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All Journal Jurnal Kajian Manajemen Bisnis IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) AdBispreneur AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Moral Kemasyarakatan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Media Mahardhika Petir OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal Of Management Science (JMAS) Kumawula: Jurnal Pengabdian Kepada Masyarakat eCo-Buss Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Journal of Economics and Business UBS International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) International Journal of Entrepreneurship and Sustainability Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Fanji Wijaya
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Strategi Pengembangan Usaha Kedai Kopi Melalui Pendekatan Swot Dan Qspm (Studi Kasus Pada Kedai Kopi Ngoffe Bandung) Sofy Novianti; Fanji Wijaya; Erna Herlinawati; Riyandi Nur Sumawidjaja
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 3 (2024): Juni 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i3.2465

Abstract

Tujuan penelitian ini merancang strategi inovasi berorientasi desain kepada Kedai kopi NGOFFE dengan merumuskan strategi untuk dapat membantu dalam menghasilkan peluang. Metode yang digunakan pada penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Peneliti melakukan wawancara kepada informan kunci yang dianggap paling mengetahui situasi bisnis pada Kedai kopi NGOFFE dengan kriteria merupakan pemilik kedai kopi NGOFFE, masih aktif dan berperan langsung dalam pengelolaan kedai kopi. Perancangan Matriks IFE, matriks EFE, dan matriks QSPM digunakan untuk merancang strategi bisnis mengidentifikasi beberapa faktor peluang, ancaman, kekuatan dan kelemahan sebagai faktor kunci dalam mengembangan bisnis. Berdasarkan hasil penilaian Matriks Internal dan Eksternal (IE) Kedai kopi NGOFFE berada pada posisi sel V langkah yang harus dilakukan adalah penetrasi pasar dan pengembangan kualitas produk dengan tujuan menghindari penurunan penjualan dan hilangnya keuntungan. Kedai kopi NGOFFE dapat memperluas pasar, sarana produksi dan memanfaatkan teknologi untuk pemasaran. Langkah pertama dalam mengembangkan bisnis adalah memahami rumusan strategi yang tepat.
Strategi Pengembangan Usaha Pada UMKM Dimsum Bandung (Studi Kasus:Mami Dimsum Bandung) Nuriana, Mellysha Septiani Putri Dwi; Wijaya, Fanji; Herlinawati, Erna
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1856

Abstract

This research is a call to action, aiming to urgently formulate a business development strategy for Mami Dimsum Bandung MSMEs using SWOT analysis and Business Model Canvas (BMC). Given the crucial role of MSMEs in the Indonesian economy, especially in West Java, this research underlines the pressing need to develop appropriate strategies to improve competitiveness. The method used is descriptive qualitative, with primary data collection through interviews and secondary data from related literature. The results show that Mami Dimsum's main strengths lie in product quality and service, while its main weaknesses are limited capital and production capacity. Significant opportunities are found in the increasing demand for fast food products, while threats come from intense competition and regulatory changes. The proposed strategies include improving operational efficiency, strengthening customer relationships, and diversifying distribution channels. Implementing Business Model Canvas provides a thorough strategic overview of the key elements of the business, assisting Mami Dimsum in mapping out measurable and sustainable development steps
Strategi Pengembangan Bisnis UMKM Seni Lukis di Kampung Seni Jelekong, Bandung Oktapian, Elsa; Wijaya, Fanji; Herlinawati, Erna; Mubarok, Dadan Abdul Aziz
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1861

Abstract

This study aims to analyze the development of painting UMKM in Kampung Jelekong, Bandung, focusing on marketing strategy and  SWOT analysis. Painting UMKM has great potential to develop and positively contribute to the local economy. However, they are also faced with various challenges in marketing their painting products and competing with an increasingly tight market. This research uses a qualitative approach with the case study method to collect data from various sources, including interviews with painting UMKM owners, field observations, and analysis of related documents. The collected data is then analyzed to identify opportunities and obstacles in developing the painting UMKM in Jelekong Village. The analysis results show that marketing strategies play an important role in driving the growth of painting UMKM. The keyword "painting" is the main key to introducing the products and attractiveness of Kampung Jelekong's unique paintings to prospective customers. Increasing public awareness about the uniqueness of painting is an important element in the marketing strategy. In addition, SWOT analysis also provides valuable insights for painting UMKM. The keyword "SWOT analysis" is the main key in identifying the strengths, weaknesses, opportunities, and threats faced by painting UMKM with a clear understanding of their position in the market and business environment; painting UMKM can design more effective and responsive development strategies. The results of this research are expected to provide valuable input for painting UMKM owners in Kampung Jelekong, Bandung, and other related parties, such as the local government and UMKM supporting institutions. By optimizing marketing strategies and properly using SWOT analysis, painting UMKM  in Kampung Jelekong can increase its competitiveness, face market challenges, and achieve sustainable growth
Optimalisasi Pengembangan Bisnis pada Petani Ikan Ciparay Utami, Latifa Alda; Ramdan, Ahmad Taufiq Maulana; Wijaya, Fanji; Mubarok, Dadan Abdul Aziz
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1890

Abstract

An essential strategic effort to improve community welfare and the productivity of the fishing industry is to optimize the development of fish farmer businesses in Ciparay, Bandung Regency, West Java, which has a lot of potential for cultivating freshwater fish. Fish farmers in this area, however, still face several problems. These include lack of access to advanced technology, knowledge about managing a business, and market limitations. This research aims to find and create the most effective strategy for building a fish farming business in Ciparay. This research uses SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and Business Model Canvas to find internal and external elements influencing the fish farming business. Apart from field observations and in-depth interviews with fish farmers, data was collected through relevant literature studies. The results of the analysis show that traditional knowledge and extensive experience in fish cultivation are the main strengths of Ciparay fish farmers. In contrast, the main weakness is the difficulty of obtaining technology and capital. The ever-increasing market demand for fresh fish and government support through various aid programs are opportunities that can be exploited. However, there are threats such as climate change and competition with fish products from other countries. The results show that there are several methods that Ciparay fish farmers can use to maximize their business growth. First, increasing product diversification and innovation in fish processing can open up new market opportunities and increase product-added value. Second, increasing access to modern technology through training and technical assistance can help improve product quality and productivity. Third, forming farmer groups or cooperatives can strengthen farmers' bargaining positions and facilitate their access to capital and wider markets. Farmers can gain greater access to markets and capital by implementing stratification strategies
Pengaruh Kompensasi, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan PT. Matahari Department Store Cabang Festival Citylink Andini, Fitriyani; Wijaya, Fanji; Ismail, Gurawan Dayona
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1901

Abstract

PT Matahari Department Store ranked first in the retail business in Indonesia in 2023. However, based on a pre-research study conducted by researchers on 20 employees of PT Matahari Department Store Festival Citylink Branch, it was found that there was a gap phenomenon in the company related to employee compensation, motivation, and work discipline. So, this research aims to analyze the influence of compensation, work motivation, and work discipline on performance. This research involved a sample of 100 employees. This research found that compensation partially impacts employee performance, but work motivation and discipline do not. The result also found that compensation, work motivation, and work discipline significantly impact employee performance  
Pengembangan Strategi Bisnis Pada UMKM Distro Penny Royaltea Setiawan, Rizky Kurnia; Wijaya, Fanji; Karamang, Ezra; Rahmi, Palupi Permata
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1904

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a form of entrepreneurial activity that plays a vital role in economic development. The contribution of MSMEs to GDP is substantial and increases employment opportunities so that it can reduce the unemployment rate. Penny Royaltea is an MSME engaged in the fashion sector. This study aims to determine the most appropriate SWOT analysis strategy for the Penny Royaltea distro facing business competition. This purpose is to determine the SWOT analysis strategy of Penny Royaltea, to evaluate the MSME Penny Royaltea distro by analyzing Strengths, Weaknesses, Opportunities, and Threats, and to determine the right business strategy for developing the MSME Penny Royaltea distro business in Bandung City. This article aims to determine the internal and external conditions of the business and formulate business development strategies, especially for Penny Royaltea. The results show several strategies that Penny Royaltea can apply, such as conducting product research and innovation, Maximizing the use of technology for online promotion, Emphasizing point of differentiation (PoD) and unique selling points, and providing attractive offline marketing and offers. The results of this study provide managerial implications for Penny Royaltea in developing its business
Strategi Pengembangan Usaha pada Kelompok Petani Tomat di Kabupaten Bandung Aksa, Azka Azzahra El; Wijaya, Fanji; Aryanti, Asti Nur
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1919

Abstract

This research aims to analyze the business development strategies of tomato farmer groups in Bandung Regency using qualitative methods and a descriptive approach. Primary data was obtained through interviews with farmers, while secondary data came from academic journals and other sources. The SWOT analysis utilized IFE, EFE, IE, and TOWS matrices. Findings indicate that the tomato farming groups in Bandung Regency possess strengths in agricultural infrastructure, plant fertility, soil quality, farmer cooperation, and crop productivity, which can support business success. However, weaknesses include competition with imported products, limited technology and knowledge, fertilizer availability, capital constraints, and weather dependency. External opportunities such as increased agricultural technology adoption, high market demand, research institution support, and training programs can be leveraged to address threats like unstable market prices, climate change, plant diseases, and labor shortages. According to the IE Matrix, the sector is in Quadrant I, indicating internal solid strengths and the ability to capitalize on external opportunities. Recommended strategies include developing and expanding, adopting new technologies, enhancing farmer cooperation, and product diversification to meet growing market demand. Based on the TOWS analysis, the strategies include SO, which leverages internal strengths to seize external opportunities; WO, which uses external opportunities to overcome internal weaknesses; ST, which utilizes internal strengths to counter external threats; and WT, which focuses on mitigating internal weaknesses to reduce the impact of external threats. In conclusion, the tomato farming groups in Bandung Regency have significant potential for success by leveraging internal strengths and market opportunities, though they must address internal weaknesses and external threats.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian : (Study Kasus Pembelian Sepeda Motor Mio di Fortuna Ciparay Sahati, Antonius; Ali, Mochammad Mukti; Fanji, Fanji Wijaya; Salsabila, Farha
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1976

Abstract

Managing volunteer labor is a critical and strategic process for ensuring the success of any organization that focuses on increasing volunteer labor to achieve organizational goals. This study aims to study the balance between work and life and discipline in the upkeep and repair of the Bandung city region. The method of analysis employed is a quantitative approach using descriptive verifiable. This sample is being drawn utilizing a primary random sampling method with 100 participants chosen based on Slovin's rumor. Using a scale of about five buttons, the questionnaire's measurement. The findings reveal that work-life balance and work ethic have a favorable and noteworthy effect on the output of caregivers in the Dinas Permahan and Kawasan Pemukiman Kota Bandung simultaneously, contributing 0.443 at or 44.3%, while other variables negatively impact 55.7% of the work
Brand Management Strategies for Sustainability: Insights from a Systematic Review Wijaya, Fanji; Rahayu, Agus; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76042

Abstract

The literature review highlights the importance of sustainability in modern brand management strategies, highlighting green marketing, brand trust, brand equity, digital marketing, and Corporate Social Responsibility (CSR) as key pillars. Sustainability is now a core component of brand differentiation and reputation building, appealing to environmentally conscious consumers, and fostering long-term loyalty through transparent practices. Digital marketing is an effective channel for disseminating sustainability initiatives, aligning with shifting consumer behaviors towards sustainable consumption. CSR and sustainable development practices are increasingly incorporated into brand strategies, even in luxury markets. However, the review acknowledges limitations such as reliance on a single database, limited publication time frame, and a predominance of general findings over context-specific insights. Future research should incorporate multi-database sources, broaden the time range, and include qualitative and context-specific analyses. Triangulation techniques, such as practitioner interviews, are recommended to mitigate selection bias and strengthen the validity of findings. The review emphasizes the strategic importance of sustainability in brand management, urging companies to adopt sustainable practices to remain competitive and socially responsible, ultimately fostering long-term business resilience.
Pengaruh Citra Institusi, Harga dan Lokasi terhadap Keputusan Memilih Universitas Swasta di Bandung Ezra Karamang; Eka Septiarini; Palupi Permata Rahmi; Fanji Wijaya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to explore how institutional image, price, and location influence students' decisions when selecting private universities in Bandung City. This study aims to provide deep and relevant insights for the development of effective student recruitment strategies. The research employs a quantitative method with a verificative analysis technique to describe both partial and simultaneous influences. Sampling was conducted using a purposive sampling technique through the distribution of questionnaires, direct observations, and interviews with students from private universities in Bandung. Based on predetermined criteria, from the entire population of 2043 respondents, a total of 244 samples were deemed suitable for use in this study. The partial T-test results confirm that institutional image and price have a strong influence on students' decisions to choose private universities in Bandung, while location does not have a significant impact. Simultaneously, the F-test indicates that institutional image, price, and location significantly influence students' decisions. In conclusion, the regression model used meets various classical assumptions, and the variables studied have a strong influence on students' decisions when selecting private universities in Bandung.
Co-Authors Abdul Aziz Mubarok, Dadan Abdulrahman, Al Shikhy Acep Angga Saepul Rahman Acep Angga Saepul Rahman Adib Sultan, Adib Adib, Mokh Agus Rahayu Agus Teny Ajeng Monika Aksa, Azka Azzahra El Al Fikri Rachman, Iqbal Alam, Naufal Shayed Andika Mochamad Siddiq Andini, Fitriyani Andre Suryaningprang Ardany, Yasmin Tiara Arie Hendra Saputro Asti Nur Aryanti Ayu Nur Rahma Oktavianti Ayu Rismayanti C. Furqon Chairul Furqon, Chairul Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dameria, Oktaviani Deasy Permatasari Dinda Fitriya Nurazyka Divani Alyssa Zahra Doni Zaelani Eka Septiarini Elia Millenia Prayogo Erna Herlinawati Fina Fahrina Fahrunisa Gurawan Dayona Ismail Heny Hendrayati Ikaputera Waspada, Ikaputera Indrianti, Resa Putri Iqlal Muhammad Luthfi Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Karim, Edwin L. Lisnawati Listri Herlina Maya Sari Mochamad Adieb Sultan Moeryawan, Aldira Abroury Mokh Adib Sultan, Mokh Adib Muhamad Alqan Fajri Muhamad Rio Albariq Muhamad Rizki Pratama Muhamad Rizki Pratama Mukti Ali, Mochammad Muttaqin, Ridlwan Niken Annisa Zulkarnaen Nur Solehah Nuriana, Mellysha Septiani Putri Dwi Nurpatimah, Siti Oktapian, Elsa Palupi Permata Rahmi Pratama, Muhamad Rizki Puji Miranti Oktaviana Putri Aina Puspita Putri Carolina Yasmine Ramdan, Ahmad Taufiq Maulana Ratna Ningsih Recky Recky Retno Nur Alfanti Reviana, Raisa Riyandi Nur Sumawidjaja Sahati, Antonius Salsabila, Farha Santi Damayanti Septiani Rizki Setiawan, Rizky Kurnia Shalsa Nur Aulia Shinta Octaviana Shifa Siddiq, Andhika Mochamad Sidqi, Alzan Zhafir Sirin Nauval Duratulhikmah SITI ROHMAWATI Siti Sarah Siti Zahara Sofy Novianti Sri Hartati Subiya, Atika Triya Supiyadi, Dedi Surachman, Eka Suryana Suryana Suryana Suryana Susi Nurul Rizkya Tawaqal, Rizki Surya Utami, Latifa Alda Vandana, Anggi Febri Waffa Karimah Azzahra Yordan Kalos Yosi Josiva Yoyo Sudaryo Zulfan Luthfi