors Abadi, Totok Abdillah Fajar Achmalul Jannah Adila, Salsabila Adilita, Vara Riya afifah, Ike Nur Afinda Siti Fatimah Afrizal, Arrasyidin Diva ahmad rizal Al Rasyid, Husain Ibrahim Alfarizi, Mochamat Royfen Cahya Amalia, Dinda Rizka Andriani, Juwika Prisca Anjelina, Poppy Ardiansyah, Moch. Ardianti, Elza Dwi Nur Arsiyah Arsiyah Arum Puspita Sari Asmunif Aurandhi Sp , Alnesta A’yuningsih, Zumrotul Bahlamar, Ahmad Riyadh Umar Bolanitan, Zeyromita Oversi Budi, Ari Setia Cynthia Nanda Sari Damayanti, Novia Rahma Devi Anggraeeni Fitria Putri Dinariyanti, Surya Dinillah, Rizki Rahma Dwi Purnamasari Dwiantoko, Meisya Putri Eka Alfajri Oktaviani Eka Yulianti Eni Rustianingsih Eri Mega Selvia Erna Sulistiawati Fara Adiba Febrianti, Ais Arfia Fitrasari, Bela Mulia Fitri Lestari, Winda Fitria Agustina, Isna Gading, Prabu Rama Gyzzellafora Indyaningtyas Handayani, Titin Dwi Hanifah, Ayum Hendra Sukmana Hernandya, Clarafika Dian Hikmah , Kharisma Nur Ika Ratna Indra Astutik Ikhsan Setiawan Ikhsan Setiawan Ikhtiarini, Eva Ilifiyah Ilmi Usrotin Choiriyah Ilmi Usrotin Choiriyah, Ilmi Indah Permata Sari Inggit Putri Rengganis Irianto, Jusuf Irsanti, Nur Indah Islami, Susila Nur Isna Fitria Agustina Isnanik, Isnanik Kartikasari, Shanti Khabibi, Akhmad Khasanah, Ushwatun Khisbi, Mochammad Alfalah KHOIRUL ANAM Khoirunnisa Khoirunnisa Khoirunnisak, Khoirunnisak Kholipatun Kholipatun Kholipatun Kholipatun Kuria, Mufidatul Lailul Mursyidah Larasati, Tian Lestari, Asri Yuni Lestari, Fitriah Eka Machmudah, Linda MAGFIROH, LAILATUL Magya Ramadhania Putri Mai Puji Lestari Makhnunah, Ainul Manzila, Fina Maulany Sukma Arum Habibah Mauludi, Farah Rifki Azmi Miftahul Jannah Miftakhurrokhmi Miftakhurrokhmi Mohamat Riski Rosandy Monicha Puspitasari Muhammad Abdur Rozaq Muhammad Reza Hardianto Muhammad Rizal Habibi Mulisalsabilla, Shinta Ana Murdiono, Maskup Nadiah, Amelia Ruli Nanda Bayu Saputra Ningrum, Retno Agustin Nisa, Arum Choirun Novitasari, Wulan Novitasari, Yurike Nugroho, Reka Fitriana Nur Hidayah, Meisita Nur Maghfirah Aesthetika Nur Rochmah Yulia Safitri Pangesthu, Rizal Angger Permata, Ellena Dias Pramesswary, Ikko Della Puspitasari, Monicha Putmala Sari, Riska Rachma, Fanisya Lailiya Raden Mohamad Herdian Bhakti Radita Andriana Madjid Rahmawan, Alfan Dian Rahmawati, Della Rahmawati, Reni Rama Gading, Prabu Rizqi Della Fransisca Robby Ilham Prakoso, Racmad Roro Tantiko Dariyatun Nur Sanggito Rusydina Nurul Aini Salima, Nabila Salsabilla, Fadya Santoso, Suwandi Iwan Saputri, Irmayanti Dwi Sari, Risa Sarif Hidayatullah Sholikah, Rifatus Silvi Nur Kristianingsih Sindiana, Dina Ayu Siti Eka Novi Siti Fatimah Solicha, Fira Solichah, Maulidatus Stella Erdityaningrum Januarti Stella Erdityaningrum Januarti, Stella Erdityaningrum Suciati, Detik Sugiyono, Bunga Fadilah Senja Putri Suhartatik, Maria Anis Sulianti Wahida Astuti Sulistyowati, Anisa Susi Pandan Sari Syavitri, Nadiya Ami Totok Totok Totok Wahyu Abadi Tusya'diyah, Halimah U.B, Ahmad Riyadh Ulfa, Chilmia Rochmawati Maria Ulyah, Roudhotul Syarifah Umaningrum, Cahyani Vidy Vicesa Alviyah Windari, Verikah Dwi Wiwik Sulistiyowati Yuli Mardani Yuli Mardani Yuliati, Andhini Rizki Zurroida Nurfatmi