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All Journal Hasanuddin Economics and Business Review Jurnal E-Bis: Ekonomi Bisnis International Journal of Educational Administration, Management, and Leadership Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Seminar Nasional Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Economics and Business Journal Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Southeast Asia Journal of Business, Accounting, and Entrepreneurship Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Jurnal Ilmu Manajemen
Muh. Yushar Mustafa
Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Transactional Leadership and Employee Job Satisfaction: Exploring the Mediating Effect of Job Environment Inside SMEs Human Resource Improvement Inriani, Inriani; Baso Rachim, Andi Farid; Abdullah, Salma; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Despite numerous studies having been conducted in explaining the role of transactional leadership on employee job satisfaction, this study finds that there is a lack of research in examining the mediation effect of job environment on the relationship of transactional leadership and job satisfaction, specifically in the context of SMEs in emerging countries. Therefore, this study aims to investigate the relationship between transactional leadership and employee job satisfaction within SMEs, with the special emphasis on the mediating effect of job environment. By examining the phenomenon above through a quantitative methodology approach and the application of partial least square measurement, this study finds that in a sample size of 101 SMEs, transactional leadership positively and significantly affects both job environment and employee job satisfaction. Likewise, the role of job environment does affect employee job satisfaction positively and significantly. Intriguingly, this study also finds that job environment has a positive and significant mediating effect on the relationship between transactional leadership and employee job satisfaction. Moreover, the outcome of this study is correspondingly expected to contribute theoretically and managerially to the body of knowledge by offering an insight that later helps managers of SMEs to enhance their employee satisfaction.
The Artificial Intelligence Moderation Impact Inside Tourism SMES’ Transactional Leadership and Organisational Performance: A Business Event Analysis Ampauleng, Ampauleng; Abdullah, Salma; Mustafa, Muh. Yushar; Maulana, Achmad Amzal
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.592

Abstract

Literature indicates that many studies are exploring organisational performance with an emphasis on both transformational and transactional leadership styles; unfortunately, this study finds that there are few empirical studies explaining the performance of SMEs, especially tourism SMEs from developing countries, with a focus on transactional leadership style and AI. In doing so, as a research novelty of this study, it is important to investigate the moderating effect of AI on the relationship between transactional leadership style and the performance of SMEs in emerging countries. Drawing on a sample of 192 tourism small and medium-sized enterprises from an emerging country, which is Indonesia, this study applies a quantitative research approach with a purposive sampling technique and analyses the research data through a structural equation modelling approach. The findings of this study reveal that transactional leadership positively and significantly influences organisational performance, with artificial intelligence serving as a positive and significant moderator. Specifically, the presence of artificial intelligence technologies enhances the effectiveness of transactional leadership by facilitating decision-making processes and improving operational efficiency. This study identifies that the extent of artificial intelligence integration is a moderating factor, recommending that organisations must strategically adopt artificial intelligence technologies to maximise leadership effectiveness. This research is also expected to contribute theoretically and managerially to the literature on leadership, organisational study, and technology by emphasising the critical moderating role of artificial intelligence in increasing organisational outcomes, offering practical implications for leaders aiming to leverage technology for improved performance.
JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT Mustafa, Muh. Yushar; Mustafa, Fahrina; Mustafa, Riad; Mustafa, Rahmat
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i2.1352

Abstract

The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.
PENGEMBANGAN KEPEMIMPINAN DAN KETERAMPILAN MANAJERIAL BAGI PELAKU USAHA MIKRO DI DESA TAROWANG, JENEPONTO Haeruddin, M. Ikhwan Maulana; Sahabuddin, Romansyah; Haeruddin, Muhammad Ilham Wardhana; Mustafa, Muh. Yushar; Syahrul, Khaidir; Hiromi, Hikmah; Mustafa, Riad; Ramly, Aryad Firdauzi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2152

Abstract

This community service activity was motivated by the low level of leadership and managerial skills among micro-business owners in Tarowang Village, Jeneponto Regency, which has limited their competitiveness and business sustainability. The primary objective of this program was to enhance participants’ knowledge and skills in leadership and micro-business management through an applied and participatory training approach. The methods included presentations, group discussions, and practical simulations involving 30 micro, small, and medium enterprise (MSME) participants. Competent resource persons in the field of management delivered relevant and context-based materials tailored to participants’ needs. The results indicated a significant improvement in participants’ understanding of leadership and management concepts, as evidenced by pre- and post-training evaluations. Participant feedback reflected high satisfaction and motivation to apply newly acquired skills in their business operations. As a follow-up, additional training sessions on specific topics such as financial management and digital marketing are planned, along with the establishment of an MSME community network to support collaboration and program sustainability.ABSTRAKKegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya kemampuan kepemimpinan dan keterampilan manajerial pelaku usaha mikro di Desa Tarowang, Kabupaten Jeneponto, yang berdampak pada terbatasnya daya saing dan keberlanjutan usaha mereka. Tujuan utama kegiatan ini adalah untuk meningkatkan pengetahuan dan keterampilan peserta dalam aspek kepemimpinan serta manajemen usaha mikro melalui pelatihan yang aplikatif dan partisipatif. Metode pelaksanaan mencakup presentasi, diskusi kelompok, dan simulasi praktis dengan melibatkan 30 pelaku UMKM sebagai peserta. Narasumber yang kompeten di bidang manajemen memberikan materi yang relevan dan kontekstual sesuai kebutuhan peserta. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep kepemimpinan dan manajemen, yang tercermin dari hasil evaluasi sebelum dan sesudah pelatihan. Umpan balik peserta menunjukkan kepuasan tinggi serta motivasi untuk menerapkan keterampilan baru dalam kegiatan usaha mereka. Sebagai tindak lanjut, direncanakan pelatihan lanjutan pada topik spesifik seperti pengelolaan keuangan dan pemasaran digital, serta pembentukan komunitas pelaku UMKM untuk memperkuat jejaring dan keberlanjutan program pemberdayaan.
The Skywalker Saga: A Bibliometric Analysis on Product Innovation in the Era of Artificial Intelligence Mustafa, Muh. Yushar; Mustafa, Riad; Haeruddin, M. Ikhwan Maulana; Putra, Muh. Al Fatah Arief
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Product innovation is a key driver of economic growth and corporate competitiveness. Artificial intelligence (AI) is revolutionising product innovation, influencing how products are developed, marketed and used. This study aims to map the research landscape on product innovation and AI through bibliometric analysis. Data are collected from scientific publication databases such as Google Scholar, Scopus, and Web of Science, covering publications from 2000 to 2023. Bibliometric analysis is performed using VOSviewer and Publish or Perish software to identify publication trends, author collaborations, research themes, and keywords. As for theoretical contribution, the results of the study show a significant increase in related publications, strong interdisciplinary collaboration, and dominant research themes such as the use of AI in product design, AI-based market analysis, and smart product development. As for managerial contribution, this study provides insights into the challenges and opportunities associated with the use of AI for product innovation, which can help companies make more informed decisions and drive innovation in various industrial sectors.
The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review Putri, Annisa Mawaddah Arief; Haeruddin, M. Ilham Wardhana; Hasdiansa, Ilma Wulansari; Musa, Muh. Ichwan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

In a company environment that is becoming more and more competitive, guerrilla marketing has become a potent and economical marketing tactic. The purpose of this study is to methodically examine how guerrilla marketing affects consumer choice. In this study, 7 pertinent prior papers were gathered, filtered, and analysed from a variety of academic sources using the systematic literature review (SLR) method. The analysis's findings demonstrate that guerrilla marketing has a major impact on consumer choices in a number of ways, such as through inventiveness, surprise, humour, message clarity, and emotional appeal. Additionally, this study reveals crucial mediators in the relationship between guerrilla marketing and purchase decisions, including brand image, innovation, and relevancy to the target demographic. The research's conclusions offer scholars and marketers important new information for comprehending guerrilla marketing's workings and creating more successful campaigns.
The Effect of Workload on Employee Performance Through Work Stress as a Mediating Variable In Employees of PT Citilink Sultan Hasanuddin International Airport Makassar Sabina, A. Zalza; Haeruddin, M. Ilham Wardhana; Burhanuddin, Burhanuddin; Musa, Muh. Ichwan; Syahrul, Khaidir; Mustafa, Muh. Yushar
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 2 No. 3-4 (2025): AUGUST DECEMBER 2025 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

The approach used in this study is quantitative with descriptive and causal design. The population in this study includes individuals whose number is not known for certain. The sample was determined using the saturated or census sampling method, so that 45 respondents were obtained. Data collection was carried out through questionnaires, then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 3.0 method. The results of the study indicate that: (1) Workload has a negative and significant effect on performance. (2) Workload has a positive and significant effect on work stress. (3) Work stress has a negative and significant effect on performance. (4) Work stress has a negative and significant effect in mediating the influence of workload on performance.
Counting the Cost: Driving the Emergence of Decision-Making Behaviour on Competitiveness Brand Abadi, Rahmat Riwayat; Musa, M. Ichwan; Haeruddin, M. Ilham Wardhana; Abadi, Ridfan Rifadly; Mustafa, Muh. Yushar
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.257

Abstract

Consumers of skincare products pay more attention to safety and comfort before deciding to make a purchase. For these personal needs, consumers look for skincare products with a brand image and high quality. This research aims to determine the influence of brand image variables on purchasing decisions through switching costs for consumers who buy Somethinc skincare products. The method used in the research is a descriptive method with a quantitative approach. This research was carried out on Somethinc skincare users in the city of Makassar. The research sample was 100 respondents and sampling used a non-probability sampling method. The sampling technique in this research used purposive sampling. The data collection technique used was a questionnaire. The data analysis method used is using structural equational modeling with the help of the Smart-PLS version 3 application. The research results show that brand image influences purchasing decisions, switching costs influence purchasing decisions, and brand image influences purchasing decisions through switching costs.
Makkunrai Values of Buginese Women: A Literature Approach Dipoatmodjo, Tenri S. P.; Mustafa, Muh. Yushar; Samba, Jessica E.; Saleh, Muh. Syahraka
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 2-4 (2024): MAY NOVEMBER 2024 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

This study investigates the makkunrai values held by Buginese women, reflecting their cultural significance and implications for socio-economic dynamics in contemporary society. Makkunrai represents the ideals of femininity among the Buginese people, emphasising qualities such as perseverance, resilience, and a spirit of adaptability. This literature review synthesises existing scholarship, exploring the historical, sociological, and anthropological dimensions of these values. The research highlights how these values shape the identity and roles of Buginese women in both familial and communal contexts, supporting their position in traditional and modern settings. Crucially, the study examines the impact of modernisation, globalisation, and cultural fluctuations on these values, revealing both continuity and change. By contextualising the challenges that contemporary Buginese women face, including educational access, economic opportunities, and societal expectations, the findings offer insights into how makkunrai values are negotiated and redefined. This literature approach not only enriches the understanding of Buginese women’s cultural heritage but also underscores the importance of preserving traditional values amidst evolving societal dynamics. The study calls for further interdisciplinary research to explore the implications of these values for gender equity and empowerment in Indonesia. Penelitian ini mengkaji nilai-nilai makkunrai yang dianut oleh perempuan Bugis, mencerminkan signifikansi budaya dan implikasinya terhadap dinamika sosial-ekonomi dalam masyarakat kontemporer. Makkunrai mewakili ideal femininitas di kalangan masyarakat Bugis, menekankan kualitas seperti ketekunan, ketahanan, dan semangat adaptasi. Tinjauan literatur ini menyintesis karya-karya akademik yang ada, mengeksplorasi dimensi historis, sosiologis, dan antropologis dari nilai-nilai tersebut. Penelitian ini menyoroti bagaimana nilai-nilai ini membentuk identitas dan peran perempuan Bugis dalam konteks keluarga dan komunitas, mendukung posisi mereka dalam lingkungan tradisional maupun modern. Secara krusial, studi ini menganalisis dampak modernisasi, globalisasi, dan fluktuasi budaya terhadap nilai-nilai tersebut, mengungkapkan baik kontinuitas maupun perubahan. Dengan melakukan pendekatan kontekstual terhadap tantangan yang dihadapi perempuan Bugis kontemporer, termasuk akses pendidikan, peluang ekonomi, dan ekspektasi sosial, temuan ini memberikan wawasan tentang bagaimana nilai-nilai makkunrai dinegosiasikan dan didefinisikan ulang. Pendekatan literatur ini tidak hanya memperkaya pemahaman tentang warisan budaya perempuan Bugis tetapi juga menekankan pentingnya menjaga nilai-nilai tradisional di tengah dinamika sosial yang terus berkembang. Studi ini menyerukan penelitian interdisiplin lebih lanjut untuk mengeksplorasi implikasi nilai-nilai ini bagi kesetaraan gender dan pemberdayaan di Indonesia.
The Artificial Intelligence Impact in Explaining Human Resource Development: A Literature Review Approach Kurniawan, Agung Widhi; Mustafa, Muh. Yushar
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 2 No. 3-4 (2025): AUGUST DECEMBER 2025 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

Artificial Intelligence, or AI, has emerged as a transformative force in Human Resource Development, known as HRD, reshaping traditional paradigms of workforce training, talent management, and employee engagement. This literature review aims to synthesize existing research on the impact of AI on HRD, exploring various applications, challenges, and opportunities. The analysis reveals that AI enhances HRD practices through data-driven decision-making, personalized learning experiences, and efficient performance assessments. Notably, AI technologies enable organizations to identify skill gaps, provide tailored training solutions, and predict future workforce needs. However, the integration of AI into HRD is not without challenges; concerns regarding data privacy, algorithmic bias, and ethical implications remain prevalent. This review highlights the necessity for organizations to develop ethical guidelines and transparency in their AI applications to foster trust among employees. Furthermore, the literature underscores a gap in understanding the socio-cultural impacts of AI on workforce development, suggesting the need for further interdisciplinary research. By articulating both the advantages and limitations of AI in HRD, this study aims to provide practical insights for HR practitioners aiming to harness AI's potential while navigating its complexities. Ultimately, this literature review contributes to the ongoing discourse on the role of AI in shaping future HRD practices, emphasizing the importance of human-centric approaches alongside technological advancements. Kecerdasan Buatan (AI) telah muncul sebagai kekuatan transformatif dalam Pengembangan Sumber Daya Manusia (SDM), yang dikenal sebagai HRD, mengubah paradigma tradisional dalam pelatihan tenaga kerja, manajemen talenta, dan keterlibatan karyawan. Tinjauan literatur ini bertujuan untuk mensintesis penelitian yang ada tentang dampak AI pada HRD, mengeksplorasi berbagai aplikasi, tantangan, dan peluang. Analisis menunjukkan bahwa AI meningkatkan praktik HRD melalui pengambilan keputusan berbasis data, pengalaman belajar yang dipersonalisasi, dan penilaian kinerja yang efisien. Secara khusus, teknologi AI memungkinkan organisasi untuk mengidentifikasi kesenjangan keterampilan, menyediakan solusi pelatihan yang disesuaikan, dan memprediksi kebutuhan tenaga kerja di masa depan. Namun, integrasi AI ke dalam HRD tidak tanpa tantangan; kekhawatiran terkait privasi data, bias algoritmik, dan implikasi etis tetap menjadi isu yang dominan. Tinjauan ini menyoroti kebutuhan bagi organisasi untuk mengembangkan pedoman etis dan transparansi dalam penerapan AI guna membangun kepercayaan di antara karyawan. Selain itu, literatur menyoroti kesenjangan dalam pemahaman dampak sosial-budaya AI terhadap pengembangan tenaga kerja, menyarankan perlunya penelitian interdisipliner lebih lanjut. Dengan menguraikan baik kelebihan maupun keterbatasan AI dalam HRD, studi ini bertujuan memberikan wawasan praktis bagi praktisi HR yang ingin memanfaatkan potensi AI sambil menavigasi kompleksitasnya. Pada akhirnya, tinjauan literatur ini berkontribusi pada diskusi berkelanjutan tentang peran AI dalam membentuk praktik HRD di masa depan, dengan menekankan pentingnya pendekatan berorientasi manusia bersamaan dengan kemajuan teknologi.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Mansyur Abdullah, Salma Agung Widhi Kurniawan Ahmad Ali Ampauleng, Ampauleng Andi Dewi Angreyani Anwar Ramli Aslam, Annisa Paramaswary Baso Rachim, Andi Farid Braem Abraham Killa Burhanuddin Burhanuddin Burhanuddin Burhanuddin Darmawinata, Widhi N. S. Data, Muh. Umar Data, Muhammad Umar Deddy Ibrahim Rauf Dipoatmodjo, Tenri S. P. Djamali, Hisnol Dwi Anugerah Lestari Musa Ekawaty, Charisma Fadhila, A. Nur Alfi Haeruddin, M. Ikhwan Maulaha Haeruddin, M. Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Hasbiah, Sitti Hiromi, Hikmah Ilma Wulansari Hasdiansa Inriani Inriani, Inriani Ismail, Md. Daud Jenitalia, Andi Nadia Khaidir Syahrul Lamato, Riski Mahyudin M. Ikhwan Maulana Haeruddin Mariñas-Acosta, Caroline Markas, Chandra Setiadi Matthew W. McCarter Maulana, Achmad Amzal Muh. Ma’ruf Idris Muh. Umar Data Musa, M. Ichwan Mustafa, Fahrina Mustafa, Rahmat Mustafa, Riad Natsir, Uhud Darmawan Nurgraha SD, Widhi Nurjannah Nurjannah Nurjannah Nurul Fadilah Aswar Panggabean, Benny Leonard Enrico Pratiwi, Andi Citra Putra, Muh. Al Fatah Arief Putri, Annisa Mawaddah Arief Ramly, Aryad Firdauzi Rauf, Deddy Ibrahim Ridfan Rifadly Abadi Riu, Isma Aziz Romansyah Sahabuddin Sabina, A. Zalza Saleh, Muh. Syahraka Samba, Jessica E. Shahnyb, Nurafni Shahnyb Sukarno, Zulfikry Sulfati, Andi Syahrul, Khaidir Tafsir, Muh. Tenri Sayu Puspitaningsih Dipoatmodjo