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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Administrative and Sosial Science (JASS) Jurnal Manajemen Bisnis Kewirausahaan Safari : Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Jurnal Informasi Pengabdian Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen Kreativitas Pada Pengabdian Masyarakat (Krepa) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Research Student Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Akuntansi dan Ekonomi Pajak: Perspektif Global Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan ManBiz: Journal of Management and Business Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Social, Economic, and Business
Maharani Ikaningtyas
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Praktik Pemberdayaan UMKM melalui Inovasi Produk dan Pemasaran Berbasis Digital untuk Meningkatkan Pendapatan Masyarakat Desa Saringembat M. Zidhan Nurul Huda; Maharani Ikaningtyas
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 1 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i1.1056

Abstract

Saringembat Village has a variety of local products with significant potential; however, the marketing and management of these products remain limited. This program aims to assist MSME actors in leveraging digital technology to develop products, expand markets, and enhance competitiveness. Through training and mentoring, participants were taught product innovation, packaging design, logo creation, and the application of digital marketing through platforms such as social media and marketplaces. The results of this activity indicate that the utilization of digitalization can increase market reach and product sales volume, although challenges related to digital literacy and resource limitations still need to be addressed. This research highlights the importance of utilizing digital technology to empower MSMEs and sustainably improve the village economy.
Revolusi Digital UMKM : Membuka Peluang Pasar Lebih Luas Melalui Media Sosial dan E-commerce di Desa Kedungjambe Novita Sari Makigawe; Maharani Ikaningtyas
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1073

Abstract

This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand market reach, and improve MSME sales performance. The findings reveal that equipping MSMEs with skills to optimize features on these platforms, such as creating appealing product catalogs, utilizing broadcast features, and managing online stores effectively on Shopee, significantly enhances customer interaction and the competitiveness of MSMEs in the digital era. In addition to positively impacting sales growth, the training also accelerates digital technology adoption among MSMEs, enabling them to compete more effectively in an increasingly competitive market. These findings highlight the importance of targeted and sustainable training programs in supporting the growth of MSMEs in the digital age.
Peran Sosial Media Marketing dan E-Commerce dalam Meningkatkan Daya Saing dan Jangkauan Pasar UMKM di Desa Kedungjambe Hakim Mahdi Zakariya; Maharani Ikaningtyas
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1075

Abstract

This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with customers and leveraging the features of the Shopee e-commerce platform to expand market reach. MSME participants were trained to create engaging promotional content, utilize WhatsApp Business broadcast features to foster customer engagement, and effectively manage online stores on Shopee, including crafting informative product descriptions, managing inventory, and analyzing sales performance. A simulation of digital marketing through Shopee was conducted to provide hands-on experience for the business owners. The results of the program demonstrated a significant improvement in MSME competitiveness, brand awareness, customer engagement through social media, and sales volume on Shopee.
Optimalisasi Sanitasi dan Kebersihan Lingkungan dalam Mewujudkan Desa Sehat dan Sejahtera: Studi Kasus Desa Saringembat melalui Pendekatan Kolaboratif dan Edukasi Masyarakat Zesa Dinda Auliya; Maharani Ikaningtyas
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 1 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i1.1065

Abstract

This study discusses the optimization of sanitation and environmental cleanliness in realizing a Healthy and Prosperous Village in Saringembat Village through a collaborative approach and community education. This program is based on the SDGs point of Healthy and Prosperous Villages, with a focus on the importance of clean environmental conditions and good sanitation as the foundation for public health. The methods used include surveys of locations for illegal waste disposal, interviews, and focus group discussions (FGD) with the Head of the Village Consultation Agency (BPD) and local waste bank managers. The survey results show five main waste disposal points that became the primary focus of the program. Collaboration with village officials resulted in full support in the form of drafting a village regulation on cleanliness and the installation of CCTV to prevent illegal waste disposal. The program also involved community service activities starting from Sawir Hamlet, Krajan Hamlet, and Demaan Hamlet, with active community participation and direct coordination from the hamlet heads. The implementation of the program proved to increase residents' awareness of the importance of sanitation, reduce the risk of infectious diseases, and create a healthier environment. The role of students as activity initiators was appreciated for their ability to revive the gotong royong (mutual cooperation) culture, which had been abandoned.
OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM KEDUNGJAMBE Tiara Meyla Seibinna; Maharani Ikaningtyas
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i10.10802

Abstract

This study aims to analyze strategies for optimizing digital marketing to enhance the competitiveness of Kedungjambe MSMEs. MSMEs play a significant role in the national economy, but challenges such as the COVID-19 pandemic and limited adoption of digital technology hinder their potential. Using a qualitative approach, this research identifies barriers and opportunities for MSMEs to compete in the global market. The findings reveal that optimizing digital marketing, including the use of social media, e-commerce, and personalized services, can significantly enhance MSME competitiveness. Recommendations are provided to support MSME digital transformation, including training, mentoring, and digital infrastructure development. This research is expected to serve as a reference for policy development to empower MSMEs in the digital era.
Strategi Peningkatan Kesadaran Merek UMKM di Desa Kedungjambe melalui Pemasaran Digital Faridatun Nikmah; Maharani Ikaningtyas
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 1 (2025): Januari : Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyaraka
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i1.1068

Abstract

This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.
Pemanfaatan Media Online Quizizz dalam Optimalisasi Pelaksanaan Kegiatan Belajar Mengajar (Studi Kasus SMA Negeri 5 Balikpapan) Kinanthi Nur Afifah Anastasya Rusmawan; Maharani Ikaningtyas
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.363

Abstract

Current technological developments are closely related to the millennial generation learning system and from elementary schools to tertiary institutions. This phenomenon is closely related to the use of learning software based on information and communication technology. Technology development with the Quizizz application is the right choice because Quizizz makes learning fun, challenging and interactive and adds to the knowledge, education and creativity of participating educators. A paradigm shift where learning develops with the application of technology that continues to grow rapidly, so it is not outdated and boring. This learning requires active learning, interactive communication and participation between students and teachers. Learning activities must also be created to achieve learning objectives.
Menghadapi Tantangan Global Dalam Perencanaan Bisnis: Strategi Untuk Mengatasi Kompleksitas Pasar Global Kevira Eris Andini; Clarissa Diva Elvaretta; Putry Meysa Selvina; Laura Faradina Wally; Rusdi Hidayat N; Maharani Ikaningtyas
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.1372

Abstract

This research entitled "Facing Global Challenges in Business Planning: Strategies for Overcoming Global Market Complexity" has the aim of investigating and developing effective strategies for overcoming global market complexity in business planning. With ever-growing challenges in the global market, such as economic fluctuations, regulatory changes, and intense competitive dynamics, it is important for companies to have adaptive and effective strategies. Using literature reviews to collect and analyze data from various books, journals, and reports related to the research subject is the core of this qualitative research strategy. The term "international marketing" describes any type of advertising that reaches more than one country. It is common practice for entrepreneurs to write detailed documents outlining the history, current state, and future projections of their company. This document is known as a business plan. The findings of this research indicate that effective corporate planning techniques have a significant impact in overcoming global difficulties
Pengaruh Strategi Pemasaran Digital, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Aksesoris Manik-Manik Maharani Ikaningtyas; Syafa Gading Adhip Arafa; Ajeng Suta Mayangsari; Fitria Ayu Kartika D; Luthfi Nurul Mubayyinah; Ahmad Harris Akbar; Santika Purwaty Ningsih
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 6 No. 1 (2025): Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v6i1.2108

Abstract

This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.
The Influence of Brand Image and Product Quality on Purchase Decisions of Eiger Products in Surabaya Sultan Syarif Cakrayuda; Maharani Ikaningtyas
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/tm6c3605

Abstract

In today's competitive business world, companies need effective strategies to attract customers and keep them loyal. Two important factors that influence consumer purchasing decisions are brand image and product quality.This research explores how brand image and product quality affect the purchasing decisions of Eiger products in Surabaya. The study uses a quantitative approach with a survey method. The target population includes consumers who have bought Eiger products in Surabaya. A purposive sampling technique was used, involving 156 respondents. Data was collected through a questionnaire distributed via Google Forms.For data analysis, multiple linear regression was applied to examine the relationship between independent and dependent variables. The findings reveal that brand image has a positive and significant effect on consumer purchasing decisions. Likewise, product quality plays a crucial role in influencing purchasing choices. Overall, both brand image and product quality contribute significantly to shaping consumer decisions when purchasing Eiger products in Surabaya.
Co-Authors Abdillah Hanif Isna S Adela Aurelia Kinaya Dewi Adhistya Ayu Andriani Adinda Natasya Putri Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Ahmad Harris Akbar Aimee Josephira Indraputri Ajeng Suta Mayangsari Akbar Al Farizky Aldo Nahason Pasca Amanda Laila Nurrachma Amelia Humaiza Zahro Amilia, Silvia Nanda Anisa Nur Faizah Arin Oktavia Ramadanti Aulia Life Rahma Putri Aulya Difta Yasah Az Zahra Norestu Bella Karunia Sandhy Berlian Shafa Aldira Putri Bintaniya Zakka Al-Madani Cindi Fatikah Citra Nia Ramadhani Clarissa Diva Elvaretta Damaling, Havelyne Octaviana Damayanti, Devina Fitri Daniar Bihas Nana Dawam Sahrin Najah. S Desi Anila Deviana Puji Rahayu Devira Elsa Mei Shella Dewi Azizah Rosianti Dhea Fitri Puspitayani Dia Setiawati Diana Putri Damayanti Dony Arta Wijaya Dwi Putri Anggraeni Dwi Syerli Inda Rahmawati Erica Intan Nur Aini Eries Priandana Putra FARIDATUN NIKMAH Fatiha Salma Fatimah Salsa Biela Sari Fhaya Frastystyandarum Fira Rosida Firdausii Khoirunnisa Firdya Fahmiatul Auliyah Fitri Ayu Faddilla Fitria Ayu Kartika D Hakim Mahdi Zakariya Hanifah Maulidya Kartikasari Havelyne Octaviana Damaling Huwaida Amartha Salsabila Imaniar Dila Nur Pangestuti Imelda Putri Wardani Indria Ikhtia Zahra Inggrid Destrina Intan Dwi Cahyani Intan Wiani Kevira Eris Andini Kinanthi Nur Afifah Anastasya Rusmawan Laelly Kusuma Ayu Fardani Laila Ulfa Izak Laura Faradina Wally Layla Azaria Safina Liana Rahma Kusumadini Lidya Dwi Nur Afiqoh Lusiana Rahmawati Luthfi Nurul Mubayyinah M. Afif Zaky Akmal M. Khoirur Rifqi M. Teddy Kurniawan M. Zidhan Nurul H M. Zidhan Nurul Huda Made Ayu Alivy Khumaira Maqbulan Nisaul Ilmi Marcella Tutut Salsabillah Maulidya Khoirunnisa Maulyna Nur Bany Meisha Farah Widyaningrum Mia Arifan, Yesi Nabela Miftakhul Jannah Moh. Iqbal Prasetyo Ritonga Muhammad Ryan N.Z Mutmainah , Mutmainah Nabila Ammarullah Nadya Faisa Ramadhani Putri Buwono Nanda Akhilla Zahra Nastasya Uyun Siti Azzahra Nazla Taslia Farah Novita Sari Makigawe Nurul Nur Rohmawati Wulandari Oktaviani Arcici Hadir Ovia Putri Rahmadani Prastiyas, David Indra Putri Maharanie Putry Meysa Selvina Rafiqah Afif Zahra Ratu Ajeng Pratiwi Riva Dika Adhilni Rusdi Hidayat Rusdi Hidayat N Rusdi Hidayat N. Rusdi Hidayat Nugroho Sabrina Indira Safania Haudiyah Rachmat Salsabilla Septyant Putri Santika Purwaty Ningsih Sausan Syarifatul Ajuj Septia Amiwantoro Setiawan, Wijaya Agus Silvia Anggreani Siti Amilia Marpaung Sultan Syarif Cakrayuda Suvriati Vivka Merdana Syafa Gading Adhip Arafa Syakirotul Hayati Tiara Meyla Seibinna Tri Agusnia Wati Vania Eka Puspita Verend Sirlya Wanda Noer Alichia Yuniar Wardani Zesa Dinda Auliya