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All Journal Jurnal Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS International Journal of Environmental, Sustainability, and Social Science Jurnal PkM (Pengabdian kepada Masyarakat) ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review Journal of Finance and Business Digital (JFBD) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of Governance, Taxation, and Auditing Asean International Journal of Business Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan International Journal of Management and Business Applied International Journal of Management and Digital Business Journal of Sustainable Economic and Business SENEMA Jurnal manajemen dan bisnis (Performa)
Setini, Made
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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The Moderating Role of After-Sales Service on Product Quality, Brand Image, and Used Car Repurchase Intention I Gede Harry Pratama Saputra; Ni Luh Putu Indiani; Made Setini
International Journal of Management and Business Applied Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v5i1.1761

Abstract

Purpose – This paper seeks to examine the effect of product quality and brand image on repurchase intention of used car consumers in Denpasar, Bali, as well as to analyze the moderating role of after-sales service in strengthening these relationships. Methodology/approach – A quantitative survey approach was employed to collect data from 120 consumers who had previously purchased used cars and received after-sales services from used car showrooms in Denpasar. The data were gathered through a Likert-scale questionnaire and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). Findings – The results indicate that product quality and brand image have a positive and significant influence on consumers repurchase intention. However, after-sales service does not moderate the relationship between product quality and repurchase intention, nor between brand image and repurchase intention. These findings suggest that repurchase decisions in the used car market are mainly driven by the physical condition of the vehicle and brand perception rather than by post-purchase services. Novelty/value – This study provides insight into consumer repurchase behaviour in the used car industry in Bali, emphasizing the importance of maintaining vehicle quality and strengthening brand image as key strategies for used car showrooms. Although after-sales service was not found to play a moderating role, it remains important as a supporting factor for customer satisfaction and long-term relationships.
Perceived Value Mediation on Price and Product Quality Toward Purchase Intention of Balinese Masks I Nyoman Bagus Yoga Kepakisan; Ida Bagus Udayana Putra; I Made Suniastha Amerta; Made Setini
International Journal of Management and Business Applied Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v5i1.1789

Abstract

Purpose–This study aims to examine the effect of price and product quality on the purchase intention of Balinese masks in Mas Village, Gianyar, and to analyze the mediating role of perceived value in explaining the relationship between these variables within the context of cultural-based creative products. Methodology/approach–This research employs a quantitative explanatory approach using a survey method. Data were collected from 130 respondents who had experience purchasing or considering the purchase of Balinese masks. The sampling technique used purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect (mediating) relationships among variables. Findings –The results indicate that price and product quality have a positive and significant effect on purchase intention. Both variables also significantly influence perceived value, which in turn positively affects purchase intention. Furthermore, perceived value is proven to significantly mediate the relationship between price and purchase intention, as well as between product quality and purchase intention. These findings confirm that consumer buying interest in cultural products is shaped not only by economic and functional evaluations but also by psychological value perception. Novelty/value –This study contributes to the literature by extending the application of the Theory of Planned Behavior and Perceived Value Theory in the context of traditional cultural handicraft products. Unlike prior studies that primarily focus on manufactured or standardized goods, this research emphasizes the mediating role of perceived value in cultural-based creative industries, particularly in Balinese mask products. The findings provide strategic insights for artisans and cultural entrepreneurs in strengthening pricing strategies, maintaining product authenticity, and enhancing perceived value to increase purchase intention.
The Effect of Price, Service Quality, and Location on Purchase Decisions at Tan-Panama Coffee Shop in Denpasar I Putu Bayu Arya Gunawan; Made Setini; Made Surya Pramana
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.1426

Abstract

The industry that has the potential to provide a direct impact on the creative economy is the food sector. One type of culinary business that is currently very popular with the public is a coffee shop. The purpose of this study was to examine how the influence of the Tan-Panama coffee shop in Denpasar City on consumer purchasing decisions by looking at several factors such as price, location, and service quality. This study uses accidental sampling techniques to test and evaluate the causal relationship between two variables. The Slovin formula is used to determine the sample size and 100 respondents are included in the sample. By utilizing the (t) and (f) tests and multiple linear regression analysis as data analysis techniques. The findings of the study indicate that in the Tan-Panama coffee shop located in Denpasar City, price, service quality, and place all have a positive and significant impact on the variables influenced, namely the decision to buy. Price, service quality, and location have a positive and significant influence on purchasing decisions.
From Green Marketing and Brand Reputation to Repurchase Intention: The Mediating Role of Brand Trust among AQUA Consumers I Putu Gede Bayu Kirana Sanjaya Putra; Made Wahyuni; Made Setini
Husnayain Business Review Vol. 6 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i2.1939

Abstract

This study aims to analyze the influence of Green Marketing and Brand Reputation on Repurchase Intention with Brand Trust as a mediating variable on consumers of AQUA brand Bottled Drinking Water (AMDK) in Kuta District.Methodology/approach – The sampling technique used purposive sampling with a total of 170 respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. Findings – The results of the study indicate that Green Marketing, Brand Reputation, and Brand Trust have a positive and significant effect on Repurchase Intention. In addition, Green Marketing and Brand Reputation also have a positive and significant effect on Brand Trust. The results of the mediation test indicate that Brand Trust is able to partially mediate the effect of Green Marketing on Repurchase Intention, as well as partially mediate the effect of Brand Reputation on Repurchase Intention. Novelty/value – This finding indicates that the implementation of environmentally friendly marketing strategies and the formation of a good brand reputation will be more effective in increasing repurchase intentions if accompanied by increased consumer trust in the brand.
Integrating Digital Marketing and Green Innovation: How Gen Z Entrepreneurial Orientation Shapes MSME Marketing Performance Milla Permata Sunny; Made Setini; Anhar Yani
Husnayain Business Review Vol. 6 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i2.1964

Abstract

Purpose – This study examines the effects of Digital Entrepreneurial Marketing (DEM) and Green Product Innovation (GPI) on MSME Marketing Performance (MP), investigates the interaction between digital and green capabilities, and analyzes the moderating role of Gen Z Entrepreneurial Orientation (GZEO) in strengthening this relationship. Methodology/approach – A quantitative explanatory research design was employed using data collected from 110 Gen Z entrepreneurs managing food and beverage MSMEs in Bali, Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The analysis included measurement model assessment, structural model evaluation, and bootstrapping for hypothesis testing. Findings – The results show that Digital Entrepreneurial Marketing has a positive and significant effect on MSME Marketing Performance (β = 0.284; p = 0.004), while Green Product Innovation also has a positive and significant effect (β = 0.246; p = 0.012). Moreover, the interaction between DEM and GPI significantly improves marketing performance (β = 0.221; p = 0.020). Gen Z Entrepreneurial Orientation positively moderates the effect of digital-green capability integration on marketing performance (β = 0.198; p = 0.029). The model explains 61.2% of the variance in MSME Marketing Performance (R² = 0.612), indicating substantial explanatory capability. Originality/value – This study contributes to the MSME literature by conceptualizing digital entrepreneurial marketing and green product innovation as complementary and interacting strategic capabilities rather than merely independent predictors of performance. It further identifies Gen Z entrepreneurial orientation as a boundary condition that strengthens the performance benefits generated by digital-green capability integration in Gen Z-led food and beverage MSMEs. Keywords: Digital Entrepreneurial Marketing; Green Product Innovation; Gen Z Entrepreneurial Orientation; MSME Marketing Performance; Digital-Green Capability Integration; PLS-SEM.
Co-Authors Adinda Ayu Lestari Ningsih Agus Arijanto Ahmad Soleh Anak Agung Media Martadiani Andy Mulyana Anik Puspa Ningsih Asnawati Asnawati Cokorda Krisna Yuda Daru Asih Daru Asih Datrini, Luh Kade Denny Maulida DEWI, Kadek Goldina Puteri Dio Darma Eko Tama Putra Saratian Evi Triandini Evi Triandini Faizan Ul-Haq , Faizan Ul-Haq Gede Suardana GUNAWAN, I Putu Bayu Arya I Gede Harry Pratama Saputra I Gusti Ayu Agung Istri Sari Dewi I Gusti Bagus Agastya Putra I Gusti Lanang Putu Tantra I Kadek Yoga Adi Antara I Ketut Selamet I Made Leo Doniartha I Made Sara I Made Setena I Made Suniastha Amerta I Nengah Dasi Astawa I Nengah Wirsa I Nengan Muliarta I Nyoman Bagus Yoga Kepakisan I Nyoman Rasmen Adi I Putu Bayu Arya Gunawan I Putu Gede Bayu Kirana Sanjaya Putra I Putu Santikayasa Ida Ayu Putu Santi PURNAMAWATI Ida Ayu Surasmi Ida Bagus Nyoman Udayana Ida Bagus Teddy Prianthara Ida Bagus Udaya Putra Ida Bagus Udayana Putra januarianta, I Kadek Kadek Ayu Yessy Ermawardani Ketut Darmayasa Kresnawati Kresnawati Luh Putu Nomy Cahyani Luh Putu Virra Indah Perdanawati Made Dwika Dinda Damayanti Made Juliasa Made Mulyadi Made Panji Satrya Wiradarma Made Wahyuni Made Wianto Putra Maryam Nadi Milla Permata Sunny Mochamad Soelton Mochamad Soelton Muhammad Sadiq Muhammed Hokroh Ni Kadek Cerina Puspa Dewi Ni Kadek Linda Surlimna Ni Luh Putu Indiani Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Putu Ita Puspa Yanti Ni Putu Surya Maharani Ni Wayan Sitiari Ni Wayan SITIARI Nyoman Indra Wiratama Olivia Imaculada do Rêgo Sarmento Pasupati, Bayu Pramana, Made Surya Puji Purwatiningsih, Aris Purwadi Purwadi Purwadi Putra, I Gede Cahyadi Putra, Ida Bagus Udaya Putu Ayu Sita Laksmi PUTU IKA WAHYUNI Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmayanti, Putu Laksmita Dewi Retno Wulandari Ria Sawitri, Ni Putu Yuliana Sahya Amertha, Genijayendra Sarmawa, Wayan Gede Sudiyani, Ni Nyoman Wirasmi Wardhani Yani, Anhar