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All Journal Nurani: Jurnal Kajian Syariah dan Masyarakat Jurnal Intelektualita: Keislaman, Sosial, dan Sains Ilmu Dakwah: Academic Journal for Homiletic Studies JURNAL PENDIDIKAN TAMBUSAI TEMALI : Jurnal Pembangunan Sosial Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Network Media International Journal of Education, Social Studies, And Management (IJESSM) Journal of Communication Studies International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Jurnal Pengabdian Masyarakat Bhinneka El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bayan lin-Naas : Jurnal Dakwah Islam
Sampurna, Ahmad
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Overcoming Gadget Addiction Among Rural Adolescents through Traditional Games: A Case Study in Langkat Regency, North Sumatra Kristina, Lina; Sampurna, Ahmad
TEMALI : Jurnal Pembangunan Sosial Vol 8, No 1 (2025): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v8i1.43899

Abstract

This study examines solutions to address gadget addiction among children and adolescents in rural areas through traditional games characteristic of North Sumatra Province, such as Rimau Langkat, kite flying, stick fighting, and marbles. The research was conducted in Perlis Village, Berandan Barat District, Langkat Regency, North Sumatra Province. The research method used is qualitative, through participatory observation, interviews, and documentation study. The findings show that children and adolescents in the village have begun to be affected by gadget addiction, although not all of them are influenced by gadgets. The study in Perlis Village shows that they successfully overcame gadget addiction through traditional games, which managed to divert their attention from excessive gadget use. Traditional games like Rimau Langkat, kite flying, stick fighting, and marbles not only succeeded in reducing gadget dependence but also improved physical skills, social interaction, and a sense of togetherness among children. The phenomenon of gadget addiction, which initially led to decreased participation in social activities such as communal prayers and religious studies, now shows a positive change as children begin to interact directly and engage more actively in outdoor activities. This study refutes the argument that children and adolescents today are difficult to separate from gadgets, as they are considered part of their development and culture. This study concludes that children and adolescents can still be saved from the dangers of gadget addiction and that the local wisdom of rural communities can address the negative impacts of modernity, even though they do not reject it.
From Poverty to Inequality: Evaluation of the Implementation of the Family Hope Program (PKH) and its Impact on Social Inequality in North Sumatra Ulandari, Sri Ayu; Sampurna, Ahmad
TEMALI : Jurnal Pembangunan Sosial Vol 8, No 1 (2025): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v8i1.43770

Abstract

This study aims to evaluate the implementation of the Family Hope Program (PKH) in Sei Lumut Village, North Sumatra Province, with a focus on its impact on community welfare, obstacles faced in program implementation, and social inequality that arises among the community. In addition, this study also aims to identify strategies that can be used to optimize the effectiveness of the PKH program in reducing social inequality in the village. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation studies. The research findings show that the social inequality that is created is not only caused by miscommunication, but also by the lack of mechanisms that allow for adjustments to the socio-economic status of recipients of the Family Hope Program assistance. Irregular data updates exacerbate this gap, while unclear communication causes confusion among beneficiaries. This study contributes to understanding how better data management and communication can improve the effectiveness of PKH and reduce social inequality in the community. Therefore, aid management must improve the data management system and strengthen coordination between stakeholders, as well as improve socialization to aid recipients to be more effective
From Poverty to Inequality: Evaluation of the Implementation of the Family Hope Program (PKH) and its Impact on Social Inequality in North Sumatra Ulandari, Sri Ayu; Sampurna, Ahmad
TEMALI : Jurnal Pembangunan Sosial Vol. 8 No. 1 (2025): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v8i1.43770

Abstract

This study aims to evaluate the implementation of the Family Hope Program (PKH) in Sei Lumut Village, North Sumatra Province, with a focus on its impact on community welfare, obstacles faced in program implementation, and social inequality that arises among the community. In addition, this study also aims to identify strategies that can be used to optimize the effectiveness of the PKH program in reducing social inequality in the village. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation studies. The research findings show that the social inequality that is created is not only caused by miscommunication, but also by the lack of mechanisms that allow for adjustments to the socio-economic status of recipients of the Family Hope Program assistance. Irregular data updates exacerbate this gap, while unclear communication causes confusion among beneficiaries. This study contributes to understanding how better data management and communication can improve the effectiveness of PKH and reduce social inequality in the community. Therefore, aid management must improve the data management system and strengthen coordination between stakeholders, as well as improve socialization to aid recipients to be more effective
Trend Aplikasi Azar Pada Generasi Z Sebagai Sarana Komunikasi Dalam Menjalin Pertemanan Dunia Maya Di Kabanjahe Sartika, Ika; Sampurna, Ahmad
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1157

Abstract

This study aims to provide an in-depth understanding of the trend of using the Azar application among Generation Z as a means of communication to make friends in Kabanjahe. This study focuses on the communication behavior of Generation Z when interacting through the Azar application and User actions in the Azar application, as well as the utilization and usefulness of the application. The method used in this study is qualitative with a descriptive approach, with four informants for the study, this study uses a purposive sampling technique in determining informants and data collection techniques obtained through in-depth interviews, observations, documentation, and previous journal articles. The theory used in this study is the mediamorphosis theory. The results of the study show that communication behavior in the Azar application involves interaction and communicating casually and users often make video calls, joke, and use emoticons when chatting, as well as other features. In addition, users also show interest in meeting friends in the real world, even though there is a sense of distrust and anxiety when meeting. Informants also create self-identities in the Azar application. The benefits of this application include improving communication, opening new insights, finding a partner, and entertainment.
Integrating Media Literacy in Da'wah: Effective Communication Strategies for Religious Counselors in Preventing Early Marriage Sampurna, Ahmad; Asna, Atikah; Mohammadi, Ghasem
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 19 No 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v19i1.44391

Abstract

Early marriage remains a serious issue in West Nias Regency, particularly affecting young girls. Religious instructors, as respected community figures, are seen as vital agents in preventing early marriage through education based on religious values. However, challenges such as limited digital access, low media proficiency, and generational communication gaps reduce their effectiveness, especially in reaching youth influenced by social media. This study explores how media literacy can enhance religious instructors' role in early marriage prevention. Using a Community-Based Research (CBR) approach and qualitative methods, the study engaged 28 participants—including instructors, community leaders, and youth—through interviews, FGDs, and observations. Results show that instructors trained in basic digital skills used tools like WhatsApp, Facebook, and video editing apps to create religious-themed videos and interactive content. These methods significantly improved youth engagement. One instructor noted, “After learning how to use videos and infographics, more teenagers listened and asked questions.” The study concludes that media literacy is a key communication strategy, not just a technical skill. It enables instructors to connect more effectively with younger audiences and address sensitive topics like early marriage. Two key recommendations are: (1) establish ongoing, tailored media literacy training for religious instructors, and (2) build partnerships with schools and youth organizations to develop collaborative digital campaigns. These strategies can empower religious instructors to become more dynamic, youth-friendly communicators and help reduce early marriage in West Nias.
The Effect Of Tiktok Shop Mykonos Official Live Streaming Marketing Communication On The Purchasing Power Of Students Of The Faculty Of Dakwah And Communication At Uin North Sumatera Ichtisam, Muhammad Fathih; Sampurna, Ahmad
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8177

Abstract

This study examines the impact of live streaming marketing messages on TikTok Shop Mykonos Official purchasing power among students at the Faculty of Da'wah and Communication, UIN North Sumatra. This study used a descriptive quantitative approach with a sample of 100 respondents. Purposive sampling involves selecting participants based on pre-determined criteria set by the researcher. A questionnaire was used to collect data on each indicator variable (X and Y). The research instrument test utilizes validity and normality checks, whereas the data analysis test employs simple linear regression analysis. It is well established that marketing communications via live streaming have a beneficial impact on students' purchasing decisions. The study found a significant impact of marketing messages on students' purchasing power (p-value = 0.006 < 0.05). This is due to live streaming's capacity to facilitate real-time interactions, foster trust, and give a more engaging and informative buying experience.
Pengembangan Model Manajemen Kompetensi SDM UMKM untuk Mengelola Media Sosial Instagram Secara Optimal Sampurna, Ahmad; Sherlliana, Sherlliana; Sinaga, Waldi Afalah; Matondang, Juliana Damayanti; Zafar, Ikhsan Abdul; Ridha, Azza
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13078

Abstract

Penelitian ini bertujuan untuk mengembangkan model manajemen kompetensi SDM yang optimal dalam mengelola media sosial Instagram. Penelitian dilakukan dengan pendekatan kualitatif. Hasil penelitian menunjukkan kompetensi utama yang dibutuhkan pengelola Instagram antara lain literasi digital marketing, kreativitas konten visual, copywriting, komunikasi pelanggan, dan analytical thinking. Berdasarkan hasil tersebut dirumuskan model manajemen kompetensi yang terdiri dari pemetaan kompetensi, rekrutmen dan seleksi berbasis kompetensi, pelatihan pengembangan kompetensi, dan evaluasi kinerja berbasis kompetensi. Model ini diharapkan dapat membantu perusahaan mendapatkan SDM yang kompeten dalam mengelola Instagram secara optimal untuk mendukung strategi pemasaran digital.
Peran dan Fungsi Manajemen Tiktok dalam Pengolahan Media Sosial di Era Digital bagi Generasi Z Wulan, Amanda; Sampurna, Ahmad; Hasibuan, Widya Husaini; Fadhali, Rindra Hauzan; Wahyudi, Irfan Diki; Hasibuan, Rahmatan Lil Alamin
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13126

Abstract

Seiring berkembangnya waktu, media sosial juga ikut terus berkembang. Hal tersebut mendorong kita semua untuk terus melakukan perubahan. Tidak hanya dalam kehidupan sehari-hari, namun juga dalam mengikuti perkembangan zaman khususnya media sosial. Saat ini, hampir semua aspek kehidupan berkaitan dengan media sosial. Dengan demikian, media sosial berhasil menempati popularitas tertinggi saat ini. Salah satu media sosial yang saat ini tengah banyak disukai oleh masyarakat, khususnya semenjak adanya pandemi Covid-19 ialah media sosial TikTok. Media sosial ini berhasil mengambil perhatian khalayak luas karena fitur dan kemudahannya untuk menyebarkan suatu informasi. Penelitian ini bertujuan untuk mengetahui bagaimana peran dari penggunaan media sosial TikTok khususnya dalam meningkatkan loyalitas pelanggan. Penelitian ini menggunakan metode penelitian deskriptif kualitatif.
Eksistensi Radio dalam Program Podcast di Era Digital Konten Sampurna, Ahmad; Fathurrahman, Aulia; Pohan, Dinda Sakinah; Zaki, Muhammad Fakhruz; Lubis, Hadromi Alwi; Wulandari, Sindi; Putri, Sabrina Sayra
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13135

Abstract

Hadirnya ilmu perkembangan dan teknologi baru yang ada di Indonesia dan mulai digunakan oleh stasiun penyiaran publik, swasta, maupun komunitas untuk menyebarluaskan siaran melalui media internet, yaitu streaming. Salah satu radio yang menggunakan radio internet atau streaming untuk menyebarluaskan program siarannya, dalam menerapkan strategi komunikasi Radio Star FM, 104,6 terlebih dahulu mengenal khalayak sasaran (pendengar). Setelah mengetahui khalayak sasaran, di era digital saat ini Radio Star FM, 104,6 membuat program podcast, karena di era digital saat ini membuat program podcast merupakan hal utama yang dapat ditawarkan kepada klien – kliennya dalam menawarkan kerjasama iklan radio. Radio merupakan salah satu media komunikasi massa yang efektif bagi masyarakat karena jangkauannya yang luas dan dapat menembus berbagai lapisan dan kalangan masyarakat. Keberhasilan suatu radio pada umumnya bergantung pada bagus tidaknya suatu program acara yang di sajikan. Hasil penelitian ini penulis menyimpulkan bahwa eksistensi Radio Star FM, 104,6 sebagai media informasi masyarakat kota Medan dan sekitarnya telah mewarnai kehidupan pendengarnya, dalam era digital saat ini Radio Star FM, 104,6 telah membuat konten konten yang menarik unik kreatif agar eksistensinya tetap bertahan. Studi analisis deskriptif ini bertujuan bagaimana stasiun radio dapat bertahan di era digital dengan pemanfaat new media yaitu podcast. Podcast merupakan konten digital yang sedang popular dikalangan masyarakat khususnya kaum muda-mudi. Maka dari itu perlunya media radio mengikuti perkembangan teknologi informasi berbasis internet atau digital.
Dampak Integrasi Platform Streaming Online dalam Transformasi Broadcasting Kontemporer Sampurna, Ahmad; Ramadhan, Fajar; Sihombing, Syawluddin Al Azhar; Aisyah, Aisyah; Balqis, Aura; Ridha, Azza
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13136

Abstract

Tujuan dari penelitian ini adalah untuk menyelidiki dan menilai bagaimana penggabungan platform streaming internet telah mengubah penyiaran di zaman modern. Teknik kualitatif adalah metodologi penelitian yang digunakan. Esai ini merupakan tinjauan literatur dengan menggunakan kutipan dari karya-karya yang membahas berbagai gagasan tentang internet streaming. dalam Merevolusi Televisi Modern. Hasil penelitian ini menunjukkan bahwa penyiaran modern dipengaruhi oleh penggabungan platform streaming internet. Internet menghadirkan ancaman bagi industri radio dan televisi Indonesia saat ini. Meskipun demikian, hal ini tidak berarti bahwa industri radio dan televisi akan punah. Faktanya, perluasan media online telah menjadi instrumen yang berguna untuk menyederhanakan sektor radio dan televisi yang ada. Misalnya saja ketersediaan radio streaming. Evolusi teknologi internet memberikan dampak yang signifikan terhadap perkembangan televisi. Fenomena ini mempunyai kelebihan dan kekurangan. Pengguna mempunyai pilihan untuk melihat berita secara langsung melalui live streaming atau teknik berbasis internet lainnya. Wartawan dan pencari berita dapat melaporkan secara langsung dari situs ini.
Co-Authors Abrar, M Farid Adawiyah, Rabiathul Aisyah Aisyah Alparizki, Muhammad Andika, Bima Anggianto, Ilham Anshori, Barkah Anugrah, Indah Ardianti, Indah Asna, Atikah Asyaroh, Siti Aulia, Fadlan Azmi, Maulida Balqis, Aura Barry, Ahlan Adib Al Barus, Jacky Raihanta Dama Kania Harahap Daulay, Vania Daffa Yusriyah Deary, Muhammad Dheaaftariza, Dheaaftariza Fadhali, Rindra Hauzan Fadly Achmad Faidah, Yughni Fajar Ramadhan, Fajar Farah Dalilah Balqis Fathurrahman, Aulia Firdianti, Rizka Aulia Furqan, Nuzulul Ginting, Dwiva Ramadani Hakim, Fikril Halim, Najla Aqilah Handayani Handayani Hanifah Fitri Harahap, Dama Kania Harahap, Fitri Amelia Harmain, M. Hasibuan, Manita Rahma Hasibuan, Rahmatan Lil alamin Hasibuan, Widya Husaini Hasnun Jauhari Ritonga, Hasnun Jauhari Ichtisam, M. Fathih Ichtisam, Muhammad Fathih Ika Sartika Jannah, Nurul Ainun Khairunisa, Nabila Kholil, Syukur Kristina, Lina Lamnur, Rafi Lubis, Hadromi Alwi M. Yakub Matondang, Abdul Rahman Matondang, Juliana Damayanti Mohammadi, Ghasem Nasution, Alya Azra Mutia Nasution, Andika Fadli Nasution, Cintika Sopyola Nazwa, Windy Sakila Nurfadila Nurfadila, Nurfadila Padang, Arkanuddin Pane, Azrul Mahadi Panggabean, Alya Hamzah Pitaloka, Sekar Widyamada Pohan, Dinda Sakinah Pohan, Sarhul Azkar Pradana, Wahyu Yuda Prasetyo, Gilang Dwi Pratiwi, Riska Amanda Prawira, Yoga Bali Pulungan, Nugi Lahuddini Putri Apriliani Putri, Sabrina Sayra Rahma, Yusni Rahmi, Najwa Ulfi Ramadani, Tiara Rapi Lamnur Siregar Ridha, Azza Rini Handayani Salsabila, Azzura Zahra Sherlliana, Sherlliana Siagian, Ariati Putri Sihombing, Syawluddin Al Azhar Simbolon, Masitoh Br. Sinaga, Waldi Afalah Siregar, Almaidah Siregar, Ruydi Aulia Siti Fatimah Hasibuan Sumarni, Yetti Sunur, Arba Syafi’I, Arif Syahira, Zidan Syahputra, Adrian Syahputra, Yuriza Taufiqurrohman, Abdillah Ulandari, Sri Ayu Ummu Zainab Napitupulu Wahyudi, Ahmad Sakban Wahyudi, Irfan Diki Waldi Afalah Sinaga Widodo, Satrio Prio Wulan, Amanda Wulandari, Sindi Zafar, Ikhsan Abdul Zahara, Nabila Zainina, Aghna Zaki, Muhammad Fakhruz Zulkifli Zulkifli