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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Sociale Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Asian Journal of Management Analytics JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal ABDIMAS MUTIARA Jurnal Manajemen Dayasaing KAFEBIS
Berampu, Lailan Tawila
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Transportation Other

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Comparison of Product Quality, Promotion Strategy, Physical Evidence of Holland Bakery and Vanhollano Bakery in Millennial and Generation Z in The City Of Pekanbaru Laurencia, Cristine; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1122

Abstract

This study aims to find out the comparison of product quality, promotional strategies, and physical evidence  of Holland Bakery and Vanhollano Bakery in the Millennial Generation and Generation Z in the city of Pekanbaru. This study uses a qualitative approach with a survey method to collect data. The population needed is the Millennial Generation and Generation Z in the city of Pekanbaru who have bought and consumed products from Holland Bakery and Vanhollano Bakery. Data analysis was carried out by descriptive analysis and hypothesis testing using the paired sample t-test method and SPSS software version 22 to find out if there is a difference between the two objects studied. The results of this study show that there is a significant difference between Millennials and Generation Z regarding the promotional strategies of Holland Bakery and Vanhollano Bakery. However, in the variables of product quality and physical evidence, no difference was found between the two brands compared to the two generations. This shows that the rpomosi strategy is one of the distinguishing factors in assessing Holland Bakery and Vanhollano Bakery among the two generations
Comparison of Product Quality, Location, and Promotion of Kopi Kenangan and Leton Coffee Among Millennials and Generation Z in Pekanbaru City Putri Diolanda, Elora; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1123

Abstract

This study aims to compare consumer perceptions of product quality, location, and promotion between Kopi Kenangan as a domestic brand and Leton Coffee as a local brand in Pekanbaru city. This study uses a quantitative approach. The population in this study consists of Kopi Kenangan and Leton Coffee consumers from the Millennial and Generation Z generations in Pekanbaru City. The sampling technique was obtained by distributing questionnaires to 100 respondents, then analyzed using descriptive analysis, data quality testing, normality testing, and Paired Sample T-Test with the help of SPSS software. The results show that there is no significant difference between the product quality of Kopi Kenangan and Leton Coffee among Millennials, but there is a significant difference between the product quality of Kopi Kenangan and Leton Coffee among Generation Z. Furthermore, there is a significant difference between the locations of Kopi Kenangan and Leton Coffee among Millennials and Generation Z. However, there was no significant difference between the promotion of Kopi Kenangan and Leton Coffee among Millennials and Generation Z
Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru Pamela Aisya Feliatra; Lailan Tawila Berampu; Rendra Wasnury
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5604

Abstract

This study aims to analyze the influence of media exposure and consumer awareness on purchasing decisions of McDonald's during the boycott movement in Pekanbaru. A quantitative approach with a survey method was conducted among 146 respondents who had purchased McDonald's products and were aware of the boycott movement. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The findings reveal that both media exposure and the boycott movement significantly and positively affect purchasing decisions. Media exposure and boycott movements also significantly influence consumer awareness. Meanwhile, consumer awareness has a negative impact on purchasing decisions and mediates the relationship between media exposure, boycott movements, and purchasing decisions. The model explains 60.7% of the variance in consumer purchasing decisions in Pekanbaru. These results highlight that purchasing decisions are not only influenced by rational factors but also by moral awareness and social solidarity. This study contributes to the literature on ethical consumer behavior and provides practical implications for companies in formulating communication strategies amid boycott issues.
Green leadership and climate change awareness effects on police performance: A mediation analysis Sitinjak, Juniar; Indarti, Sri; Berampu, Lailan Tawila; Samsir, Samsir
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.12051

Abstract

This study aims to analyze the effects of green leadership and climate change awareness on personnel performance, with pro-environmental behavior as a mediating variable, at the Riau Regional Police. The study adopts a quantitative approach using a survey method. The research population consists of 11,588 personnel, with a sample of 100 respondents selected through proportionate stratified random sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–based Structural Equation Modeling (SEM-PLS). The results indicate that climate change awareness and green leadership have positive and significant effects on personnel performance. In addition, both variables also significantly influence pro-environmental behavior, which in turn has a positive effect on personnel performance. The mediation analysis reveals that pro-environmental behavior significantly mediates the relationships between climate change awareness and green leadership and personnel performance. These findings imply that strengthening green leadership practices and enhancing climate change awareness programs can encourage pro-environmental behavior and improve personnel performance within police organizations.
Co-Authors Abd. Rasyid Syamsuri Agassi, Luthfiyah Alfifto Alvi Furwanti Alwie Alvionita, Agnes Anjani, Riri Liardini Putri Aulia, Viska Beby K.F Sembiring Biran Affandi Yusriono Bunga Chintia Utami Dewita Suryati Ningsih Ditya Jessica Elviani, Rahma Firmansyah, Sukri Fitri, Dilla Sari H, Putri Alisa Harahap, Indra Sakti Henni Noviasari Indra Sakti Harahap Islami, Fiqri Hadi Iwan Naulai Daulay, Iwan Naulai Iwan Nauli Daulay Laurencia, Cristine Lumbanraja, Maha Martabar Mangatas Machasin Machasin Mayla Khoiriyah Moniqa, Nadya Muhammad Latif Mulyono, Hardi Nurfiansyah, Ulfah Pamela Aisya Feliatra Pangayung, Aden Zidane Paramitha, Anggia Pasaribu, Ependi Prakasa, Raja Rio Prity Arlia Putri Putri Diolanda, Elora Rahmat Junaidi Rendra Wasnury Rendra Wasnury Riska Rahmawati Rokhmawati, Andewi Samsir Samsir Samsir, Samsir Sharnuke Asrilsyak Simanullang, Charly Siregar, Taufik Sirojuzilam Hasyim Sitinjak, Juniar Sri Indarti Sri Wahyuni Wildah Suseno, Novri Irfan Nur Susi Hendriani Sutarman Sutarman Syanura, Bilqhis Luthfiyya Taufiqurrahman Taufiqurrahman Taufiqurrahman Wan Suryani Windy Dian Sari Yetti Yetti Yulia Efni