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All Journal Jurnal Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Manajemen Kesatuan International Journal of Environmental, Sustainability, and Social Science Jurnal PkM (Pengabdian kepada Masyarakat) ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review Journal of Finance and Business Digital (JFBD) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of Governance, Taxation, and Auditing Asean International Journal of Business Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan International Journal of Management and Business Applied International Journal of Management and Digital Business Journal of Sustainable Economic and Business SENEMA Jurnal manajemen dan bisnis (Performa)
Setini, Made
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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The Influence of Live Streaming, Online Customer Reviews, and Discounts on Impulse Buying Behavior on Tiktok Shop in Bali Ni Putu Surya Maharani; Putu Ngurah Suyatna Yasa; Made Setini
Husnayain Business Review Vol. 6 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i2.1805

Abstract

The rapid growth of social commerce platforms has significantly transformed consumer purchasing behavior, particularly in the beauty product industry. This study aims to examine the influence of live streaming, online customer reviews, and discounts on impulse buying behavior among TikTok Shop users in Bali. A quantitative research approach was employed using a survey method. Data were collected from 100 respondents who had purchased Glad2Glow products through TikTok Shop using purposive sampling. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique. The results show that live streaming has a positive and significant effect on impulse buying, indicating that interactive product demonstrations and real-time communication between sellers and consumers can stimulate spontaneous purchasing behavior. Online customer reviews also have a positive and significant influence on impulse buying, as positive and credible reviews increase consumer trust and reduce uncertainty in purchase decisions. In addition, discounts were found to significantly influence impulse buying behavior by creating a perception of higher value and a sense of urgency among consumers. These findings highlight the important role of digital marketing strategies in shaping consumer purchasing behavior on social commerce platforms. The study provides practical implications for online sellers and digital marketers to optimize live streaming activities, encourage positive customer reviews, and implement effective discount strategies to enhance consumer engagement and increase impulse buying behavior.
Festival Economy: The Impact of Events on Sustainable Tourism Purwadi Purwadi; Dio Darma; Made Setini
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1220

Abstract

Tourism is like a “treasure” and needs to be developed in order to attract visitors to an area. The advantage of those who have a destination with the presence of various attractions, events, and local culture considered a bonus. The case study of the tourism sector in Samarinda City has not yet developed and is in line with expectations, therefore we have started aspects of the festival economic which are expanded into three dimensions (event management, sustainable tourism, and destination branding). Evaluation to find out how big its role is, filtered by multiple regression analysis. We collected the data based on surveys, in which it conducted direct interviews with respondents who had a good understanding of the local demographic, social and cultural conditions. The survey coverage has determined based on time and place considerations, so they aimed specifically it at the two-day “The 354th Anniversary of Samarinda City” in 2022. The outcome of this study concludes that event management has a significant effect on sustainable tourism and destination branding. In line with that, we also found that sustainable tourism has a significant effect on destination branding and sustainable tourism can play a significant role in both the relationship between event management and destination branding, because the results are significant. Further, our need to study to enrich our findings so that the novelty will continue. The novelty of the theoretical or practical landscape teaches about market segmentation in the middle of a transition, especially boosting tourism commodities towards new trends.
Co-Authors Adinda Ayu Lestari Ningsih Agus Arijanto Ahmad Soleh Anak Agung Media Martadiani Andy Mulyana Anik Puspa Ningsih Asnawati Asnawati Bayu Pasupati Cokorda Krisna Yuda Daru Asih Daru Asih Datrini, Luh Kade Denny Maulida DEWI, Kadek Goldina Puteri Dio Darma Eko Tama Putra Saratian Ermawardani, Kadek Ayu Yessy Evi Triandini Evi Triandini Faizan Ul-Haq , Faizan Ul-Haq Gede Suardana GUNAWAN, I Putu Bayu Arya Hidayah, Nenden Restu I Gusti Ayu Agung Istri Sari Dewi I Gusti Bagus Agastya Putra I Gusti Lanang Putu Tantra I Kadek Yoga Adi Antara I Ketut Selamet I Made Leo Doniartha I Made Sara I Made Suniastha Amerta I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Rasmen Adi Ida Ayu Putu Santi Purnamawati Ida Ayu Surasmi Ida Bagus Nyoman Udayana Ida Bagus Teddy Prianthara Ida Bagus Udaya Putra Ida Bagus Udayana Putra januarianta, I Kadek Karona Cahya Susena Kepakisan, I Nyoman Bagus Yoga Ketut Darmayasa Kresnawati Kresnawati Luh Putu Nomy Cahyani Luh Putu Virra Indah Perdanawati Made Dwika Dinda Damayanti Made Juliasa Made Mulyadi Made Panji Satrya Wiradarma Made Wianto Putra Maryam Nadi Mochamad Soelton Mochamad Soelton Muhammad Sadiq Muhammed Hokroh Ni Kadek Cerina Puspa Dewi Ni Kadek Linda Surlimna Ni Luh Putu Indiani Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Putu Ita Puspa Yanti Ni Putu Surya Maharani Ni Wayan Sitiari Ni Wayan SITIARI Nyoman Indra Wiratama Olivia Imaculada do Rêgo Sarmento Pramana, Made Surya Puji Purwatiningsih, Aris Purwadi Purwadi Purwadi Putra, I Gede Cahyadi Putra, Ida Bagus Udaya Putu Ayu Sita Laksmi PUTU IKA WAHYUNI Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmayanti, Putu Laksmita Dewi Retno Wulandari Ria Sawitri, Ni Putu Yuliana Sahya Amertha, Genijayendra Saputra, I Gede Harry Pratama Sarmawa, Wayan Gede Sudiyani, Ni Nyoman Sukrisno, Sukrisno Wirasmi Wardhani