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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development Nusantara Entrepreneurship and Management Review Praktek Kerja Lapang Manajemen
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Pengaruh Live Streaming dan Sales Promotion terhadap Impulse Buying yang Dimediasi oleh Consumer Shopping Motivation (Studi pada Gen Z Pengguna Shopee) Afni Melati Safira; Muhafidhah Novie
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.821

Abstract

The aim of this study is to explain how live streaming and sales promotion affect the impulse buying mediated by consumer shopping motivation in Shopee users, Gen Z. The research uses quantitative methods. The data was collected through a structured questionnaire that was distributed to 97 selected people. Purposive sampling is a data collection method used. The study found that live streaming improves impulse buying, whereas sales promotion does not. Live streaming, sales promotions have a positive influence on impulses buying mediated by consumer shopping motivation.
PENDAMPINGAN PENGISIAN SPT TAHUNAN ORANG PRIBADI DI WILAYAH SIDOARJO SELATAN Wicaksono, Achmad; Fahriani, Dian; Muzakki, Kafidin; Novie, Muhafidhah
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 3 No 2 (2023): November 2023
Publisher : Fakultas Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v3i2.4548

Abstract

This community service activity is carried out with the aim of helping the people of the South Sidoarjo region in fulfilling their tax obligations, namely reporting individual annual SPTs. The service team’s method is providing assistance and services directly to the community present at the post formed by KPP Pratama South Sidoarjo. Before providing assistance, the service team first carried out a recruitment process for tax volunteers who came from accounting study program students at Nahdlatul Ulama University, Sidoarjo. The results of the service showed that all the people present at the post could be served well by the Tax Volunteers on duty so that the obligation to report SPT could be carried out correctly and on time. Apart from that, it was seen that the majority of people present were satisfied with the performance shown by the tax volunteers on duty.
VUCA Era: The Role of Business and Knowledge Management System to Build Coastal Community Economic Resilience Pujianto, wahyu Eko; Novie, Muhafidhah; Larassaty, Ayu Lucy; Burhanudin, Muhammad
JURNAL AKUNTANSI DAN MANAJEMEN Vol 7 No 2 (2023): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v7i2.4760

Abstract

The challenge for society in the digital era is the emergence of Volatility, Uncertainty, Complexity, and Ambiguity, or VUCA, so sensitivity, adaptivity, and constructive understanding are needed for all elements in a country, especially society. This study aims to describe how efforts to build coastal community resilience in the VUCA era through the business sector and knowledge management. This research is qualitative with a grounded theory method with a Straussian approach. Research data were collected through indirect observation and interviews so that they could be analyzed through detailed narratives. Based on the research results, it is known that coastal communities can face the VUCA era through the development of the business sector, especially on a small and medium scale. Even so, efforts are needed to implement a knowledge management system so that every business actor in the coastal area can innovate and compete in the VUCA era. The existence of business activities accompanied by systematic knowledge management will improve coastal communities economic conditions sustainably, even in the VUCA era.
SOSIALISASI DAN PENDAMPINGAN PENGURUSAN NOMOR INDUK BERUSAHA UNTUK PELAKU UMKM Qurratu'aini, Nafia Ilhama; Muzdalifah, Laily; Novie, Muhafidhah; Taqwanur; Zaki, Achmad; Oktavia, Lily
Journal of Science and Social Development Vol. 6 No. 1 (2023): Journal of Science and Social Development
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jossd.v6i1.960

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently one of the important sectors supporting the Indonesian economy. Lack of understanding in the meaning of NIB ownership as a legal form for business actors is a problem for MSMEs and also the community. The same problem was also found in MSMEs in Buduran Village, Sidoarjo. The purpose of this community service is to provide direction to business actors regarding preparing and registering to obtain an NIB. This community service begins with location observations, data collection, and implementation of socialization and mentoring activities. After participating in socialization and mentoring, entrepreneurs have a better understanding and are able to manage and have an NIB. It is hoped that this community service can be carried out irrationally for MSME actors in Sidaorjo Regency.
Pengaruh Live Streaming dan Sales Promotion terhadap Impulse Buying yang Dimediasi oleh Consumer Shopping Motivation (Studi pada Gen Z Pengguna Shopee) Safira, Afni Melati; Novie, Muhafidhah
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.821

Abstract

The aim of this study is to explain how live streaming and sales promotion affect the impulse buying mediated by consumer shopping motivation in Shopee users, Gen Z. The research uses quantitative methods. The data was collected through a structured questionnaire that was distributed to 97 selected people. Purposive sampling is a data collection method used. The study found that live streaming improves impulse buying, whereas sales promotion does not. Live streaming, sales promotions have a positive influence on impulses buying mediated by consumer shopping motivation.
Peran Customer Satisfaction Dalam Memediasi Strategi Pemasaran Online Dan Pengalaman Belanja Terhadap Repurchase Desicion Mufidah, Rofiatul Adwiyah; Novie, Muhafidhah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4686

Abstract

This researchaims todetermine the role’ of customer’ satisfaction in to mediating online’marketing strategies’’and’’shopping experiences’’on repurchase desires Type of quantitative research with a descriptive approach. The research sample was 72 respondents. Data collection techniques use questionnaires. The data analysis technique uses path analysis. Theresearch results show 1) online marketing strategies have a positive and;;significant influence oncustomer ‘satisfaction. 2) Online Marketing Strategy hasa positive and significant influence on Repurchase decisions. 3) Shopping experience has a’’positive and significant effect on customer satisfaction. 4) Shopping experience has a positive and significant’’effect on repurchase’’decisions. 5) Customer satisfaction’’has a positive and significant effect on repurchase’’decisions.
Pengaruh Profitabilitas, Ukuran Perusahaan Dan Pertumbuhan Aset Terhadap Struktur Modal Pada Perusahaan Listrik Asia Periode 2019-2022 Hanif Rizkia Wafa; Muhafidhah Novie
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9941

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi struktur modal perusahaan properti di Bursa Efek Indonesia dari 2019 hingga 2022, termasuk profitabilitas, ukuran perusahaan, dan pertumbuhan aset. Penelitian ini menggunakan pendekatan kuantitatif dengan metode terapan dan dilaksanakan pada perusahaan listrik Asia periode 2019-2022 di Bursa Efek Indonesia (BEI). Populasi yang diteliti meliputi seluruh perusahaan di sektor listrik Asia yang terdaftar di BEI pada rentang waktu tersebut, dengan total 45 perusahaan. Metode pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria pemilihan sampel berdasarkan laporan keuangan periode tersebut. Data yang dikumpulkan mencakup Return on Assets (ROA), Ukuran Perusahaan, Total Aset, dan Debt to Equity Ratio (DER). Metode pengumpulan data menggunakan data sekunder dari laporan keuangan perusahaan yang terdaftar di BEI, diakses melalui situs web resmi www.idx.co.id. Analisis data melibatkan analisis deskriptif dan uji asumsi klasik, serta uji hipotesis seperti analisis linear berganda, uji parsial, uji simultan, dan uji koefisien determinan. Dengan demikian, penelitian ini memberikan pemahaman yang mendalam tentang hubungan antara profitabilitas, ukuran perusahaan, dan pertumbuhan aset dengan struktur modal perusahaan di sektor listrik Asia. Hasil penelitian menunjukan bahwa ukuran perusahaan tidak berpengaruh signifikan terhadap struktur modal Perusahaan Listrik Asia di BEI periode 2019-2021. Namun, pertumbuhan aset dan profitabilitas memiliki pengaruh signifikan dan positif terhadap struktur modal dalam periode yang sama. Selain itu, secara bersama-sama, ukuran perusahaan, pertumbuhan aset, dan profitabilitas berpengaruh signifikan terhadap struktur modal perusahaan tersebut di BEI dari tahun 2019 hingga 2021.
Creative Marketing Strategies for Food SMEs: Enhancing Brand Visibility and Customer Loyalty in a Competitive Market and Economy Novie, Muhafidhah
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6573

Abstract

This study explores the effectiveness of creative marketing strategies for food SMEs in enhancing brand visibility and customer loyalty within competitive markets, specifically focusing on SMEs in East Java, Indonesia. Given the resource constraints typically faced by SMEs, creative marketing approaches such as storytelling, local collaborations, and social media engagement offer cost-effective means of differentiating brands and establishing strong customer connections. Using a qualitative approach, data were collected through in-depth interviews, observations, and document analysis, focusing on the perspectives and experiences of food SME owners and managers. Findings reveal that personalized customer interactions, community-centered branding, and digital engagement play a critical role in building both brand visibility and loyalty. Additionally, the study identifies key internal and external factors influencing the success of these marketing strategies, including resource limitations, customer preferences, and market competition. Practical implications suggest that food SMEs can enhance their market presence by focusing on authentic and customer-centric marketing tactics, while theoretical contributions highlight the need for adaptive, innovative approaches in creative marketing for SMEs. This study further proposes future research directions, including quantitative analyses and cross-cultural comparisons, to deepen the understanding of creative marketing impacts on SME sustainability and growth.
Peran Pemasaran Viral Sebagai Mediasi Pengaruh Pemasaran Konten Dan Review Product Pada Pengguna Tiktok Terhadap Minat Beli Konsumen Skincare Skintific Deny Ardiansyah, Deny Ardiansyah; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1227

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan review product terhadap minat beli konsumen skincare Skintific di platform TikTok, dengan pemasaran viral sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik non-probability sampling dengan purposive sampling dan penyebaran kuesioner kepada 170 responden Analisis data dilakukan menggunakan metode Partial Least Squares (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa content marketing dan review product memiliki pengaruh positif dan signifikan terhadap pemasaran viral, serta secara langsung memengaruhi minat beli konsumen. Selain itu, pemasaran viral terbukti memediasi pengaruh content marketing dan review produk terhadap minat beli konsumen.
PENGARUH SOSIAL MEDIA MARKETING DAN FEAR OF MISSING OUT (FOMO) TERHADAP PEMBELIAN IMPULSIF PRODUK SKINCARE VIRAL MELALUI EMOSI POSITIF STUDI KASUS GEN-Z SIDOARJO Khafidah, Farichatul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
JURNAL DARMA AGUNG Vol 33 No 2 (2025): APRIL (IN PROGRESS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v33i2.5590

Abstract

Perkembangan teknologi dan media sosial telah mengubah pola konsumsi masyarakat, terutama di kalangan Gen-Z. Salah satu tren yang berkembang adalah meningkatnya pembelian impulsif produk skincare viral yang dipengaruhi oleh strategi sosial media marketing dan Fear of Missing Out (FOMO). Penelitian ini bertujuan untuk menganalisis pengaruh sosial media marketing dan FOMO terhadap pembelian impulsif produk skincare viral melalui emosi positif pada Gen-Z di Sidoarjo. Pendekatan yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan cara daring menggunakan teknik purposive sampling pada 170 responden. Analisis data dilakukan menggunakan perangkat lunak Smart PLS dengan Uji validitas, reliabilitas, R-square, F-square, serta Uji pengaruh langsung dan tidak langsung. Hasil penelitian menunjukkan bahwa sosial media marketing berpengaruh signifikan terhadap pembelian Impulsif dengan nilai signifikansi 0,023 (< 0,05), baik secara langsung maupun melalui emosi positif sebagai variabel mediasi. Sementara itu, FOMO memiliki nilai signifikansi 0,511 (> 0,05), yang berarti berpengaruh langsung terhadap pembelian Impulsif tanpa peran mediasi emosi positif pada pembelian skincare viral Gen-Z di Sidoarjo, Temuan ini menunjukkan bahwa perkembangan teknologi dan penggunaan media sosial yang semakin intensif berkontribusi terhadap perubahan pola konsumsi, khususnya dalam pembelian Impulsif di kalangan Gen-Z
Co-Authors Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Akbar, Muhammad Lutfi Fadilul Amalia, Aisya Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Dian Fahriani Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Purwaningtyas Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Irsyadia, Latifah Isnaini, Faizatul Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Laily Muzdalifah Lily Oktavia Machfudzil Asror Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rizky Maulana Najma Zahiroh hiro Nur Asitah Nuriya Sinta Dewi Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Rachma Kamila, Edita Rizkita Boyas, Jeziano Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syehfuddin, Moch. Fahmi Taqwanur Untung Usada Virawati Tanaya Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zainiyah, Alfidhotul Zakiyah, Imamatuz Zunita, Yolanda Irma