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All Journal JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Agro Ekonomi Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal EMT KITA Journal of Socioeconomics and Development Primanomics : Jurnal Ekonomi & Bisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal E-Bis: Ekonomi Bisnis Airlangga Journal of Innovation Management Economics and Digital Business Review REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Journal La Bisecoman Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmu Ekonomi Dynamic Management Journal Bulletin of Economic Studies (BEST) Jurnal Kajian Ekonomi dan Pembangunan Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomika Dan Bisnis Tarjih: Agribusiness Development Journal Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Indonesian Journal of Fundamental Sciences Journal of Economic Education and Entrepreneurship Studies Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM West Science Interdisciplinary Studies (JUMPER) Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi West Science Interdisciplinary Studies Jurnal Point Equilibrium Manajemen dan Akuntansi BAKIRA: Jurnal Pengabdian Kepada Masyarakat Journal of Farming and Agriculture jle Journal of Fisheries & Marine International Journal of Economics and Management Sciences J-CEKI Balance: Jurnal Ekonomi
Diah Retno Dwi Hastuti
Universitas Negeri Makassar
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Journal : Tarjih: Agribusiness Development Journal

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Financial Feasibility Analysis and Development Strategy of Kalosi Arabica Ground Coffee Agribusiness in Enrekang Regency (Ebro Brand Case Study) Angreini, Angreini; Hastuti, Diah Retno Dwi; Rahim, Abd.; Irwandi, Irwandi; Kamaruddin, Citra Ayni
Tarjih : Agribusiness Development Journal Vol. 5 No. 2 (2025): VOLUME 05, NOMOR 02, DESEMBER 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i2.1085

Abstract

This study aims to analyze the financial feasibility and formulate a development strategy for the Kalosi Brand EBRO Arabica ground coffee agribusiness in Enrekang Regency. The method used is a single-case study design with a quantitative approach using financial data for the period 2021-2025. Data were obtained through observation, interviews, and documentation. The financial feasibility analysis used Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C), with a 6% discount rate based on BRI Enrekang loan interest rates in 2025. Sensitivity analysis was conducted to test robustness under adverse scenarios. The results showed an NPV of IDR 218,390,468, an IRR of 15.19%, and a Net B/C of 1.336, indicating that this business is financially feasible even under stress conditions. The SWOT analysis places the EBRO brand in quadrant I (Growth/Aggressive) with coordinates (+1.23, +0.92), recommending an SO strategy, which includes strengthening premium branding, digital market expansion, and production modernization. The findings can be used as a reference for entrepreneurs and policymakers in the development of MSME-scale coffee agribusiness.
Co-Authors Abd. Rahim Abd. Rahman Abd. Rajab Abdul Malik Abdul Malik Abdul Rahim Abdul Rajab Abdul Rajab Achmad Noerkhaerin Putra Afies, Muhammad Alfi Widiyanti Alfiani Muhaer Amalia, Eka Resky Amaliah, Syarifah Afifah Rezki Angreini, Angreini Ansyah, Rudi Asmita Syahma Asriyani Astuty, Sri Ayni Kamaruddin, Citra Bara' Tiku, Intan Basri Bado Basri Bado, Basri Citra Ayni Kamaruddin Citra Ayni Kamaruddin Citra Ayni Kamaruddin Darmawan Salman Dita Pradipta Dwi Melda Teresia Eymal B. Demmalino Fahmi, Ainul Wahdania Faizah, Siti Nurul Fardin Fauziah, Nur Azizah Firmansyah Firmansyah Firmansyah Firmansyah Fitri Suci Ramadhani Hanafi, Al Fathana Harfian, Harfian Himaya Praptani Adys Ika Sulistyawaty Fitria Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Jamil, Muh Jamil, Muh. Juardi Kamaruddin, Citra Ayni Kamaruddin, Citra Ayni Khaidarsyah, Khaidarsyah Kuswarini Sulandjari Mahdy. K, Muh. Raihan Eka Mardia Mardia Mardia Mardia Marhawati Maulidan, Andi Reski Lailatul Maulidya, Alifa Nurma Meltyn, Maria Mediatrix Masny Mitra Musika Lubis Mufli, Farhanul Muh. Jamil Muhammad Ilyas Thamrin Tahir Muhammad Imam Ma'ruf Muhammad Safri, Muhammad Muhammad Saleh Ali Muhammad Syafri Muhammad Syafri, Muhammad Muhammad Syafrie Mutiara Pratiwi Putri Mutiara Pratiwi Putri Nasution, Illiyyiin Ningrum, Wandani Sri Novaty Eny Dungga Nugraha A, Arif Nur Azizah Nur Fauziah Nurasri Mulyani Nurbaya Bustanul Nurulita, Aliyah Parinra, Syam Crisan Patima, Nur Rahim Darma Rahim, Abd Rahim, Abd Rahmadanih Rahmadanih Rahmi Rahmi Ramadhan, Muh Nur Rahmat Rauf, Rahma Regina Regina Regina Riadi, Arif Risma Risma Rudi Ansyah Sabar, Wardihan Samsir, Andi Sari, Tiara Permata Septaty Rahayu Ningsih Shadry Andriani Slamet Santosa Sri Astuti Sri Astuti Sri Astuty Sri Astuty Sri Astuty Sulandjari, Kuswarini Suryani, A. Irma Syam, Eka Suci SYAMSU ALAM Tania Tri Wahyuni Taha Tito Koes Herdianto Triyatni Martosenjoyo Ulfa Syam Wardihan Sabar Zaenal, Andi Haidir Zahra, Raden Ajeng Azmi Hayatunufus Fajri Zainal Abidin Zainal Abidin