Article Per Year (5 Year)
p-Index From 2021 - 2026
6.969
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business Nomico Maneggio Journal of Social Science and Multidisciplinary Analysis MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 49 Documents
Search

 1   2   3   4   5 
INTERSUBJECTIVE CONSTRUCTION OF MSME ACTORS IN UNDERSTANDING ENTREPRENEURIAL MARKETING, ORGANIZATIONAL ENVIRONMENT, AND INTELLECTUAL CAPITAL IN FORMING BUSINESS PERFORMANCE Muh. Husriadi; Usman. M; La Ode Agus Said
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 10 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20361807

Abstract

This study examines how the intersubjective constructs of MSMEs in Kendari City influence their interpretation of entrepreneurial marketing, the organizational environment, and intellectual capital in shaping business performance. In the context of MSMEs operating with limited resources and a dynamic environment, there is still a gap in understanding regarding the role of shared meaning and social interaction as mediators between strategy and performance. The purpose of this study is to analyze these intersubjective constructs and their implications for business performance. The study used a qualitative approach with a phenomenological design, involving in-depth interviews with MSMEs in Kendari City, and analyzed data using the Miles and Huberman model. The results indicate that entrepreneurial marketing is interpreted as relational personalization and community-based marketing, the organizational environment as a social network managed through deliberation, and intellectual capital as practical knowledge and mutually reinforcing social relationships. Business performance is understood not only from a financial perspective, but also from a perspective of sustainability, customer trust, and community support. Consequently, this study recommends strengthening the capacity of MSME communities, digital-based training, and developing policies that support the local entrepreneurial ecosystem.
CRITICAL ANALYSIS ON THE PRACTICE AND EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN STRENGTHENING MSME BRANDING IN KENDARI CITY Bunga Kartika; Muh. Husriadi; La Ode Ahmad Darwin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 12 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20520151

Abstract

Kendari City's MSMEs, which contribute 60% of local GDP, are facing the challenge of low brand equity due to fragmented digital marketing strategies and weak digital infrastructure in the era of transformation post-pandemic. This study aims analyze critical the practice and effectiveness of digital marketing strategies in strengthening the branding of Kendari MSMEs using a qualitative approach descriptive. Data collected through interview In-depth research with 15 informants (MSME owners, agencies, Cooperative Service officials), observation, and documentation, analyzed using the Miles & Huberman model. The results identified three theme Main factors: strategic fragmentation (80%), cultural-content gap Tolaki (73%), and digital infrastructure bottleneck (93%), hindering the RACE framework and brand associations Aaker (1991). Implications covers training local cultural content and contribute to the marketing roadmap contextual emerging market Indonesia.
THE MEANING OF FINANCIAL LITERACY AND DIGITAL MARKETING FOR MSMES Candra Puspita Ningtyas; Maulidia Berlianti; Muh. Husriadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 12 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20520194

Abstract

Digital transformation has transformed the management and marketing patterns of micro, small, and medium enterprises (MSMEs), yet many MSMEs still face limitations in financial literacy and optimal use of digital marketing. This condition is important to examine because both capabilities influence the efficiency, competitiveness, and sustainability of businesses in Kendari City. This study aims to describe the meaning of financial literacy, digital marketing, and their integration in the business practices of MSMEs in Kendari City. The study used a qualitative phenomenological approach with data collection techniques through in-depth interviews, observation, and documentation of purposively selected informants. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and drawing conclusions. The results show that financial literacy is defined as the ability to manage cash flow, separate personal and business finances, and utilize profits productively. Digital marketing is understood as a means of promotion and market expansion through digital media. The integration of the two strengthens business efficiency, increases competitiveness, and supports the sustainability of MSMEs. The implications of this study emphasize the importance of integrated training between financial literacy and digital marketing for strengthening local MSMEs.
UNDERSTANDING DIGITAL MARKETING AND PUBLIC RELATIONS STRATEGIES IN BUILDING CONSUMER LOYALTY IN COFFEE SHOPS IN KENDARI CITY Muh. Husriadi; Maulidia Berlianti; Aini Ashary
INJOSEDU: International Journal of Social and Education Vol. 3 No. 4 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21129436

Abstract

The development of digital marketing and public relations have changed the way coffee Coffee shops build relationships with consumers, especially amidst increasingly fierce business competition in Kendari City. However, few studies have explored how consumers understand and interpret these two strategies in depth to foster loyalty. This study aims to analyze the experiences and interpretations of coffee shop managers and consumers. shops in Kendari City regarding digital marketing and public strategies relationships in building customer loyalty. This study used a qualitative approach with a phenomenological design. Data were collected through observation, in-depth interviews, and documentation with managers and active coffee consumers. A shop in Kendari City was then analyzed using the Miles and Huberman model. The results showed that consumer loyalty is formed through the intensity of social media use, the quality of visual content, honesty of communication, speed of response, comfortable atmosphere, friendly service, and consistency of experience between digital promotions and real-life conditions. These findings confirm that loyalty is determined not only by product quality but also by trust, emotional experiences, and ongoing relationships between businesses and customers. The implications of this research provide a practical basis for coffee shop to develop a more authentic, responsive, and consumer experience-oriented communication strategy.
THE ROLE OF ORGANIZATIONAL CULTURE IN ENCOURAGING PRODUCT INNOVATION AND MARKETING PERFORMANCE OF FAST-FOOD BUSINESS ACTORS IN KENDARI CITY Muh. Husriadi; La Ode Agus Said; Hera Pebrianti
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 3 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21016136

Abstract

This study aims to understand how organizational culture plays a role in driving product innovation and improving marketing performance in fast-food businesses in Kendari City. A qualitative approach using phenomenological methods was used, through in-depth interviews, observations, and document analysis with 12 informants consisting of business owners, managers, and supervisors. The results show that the culture of innovation in this business is formed by openness to employee ideas, an attitude of accepting failure as a means of evaluation, and the speed in implementing new ideas. Furthermore, customer orientation is a crucial factor that drives product customization and increases loyalty through rapid response to consumer needs. A family-like culture also strengthens closer working relationships, thereby increasing employee commitment and loyalty. On the other hand, a major challenge identified is the limited capacity of human resources in utilizing digital marketing, despite the existence of a culture of knowledge sharing that facilitates internal learning processes. Overall, organizational culture proves to be a crucial foundation linking product innovation and marketing performance in fast-food businesses in Kendari City.
UNVEILING THE MEANING AND PRACTICE OF HUMAN RESOURCE MANAGEMENT STRATEGIES IN IMPROVING MSME PERFORMANCE Muh. Husriadi
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 3 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21016167

Abstract

This research is based on the fact that human resource management in MSMEs is still largely carried out informally and is heavily influenced by personal relationships between business owners and employees. This situation often makes the relationship between HR practices and business performance unclear and difficult to measure systematically. Although HR is understood as a vital intangible asset that plays a role in creating business excellence, there are still limitations in understanding how these practices are truly interpreted and implemented in the context of MSMEs in areas such as Kendari City. This study aims to explore the meaning and practice of HR management in MSMEs, while also examining how this relates to business performance. The approach used is a qualitative phenomenological approach with data collection techniques through in-depth interviews, field observations, and thematic analysis with 12-15 informants consisting of MSME owners and key employees in the food and beverage sector in Kendari City. The results show that HR management is better understood as a process of building warm relationships and maintaining emotional closeness, often referred to as "heart management." Emerging practices include proximity-based recruitment, informal rewards that emphasize loyalty, and flexible and less structured performance evaluations that still foster a friendly work environment. Therefore, this research emphasizes the importance of developing HR strategies that remain relevant to local culture while simultaneously moving toward a more measurable system that allows for continuous monitoring and improvement of business performance without diminishing existing family values.
THE DYNAMICS OF MSME MARKETING NETWORK DEVELOPMENT IN ENCOURAGING THE WELFARE OF BUSINESS ACTORS Faris Aus; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 11 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21125930

Abstract

Marketing network development is a crucial issue for MSMEs because not all business owners are able to transform social relationships and digital access into sustainable economic strength. In Kendari City, limited networks, digital literacy, and reliance on informal relationships remain obstacles to improving business prosperity. This study aims to analyze the experiences of MSME owners in building marketing networks and understand their contribution to business prosperity. The method used is qualitative research with a phenomenological approach through in-depth interviews, observation, and documentation of purposively selected informants. The results show that marketing networks are understood as relational capital that expands market access, strengthens trust, and maintains income stability. The use of digital media such as WhatsApp, Facebook, and Instagram also help expand promotional reach despite still facing limited technological literacy. These findings confirm that MSME prosperity is not solely determined by product quality. But also, by the quality of the socially and digitally built networks. Consequently, strengthening MSMEs needs to be directed at developing collaborative networks, digital literacy, and supporting an inclusive marketing ecosystem.
COLLABORATIVE GOVERNANCE IN ACCELERATION OF BUSINESS LEGALITY AND ITS IMPACT ON COFFEE SHOP BUSINESS PERFORMANCE IN KENDARI CITY Usman. M; Muh. Husriadi; La Ode Agus Said
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 11 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21126196

Abstract

The growth of coffee shops in Kendari City demonstrates the dynamics of an increasingly competitive urban economy. However, the business legalization process still faces obstacles in coordination, regulatory understanding, and suboptimal institutional support. This situation raises questions about how collaborative governance can accelerate business legalization while simultaneously boosting coffee shop business performance. This study aims to analyze the role of collaborative governance in accelerating business legalization and its impact on coffee shop business performance in Kendari City. The study used a qualitative approach with a phenomenological design. Data were collected through in-depth interviews, observations, and documentation with purposively selected informants, then analyzed using the Miles and Huberman model. The results show that collaborative governance plays a significant role in streamlining the business legalization process through actor involvement, inter-agency communication, forms of administrative support, and institutional responsiveness. Coffee shop operators understand business legality as a formal status that provides a sense of security, strengthens regulatory compliance, and opens access to business opportunities. The findings also show that legality contributes to increased customer trust, competitiveness, sustainability, and business development. The implication is that local governments need to strengthen licensing services that are more integrated, responsive, and mentored so that business formalities can drive sustainable business performance.
BRANDING STRATEGY EXPLORATION IN BUILDING BRAND AWARENESS IN COFFEE SHOP MSMEs IN KENDARI CITY Muh. Husriadi; Maulidia Berlianti; Iwan Patta
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 3 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21215128

Abstract

The development of coffee MSME-based shops in Kendari City show that competition is no longer only determined by product quality, but also by the ability to build a brand. awareness through consistent branding strategies. This situation drives the need for a deeper understanding of business actors' experiences in shaping brand identity amidst changing consumer behavior and digital marketing. This study aims to explore branding strategies in building a brand. awareness of coffee SMEs shop in Kendari City. The method used was qualitative research with a phenomenological approach through in-depth interviews, observation, and documentation of informants directly involved in branding practices. Data were analyzed using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results of the study indicate that brand Awareness is built through a consistent brand identity, a pleasant customer experience, active marketing communications, and a responsive digital presence. These findings confirm that branding in MSME coffee A shop serves not only as a promotional tool but also as a means of building emotional connection and differentiation in the local market. Consequently, MSMEs need to strengthen branding strategies that are simple, consistent, and appropriate to the local social context to maintain business competitiveness now and in the future.
Co-Authors Aini Ashary Amos Amos Amos Aris, Laode Bahar, Harmiaty Bunga Kartika Candra Puspita Ningtyas Citra Ayu Ningsi Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Deprianus Sarlis Fari Aus Fari aus Fari Aus, Nada Kusuma, Amos Fari Aus, Nada Kusuma, Citra Ayu Ningsih Faris Aus Gadafi, Muamal Harmiaty Bahar Hartini Hasan, Hasni Hasni Hasan Hera Pebrianti Hisna Ikrar Muadsim Iwan Patta Kartika, Bunga kartika, Bunga Kartika Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin La Ode Agus Said La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Ahmad Darwin La Ode Aris La Ode Muhammad Sardin La Ode Ramalan La Ode Wahidin La Ode Wahidin La Ode Wahidin M, Usman. Maulidia Berlianti Megasari Megasari Muhammad Aswin Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Munawir Makmur Nada Kusuma Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Siti Kadri Yanti Sari Syahrun Triwulandari Nehru Putri Usman. M Usman. M, Usman. M Wa Ode Harliyanti Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Rahmawati Yussi Ramawati Yussi Ramawati