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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Al-Iqtishad JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdi Insani JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Sociale Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Asian Journal of Management Analytics Journal of Education Technology Information Social Sciences and Health Journal of Economics, Entrepreneurship, Management Business and Accounting JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal ABDIMAS MUTIARA Jurnal Manajemen Dayasaing KAFEBIS
Berampu, Lailan Tawila
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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From Clicks to Carts: How Social Media Marketing Shapes Brand Awareness and Purchase Intention for Ventela Shoes in Indonesia Vira Aulia Rahmi; Lailan Tawila Berampu; Taufiqurrahman
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8429

Abstract

The rapid growth of social media has transformed how companies interact with consumers, particularly in the fashion industry where trends are strongly influenced by digital exposure. Although Social Media Marketing (SMM) enhances brand visibility, its effectiveness in directly driving purchase intention remains uncertain, especially for local brands such as Ventela. This study aims to analyze the effect of SMM on Purchase Intention with Brand Awareness as a mediating variable. A quantitative approach was employed using a survey method involving 157 respondents aged 17–26 years selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that SMM has a significant effect on Brand Awareness but does not directly influence Purchase Intention. In contrast, Brand Awareness significantly affects Purchase Intention and mediates the relationship between SMM and Purchase Intention. These results indicate that social media marketing is more effective in influencing purchase intention when it first strengthens brand awareness. The study implies that companies should prioritize engaging digital content and interaction strategies to enhance brand awareness as a key pathway to influencing consumer purchasing decisions.
Assessing Economic Resilience of Wetland Villages as a Foundation for Rural Investment: An Index-Based Study in Bengkalis Regency, Indonesia Taryono; Lapeti Sari; Rahmita Budiarti Ningsih; Khusnul Fikri; Lailan Tawila Berampu
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1233

Abstract

Purpose – This study analyzes the economic resilience of wetland villages as a basis for promoting rural investment in Siak Kecil Subdistrict, Bengkalis Regency, Indonesia. The study focuses on the importance of aligning rural investment strategies with local strengths and wetland ecosystem characteristics to support sustainable development. Design/methodology/approach – Economic resilience is measured using indicators such as production diversity, access to basic economic infrastructure, presence of local financial institutions, and regional accessibility. A scoring method (0–5) is applied, and the results are compiled into an Economic Resilience Index (ERI) ranging from 0 to 1. Findings/Results – Applying a 12-indicator ERI framework across 17 wetland villages, the findings reveal that production diversity is high and nearly uniform across villages, so that differences in overall resilience are driven mainly by credit access, market/retail infrastructure, and regional accessibility. Using a mean ± 0.5 SD classification rule, four villages (Lubuk Muda, ERI = 1.00; Sungai Nibung, 0.9167; Sungai Siput, 0.90; Sungai Linau, 0.8833) fall into the High resilience category, seven fall into the Medium category, and six villages (including Lubuk Garam, the lowest at 0.65) fall into the Low category, with credit facility access and public transportation identified as the main constraints separating lower- from higher-tier villages. Originality/Value – This study contributes a transparent, rule-based 12-indicator Economic Resilience Index (ERI) for Southeast Asian wetland village contexts, where village-level investment readiness remains undermeasured relative to social- or ecological-resilience approaches; full replicability and objectivity of the index depend on continued validation and reporting of the underlying scoring rules and raw indicator data. By combining IDM secondary data (2024) with field-verified primary data across all 17 villages of a wetland sub-district and applying a transparent, rule-based classification of resilience tiers, the study offers a planning foundation rather than a direct measurement of investment outcomes; improving infrastructure, strengthening local institutions, and expanding financing access are identified as the priority levers for inclusive and sustainable rural development in Riau's coastal wetland areas.
BEYOND A PRICING ANOMALY: A SIGNALING PERSPECTIVE ON GREENIUM AS A FINANCIAL INCENTIVE FOR CORPORATE ESG ADOPTION: A SYSTEMATIC LITERATURE REVIEW Lusiawati Lusiawati; Sri Indarti; Lailan Tawila Berampu; Samsir
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study aims to map the development of the greenium literature and examine the shift in research focus from pricing dynamics toward its implications for corporate sustainability practices. This study employs a systematic literature review combined with bibliometric analysis, specifically co-word analysis using VOSviewer. Following the PRISMA 2020 guidelines, this review analyzes peer-reviewed journal articles published between 2020 and 2025. The selected studies are examined using a structured coding framework that captures greenium measurement methods, ESG adoption proxies, moderating factors, and methodological rigor. The findings indicate that the greenium literature is still largely dominated by studies on green bond pricing and yield spreads. Nevertheless, an emerging body of research has begun to link greenium with sustainable finance and corporate ESG, although these connections remain limited and insufficiently integrated. The results suggest that greenium has the potential to function as a financial incentive for corporate ESG adoption; however, empirical evidence regarding its practical impact remains scarce. This study calls for a shift in future research agendas from pricing-focused analyses toward evaluating the role of greenium in fostering substantive corporate sustainability practices. 
PENGARUH KARAKTERISTIK PEKERJAAN, KARAKTERISTIK INDIVIDU TERHADAP KINERJA PEGAWAI NEGERI SIPIL (PNS) DI PEMERINTAH PROVINSI SUMATERA UTARA MELALUI KEPUASAN KERJA Indra Sakti Harahap; Lailan Tawila Berampu; Alfifto Alfifto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 5 No. 3 (2022): October 2022
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v5i3.980

Abstract

Penelitian ini mengangkat tentang pengaruh langsung dan pengaruh tidak langsung dari Karakteristik Pekerjaan, Karakteristik Individu, terhadap Kinerja Pegawai Negeri Sipil melalui Kepuasan Kerja di Propinsi Sumatera Utara. Penelitian ini menggunakan kuesioner sebagai alat pengumpulan data utama dari beberapa daerah terpilih, mengambil 195 sampel responden dari 379 populasi yang diteliti. Dalam proses pengambilan hipotesa Penulis menggunakan Structural Equational Modelling (SEM) dengan perangkat Smart-PLS. Hasil penelitian menunjukkan adanya pengaruh langsung dan pengaruh tidak langsung dari Karakteristik Pekerjaan, Karakteristik Individu, terhadap Kinerja Pegawai Negeri Sipil melalui Kepuasan Kerja di Provinsi Sumatera Utara. 
TANGGUNG JAWAB HUKUM PELAKU USAHA PENJUALAN OBAT-OBATAN GOLONGAN OBAT KERAS SECARA ONLINE Biran Affandi Yusriono; Lailan Tawila Berampu; Yetti Yetti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 5 No. 3 (2022): October 2022
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v5i3.1036

Abstract

Abstract: This article aims to identify the responsibility of business actors in selling prescription drugs. If left uncontrolled, this will be very dangerous for the community as according to the Regulation of the Minister of Health No. 73 of 2016 concerning Pharmaceutical Service Standards in Pharmacies that each sale of prescription drugs is obligatory in a pharmacy service facility where pharmacy practices are carried out by pharmacists. However, there are many cases of selling prescription drugs online without following the rules and violating Law No. 5 of 1997 on Psychotropic and Law No. 35 of 2009 concerning Narcotics. There are many cases of selling psychotropic drugs online without a doctor's prescription. Business actors who violate the Consumer Protection Laws, Law No. 8 of 1999 in Article 3 namely raising awareness of business actors about the importance of consumer protection to grow honest and responsible attitudes in doing business. The dose of the drug and the procedure to use provided are not according to the rules as the prescription drugs can only be purchased with a doctor's prescription. Thus, it can be said that this is an illegal activity. This incident becomes more serious as it has a dangerous impact on the health of the Indonesian people as consumers. Keywords: Prescription Drugs, Online Business, Distribution of Drugs. Abstrak: Artikel ini bertujuan untuk mengetahui tanggung jawab pelaku usaha dalam menjual obat-obatan golongan obat keras secara online. Hal ini sangat berbahaya bagi masyarakat Indonesia jika tetap dibiarkan, Karena aturan yang berlaku di Indonesia menurut Peraturan Menteri Kesehatan No. 73 Tahun 2016 tentang Standar Pelayanan Kefarmasian di Apotek.  Bahwa setiap menjualan obat keras wajib di sarana pelayanan kefarmasian tempat dilakukan praktik kefarmasian oleh Apoteker. Namun banyak kasus ditemukan penjualan obat keras secara online tanpa mengikuti aturan dan melanggar Undang-Undang No.5 Tahun 1997 tentang Psikotropika dan Undang-Undang  No. 35 tahun 2009 Tentang Narkotika. Sering terjadi kasus Penjualan obat keras golongan Psikotropika secara online tanpa resep dokter. Maka pelaku usaha yang melakukan hal tersebut melanggar aturan yang berlaku pada Undang-Undang perlindungan konsumen UU nomor 8 tahun 1999 pada pasal 3 yaitu menumbuhkan kesadaran pelaku usaha mengenai pentingnya perlindungan konsumen sehingga tumbuh sikap yang jujur dan bertanggungjawab dalam berusaha. Dosis obat yang di berikan dan aturan pakai yang di berikan semua tidak sesuai aturan, karena obat keras ini hanya dapat di beli melalui resep dokter .Dapat di katakan ini adalah kegiatan illegal. Kejadian ini menajadi lebih serius karena menimbulkan dampak berbahaya bagi Kesehatan masyarakat Indonesia sebagai konsumen Kata kunci: Obat Keras, Bisnis Online, Peredaran Obat
Co-Authors Abd. Rasyid Syamsuri Agassi, Luthfiyah Alfifto Alvi Furwanti Alwie Alvionita, Agnes Anggia Paramitha Aulia, Viska Beby K.F Sembiring Biran Affandi Yusriono Bunga Chintia Utami Dewita Suryati Ningsih Ditya Jessica Elviani, Rahma Firmansyah, Sukri Fitri, Dilla Sari H, Putri Alisa Harahap, Indra Sakti Henni Noviasari Indra Sakti Harahap Islami, Fiqri Hadi Iwan Naulai Daulay, Iwan Naulai Iwan Nauli Daulay Khusnul Fikri Lapeti Sari Laurencia, Cristine Lumbanraja, Maha Martabar Mangatas Lusiawati Lusiawati Machasin Machasin Mayla Khoiriyah Moniqa, Nadya Muhammad Latif Mulyono, Hardi Nurfiansyah, Ulfah Pamela Aisya Feliatra Pangayung, Aden Zidane Prakasa, Raja Rio Prity Arlia Putri Putri Diolanda, Elora Rahmat Junaidi Rahmita Budiarti Ningsih Rendra Wasnury Rendra Wasnury Riska Rahmawati Samsir Samsir Samsir, Samsir Sharnuke Asrilsyak Sirojuzilam Hasyim Sri Indarti Sri Wahyuni Wildah Suseno, Novri Irfan Nur Susi Hendriani Sutarman Sutarman Syanura, Bilqhis Luthfiyya Taryono Taryono Taufik Siregar Taufiqurrahman Taufiqurrahman Taufiqurrahman Vira Aulia Rahmi Wan Suryani Windy Dian Sari Yetti Yetti Yulia Efni