Article Per Year (5 Year)
p-Index From 2021 - 2026
4.68
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review Jurnal E-Bis: Ekonomi Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Reviu Akuntansi, Manajemen, dan Bisnis Seminar Nasional Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Economics and Business Journal Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Southeast Asia Journal of Business, Accounting, and Entrepreneurship Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Jurnal Ilmu Manajemen
Muh. Yushar Mustafa
Universitas Negeri Makassar
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Entrepreneurship Knowledge and Vocational Policy’s Effect on MSMEs Business Strategy: Artificial Intelligence Moderation Analysis Muh. Ma'ruf Idris; Muh. Yushar Mustafa; Muh. Al Fatah Arief Putra
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.6336

Abstract

Purpose: This study investigates 122 culinary MSME owners in Makassar, Indonesia, to examine how entrepreneurship knowledge and vocational policy influence business strategy and analyze the moderating role of Artificial Intelligence (AI) in strengthening these relationships. Despite the growing interest in MSME development, limited research integrates human capital, institutional policy, and technological capability within a single strategic framework. Research Methodology: A quantitative approach was employed using a structured survey questionnaire distributed to MSME owners in the region. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS software. To enrich the interpretation, qualitative insights were obtained through in-depth interviews with selected stakeholders. The research framework was grounded in a comprehensive review of the entrepreneurship, institutional, and digital transformation literature. Results: The findings reveal that entrepreneurial knowledge positively and significantly influences business strategy development. Vocational policy does not have a significant direct effect on business strategy. Artificial intelligence demonstrates a significant direct effect and moderates the relationship between entrepreneurship knowledge and business strategy by strengthening innovation practices and strategic decision-making. Conclusions: Entrepreneurial knowledge is a critical strategic resource for MSMEs. However, institutional policy support alone is insufficient without technological capabilities. AI functions as a strategic enabler that amplifies the effective utilization of entrepreneurial expertise. Limitations: This study focuses on culinary MSMEs in Makassar, limiting the generalizability of the findings across sectors and regions. Contributions: This study advances the MSMEs and digital transformation literature by positioning AI as a strategic moderator linking knowledge and policy to competitive strategy.
THE EFFECT OF ELECTRONIC WORD OF MOUTH AND TIKTOK INFLUENCER CREDIBILITY ON PURCHASE DECISIONS OF LOCAL CLOTHING PRODUCT AMONG GENERATION Z UNIVERSITY STUDENTS IN MAKASSAR CITY Warani, Yardan Arif; Natsir, Uhud Darmawan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.83241

Abstract

Abstract: This study aims to analyze the effect of Electronic Word of Mouth (eWOM) and Influencer Credibility on Purchase Decisions of Local Clothing products among Generation Z students. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 104 Generation Z students who actively use TikTok as a social media platform. The data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software.Keywords: Electronic Word of Mouth, Influencer Credibility, Purchase Decision, Local Clothing, Generation Z.
Job Motivation as Mediator of Employee Competence and Performance in Sustainable Tourism Industry Haeruddin, M Ikhwan Maulana; Ciptagustia, Annisa; Mustafa, Muhammad Yushar; Rahmawati, Rahmawati; Putra, Muh Al Fatah Arief
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i3.6593

Abstract

Purpose: This study examines the relationship between employee competence, job motivation, and employee performance, with particular attention to the mediating role of job motivation in the hotel industry in Makassar, Indonesia. Research Methodology: A survey-based quantitative design was employed using data from 149 active hotel employees. The data were collected through structured questionnaires and analysed using validity and reliability tests and Partial Least Squares Structural Equation Modelling. Results: The findings reveal that employee competence has a positive and significant effect on both job motivation and employee performance. However, job motivation does not significantly affect employee performance and does not significantly mediate the relationship between employee competence and employee performance. Conclusions: Employee competence is the most decisive predictor of employee performance in the hotel context. Although competence strengthens job motivation, motivation does not function as a significant intervening mechanism in the competence-performance relationship. Limitations: This study is limited to hotel employees in Makassar, applies a cross-sectional design, and relies on self-reported questionnaire data. Contributions: This study contributes to human resource management and hospitality literature by showing that competency development is more directly associated with employee performance than motivational mediation. Practically, the findings suggest that hotel managers should prioritise competency-based human resource strategies, including training, coaching, performance appraisal, and service capability development.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Mansyur Abdullah, Salma Agung Widhi Kurniawan Ahmad Ali Ampauleng, Ampauleng Andi Dewi Angreyani Anwar Ramli Aslam, Annisa Paramaswary Baso Rachim, Andi Farid Braem Abraham Killa Burhanuddin Burhanuddin Burhanuddin Burhanuddin Ciptagustia, Annisa Darmawinata, Widhi N. S. Data, Muh. Umar Data, Muhammad Umar Deddy Ibrahim Rauf Dipoatmodjo, Tenri S. P. Djamali, Hisnol Dwi Anugerah Lestari Musa Ekawaty, Charisma Fadhila, A. Nur Alfi Haeruddin, M. Ikhwan Maulaha Haeruddin, M. Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Hasbiah, Sitti Hiromi, Hikmah Ilma Wulansari Hasdiansa Inriani Inriani, Inriani Ismail, Md. Daud Jenitalia, Andi Nadia Khaidir Syahrul Lamato, Riski Mahyudin M. Ikhwan Maulana Haeruddin Mariñas-Acosta, Caroline Markas, Chandra Setiadi Matthew W. McCarter Maulana, Achmad Amzal Muh. Al Fatah Arief Putra Muh. Ma'ruf Idris Muh. Ma’ruf Idris Muh. Umar Data Musa, M. Ichwan Mustafa, Fahrina Mustafa, Rahmat Mustafa, Riad Natsir, Uhud Darmawan Nurgraha SD, Widhi Nurjannah Nurjannah Nurjannah Nurul Fadilah Aswar Panggabean, Benny Leonard Enrico Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri, Annisa Mawaddah Arief Rahmawati, Rahmawati Ramly, Aryad Firdauzi Rauf, Deddy Ibrahim Ridfan Rifadly Abadi Riu, Isma Aziz Romansyah Sahabuddin Sabina, A. Zalza Saleh, Muh. Syahraka Samba, Jessica E. Shahnyb, Nurafni Shahnyb Sukarno, Zulfikry Sulfati, Andi Syahrul, Khaidir Tafsir, Muh. Tenri Sayu Puspitaningsih Dipoatmodjo Warani, Yardan Arif