The issue of homeless individuals and beggars in Pekanbaru City remains a complex social problem, although it has shown a declining trend during the 2022–2024 period. This study aims to analyze the strategies implemented by the Pekanbaru City Social Service in addressing homelessness and begging. This research employs Mintzberg’s (1994) Strategic Planning theory, particularly the concepts of deliberate strategy and emergent strategy, as well as the government strategy framework proposed by Geoff Mulgan (2009), which includes the aspects of environment, action, and learning. This study uses a qualitative approach with a descriptive research design. Data collection techniques include interviews and documentation, involving informants from the Social Service, Municipal Police (Satpol PP), and other related stakeholders. Data analysis is conducted through data collection, data condensation, data display, and conclusion drawing. The findings indicate that the implemented strategies include enforcement operations, social assessment, temporary guidance, and repatriation. Although the number of homeless individuals and beggars has decreased, the implementation of these strategies remains suboptimal, as it tends to focus more on short-term handling rather than sustainable empowerment. In addition, internal constraints such as limited human resources and facilities, as well as external factors such as high mobility of migrants and low public awareness, continue to hinder effectiveness. In conclusion, while the strategies have been implemented, they require strengthening in terms of prevention, empowerment, and cross-sectoral coordination to achieve more effective and sustainable outcomes. Keywords: government strategy, social rehabilitation, social welfare, homelessness, begging.