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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Administrative and Sosial Science (JASS) Jurnal Manajemen Bisnis Kewirausahaan Safari : Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Jurnal Informasi Pengabdian Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen Kreativitas Pada Pengabdian Masyarakat (Krepa) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Research Student Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Akuntansi dan Ekonomi Pajak: Perspektif Global Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan ManBiz: Journal of Management and Business Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Social, Economic, and Business
Maharani Ikaningtyas
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Implementasi Strategi E-Commerce dalam Perencanaan Bisnis Digital Layla Azaria Safina; Huwaida Amartha Salsabila; Nabila Ammarullah; Siti Amilia Marpaung; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2024): April
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v1i4.1011

Abstract

Dalam era transformasi digital saat ini, e-commerce telah menjadi bagian yang tidak terpisahkan dari bisnis dan dapat digunakan sebagai alat yang kuat untuk meningkatkan performa bisnis. Era digital yang terus berkembang, perusahaan tidak lagi mengandalkan hanya toko fisik untuk menjual produk atau jasa. Melalui e-commerce, perusahaan dapat membuka toko online yang dapat diakses oleh pelanggan di mana saja dan kapan saja. . Pentingnya menerapkan strategi e-commerce yang efektif dalam merencanakan bisnis digital, bagaimana strategi e-commerce dapat digunakan untuk meraih sukses dalam bisnis online, dengan fokus pada peningkatan performa e-commerce. Strategi e-commerce adalah rencana yang dirancang untuk membantu bisnis mencapai tujuan penjualan online. Dalam konteks perencanaan bisnis digital, strategi e-commerce mencakup berbagai aspek seperti pemasaran digital, manajemen pelanggan, analisis data, dan optimasi SEO. Dengan memanfaatkan strategi e-commerce yang tepat, perusahaan dapat meningkatkan pertumbuhan penjualan, memperluas jangkauan pasar, meningkatkan efisiensi operasional, dan tetap kompetitif di era digital.
Strategi Perencanaan Dan Pengembangan Bisnis Dalam Perkembangan Teknologi Imaniar Dila Nur Pangestuti; Akbar Al Farizky; Imelda Putri Wardani; Rusdi Hidayat; Maharani Ikaningtyas
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2024): April
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v1i4.1015

Abstract

Perkembangan teknologi dalam dunia bisnis membawa kemudahan namun disisi lain juga berpengaruh pada tingkat kerumitan perencanaan usaha yang semakin rumit khususnya dalam menghadapi berbagai para pesaing. Oleh karena itu, penelitian mengenai strategi perencanaan dan pengembangan bisnis dalam perkembangan teknologi menjadi sangat relevan untuk dikaji. Metode yang digunakan pada penelitian ini adalah deskriptif dengan pendekatan kualitatif. Membuat Strategi Perencanaan Bisnis yang Lebih Efektif Dalam Perkembangan Teknologi, Membuat perencanaan pengembangan bisnis yang tepat di era teknologi yang berkembang pesat menuntut pendekatan yang komprehensif dan proaktif, identifikasi Risiko dalam Perencanaan dan Pengembangan Bisnis di Era Teknologi mempelajari strategi diversifikasi teknologi dan menganalisis teknologi alternatif dapat mengurangi risiko ketergantungan teknologi, dengan kombinasi teknologi cloud dan on-premise yang meningkatkan kinerja dan keamanan.
Analisis Efektivitas Pelaksanaan Pelatihan Dan Pengembangan Karyawan Di Lingkungan PT IMST Adela Aurelia Kinaya Dewi; Maharani Ikaningtyas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.231

Abstract

Technological changes are rapidly changing industry competition. Companies need to take steps so that employees can adapt to changes and acquire skills that are in line with technological and market developments. Quality training and development is expected to increase the company's ability to face future challenges. This study combines a qualitative approach with a descriptive methodology. This approach was chosen because it has a descriptive and exploratory nature that has the aim of providing an overview of the perspectives and interpretations of the research subjects. Qualitative descriptive research has a primary focus on observation and interaction. The results of this study indicate that the training and development carried out by PT IMST has been effective, PT IMST has carried out training and development according to the needs of employees. The company has implemented an evaluation system after the implementation of training and development of employees is carried out as feedback from the implementation of training and development. The conclusion that the evaluation results of training and development have a positive impact on employees and a high level of employee participation, so that the implementation is effective based on its measurements.
Peran Dyandra Promosindo Surabaya Sebagai Event Organizer dalam Indonesia International Motor Show (IIMS) Surabaya 2024 Inggrid Destrina; Maharani Ikaningtyas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.252

Abstract

Dyandra Promosindo is a subsidiary of PT Digital Inisiatif, part of Kompas Gramedia, operating in the MICE (Meetings, Incentives, Conference, and Exhibitions) sector. The event organizer is responsible for determining the theme and overall concept of the event, which serves as the foundation for all event-related aspects. This study aims to understand the role of Dyandra Promosindo Surabaya as an event organizer in organizing an event, namely the Indonesia International Motor Show (IIMS) 2024 in Surabaya. The findings show that Dyandra Promosindo plays a crucial role in promoting products or company brands through various types of events such as expos or exhibitions. The implications of this study highlight the importance of the role of event organizers in the success of events and the satisfaction of all involved parties.
PEMANFAATAN PROGRAM PENDIDIKAN, PELATIHAN, DAN SERTIFIKASI SEBAGAI UPAYA TRANSFORMASI TALENTA PEGAWAI PADA PT PLN (PERSERO) UIP JBTB Mia Arifan, Yesi Nabela; Maharani Ikaningtyas
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 9 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i9.9966

Abstract

Abstract This study examines the utilization of education, training, and certification programs as an effort to transform employee talent at PT PLN (Persero) UIP JBTB. This research highlights the strategic relevance of these programs in filling competency gaps and increasing employee capacity. Through an internship program at the HR Development Division, data from direct observation and documentation were analyzed using descriptive qualitative methodology. The results showed that Human Capital Readiness (HCR) metrics were used in the program design to measure how well talent development is working. However, challenges such as training methods and outcome evaluation need to be improved. This research offers strategic recommendations to improve the success of talent transformation programs. Abstrak Penelitian ini mengkaji mengenai Pemanfaatan Program Pendidikan, Pelatihan, dan Sertifikasi sebagai upaya transformasi talenta pegawai di PT PLN (Persero) UIP JBTB. Penelitian ini menyoroti relevansi strategis program-program tersebut dalam mengisi kesenjangan kompetensi dan meningkatkan kapasitas pegawai. Melalui program magang di Divisi Pengembangan SDM, data dari observasi langsung dan dokumentasi dianalisis dengan menggunakan metodologi deskriptif kualitatif. Hasil penelitian menunjukkan bahwa metrik Kesiapan Sumber Daya Manusia (Human Capital Readiness/HCR) digunakan dalam desain program untuk mengukur seberapa baik pengembangan talenta berjalan. Namun, tantangan seperti metode pelatihan dan evaluasi hasil perlu diperbaiki. Penelitian ini menawarkan rekomendasi strategis untuk meningkatkan keberhasilan program transformasi talenta.
Peran UMKM Dalam Pembangunan Dan Kesejahteraan Masyarakat Kelurahan Desa Saringembat, Kabupaten Tuban Citra Nia Ramadhani; Maharani Ikaningtyas
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1415

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play a significant role in supporting economic development and improving community welfare, especially in rural areas like Saringembat Village, Tuban Regency. This community service aims to empower local MSMEs through skill training, enhancing market access, and utilizing simple technologies to help them grow their businesses. The activities involve direct assistance to MSME actors in the fields of crafts, culinary arts, and local agriculture. The outcomes of these activities demonstrate increased income, business growth, and active community participation in strengthening the local economy. Digitalization, including marketing and business management processes, has also been initiated to help MSMEs become more competitive in the current era. Improving community welfare through this development is expected to contribute directly to sustainable development in Saringembat Village.
Inovasi Digital: Implementasi Mini Photobox sebagai Alat Pemasaran Kreatif untuk UMKM Oktaviani Arcici Hadir; Maharani Ikaningtyas
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 4 (2024): Agustus: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i4.833

Abstract

In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.
PRAKTIK MAGANG SISTEM WFH : IMPLEMENTASI PROGRAM PENGEMBAGAN DAN PELATIHAN SDM DALAM MENINGKATKAN KINERJA KARYAWAN PADA PODCAST SOMESTORY JAKARTA Damaling, Havelyne Octaviana; Maharani Ikaningtyas
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 3 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i3.10115

Abstract

Podcast Somestory adalah sebuah komunitas yang bergerak dibidang kreatif, Podcast Somestory memproduksi berbagai konten digital seperti podcast, live Instagram, dan lainnya. Podcast Somestory menerapkan sistem bekerja hybrid, yang dimana karyawan dapat bekerja di kantor untuk domisili jakarta dan bekerja dari rumah bagi yang berada di luar Jakarta. Meskipun pekerjaan dilakukan melalui komunikasi jarak jauh, tidak mengurangi kerja sama dan tanggung jawab yang dimiliki oleh karyawan. Melalui artikel ini, akan dijelaskan bagaimana program-program pelatihan dan pengembangan karyawan diimplementasikan untuk meningkatkan kinerja karyawan pada Podcast Somestory Jakarta.
Strategi Pengusaha Jawa Timur Dalam Meningkatkan Produktivitas Industri Melalui Pengembangan Sumber Daya Manusia Firdausii Khoirunnisa; Maharani Ikaningtyas
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 1 No. 3 (2024): Agustus: Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v1i3.344

Abstract

This research explores the strategies implemented by entrepreneurs in East Java to enhance industrial productivity through human resources development (HRD). Within the dynamic economic context and diverse industrial structure, this study aims to identify and analyze innovative strategies used by entrepreneurs to address challenges related to the quality and quantity of competent human resources. The research methodology employed a qualitative approach with document analysis and secondary data from various relevant sources. Findings highlight the importance of collaboration among industrial sectors, government, and educational institutions in improving HRD quality, alongside enhancing effective implementation of Occupational Health and Safety (OHS) policies in workplaces. The implications of this research suggest adopting HRD-focused strategies and improving OHS practices to enhance industrial competitiveness in East Java and support sustainable economic growth.
Implementasi Pemberdayaan UMKM melalui Pengembangan Digitalisasi Teknologi dan Pemanfaatan Sumber Daya Lokal ‘Pisang’ di Desa Saringembat Tuban Verend Sirlya; Maharani Ikaningtyas
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 4 No. 1 (2025): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v4i1.2978

Abstract

The empowerment of Micro, Small, and Medium Enterprises (MSMEs) plays a vital role in Indonesia's economic growth, including in Saringembat Village, Tuban Regency. Despite its significant potential, MSME actors in this village face challenges in adopting digital technology. Through the Community Service Program (KKNT), university students provide education and hands-on practice in MSME digitalization, focusing on the utilization of local resources, such as bananas, to enhance product competitiveness. The program includes socialization, training, and digital marketing through social media and e-commerce platforms. As a result, MSME actors successfully developed banana cookies as a flagship product with attractive branding, expanded market reach, and increased understanding of the importance of digitalization. This program has proven effective in improving operational efficiency and opening new market opportunities, although challenges related to digital literacy remain. It is recommended that ongoing support be provided to assist MSMEs in the digital era.
Co-Authors Abdillah Hanif Isna S Adela Aurelia Kinaya Dewi Adhistya Ayu Andriani Adinda Natasya Putri Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Ahmad Harris Akbar Aimee Josephira Indraputri Ajeng Suta Mayangsari Akbar Al Farizky Aldo Nahason Pasca Amanda Laila Nurrachma Amelia Humaiza Zahro Amilia, Silvia Nanda Anisa Nur Faizah Arin Oktavia Ramadanti Aulia Life Rahma Putri Aulya Difta Yasah Az Zahra Norestu Bella Karunia Sandhy Berlian Shafa Aldira Putri Bintaniya Zakka Al-Madani Cindi Fatikah Citra Nia Ramadhani Clarissa Diva Elvaretta Damaling, Havelyne Octaviana Damayanti, Devina Fitri Daniar Bihas Nana Dawam Sahrin Najah. S Desi Anila Deviana Puji Rahayu Devira Elsa Mei Shella Dewi Azizah Rosianti Dhea Fitri Puspitayani Dia Setiawati Diana Putri Damayanti Dony Arta Wijaya Dwi Putri Anggraeni Dwi Syerli Inda Rahmawati Erica Intan Nur Aini Eries Priandana Putra FARIDATUN NIKMAH Fatiha Salma Fatimah Salsa Biela Sari Fhaya Frastystyandarum Fira Rosida Firdausii Khoirunnisa Firdya Fahmiatul Auliyah Fitri Ayu Faddilla Fitria Ayu Kartika D Hakim Mahdi Zakariya Hanifah Maulidya Kartikasari Havelyne Octaviana Damaling Huwaida Amartha Salsabila Imaniar Dila Nur Pangestuti Imelda Putri Wardani Indria Ikhtia Zahra Inggrid Destrina Intan Dwi Cahyani Intan Wiani Kevira Eris Andini Kinanthi Nur Afifah Anastasya Rusmawan Laelly Kusuma Ayu Fardani Laila Ulfa Izak Laura Faradina Wally Layla Azaria Safina Liana Rahma Kusumadini Lidya Dwi Nur Afiqoh Lusiana Rahmawati Luthfi Nurul Mubayyinah M. Afif Zaky Akmal M. Khoirur Rifqi M. Teddy Kurniawan M. Zidhan Nurul H M. Zidhan Nurul Huda Made Ayu Alivy Khumaira Maqbulan Nisaul Ilmi Marcella Tutut Salsabillah Maulidya Khoirunnisa Maulyna Nur Bany Meisha Farah Widyaningrum Mia Arifan, Yesi Nabela Miftakhul Jannah Moh. Iqbal Prasetyo Ritonga Muhammad Ryan N.Z Mutmainah , Mutmainah Nabila Ammarullah Nadya Faisa Ramadhani Putri Buwono Nanda Akhilla Zahra Nastasya Uyun Siti Azzahra Nazla Taslia Farah Novita Sari Makigawe Nurul Nur Rohmawati Wulandari Oktaviani Arcici Hadir Ovia Putri Rahmadani Prastiyas, David Indra Putri Maharanie Putry Meysa Selvina Rafiqah Afif Zahra Ratu Ajeng Pratiwi Riva Dika Adhilni Rusdi Hidayat Rusdi Hidayat N Rusdi Hidayat N. Rusdi Hidayat Nugroho Sabrina Indira Safania Haudiyah Rachmat Salsabilla Septyant Putri Santika Purwaty Ningsih Sausan Syarifatul Ajuj Septia Amiwantoro Setiawan, Wijaya Agus Silvia Anggreani Siti Amilia Marpaung Sultan Syarif Cakrayuda Suvriati Vivka Merdana Syafa Gading Adhip Arafa Syakirotul Hayati Tiara Meyla Seibinna Tri Agusnia Wati Vania Eka Puspita Verend Sirlya Wanda Noer Alichia Yuniar Wardani Zesa Dinda Auliya