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Journal : International Journal of Applied Information Systems and Informatics

STRATEGIC PLANNING OF BUSINESS INTELLIGENCE OPTIMIZATION OF DIGITAL MARKETING CONTENT AT PT. SOKA CIPTA NIAGA USING BUSINESS MODEL CANVAS Putri, Novianti Indah; Saputra, Yogi; Hamdani, Alfinur
Journal of Applied Information System and Informatic (JAISI) Vol 3, No 1 (2025): MEI 2025
Publisher : Deparment Information System, Siliwangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jaisi.v3i1.15546

Abstract

Through implementation comprehensive methodology , research This analyzing digital marketing strategy of PT. Soka Create Commerce in digital marketing strategies in the industry halal fashion . SWOT analysis identifies strength in live streaming and education content , with focus on human resource and equipment limitations . PEST analysis shows How environment influenced by halal regulations that prevent and encourage style life healthy . Instagram performance shows improvement range by 81% with expansion significant geographic and segmentation audience aged 18-34 years . The Business Model Canvas presents a proposal for product fashion class above which is halal certified and has integrated multi- channel distribution . In conclusion , PT. Soka Create Commerce need continue transformation digital with focus on development human resources and technology capacity For optimize market opportunities and facing competition industry. Method Business Model Canvas can make effective company in design and implement knowledge business For increase performance achievement digital marketing content . With do SWOT analysis in comprehensive , business can identify the right strategy For increase Power compete , reduce risk , and take advantage of source available power . Strategies based on SWOT analysis can covers Power competition , diversification product , market expansion , optimization technology information , management risk , and adaptation business . SWOT analysis is very useful tool For help business identify factors key influencing performance them , develop a comprehensive and thorough strategy For growth , and develop decision more strategic effective [3]. PEST is analysis management strategic that identifies factor macro external influences business.
Co-Authors Abrori, Zumrotul Amalia ahmad farid Ahmad Ghiffari Alfith Alfith Anggraini, Rima Berti Ani Muttaqiyathun Anjaludin, Anjaludin Arinal Haqq, Syauqi Artha Mefia, Elsa Kirana Arujisaputra, Erwin Teguh Asmalia, Resy Asnal Effendi ASPAHANI ., ASPAHANI Asroni Asroni Aswir Premadi Atifah, Yusni Bagus Aditya Baharuddin, Rismayada Budi Prasetya Dada Suhaida Datau, Sjahriani Dauni, Popon Dede Jaelani Dewi, Dessy Rachmasari Dhany, Hanna Willa Dhimas, Fandika Elwin Cahyadi Dzakwan, Mohammad Fachrully Adira Muhammad Fakhri, Fakhri Fitra Nugraha, Fitra Gilang Pramudita, Ahmad Hafizh Nugraha, Muhammad Hamdani, Alfinur Hamdani, Alfinuur Hasanah, Khalifah Henri Septanto, Henri Herlita, Aulia Nur Hidayati, Azifah Husain, Adam Ika Devi Perwitasari Jantina, Wiola Eka Juhaini, Juhaini Kamaldi, Alfian Khoirunisa, Nurfitria Lestari, Indri Puji M. Syahran Jailani Mandalasari, Ayuni Marlion, Fandi Ahmad Miranti, Anis Mustikasari Putri, Dewi Nana Suryana Nazwa, Rusydatun Novianti Indah Putri Nurfitria Khoirunnisa Nurpajriah, Ela Siti Permana, Rizqi Agung Pitaloka, Lola Jenny Prameswarie, Thia Pratama, Arizqi Ihsan Prisilia, Gia Purwadi Purwadi Purwadi Ramayanti, Indri Risyandi, Meidy Ritonga, Irmayanti Sahara , Sucitra Satria, Rijal Silvana, Rista Siti Sahara Sugara, Sigit Sulindawaty Sulis Dri Handono Syafrial Nur Syukri Iska, Syukri Tri Herdiawan Apandi Triyanto, Alvin Wahyudi, Tri Cahyo Wan Ahmad, Wan Fatimah Yogi Fernando, Yogi Zahir, Musthafa Zalmi, Ghina Zulfahmi Zulfahmi Zulvia Trinova