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M. Ridwan Tikollah
Universitas Negeri Makasar
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Journal : Economic Reviews Journal

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Analisis Omzet Penjualan Era Pandemi dan Pasca Pandemi Covid-19: Studi Kasus pada D’orbit Bistro, Lounge & KTV Ardhiyah Regita Iriani; M.Ridwan Tikollah; Samirah Dunakhir
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.488

Abstract

This research aims to analyze the impact of the Covid-19 pandemic on the sales revenue of D'Orbit Bistro, Lounge & KTV and the strategies implemented for recovery during the period 2019-2022. During the pandemic, there was a drastic decrease in revenue by up to -64%, due to social restrictions and a decline in visitor interest. The outlet responded with CHSE strategies, discounts, and customer-centric approaches. Post-pandemic, there was an increase in revenue by 61%, with the implementation of entertainment, recruitment of new employees, and promotions on social media. The analysis of revenue changes provides a percentage overview of the decline and increase from the lowest point to the recovery of the outlet during the research period. This study offers insights into business adaptation and strategies amid significant environmental changes.
Co-Authors A. Ngampo, M. Yusuf A. Nurhalimah Abadi, Ridfan Rivaldy Abd Rijal Abdul Rijal Adelia Sartika Aiman, Aiman Ajib Prajumarse Akib, Ambarwati Aliya Tasya Billa Alya Amelia Amartika, Christine Delia Aminuddin, Andi Nurannisa Putri Andi Indira Dhamaranti Ridha Andi Nur Insani Andi Nurannisa Putri Aminuddin Andris, Nabila Ardhiyah Regita Iriani Aris Munandar Asmar Asmar Aulia Rahmadani azhizha, hasnur Azis, Fajriani Azis, H. Muhammad Azwar Anwar Azzahra, Kirana Bangsawan, Reni Nara Chrisza Arthur Tahapary Dhea Nanda Dian Aflia Permatasari Dunakhir, Samirah Edhy, Ikram Elviriani Elviriani Ernawati Ernawati Fajriani Azis Fajriani Azis Fajriani Azis Fajriani Azis Fajriani Azis Azis Fia, Fitria Fijrianti, Alda Hajrah Hamzah Hamzah, Hajrah Haq, Nursyam Arifa Hariany Idris Hariany Idris Hasnira Hasnira, Hasnira Hasyim, Hajerah Hasyim, Sitti Hajerah Hersanto, Nuraini Putri Utami Hijrah, Nurul Ira Ayu Puspitasari Irawan, Della Sinta Janna, Harisatul Kartika Septiary Musa Kusumajaya, Rifki Lika, Agnes Desna Limbu, Ermanto M. Wahyu Ramadani Tanrajelling Magfirah Wahyu Ramadhani Majiding, Nurul Chalisa Masnawaty Muhammad Azis Muhammad Azis Muhammad Azis Muhammad Azis Muhammad Azis Muhdsan, Mudhi'ah Mukhammad Idrus Mukhammad Idrus Mukhammad Idrus Mutmainna AM, Andi Muarija muttaqinah, Andi Ratu Nadhira Azzahra Ninin Sarnita Amir Nugraha, Abid Arya Nur Afiah Nur Afiah, Nur Nur Fadilah Nur Khofifah Aprilia Nuraisyiah Nuraisyiah Nuraisyiah Nuraisyiah Nuraisyiah Nuraisyiah Nuraisyiah Nuraisyiah, Nuraisyiah Nurazizah NURUL HIDAYAH Nurul Inayah Permatasari, Dian Aflia radini, Muh. Radiansyah Radini Rahmat, Riska Ratna Ratna Ridfan Rifadly Abadi Ridha, Akhmad Rijal, Abdul Riska Rahmat Ryketeng , Masdar S, Masnawaty S, Suharni Sahade Sahade Sahade Sahade Sahade Sahade Samirah Dunakhir Samsinar Samsinar Samsinar Samsinar Samsinar Samsinar Samsinar Samsinar Sato Sato Sato, Sato Siti Hajerah Hasyim Sitti Aisah Sitti Hadijah Bakkarang Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sri Rahmadhani Sri Utami St rahma Sulaiman, Nurjanna Sulastri Devi Lestari. S Sulastri Devi Lestari. S Sumule, Irene Imanuela Supriadi, Novi Syahir Fadli Syahrir, Nurhanisa Syahrul Azwan Syamsiar, Syamsiar Thifal Maghfirah Umar, Ismail Utami Pradana Putri Vivi Dismayanti Wanda Wanda Warka Syachbrani Yulia Karmila, Firda Yulianti Awalia Yuliastuti, Risky Ayu Yunus, Asmar Yusuf, Syifa Irtiyah Zam Ichwan, Naila Syam