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Subagyo, Subagyo
Universitas Nusantara PGRI Kediri
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The Differentiation Of Marketing Strategies To Increase Sales Volume CGV Kediri Mall Pamungkas, Bimantara Diaz; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9g1htv19

Abstract

Research aim: This research aims to identify and analyze differentiation in marketing strategies at CGV Kediri Mall. Design/Method/Approach: Using qualitative descriptive research methods, data was collected through interviews, observation, and analysis of research-related documents. In this research, the data source comes from the marketing strategy differentiation process while the research object is CGV Kediri Mall. Research Findings: The findings in this research reveal how differentiation elements, especially product and customer service, in marketing strategies can increase sales of CGV Kediri Mall. Theoretical contribution/Originality: This research contributes theoretically by aligning the findings with relevant marketing theories and models, providing insight into the effectiveness of differentiation strategies. Practitionel/Policy implications :Practical implications include recommendations for optimizing differentiation strategies, enhancing brand image, and gaining competitive advantage. Research limitations:The main focus of research is product and service differentiation in increasing sales.
PENGARUH STATUS SOSIAL EKONOMI ORANG TUA, DISIPLIN DAN MOTIVASI BELAJAR SISWA TERHADAP HASIL BELAJAR PADA MATA PELAJARAN PRODUK KREATIF DAN KEWIRAUSAHAAN SISWA SMK PUTRA HARAPAN PLEMAHAN TAHUN PELAJARAN 2019/2020 Monika, Suci; Sugiono, Sugiono; Subagyo, Subagyo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of parents' socioeconomic status, learning discipline, learning motivation on learning outcomes in Creative Products and Entrepreneurship subjects at SMK Putra Harapan in the 2019/2020 school year. This research is a type of correlation research that is used to determine the causal relationship between variable X and variable Y. The population in this study were 156 respondents of class XI SMK Putra Harapan with a sample of 30 respondents taken by simple random sampling technique. Data collection techniques using questionnaires and observation sheets. Furthermore, the data were analyzed using multiple linear regression analysis techniques. The results showed that: (1) there was a significant positive effect between parents' socioeconomic status on learning outcomes, (2) there was a significant positive effect between learning disciplines, (3) there was no significant influence between motivation on learning outcomes.
ANALISIS PENGUASAAN TEKNOLOGI DALAM KESIAPAN KOTA KEDIRI MENUJU KOTA CERDAS (SMART CITY) LIMANTARA, Arthur Daniel; SANTOSO, Elkana Lewi; Subagyo, Subagyo; SUBIYANTO, Bambang; SUDARMANTO, Hery Lilik; MUDJANARKO, Sri Wiwoho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The demand for a city or environment that is comfortable, safe, healthy, easy, and prosperous is an indicator of a city that is competitive, and Kediri is no exception. Kediri City has positioned itself at level 3 smart city (smart city) and strives to reach level 5, to get to that level it is necessary to conduct an analysis of technical mastery of the three main players in smart city development in adopting technology in the six dimensions of smart city indicators. The methodology used is the Analytic Hierarchy Process approach to obtain the level of importance of the six smart city indicators by taking data based on interviews and questionnaires to the three main actors of smart city development, then analyzing using the techno-economic method to obtain the level of readiness in carrying out activities towards a smart city. The result is that the highest to the lowest level of readiness is Technoware of 0.957; Orgaware 0.874; Infoware 0.778; and Humanware 0.603. The conclusion is that there is a need for more intensive and targeted socialization and training to the public, business actors, and bureaucracy to better understand the implementation of smart city development so that it is more focused on achieving smart city.
STRATEGI PENGELOLAAN DANA PRODAMAS KELURAHAN NGRONGGO KECAMATAN KOTA KOTA KEDIRI Sari, Lita Deviana; Subagyo, Subagyo; Widodo, Moch. Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Program Pemberdayaan Masyarakat (PRODAMAS) merupakan program unggulan di Kota Kediri untuk meningkatkan kesejahteraan masyarakat, program ini akan memberikan dana sebesar Rp 50.000.000 untuk setiap RT. Penelitian ini bertujuan untuk mengetahui strategi pengelolaan dana PRODAMAS di Kelurahan Ngronggo khususnya RT 006 RW 002 Kelurahan Ngronggo, Kecamatan Kota, Kota Kediri. Penelitian ini merupakan penelitian kualitatif dengan pendekatan fenomenologi. Pengambilan data dengan cara observasi dan wawancara. Hasil penelitian menunjukkan, strategi pengelolaan dana yang dilakukan RT 006 RW 002 yaitu, pengelolaan dilakukan dengan cara terbuka dan transparan, proses penyusunan anggaran melibatkan seluruh lapisan masyarakat, pembentukan tim khusus pengelolaan PRODAMAS yang bertujuan agar pengelolaan dana dapat dilakukan dengan baik, dan pemanfaatan swadaya masyarakat.
OPTIMALISASI PEMBELAJARAN KEWIRAUSAHAAN DI PERGURUAN TINGGI SEBAGAI STRATEGI PENINGKATAN DAYA SAING BANGSA Subagyo, Subagyo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 1 (2018): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2018
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Globalisasi merupakan suatu peluang, tetapi juga menjadikan ancaman dalam dunia bisnis. Akan menjadi peluang bilamana para wirausahawan memiliki daya saing yang tinggi, dan sebaliknya hanya akan menjadi penonton bilamana tidak mampu meningkatkan daya saing di tengah persaingan yang kompetitif. Salah satu solusi untuk menciptakan wirausa-wirausaha tangguh adalah melalui pembelajaran kewirausahaan yang berkualitas dari perguruan tinggi. Perguruan tinggi akan menghasilkan wirausaha-wirausaha tangguh jika dapat merubah atau menyeimbangkan arah kebijakan perguruan tingginya dari high learning university dan research university menjadi entrepreneurial university. Dengan perubahan paradigma tersebut akan melahirkan entrepreneur-entrepreneur muda yang mandiri, unggul dan berdaya saing di tengah ekonomi global.
PENERAPAN METODE ACTIVITY BASED COSTING DALAM MENENTUKAN HARGA POKOK PRODUKSI PADA RIZQUNA JOYO CLUB KEDIRI Kusuma, Lia Mar’atus; Subagyo, Subagyo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research is based on different views related to the activity based costing method, and conventional method in determining the cost of production of ikat woven crafts which will have an impact on the development of the company's profit. But most of the previous research views show activity-based costing methods as a more cost effective seller of sales for companies that produce heterogeneous products. The purpose of this study is to test the activity-based costing method in determining the cost of production of ikat woven crafts, and to compare the results between the method used by the company that is conventional method with the method that the researcher discuss is the activity based costing method. This study uses a quantitative descriptive approach, which is a problem-solving process done by analyzing data in the form of numbers. This study uses documentation and interview instruments. The results of this study is the acquisition of the cost of goods sold on ikat fabrics products Rp 11.401.611.2 with the calculation of conventional methods, and Rp 11.401.610.1 with activity based costing method. This shows that the cost of production reported to have excess of Rp. 1.10 from Rp 11.401.611.1. As for batik ikat batik cloth products obtained the calculation of cost of production amounted to Rp 13,490,611.14, and calculations by the method of activty based costing to produce cost of production amounted to Rp 12.973.026,61. This shows that the reported cost of goods manufactured is Rp 517,584.53 from Rp 13,490,611.14. Suggestion delivered in this research should Rizquna Joyo Club Kediri apply activity based costing method to determine cost of goods production. Because the activity-based costing method is more appropriate to be used for companies that produce products that are heterogeneous, so as to be able to assist management in making decisions on the control activities that exist during the production process that will affect the profitability of the company.
Strategi Pengembangan Industri kecil Lovyna Konveksi Kediri Hayati, Fina Nur; Subagyo, Subagyo; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Internal and external analysis of the company is an important factor in determining the right strategy for business development. The purpose of this study is to analyze the strengths, weaknesses, opportunities and threats and determine the right strategy for Lovyna Convection Kediri. Sources of data were obtained by observation interviews, questionnaires, interviews and documentation. The data analysis technique used descriptive techniques, while checking the validity of the findings used triangulation, peer discussion and extension of participation. The results of this study indicate that the Lovyna Convection Kediri Company is in quadrant I by implementing an aggressive strategy. (2) The strategy used by the convection company Lovyna Convection Kediri is the SO strategy, namely Strengths (strengths) and Opportunities (opportunities), namely by increasing the amount of production, increasing and maintaining product quality, increasing human resources, making product innovations, promoting through social media, expand the marketing area and follow the times or trend models and provide promos or discounts to consumers in order to attract consumer interest. Keywords: Business Development Strategy, SWOT Analysis
FINANCIAL LITERACY DAN FINANCIAL BEHAVIOR MAHASISWA (STUDI KASUS MAHASISWA MANAJEMEN UNP KEDIRI ANGKATAN 2017) Prastiyo, Deni Eko; Subagyo, Subagyo; Fauji, Diah Ayu Septi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk mengetahui secara empiris mengetahui secara empiris financial literacy dan financial behaviour mahasiswa program studi manajemen universitas nusantara PGRI Kediri angkatan 2017. Penelitian ini menggunakan pendekatan kualitatif dengan teknik etnometodologi. Kriteria penentuan informan pada penelitian ini di antaranya adalah relevance, recommendation, rapport, readiness, reassurance (5R). Hasil penelitian ini menunjukan kesimpulan tentang pengetahuan mahasiswa manajemen UNP Kediri angkatan 2017 yaitu (1) mahasiswa manajemen UNP Kediri angkatan 2017 menanggapi tabungan sebagai dana darurat, (2) mahasiswa manajemen UNP Kediri angkatan 2017 menerangkan bahwa investasi akan berdampak pada masa depan, (3) mahasiswa manajemen UNP Kediri angkatan 2017 memiliki perencanaan keuangan untuk meningkatkan taraf hidup.
PENERAPAN SISTEM INFORMASI MANAJEMEN DAERAH (SIMDA) KEUANGAN TERHADAP EFEKTIVITAS PELAPORAN KEUANGAN (Studi Kasus Pada Warung Makan Lesehan Brodin Kertosono) Sulistiyani, Rika Mbir; Subagyo, Subagyo; Widodo, Moch. Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research was conducted with the aim of knowing and analyzing the implementation of the Regional Management Information System (SIMDA) in the quality of preparing financial reports at Warung Makan Lesehan Brodin Kertosono. The approach used is qualitative with the type of case study (case study research). The research respondents consisted of two people who were shop managers and cashier employees. Respondents were chosen because they are considered to have information and are related to activities related to stall finance. The research data was collected through the process of observation and interviews, and analyzed using the data triagulation method. The results of the study indicate that SIMDA Finance has been applied in the financial management process of the warung although it is still based on simple criteria. The SIMDA Finance process is carried out from the collection of transaction data which will then be inputted into the system by the cashier which in each period will be reported in the form of the difference between income and expenses within a certain period (similar to a profit/loss report). From the results of this study, it is hoped that business actors and prospective actors will prepare and implement SIMDA Finance in managing their businesses to facilitate the process of recording and measuring the financial condition of their business.
PENGARUH BRAND EQUITY, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN TAS MEREK EIGER Syihabudin, Ahmad; Subagyo, Subagyo; Widodo, Moch. Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the effect of brand equity, product quality, lifestyle, either partially or simultaneously on the purchasing decisions of Eiger bags at Universitan Nusantara PGRI Kediri students. This study uses a quantitative approach and is a causal relationship research. The population in this study were all active students of the Nusantara University, PGRI Kediri. The sample was determined by 40 students who were taken using purposive sampling technique. Data collection techniques using questionnaires and data analysis used in this study multiple linear regression analysis. The results of the study show that product quality has a significant effect on purchasing decisions while brand equity and lifestyle have no significant effect on purchasing decisions for Eiger products at Nusantara University students, PGRI Kediri, while simultaneously brand equity, product quality, and lifestyle have a significant effect on product purchasing decisions. Eiger at Nusantara University students, PGRI Kediri.
Co-Authors Achmad Murdiono Adirinekso, Gidion Afwan Hariri Agung Winarno Alif Utama, Muh. Sandyoga Amanah, Roudhotul Anas, M. Andrea Gideon Anggini, Anggini Ari Gunawan Arifudin Idrus Arini, Diah Ayu Arizky Saputro Arthur Daniel Limantara, Arthur Daniel Asmarani, Kartika Azizah, Tiyas Nur Bambang Subiyanto, Bambang Buyung Adi Dharma D. Iwan Riswandi Damasa, Nie Melani Daniel Swanjaya Deni Iskandar Dewi Lestari Diana Frederica Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Donatus Hendra Amijaya Dwi Budiadi Dwi Wulandari Eka Desy Purnama Ellis Susmawati Ema Hakimah Ema Nurzainul Hakimah, Ema Nurzainul Eny Tiara Rahmawati Eva Banowati Fadia Zen Faisol Faisol Fauji, Diah Ayu Septi Fauziyah, Rizma Forijati Forijati GESTY ERNESTIVITA Gita Eliya Cahyani Gunawan, Novita Hadi Soejoko, Dodi Kusuma Hamdan Tri Atmaja Handayani, Sri Hariyono Hariyono Hayati, Fina Nur Hery Purnomo Hery Purnomo Hery Purnomo HERY PURNOMO Ika Nur Fitriani Iwan Harsono Jatmiko Wahyu Nugroho Joshua Juhadi Juhadi Kusuma, Lia Mar’atus Kusumaningtyas, Nisa Lestari, Ratna Puji Luluk Nur Hidayah M. Anas Malik, Ibnu Martitah Mas Wibowo Andoko Mas Wibowo Andoko Miswanto, Miswanto Moch. Wahyu Widodo Mochamad Muchson Moh. Zuhri Fathoni Mohamad Anis, Mohamad Monika, Suci Muhammad Fuad Nindya Dana Charisma Ningsih, Yuliya Trisna Nopriyantoro, Diyan Nugroho , Jatmiko Wahyu Nurin Eva Yanti Pamungkas, Bimantara Diaz Poniran Yudho Leksono Prastiyo, Deni Eko Putri Nur Fitria, Putri Nur Putri, Cindya Alma Prameswari Ragil Ayu Setyaningrum raharjo, itot bian Rahayu, Dina Sri Rahayu, Stefani Agustin Rahayu, Tri Puspito Rino Sardanto Rino Sardanto Riswandi, D.Iwan Riwayatiningsih, Rika Rosalinda, Nike Ana Rr. Forijati -, Rr. Forijati Rudi Hermanto Sakdiah, Fitri Hosnul Halimatus Samari Samari Santika, Zefanya Diva Santoso, Elkana Lewi Saputri, Heni Beti Sari, Lita Deviana SB, Sigit Wisnu Sigit Wisnu Setya Bhirawa Sri Aliami Sri Handayani Sri Wiwoho Mudjanarko, Sri Wiwoho Sudarmanto, Hery Lilik Sudiami, Dinok Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Suhendra, Eupharasia Susy Sulastri Andayani Sulistiyani, Rika Mbir Suryaningtyas, Ade Susilo, Artika Candra Mei Syafruddin, Afis Baghiz Syihabudin, Ahmad Tengku Riza Zarzani N Terisma, Elsa Unung TIWI NURJANNATI UTAMI Tri Winarsih Tri Yuliani Tri Yuliani, Tri Tri Yuwono Vida Windita Putri Wahyu Suhardono Wahyu Widodo Wahyuni Trisnaning Wasino Wasino Wati, Dini Eka Wibowo Andoko Widodo, Moch Wahyu Yulia Devi Ristanti, Yulia Devi Zuliani