Article Per Year (5 Year)
p-Index From 2020 - 2025
7.976
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Kumawula: Jurnal Pengabdian Kepada Masyarakat eCo-Buss Jurnal Informatika Ekonomi Bisnis Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Economics and Policy Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Annals of Human Resource Management Research Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GLORY Jurnal Ekonomi dan Ilmu Sosial Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Journal of Mandalika Literature Jurnal Lembaga Pengabdian Kepada Masyarakat Undana Abdimas Mandalika
Yonas F Riwu
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JBMP (Jurnal Bisnis, Manajemen dan Perbankan)

 1 
Muslim Fashion Style, Personal Branding, Trust and Purchase Decisions Through Social Media: Gaya Busana Muslim, Personal Branding, Kepercayaan dan Keputusan Pembelian Melalui Media Sosial Kamuri, Klaasvakumok Jehezkielomi; Manongga, Irience Rachel Agatha; Anabuni, Andrias Umbu Tuku; Riwu, Yonas Ferdinand
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i2.1938

Abstract

This study examines the role of Muslim fashion as a form of personal branding in online shopping through social media, particularly platforms like TikTok. While previous research has explored lifestyle and personality as aspects of personal branding, this study focuses specifically on Muslim fashion and its impact on consumer trust and purchasing decisions. Using a quantitative explanatory research approach, data were analyzed with the Smart Partial Least Squares (Smart PLS) application. The results reveal that Muslim fashion significantly influences sellers' personal branding, with a strong personal brand enhancing consumer trust in the seller. The findings suggest that sellers who align their Muslim fashion with consumer perceptions can build stronger trust, broaden their customer base, attract new buyers, and ultimately increase sales. These insights offer valuable guidance for sellers aiming to improve their marketing strategies through consistent, transparent content and services on social media.
Co-Authors Aman, Dominikus K. T Aman, Dominikus K.T Amtiran, Paulina Y Amtiran, Paulina Y. Anderias U. T. Anabuni Antin Yeftanti Nugrahening Widi Arjuna Purba Arthana, I Komang Beka, Amrina Lopes Bere, Meilinda Cristianti Carolyne Bon, Sergius Fribontius Bora'a, George R.C.L Bria, Eleonora Fransiska Bukka, Maria Florensia Yosefin Bunga, Markus Chindri, Yassensia Debeata Da Lopez, Viktorianus Mahenda Da Lopez, Viktorianus Mahendra Dhae, Yosefina K I D D Djo, Rini Aryani Dominikus K.T.Aman Dominikus Kopong T. Aman Ekasari, Juendiny Chrisna Fadhy Risckhy Loe Fahik, Maria Efanggelina Fanggidae, Apriana H. J Fanggidae, Apriana H.J. Fanggidae, Ronald P. C Fanggidae, Ronald P. C. Fanggidae, Ronald Patrick Costantin Fedho, Grardiana Claudia Fia, Faya Koriana Filphin Adolfin Amalo Foenay, Christien C. Fransiska Mariana Unenor Ga Mage, Indah Lestari Gaina, Cynthia Dewi Hallan, Markus A. K. B Hartaman, Hidayat Hastuti, Krisdayanti Hida, Valen Yehezkiel Hurit, Maria Brialin Husein, Febriani J. C. I Nyoman Arya Wiguna Irience R.A. Manongga Itu, Maria Aryani Jachielin Helvinda Lada Jegaut, Patrisia Astuti Jehezkielomi Kamuri, Klaasvakumok Klau, Herlina Helmy Klau, Theresia Adisanti H. Korenguru, Izzat D J Kuta, Maria Claudia Beka Lau, Rosalinda Tantris Loe, Fadhy Risckhy Maak, Clarce Sarliana Manongga, Irience R Agatha Marianus S. Neno Marianus S.Neno Merlyn Kurniawati Meyok, Mysheilla Moensaku, Familya Maria D.L. Musdalifa Musdalifa Nadia Sasmita Wijayanti Nahak, Roswita Nalle, Karni Jublina Nastiti, Dyah Wahyu Natonis, Sari Angriany Nenabu, Junita Cestilia Neno, Marianus S Ni Putu Nursiani Ningrum, Martiana Ratri Nursiani , Ni Putu Pandi Resi, Angel Naysila Penu Dima, Dicky Pratama Rati, Dyah Anggita Rian Ara Mali, Yohanes Don Bosko Rolland E. Fanggidae Ruhu, Yholand F Sabha, Adrianus Salean, Debryana Y Selan, Yulfia Nellymalik Simanjuntak, Olaf Tri Wilopo Sinlae, Yoan Tania Suki, Priska Henderina Taebenu, Melinda Talo, Destiana Olok Tangkonda, Elisabet Thonak, Dian C. Timuneno, Tarsisius Ulin, Bhara A D Utoyo, Hipolitus Leonardo Wolo, Adventa Dete Yaris, Benyamin Yuri S. Fa’ah Yuri Sandra Faah Yuri Sandra Fa’ah Yuri.S.Fa’ah