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Parlaungan Gabriel Siahaan
Universitas Negeri Medan
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Journal : Jurnal Mantik

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Development of geographical indication based Sipirok coffee marketing strategy to improve farmers' welfare Dewi Sartika; Ade Fitri Sihombing; Rahma Yani Hasibuan; Parlaungan Gabriel Siahaan; Reh Bungana Br PA
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Sipirok is a small town known for its natural resources in the form of high-quality Sipirok Coffee. However, the local economy has not reached its potential. One of the influencing factors is the community's lack of understanding of Geographical Indication-based marketing strategies. Geographical Indications can increase the value and competitiveness of local products, as well as provide economic benefits to producers and surrounding communities. This research aims to provide a better understanding of the impact of Geographical Indications on the economy of the Sipirok community. This research is expected to provide a basis for local governments and stakeholders to consider granting Geographical Indication status to local products, such as Sipirok coffee, as an effort to improve the welfare of local communities. This research uses the descriptive qualitative research method which aims to collect, analyze, and interpret data in the form of words, actions, or symbols in the form of narratives, interviews, observations, or documents to produce in-depth knowledge and understanding of the marketing strategy of geographical indication based Sipirok Coffee to improve farmers' welfare. The results showed that Sipirok Coffee farmers have not joined the Geographical Indication Protection Society (MPIG) community. The constraints in the development of Sipirok coffee include the lack of sar
Co-Authors Ade Fitri Sihombing Adelina Aritonang Adelina Sitanggang Adeline Pastika Muham Adinda Salwa Azzahra Sani Adrian Daulay Aidil Azhary Lubis Aldiwongki Bartolomeus Turnip Alex Prayoga Sidabutar Ali Asdon Tanjung Alissa P Simbolon Amelia Situmorang Anisah Mufidah Anjelina Pasaribu Anna Maudina Manurung Arinda Risna Cherylia Siregar Arsiska Sari Bartolomeus Marulitua Simanjorang Bayu Adrian Bella Ayu Anzalia Bella Natasiya Benni Sitanggang Bila May Boy Dippu Tua Simbolon Cici Stevani Siahaan Cindy Ayu Lestari Dandi Abram Situmorang Dandi Putra Bintang Daniel R. Sihite Debora Merlani Purba Della Pebriani Simamora Delva Fitria Denni Iwan Permata Saragih Deo Agung Haganta Barus Desriani Ronay Fiona Purba Devi Permata Br Bangun Devi Putri Thesia Dewi Fika Lumban Batu Dewi Pika Lb Batu Dewi Pika Lbn Batu Dewi Pika Lumban Batu Dewi Pika Lumban Batu Dewi Sartika Dhiva Dalna Yuzar Dian Uli Anatasia L Tobing Dina Pratiwi Tambun Dwi Heri Efrilia Eirene Dahlia Sidabutar Eka Mei Riska Br Sitepu Eka Putriani Sihombing Elisabet Juniawati Pardede Elsa Monica Br, Sirait Endhita Putri Erbina Sembiring Ernes Tifani Anastasia br Saragih Esra Natasya Sitepu Fadillah Melani Putri Fahreza Rizki Tabrani Fany May Sarah Sitohang Fariz Aditya Febiola Br Sembiring Feby Oktavia br Tarigan Friska Lorentina Purba Hanna Izzati Ar Raudhah Hanna Tresia Sidabutar Herti Noita Simbolon Ibda Maghni Tarigan Ida Nurjana Tamba Ikhsanul Fadly Butar-butar Imel Simbolon Indah Puja Claudia Damanik Ira Yenita Malau Irenita Perangin Angin Isnaniah Isnaniah Iwain O. Nababan Jekson Saragih Jelita Mawar Doloksaribu Jessica Evi Margaretha Jihan Aisyah Rahmadania Jonatan Marbun Joy Prana Bangun Juli Ramayani Juliandi Juliandi Junaidi Junaidi Juwita Helena Sitompul Kahirunnisyah Nasution Kesya Oktariana Br Surbakti Khairunisa Khairunisa Kirana Pranata S. Brahmana Krisdayanti Manik Kristina Pujasari Sitompul Lammarito Lumbangaol Laras Sati Sintania Loficha Metesa Br Ginting Maniar Nainggolan Mantasia Hasibuan Maria Clara Elfrisma Manalu Marina Gabriella Mario Fany Manurung Marlina Elisa Marpaung Martua Felix Jonathan Mela Yanna Silitonga Melva Simangunsong Mhd Ilham Hidayat Rastami Mira Cahya Mitha Alvia Rosha Muhammad Habib Husin Muhammad Rajali Nasywa Yasmin Purba Natasya Agatha Putri Jawak Neri Aisyah Nobel Arta Zalukhu Nova Lestari Dalimunthe Novrida Reanti Purba Novridah Reanti Purba Novridah Reanti Purba Novridah Reanti Purba Novry Purba Nur Anisa Simbolon Nur Hidayah Hasibuan Nur Janna Nurul Azmy Pratiwi Ovi Oktavia K Sihombing Paiman Nadeak Pebryna Riosa Siburian Peter Patiangbanua Purba Philip Marchello Hasonangan Sinaga Piona Okta Piana Poliman Padang Pretty Grace Banjarnahor Putri Adinda Manurung Putri Jesika Putri Permata Assiddiq Harahap Putri Widia Ningsih Rahma Yani Hasibuan Rahmi Siregar Rama Rizky Septienda Saragih Ramona Febiola Simorangkir Ramsul Nababan Rani Sabeta Nainggolan Ratu Chintia Zahara Sihaloho Ray Dinho Simatupang Reh Bungana Beru Perangin-angin Reh Bungana Br PA Reh Bungana Br. PA Reh Bungana Parangin angin Reh Bungana Perangin-angin Reni Berlian Silalahi Retno Rezky Fajriana Rian T R Simanjuntak Rimma Anisa Siagian Rindiani Lumban Gaol Rini Armianti Berutu Risa Rozzaqi Rambe Risky Sakti Lumban Gaol Rizky Khairani Br Gintin Rohana Manalu Rohma Safitri Roma Nauli Stephany Br Bintang Rona Rindamelani Hutasoit Roselli Anjelina Lumbansiantar Ruth Astrinata Sihite Ruth Lidya Siboro Ruth Yesika Siahaan Sadnes Sinaga Salman Lubis Samuel Sihite Sania Dwi Aura Saparutdin Brutu Sarah Miranda Gultom Sarah Sabina Sari Sesilia Depari Satya Nofryanti Seevaira Chyta Simanullang Selpi Andryani Br Sibagariang Shelly Dwira Simorangkir Shelly Elprida Gajahmanik Siti Fatimah Sari Ritonga Sri Hadiningrum Stefy Margaretha Suci Izdihar Hulwa Sulastri Krisdayanti Sinambela Syarifa Aini Tara Ashiilah Taslima Amelia Taufik Tasya Ananda Putri Harahap Tawarika M. Pandiangan Teddy Pascha S.Depari Tessa Lonika Simanullang Tri Mei Rosalya Purba Trima Uasito Tampubolon Triska Marsha Olivia Valtino Gabriel Gultom Vinolya Lidevia Br Manik Viona Francesca Purba Yeni Yolanda Simbolon Yenni Enjelina Simatupang Yona Kristin Simbolon Yosua Gabe Maruli Sianggaran Zoan Gaharu Parangin-Angin