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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Frontier Agribisnis AGRIDES: Jurnal Agribisnis Perdesaan
Masyhudah Rosni
Program Studi Agribisnis/Jurusan SEP, Fakultas Pertanian, Universitas Lambung Mangkurat
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Peran Penyuluhan Pertanian Terhadap Pengendalian Hama Terpadu pada Tanaman Padi Berdasarkan Kelas Kemampuan Kelompok Tani di Kecamatan Labuan Amas Selatan Kabupaten Hulu Sungai Tengah Risna Risna; Masyhudah Rosni; Mariani Mariani
AGRIDES: Jurnal Agribisnis Perdesaan Vol 2, No 3 (2012)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v2i3.21571

Abstract

The study is purposed to know the role of agricultural extension and its difference on rice integrated pest control base on farmer group’s capability level. The study was conducted in Kecamatan Labuan Emas Selatan on Maret – Juni 2012. The variable considered was the role of agricultural extension which consists of: education, dissemination, facility, consultation, supervision, monitoring and evaluation. The respondents were selected through multiple stages random sampling as follows. First, 5 extensioner working areas (WKPs) were purposive selected. Then, two farmer groups – initial and advanced group, were selected from each WKP. From each groups, 2 committee members were taken as respondent, so total respondents were accounted 40 people. The result shows that the role of agricultural extension on integrated pest control is categorized as low level in initial farmer group (score 54.46%), while in advanced group is categorized as medium level (score 64.70%). The extension does not cover all roles as certain role, i.e.: supervision, monitoring and evaluation, are not conducted properly. There is difference extension role based on farmer group capability level.
Analisis Preferensi Konsumen terhadap Tanaman Hias Sri Rejeki (Aglaonema) di Kecamatan Kertak Hanyar Kabupaten Banjar Riwandi, Fikri; Rosni, Masyhudah
Frontier Agribisnis Vol 9, No 4 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/fag.v9i4.17174

Abstract

Aglaonema merupakan tanaman hias dengan nilai ekonomi tinggi yang produksinya terus meningkat di Indonesia, mencapai lebih dari 1,5 juta pohon pada tahun 2023. Meskipun populer secara nasional, dinamika preferensi konsumen di pusat perdagangan lokal seperti Kecamatan Kertak Hanyar yang merupakan koridor utama penjualan tanaman hias di Kabupaten Banjar masih belum banyak terdokumentasi, sehingga menciptakan celah informasi bagi pelaku usaha lokal dalam menyusun strategi pemasaran yang presisi. Penelitian ini bertujuan menganalisis preferensi konsumen dan mengidentifikasi atribut yang paling berpengaruh dalam keputusan pembelian tanaman hias sri rejeki (Aglaonema). Menggunakan pendekatan kuantitatif melalui analisis deskriptif dan analisis konjoin pada 32 responden yang dipilih secara accidental sampling, hasil penelitian menunjukkan bahwa konsumen memiliki preferensi kuat terhadap varietas Lipstik Aurora, penggunaan wadah polybag, jumlah daun lebih dari enam helai, ukuran tanaman di atas 30 cm, kombinasi warna daun merah muda–hijau muda, serta rentang harga Rp36.000,00–Rp55.000,00. Atribut yang paling menentukan keputusan pembelian adalah varietas (25,70%), diikuti oleh wadah (18,48%) dan warna daun (15,18%). Konsumen di lokasi ini lebih mengutamakan nilai estetika dan spesifisitas varietas dibandingkan faktor harga semata. Pelaku usaha disarankan memprioritaskan stok varietas Lipstik Aurora dan mengoptimalkan tampilan visual untuk meningkatkan daya saing di sentra penjualan Kertak Hanyar.
Co-Authors Abdurrahman Abdurrahman Abdussamad Abdussamad Ade Perdana Adhitya Agung Saputra Ahmad Algori Rabbani Ahmad Jaelani Alya Shofiya Annisa Annisa Archi Novi Nadila Bastiah Bastiah Bayu Nurkholis Bekti Sayekti Dameria Feronica Danu Prasetiyo Dea Edna Adinda Djoko Santoso Edi Wiratno Eka Radiah Fajar Mustaqim Fakhrurraji Qaldry Fauziah Fauziah Feri Vega Pratama Ferrianta, Yudi Fuad Hidayat Galin Pratama Hairi Firmansyah Halim Hidayat Haryogi Muliandri Hasmilia Hasmilia Heldayanti Heldayanti Heriyanor Fahmi Ilham Hadi Purwanto Jodi Setiawan Julian Nur Kamiliah Wilda Khairunnisa Khairunnisa Luki Anjardiani Mahmudah Mahmudah Mariani Mariani Marsyam Prastiyo Mas’amah Mas’amah Mira Yulianti Muhammad Awami Lazuardi Muhammad Darma Wijaksana Muhammad Fauzi Muhammad Husaini Muhammad Lutfi Hapiz Muhammad Rizky Ramadhani Mujerimin Mujerimin Nanda Nugraha Nina Budiwati Norhayani Norhayani Novie Noor Anissa Nurin Nisa Farah Diena Nurmelati Septiana Prayuda Kurniawan Rabiatul Adawiah Rahman Aulia Rifiana Rifiana Rini Nurhayati Risna Risna Riwandi, Fikri Riya Dewi Afriyanti Riza Adrianoor Saputra Rizqi Amalia Robijul Yahdi Saputra Siti Elyana Chandra Siti Fatimah Andina Sri Wahyuni Sulaiman Sulaiman Suprijanto Suprijanto Syarbini, Muhammad Tasya Hulwa Laili Wahyu Putri Tino Hartono Umi Mustaniroh Umi Salawati Untung Santoso Usamah Hanafie Wahyu Suprianoor Winda Noor Amalia Yanti, Nuri Dewi Yusuf Azis