Article Per Year (5 Year)
p-Index From 2021 - 2026
6.768
P-Index
This Author published in this journals
All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Administrative and Sosial Science (JASS) Jurnal Manajemen Bisnis Kewirausahaan Safari : Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Jurnal Informasi Pengabdian Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Kepada Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Research Student Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Akuntansi dan Ekonomi Pajak: Perspektif Global Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan ManBiz: Journal of Management and Business Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Social, Economic, and Business
Maharani Ikaningtyas
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
Perencanaan Strategi Bisnis Usaha Online: UMKM Fira Rosida; Indria Ikhtia Zahra; Meisha Farah Widyaningrum; Rusdi Hidayat N; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.5546

Abstract

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.
Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.5547

Abstract

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy.
Strategi Pemasaran Dalam Mempertahankan Citra Merek Dan Perilaku Konsumen Terhadap Pembelian Produk PT.Semen Indonesia (Persero) Tbk. Aulia Life Rahma Putri; Maharani Ikaningtyas
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 5 No. 1 (2024): Januari: Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v5i1.927

Abstract

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.
STRATEGI PENGEMBANGAN PEMASARAN DALAM MENINGKATKAN PENJUALAN PUPUK DENGAN ANALISIS SWOT PADA KIOS WIRA TANI DI BENGKULU Cindi Fatikah; Safania Haudiyah Rachmat; Dony Arta Wijaya; Desi Anila; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 4 (2024): Maret
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i4.1021

Abstract

Strategi pemasaran merupakan usaha untuk menyusun perencanaan secara menyeluruh dalam bisnis guna memenangkan persaingan. Penelitian ini bertujuan untuk mengidentifikasi strategi pengembangan pemasaran yang dapat meningkatkan penjualan pupuk anorganik di Kios Wira Tani, Kecamatan Pinang Raya, Bengkulu. Metode Analisis SWOT digunakan untuk mengevaluasi faktor internal (kekuatan dan kelemahan) dan eksternal (peluang dan ancaman) yang memengaruhi kinerja pemasaran pada kios tersebut. Data primer yang dikumpulkan melalui wawancara dan survei, sementara data sekunder diperoleh dari literatur terkait dan penelitian sebelumnya. Berdasarkan hasil perhitungan dan analisis yang dilakukan diketahui bahwa dari hasil matrix IFE dan EFE, matrix IE kios wira tani termasuk kedalam golongan V (Hold and maintain). 
Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Pakan Super Klasik Cindy Clarissa Quenby; Maharani Ikaningtyas
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.153

Abstract

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.
Pelatihan Pengelolaan Keuangan Rumah Tangga bagi Ibu-Ibu PKK Kelurahan Jajartunggal Gilang Ramadhan; Maharani Ikaningtyas; Ika Chandra Lukitasari; Muhammad Rizqi Amali; Sella Isnaini Aprilliani; Tiara Putri Syaharani
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian people are still relatively low regarding financial literacy issues. Based on OJK data (2019), the financial literacy index in Indonesia in 2016 was 29.7 percent and then increased in 2019 to 38.03 percent. Lack of financial literacy can lead to financial decision- making errors and adversely affect personal financial management. This activity was held on Saturday, June 15, 2025 at the Jajar Tunggal Village Hall, Wiyung District, Surabaya City, with a total of 32 PKK women and housewives participating. This activity has the main objective of improving household financial literacy and management skills. The material presented refers to the concept of financial literacy such as important benefits, namely knowing the financial condition clearly, preventing wasteful behavior, helping future planning, and educating families to be aware of the importance of money management from an early age. Participants were also introduced to the Money+ application, a simple financial recording application. The results of the activity showed that out of a total of 32 mothers who participated in the training, 27 people (84%) downloaded and tried to use the Money+ application on the spot. The participants not only gained a new understanding of the importance of financial literacy, but were also motivated to apply it immediately. Thus, this community service program succeeded in improving financial literacy as well as shaping wiser and more planned financial behavior among PKK mothers. Masyarakat Indonesia masih tergolong rendah mengenai masalah literasi keuangan. Berdasarkan data OJK (2019) indeks literasi keuangan di Indonesia pada tahun 2016 sebesar 29,7 persen selanjutnya meningkat pada tahun 2019 yaitu sebesar 38,03 persen. Kurangnya literasi keuangan dapat mengakibatkan kesalahan pengambilan keputusan keuangan dan berpengaruh buruk terhadap manajemen keuangan pribadi. Kegiatan ini diselenggarakan pada Sabtu, 15 Juni 2025 di Balai Kelurahan Jajar Tunggal, Kecamatan Wiyung, Kota Surabaya, dengan jumlah peserta sebanyak 32 orang ibu PKK dan ibu rumah tangga . Kegiatan ini memiliki tujuan utama, yakni meningkatkan literasi dan keterampilan pengelolaan keuangan rumah tangga. Materi yang disampaikan mengacu pada konsep literasi keuangan seperti manfaat penting, yaitu mengetahui kondisi keuangan secara jelas, mencegah perilaku boros, membantu perencanaan masa depan, serta mendidik keluarga untuk sadar pentingnya pengelolaan uang sejak dini. Peserta juga diperkenalkan dengan aplikasi Money+, sebuah aplikasi pencatat keuangan yang sederhana. Hasil kegiatan diketahui dari total 32 ibu-ibu yang mengikuti pelatihan, sebanyak 27 orang (84%) mengunduh dan mencoba menggunakan aplikasi Money+ di tempat. Para peserta tidak hanya memperoleh pemahaman baru mengenai pentingnya literasi keuangan, tetapi juga termotivasi untuk langsung mengaplikasikannya. Dengan demikian, program pengabdian ini berhasil meningkatkan literasi keuangan sekaligus membentuk perilaku keuangan yang lebih bijak dan terencana di kalangan ibu-ibu PKK.
Co-Authors Abdillah Hanif Isna S Adela Aurelia Kinaya Dewi Adhistya Ayu Andriani Adinda Natasya Putri Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Ahmad Harris Akbar Aimee Josephira Indraputri Ajeng Suta Mayangsari Akbar Al Farizky Aldo Nahason Pasca Amanda Laila Nurrachma Amelia Humaiza Zahro Amilia, Silvia Nanda Anisa Nur Faizah Arin Oktavia Ramadanti Aulia Life Rahma Putri Aulya Difta Yasah Az Zahra Norestu Bella Karunia Sandhy Berlian Shafa Aldira Putri Bintaniya Zakka Al-Madani Cindi Fatikah Cindy Clarissa Quenby Citra Nia Ramadhani Clarissa Diva Elvaretta Damaling, Havelyne Octaviana Damayanti, Devina Fitri Daniar Bihas Nana Dawam Sahrin Najah. S Desi Anila Deviana Puji Rahayu Devira Elsa Mei Shella Dewi Azizah Rosianti Dhea Fitri Puspitayani Dia Setiawati Diana Putri Damayanti Dony Arta Wijaya Dwi Putri Anggraeni Dwi Syerli Inda Rahmawati Erica Intan Nur Aini Eries Priandana Putra FARIDATUN NIKMAH Fatiha Salma Fatimah Salsa Biela Sari Fhaya Frastystyandarum Fira Rosida Firdausii Khoirunnisa Firdya Fahmiatul Auliyah Fitri Ayu Faddilla Fitria Ayu Kartika D Gilang Ramadhan Hakim Mahdi Zakariya Hanifah Maulidya Kartikasari Havelyne Octaviana Damaling Huwaida Amartha Salsabila Ika Chandra Lukitasari Imaniar Dila Nur Pangestuti Imelda Putri Wardani Indria Ikhtia Zahra Inggrid Destrina Intan Dwi Cahyani Intan Wiani Kevira Eris Andini Kinanthi Nur Afifah Anastasya Rusmawan Laelly Kusuma Ayu Fardani Laila Ulfa Izak Laura Faradina Wally Layla Azaria Safina Liana Rahma Kusumadini Lidya Dwi Nur Afiqoh Lusiana Rahmawati Luthfi Nurul Mubayyinah M. Afif Zaky Akmal M. Khoirur Rifqi M. Teddy Kurniawan M. Zidhan Nurul H M. Zidhan Nurul Huda Made Ayu Alivy Khumaira Maqbulan Nisaul Ilmi Marcella Tutut Salsabillah Maulidya Khoirunnisa Maulyna Nur Bany Meisha Farah Widyaningrum Mia Arifan, Yesi Nabela Miftakhul Jannah Moh. Iqbal Prasetyo Ritonga Muhammad Rizqi Amali Muhammad Ryan N.Z Mutmainah , Mutmainah Nabila Ammarullah Nadya Faisa Ramadhani Putri Buwono Nanda Akhilla Zahra Nastasya Uyun Siti Azzahra Nazla Taslia Farah Novita Sari Makigawe Nurul Nur Rohmawati Wulandari Oktaviani Arcici Hadir Ovia Putri Rahmadani Prastiyas, David Indra Putri Maharanie Putry Meysa Selvina Rafiqah Afif Zahra Ratu Ajeng Pratiwi Riva Dika Adhilni Rusdi Hidayat Rusdi Hidayat N Rusdi Hidayat N. Rusdi Hidayat Nugroho Sabrina Indira Safania Haudiyah Rachmat Salsabilla Septyant Putri Santika Purwaty Ningsih Sausan Syarifatul Ajuj Sella Isnaini Aprilliani Septia Amiwantoro Setiawan, Wijaya Agus Silvia Anggreani Siti Amilia Marpaung Sultan Syarif Cakrayuda Suvriati Vivka Merdana Syafa Gading Adhip Arafa Syakirotul Hayati Tiara Meyla Seibinna Tiara Putri Syaharani Tri Agusnia Wati Vania Eka Puspita Verend Sirlya Wanda Noer Alichia Yuniar Wardani Zesa Dinda Auliya