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All Journal Jurnal Crystal : Publikasi Penelitian Kimia dan Terapannya Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business Nomico Maneggio Journal of Social Science and Multidisciplinary Analysis MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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THE ROLE OF SOCIAL MEDIA AS A BUSINESS COMMUNICATION TOOLIN IMPROVING CUSTOMER LOYALTY Muh. Husriadi; Bunga Kartika; Nada Kusuma
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 2 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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rapid development of social media has made this platform a tool main business communication, but many business actors face challenges in utilizing social media to increase loyalty customers. This study aims to examine the role of social media as a tool business communication in building and improving loyalty customers. The method used is qualitative with a case study approach, involving interview in-depth and observation of active business actors utilizing social media. Research results show that selecting platforms such as Instagram and WhatsApp, a personal and responsive communication strategy, and appropriate management of challenges and risks significantly contribute to increased engagement. loyalty customers. Implications In practice, this research emphasizes importance dynamic digital communication strategy adaptation and risk management communication on social media to strengthen business- customer relationship continuously . This research contributes to the development of theory digital business communications and offers directions strategic for business practices in the digital age
EFFECTIVE COMMUNICATION STRATEGIES IN BUSINESS NEGOTIATIONS IN THE UMKM SECTOR Muh. Husriadi; Citra Ayu Ningsi; Usman. M
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 2 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This research departs from problem low the effectiveness of communication strategies in business negotiations in the MSME sector which impacts the results negotiation and competitiveness business. The aim of the research is to identify and analyze communication strategies effective in MSME negotiations as well its implications for business development. The method used is qualitative with a case study design, involving interview in-depth, observation, and documentation analysis. The research results found that personal and direct communication, the use of digital media in an intensive, as well as innovation in packaging narrative- like messages persuasiveness is a factor main success MSME negotiations. This innovation strengthens emotional bonding with business partners and increases persuasive power. The implications of this research emphasize importance training interpersonal and digital communication, as well as the development of adaptive communication strategies to support the sustainability and growth of MSMEs in the dynamic digital era.
PLATFORM-BASED BUSINESS DEVELOPMENT STRATEGY: INCREASING CUSTOMER ENGAGEMENT AND COMPETITIVE ADVANTAGE IN SMEs Muh. Husriadi; Muhammad Aswin; La Ode Wahidin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The aim of this research is to determine the factors that influence the continuity of micro, small and medium enterprises (MSMEs) in Kendali. Using a cross-sectional survey, we analyze access to capital, supporting infrastructure, and digital technology adoption as independent variables. The analysis shows that access to capital, supporting infrastructure, and the application of digital technology have a significant impact on MSMEs operations and sustainability. These findings show the importance of developing policies that support access to capital and supporting infrastructure, as well as increasing awareness among SMEs of the importance of adopting digital technology to increase the competitiveness and sustainability of their businesses. Realizing this impact, it is hoped that small, medium and micro businesses in Kendari City can develop sustainably and contribute more to regional economic growth.
PRODUCT INNOVATION STRATEGY AND ITS IMPACT ON SME COMPETITIVENESS IN THE ERA OF THE DIGITAL ECONOMY Yussi Ramawati; Harmiaty Bahar; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This research examines product innovation strategies and their impact on the competitiveness of small and medium enterprises (SMEs) in the food and beverage sector in Kendari City, in the context of the digital economy. The aim of this research is to explore effective innovation strategies, analyze the impact of innovation on increasing competitiveness, and evaluate available support and resources. The research method uses mixed methods with survey design and in-depth interviews. The respondents were 50 small and medium businesses in the food and beverage industry in Kendari City. The research results show that the use of digital technology and the frequency of product development are key factors that help increase the competitiveness of SME businesses. In addition, external government support and access to financial resources greatly influence SMEs' ability to innovate. The implications of this research indicate the need for policies that support the integration of digital technology into SME innovation strategies and increase access to external resources and support.
HOW EFFECTIVE IS VISUAL CONTENT IN DIGITAL MARKETING CAMPAIGNS FOR MSMEs? Muh. Husriadi; La Ode Ramalan; Wa Ode Harliyanti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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The development of digital technology has changed the way MSMEs interact with customers, but many still have difficulty implementing effective marketing strategies. This study aims to analyze the effectiveness of visual content in digital marketing campaigns for MSMEs. The method used is a qualitative approach with in-depth interviews and content analysis from 10 MSMEs that are active on social media. The results of the study indicate that the use of visual content, such as short videos and infographics, increases customer interaction, market reach and sales. Engagement metrics such as views, likes, and comments provide important insights into audience response. The implications of these findings emphasize the importance of a planned visual content strategy to increase MSME engagement and sales in the digital era. This study recommends the use of easily accessible design tools and regular measurement of content effectiveness to achieve optimal results.
FACTORS THAT CREATE CUSTOMER LOYALTY IN THE COLD BEVERAGE BUSINESS SECTOR: A STRATEGIC ANALYSIS Muh. Husriadi; Rahman; La Ode Muhammad Sardin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Customer loyalty is a key factor in the success of a cold drink business, especially in Kendari City which experiences intense competition. This research aims to identify factors that influence customer loyalty in cold drink businesses in Kambu and Mandonga Districts, Kendari City. The research method used was a qualitative method, with in-depth interviews with cold drink business actors in the two sub-districts. The research results show that product quality, customer service, price, promotions and consumer experience are the main factors that influence customer loyalty. Measuring customer satisfaction through direct feedback and satisfaction surveys provides insights used for continuous improvement in products and services. The implications of this research show that a proactive and responsive approach to customer needs can increase loyalty and business sustainability. This research makes an important contribution to the customer loyalty literature and offers practical suggestions for cold drink businesses in increasing customer satisfaction and loyalty.
ORGANIZATIONAL CULTURE TRANSFORMATION AND ITS IMPACT ON EMPLOYEE PERFORMANCE IN THE READY-FOOD SECTOR Fari Aus; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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The fast food industry has experienced rapid growth over the decades, making it one of the most dynamic sectors in global and local markets. This research explores how to change organizational culture and influence employee motivation and organizational performance in this sector. This research aims to encourage interactions between organizations and performance. Using qualitative methods including in-depth interviews and participant observation, it was found that the application of values such as cooperation and honesty builds a cooperative work environment, increasing employee engagement and productivity. Leadership commitment has been proven to overcome challenges and ensure the success of cultural change. Practical recommendations include a focus on strengthening cultural values within oneself and open communication between teams . Future research could expand the scope of the sample and include other industries to increase the generalizability of the findings and explore broader implications for customer satisfaction and long-term network operations.
GREEN MARKETING ANALYSIS IN IMPROVING CONSUMER LOYALTY Muh. Husriadi; Munawir Makmur; Muhammad Aswin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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The coffee shop industry in Indonesia is facing fierce competition​ at a time increasing awareness consumer on environmental issues, so that the implementation of green marketing is an important strategy to increase loyalty consumers. This study aims to analyze green marketing implementation and its influence on loyalty consumers in coffee shop business actors. Method qualitative with a case study approach is used through interview in-depth, observation, and document study. The results of the study show that the implementation of green products, green processes, and green places is significant increase perception positive and loyalty consumers. Effective green marketing education and promotion also play an important role in shaping awareness consumers . However, business actors face constraint in the form of high costs, limitations knowledge, and support suppliers that are not optimal. The implications of this research emphasize importance training, collaboration with suppliers, and utilization of digital technology to strengthen green marketing strategies and sustainability of coffee shop businesses. This study contributes theoretical and practical in the development of sustainable marketing in the sector service.
BRAND IMAGE EXPLORATION IN ENSURING CUSTOMER SATISFACTION IN THE TODAY'S COFFEE SHOP BUSINESS Muh. Husriadi; Maulidia Berlianti; Triwulandari Nehru Putri
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

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Contemporary coffee shops face challenges in maintaining customer loyalty and satisfaction despite offering similar products. Likewise, understanding the role of brand image in shaping customer satisfaction is still limited. This study aims to explore in depth the role of brand image, product quality, service, atmosphere and digital media in ensuring customer satisfaction in contemporary coffee shops in Kendari city. The research method used is descriptive qualitative with data collection through in-depth interviews and direct observation of customers and selected coffee shop managers. The results of the study indicate that a strong and consistent brand image supported by product quality, friendly service, comfortable atmosphere and creative digital communication have an effect on customer satisfaction and loyalty. The implications of this study emphasize the importance of integrated branding strategies and active customer involvement to increase the competitiveness of contemporary coffee shops in a competitive market.
ANALYSIS OF FACTORS DETERMINING CUSTOMER LOYALTYIN BUILDING SHOPPING SATISFACTION AT A COFFEE SHOP Muh. Husriadi; Megasari Megasari; Citra Ayu Ningsi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

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This research is motivated by the challenges in building loyalty coffee shop customers in the middle increasing competition​ tight and changing behavior consumers. The aim of the research is to understand factors that influence loyalty customer through experience holistic shopping, including​ quality products, services, atmosphere, social interactions, and the use of digital technology. The method used is a qualitative approach with a case study design, involving interview in-depth and observation participatory approach at several coffee shops in Kendari City. Data analysis was conducted using the Miles and Huberman model to identify themes and patterns the main results of the study showed that the consistency of coffee taste and menu variety, friendliness staff, atmosphere comfortable, meaningful social interactions, and convenience access to digital technology together to form satisfaction and loyalty customers. The implications of this research emphasize importance integration aspect products, services, environment, and technology with a personal approach to create experience sustainable and competitive customer service. Recommendations given for coffee shop managers to optimize training staff, interior design, and utilization of technology without ignore human interaction.
Co-Authors Aini Ashary Amos Amos Amos Aris, Laode bahar, harmiati Bahar, Harmiaty Bunga Kartika Citra Ayu Ningsi Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Deprianus Sarlis Fari Aus Fari aus Fari Aus, Nada Kusuma, Citra Ayu Ningsih Gadafi, Muamal Harmiaty Bahar Hartini Hasan, Hasni Hasni Hasan Hisna Ikrar Muadsim Iwan Patta Kartika, Bunga kartika, Bunga Kartika Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Aris La Ode Muhammad Sardin La Ode Ramalan La Ode Wahidin La Ode Wahidin La Ode Wahidin M, Usman. Maulidia Berlianti Megasari Megasari Muhammad Aswin Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Munawir Makmur Nada Kusuma Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Siti Kadri Yanti Sari Sukmarini, Mita Akbar Syahrun Triwulandari Nehru Putri Usman. M Usman. M, Usman. M Wa Ode Harliyanti Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Rahmawati Yussi Ramawati Yussi Ramawati