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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development Nusantara Entrepreneurship and Management Review Praktek Kerja Lapang Manajemen
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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PENGARUH LIVE STREAMING DAN DISKON MELALUI EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND ERIGO DI TIKTOK SHOP Muhammad Rizky Maulana; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1445

Abstract

This study aims to analyze the effect of live streaming and discounts on consumer purchasing decisions, with positive emotions as a mediating variable, in the context of purchasing Erigo products at TikTok Shop. The research method used is quantitative with a Partial Least Square (PLS) approach. Data were collected through an online questionnaire with a Likert scale and analyzed using a structural model. The results showed that live streaming and discounts had a significant effect on purchasing decisions. In addition, positive emotions are shown to mediate the relationship between the two independent variables and purchasing decisions, which means that a positive experience when watching live streaming or getting a discount increases the likelihood of consumers making a purchase. These findings provide insights for businesses in designing more effective digital marketing strategies.
THE BIG FIVE PERSONALITY: AGREEABLENESS, CONSCIENTIOUSNESS, EXTROVERSION, NEUROTICISM, OPENNESS TO EXPERIENCE TERHADAP IMPULSIVE BUYING BEHAVIOR PADA E-COMMERCE GEN Z SURABAYA Esti Purwaningtyas; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1454

Abstract

Impulsive buying behavior in e-commerce is increasing among Generation Z, especially in Surabaya. This study aims to analyze the influence of Big Five Personality : Agreeableness, conscientiousness, extroversion, neuroticism, and openness to experience on impulsive behavior in online shopping. This study involved 170 Generation Z e-commerce users from Surabaya, using a quantitative purposive sampling approach. The study shows that agreeableness and neuroticism have a significant positive effect on impulsive buying, while conscientiousness has a negative impact. Meanwhile, extroversion and openness to experience do not show a significant effect on impulsive buying behavior. The results indicate that personality plays an important role in determining the tendency to make impulsive purchases in e-commerce.
The Influence of Market Orientation on Marketing Performance Through Absorptive Capacity in Food and Beverage SMEs in Sidoarjo Nuriya Sinta Dewi; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Islamic Business and Management Journal Vol. 8 No. 1 (2025): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v8i1.14328

Abstract

This study aims to analyze the effect of Market Orientation on Marketing Performance through Absorptive Capacity in the food and beverage MSME sector in Sidoarjo. The research method used is quantitative with an explanatory research approach. Data were collected through a survey of 216 MSMEs selected using a purposive sampling technique. Data analysis was conducted using the SEM-PLS method with Smart PLS 4.0. The results show that Market Orientation has a positive and significant effect on Marketing Performance. Furthermore, Market Orientation also positively influences Absorptive Capacity, which in turn enhances Marketing Performance. These findings confirm that Absorptive Capacity plays a significant mediating role in the relationship between Market Orientation and Marketing Performance. Thus, increasing market orientation in MSMEs can strengthen competitiveness and improve overall marketing performance.
The Influence of Entrepreneurial Management on MSMEs Performance through Competitive Advantage in Sidoarjo Regency Faustina, Thalita Al; Muzdalifah, Laily; Novie, Muhafidhah; Sholikhah, Afifatus
International Journal on Social Science, Economics and Art Vol. 15 No. 1 (2025): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i1.739

Abstract

The purpose of this study is to contribute to the field of strategic management by examining the influence of entrepreneurial management on the performance of MSMEs, mediated by competitive advantage. Entrepreneurial management involves creative efforts and a willingness to take calculated risks to support the success of programs that improve business competitiveness. Although this topic is highly relevant, research integrating entrepreneurial management and competitive advantage as mediating variables in the context of MSME performance remains limited. This gap may hinder understanding of how entrepreneurial strategies affect business outcomes and the mechanisms involved. In this study, 89 MSME actors in Sidoarjo were selected as respondents using the Cluster Sampling technique to ensure broad regional representation. Cluster sampling is a method of taking samples by dividing the population into several groups or clusters. Data were collected through structured questionnaires and analyzed using SmartPLS 4 statistical software for robust results. Findings reveal that entrepreneurial management has a significant positive impact on MSME performance and strengthens competitive advantage. However, competitive advantage does not directly influence performance, making entrepreneurial management the primary driver of MSMEs success in competitive environments. These results highlight the importance of strengthening managerial capabilities through innovation, strategic planning, and responsive decision-making. The study provides a foundation for government and institutions to design targeted training and mentoring programs. It also enriches the strategic management literature on MSMEs and offers empirical insights relevant to policy formulation and the development of empowerment initiatives, particularly in Sidoarjo Regency
PENGARUH ENTREPRENEURIAL ORIENTATION DAN INTERACTIVITY TERHADAP BUSINESS PERFORMANCE MELALUI INNOVATION CAPABILITY PADA UMKM WOMENPRENEURS DI SIDOARJO Irsyadia, Latifah; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6752

Abstract

This study aims to analyze the effect of Entrepreneurial Orientation (EO) and Interactivity (IN) on Business Performance (BP) with Innovation Capability (IC) as a mediator in MSME womenpreneurs in Sidoarjo. The research method uses a quantitative approach with data obtained through a questionnaire from 209 respondents, then analyzed using SmartPLS. The results showed that Interactivity has a significant positive effect on Business Performance both directly and through Innovation Capability, while Entrepreneurial Orientation did not show a significant effect through the mediation of Innovation Capability. These findings indicate the importance of Interactivity in driving innovation that improves business performance. However, Entrepreneurial Orientation needs to be optimized to support innovation in womenpreneurs. This research recommends innovation training programs and strengthening access to technology to help womenpreneurs overcome innovation obstacles, so as to increase the competitiveness and contribution of MSMEs to the local economy.
PURCHASE DECISION PADA CANVA PRO: PERAN PERCEIVED VALUE DAN CUSTOMER EXPERIENCE MELALUI CUSTOMER SATISFACTION PADA KALANGAN GEN Z DI SIDOARJO Zainiyah, Alfidhotul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6759

Abstract

Purpose: This study aims to analyze the effect of Perceived Value and Customer Experience on Purchase Decision through Customer Satisfaction as a mediating variable among Gen Z users of Canva Pro in Sidoarjo. Methods: A quantitative approach was employed using a survey method, with data collected from 170 respondents selected through purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Analysis Data: The research utilized outer model analysis to test validity and reliability, followed by inner model analysis to examine the direct and indirect effects among variables. Results Discussion: The findings reveal that Perceived Value and Customer Experience significantly influence Purchase Decision, both directly and indirectly through Customer Satisfaction. The most dominant indicators are Service Quality for Perceived Value and Outcomes Focus for Customer Experience. Conclusion: This study confirms the role of Customer Satisfaction as a partial mediator between Perceived Value, Customer Experience, and Purchase Decision. Practically, Canva should enhance service quality and customer experience to increase user satisfaction and encourage subscription conversions.
PRODUCT DIVERSITY DAN LOCATION TERHADAP REPURCHASE INTENTION: CUSTOMER SATISFACTION SEBAGAI MEDIASI STUDI PADA WARUNG MADURA Sholichah, Ummi Lathifatus; Muzdalifah, Laily; Novie, Muhafidhah; Larassaty, Ayu Lucy
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4493

Abstract

Penelitian ini bertujuan untuk mengetahui fungsi mediasi kepuasan konsumen dalam hubungan antara keragaman produk dan lokasi terhadap niat beli ulang. Penelitian ini menggunakan metode kuantitatif dengan populasi konsumen warung Madura di Sidoarjo. Non probability sampling dengan purposive sampling digunakan untuk pengambilan sampel. Data dianalisis menggunakan perangkat lunak partial least square 4.0. Hasil penelitian menemukan terdapat pengaruh positif signifikan antara keragaman produk terhadap minat beli ulang dan kepuasan pelanggan. Terdapat pengaruh positif signifikan antara lokasi terhadap minat beli ulang dan kepuasan pelanggan, serta, kepuasan pelanggan memiliki pengaruh positif signifikan terhadap minat beli ulang. Selain itu, hasil penelitian menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara keragaman produk terhadap minat beli ulang, dan memediasi lokasi terhadap minat beli ulang.
The Influence of Islamic Branding and Culture on Sunan Ampel Purchasing Decisions: Positive Emotions as Mediator Syehfuddin, Moch. Fahmi; Muzdalifah, Laily; Novie, Muhafidhah; Sholikhah, Afifatus
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72641

Abstract

This study aims to analyze the effect of Islamic Branding and Culture on purchasing decisions in Sunan Ampel religious tourism in Surabaya, with positive emotions as a mediating variable. This study uses a quantitative approach with an accidental sampling technique, which is sampling based on chance, where anyone who accidentally meets the researcher and meets the criteria as a respondent will be sampled. This study involved 130 respondents who were Sunan Ampel Surabaya religious tourism visitors. Data collection was done through online questionnaires, and data analysis was carried out using SmartPLS 4 software to test the relationship between the variables studied. The results showed that Islamic Branding positively and significantly influences visitor purchasing decisions. In addition, Culture has also been proven to have a significant positive influence on purchasing decisions. This study also found that consumers' positive emotions can significantly mediate the effect of Islamic Branding on purchasing decisions. However, different results were found on the culture variable, where positive emotions did not significantly mediate the influence of Culture on purchasing decisions. This finding shows the important role of emotions in strengthening the influence of Islamic Branding, but does not apply equally in cultural contexts. This research has implications for the development of Islamic Branding and Culture in influencing Purchasing Decisions with the role of Positive Emotions, especially in the development of existing marketing theories. The results of this study can also be a guideline or rationale for consumers in making purchasing decisions related to Islamic Branding and Culture.
Pengembangan Skill Enterpreneur Santri melalui Pelatihan Business Plan Studi Kasus Ponpes An-Nahdloh Malaysia Zainiyah, Alfidhotul; Sholikhah, Afifatus; Novie, Muhafidhah; Violita, Cynthia Eka; Azzahra, Tutie; Zunita, Yolanda Irma
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/zmv45c24

Abstract

Pengangguran usia muda menjadi tantangan utama di Asia Tenggara, termasuk bagi santri Pondok Pesantren An-Nahdloh Malaysia yang menghadapi keterbatasan akses pendidikan dan ekonomi. Universitas Nahdlatul Ulama Sidoarjo menyelenggarakan pelatihan penyusunan business plan untuk membekali santri dengan keterampilan kewirausahaan yang aplikatif. Melalui pendekatan partisipatif yang mencakup teori, praktik kelompok, presentasi, dan evaluasi, program ini berhasil meningkatkan pemahaman santri tentang kewirausahaan dan kepercayaan diri mereka dalam merancang rencana bisnis. Meskipun menghadapi tantangan berupa keterbatasan waktu dan variasi tingkat pemahaman, kegiatan ini memberikan dampak positif dan potensi pengembangan lebih lanjut melalui peningkatan durasi pelatihan serta fasilitas pendukung. Youth unemployment poses a significant challenge in Southeast Asia, including for students of Pondok Pesantren An-Nahdloh Malaysia, who face limited access to education and economic resources. Universitas Nahdlatul Ulama Sidoarjo conducted a business plan training program to equip students with practical entrepreneurial skills. Using a participatory approach involving theory, group practice, presentations, and evaluations, this program successfully improved students' understanding of entrepreneurship and boosted their confidence in designing business plans. Despite challenges such as limited time and varying levels of understanding, the program yielded positive outcomes and offers potential for further development through extended training durations and enhanced facilities.
Optimalisasi Pemanfaatan Sistem Informasi Manajemen Anggaran: Studi Kasus pada Dinas Perumahan Permukiman Cipta Karya dan Tata Usaha Novie, Muhafidhah; Arrohman, Mukamad Rifqi Afianto
Praktek Kerja Lapangan Manajemen Vol 1 No 1 (2024): Praktek Kerja Lapang Manajemen
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/env5p668

Abstract

Penelitian ini bertujuan untuk meningkatkan efisiensi dan transparansi pengelolaan anggaran publik. Menggunakan pendekatan kualitatif dengan desain studi kasus, data diperoleh melalui wawancara mendalam dan analisis dokumen. Hasil penelitian menunjukkan SIKSDA mempercepat pengambilan keputusan dan menyediakan akses real-time terhadap data anggaran. Namun, terdapat kendala utama seperti kesalahan input data dan kurangnya pelatihan pegawai. Sebagai kontribusi baru, penelitian ini merekomendasikan pelatihan berkelanjutan, peningkatan infrastruktur teknologi informasi, dan penguatan prosedur pengawasan. Implikasi praktisnya adalah tercapainya kolaborasi antar divisi dan peningkatan kompetensi pegawai untuk mendukung pengelolaan anggaran yang lebih efektif dan akuntabel. Langkah-langkah ini diharapkan dapat diadopsi instansi pemerintah lain sebagai model optimalisasi sistem informasi anggaran.This study aims to improve the efficiency and transparency of public budget management. Using a qualitative approach with a case study design, data were obtained through in-depth interviews and document analysis. The results showed that SIKSDA accelerates decision-making and provides real-time access to budget data. However, there are major obstacles such as data input errors and lack of employee training. As a new contribution, this study recommends continuous training, improving information technology infrastructure, and strengthening monitoring procedures. The practical implications are achieving collaboration between divisions and improving employee competency to support more effective and accountable budget management. These steps are expected to be adopted by other government agencies as a model for optimizing budget information systems.
Co-Authors Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Akbar, Muhammad Lutfi Fadilul Amalia, Aisya Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Dian Fahriani Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Purwaningtyas Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Irsyadia, Latifah Isnaini, Faizatul Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Laily Muzdalifah Lily Oktavia Machfudzil Asror Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rizky Maulana Najma Zahiroh hiro Nur Asitah Nuriya Sinta Dewi Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Rachma Kamila, Edita Rizkita Boyas, Jeziano Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syehfuddin, Moch. Fahmi Taqwanur Untung Usada Virawati Tanaya Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zainiyah, Alfidhotul Zakiyah, Imamatuz Zunita, Yolanda Irma