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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development JURNAL RUMPUN MANAJEMEN DAN EKONOMI Nusantara Entrepreneurship and Management Review Praktek Kerja Lapang Manajemen
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Implementasi Total Quality Management: Dampak terhadap Kepuasan Kerja dan Kinerja Karyawan di PT Tiga Permata Ekspres Prastyawati, Erwinda Eka; Novie, Muhafidhah
Nusantara Entrepreneurship and Management Review Vol. 1 No. 1 (2023): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v1i1.1045

Abstract

Penelitian ini bertujuan untuk mengetahui hasil uji pengaruh Total Quality Management terhadap kinerja karyawan dengan kepuasan kerja sebagai mediasi pada PT Tiga Permata Ekspres. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan menggunakan alat analisis SEM-PLS 3.0 dengan membuat iner model dan outer model untuk mengukur hasil dari Total Quality Management sebagai variabel independen, kinerja karyawan sebagai variabel dependen dan kepuasan kerja sebagai variabel intervening. Penelitian ini menggunakan analisis deskriptif dengan 32 responden dengan teknik pengambilan sampel adalah purposive sampling. Hasil penelitian ini menunjukkan bahwa adanya pengaruh Total Quality Management berpengaruh signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh signifikan terhadap kinerja. Total Quality Management berpengaruh signifikan terhadap kinerja karyawan. This research aims to determine the test results of the effect of Total Quality Management on employee performance with job satisfaction as mediation at PT Tiga Permata Ekspres. The research method used is a descriptive quantitative method using the SEM-PLS 3.0 analysis tool by creating an inner model and outer model to measure the results of Total Quality Management as an independent variable, employee performance as a dependent variable and job satisfaction as an intervening variable. This research used descriptive analysis with 32 respondents with a purposive sampling technique. The results of this research indicate that the influence of Total Quality Management has a significant effect on job satisfaction. Job satisfaction has a significant effect on performance. Total Quality Management has a significant effect on employee performance.
Trend Seminar Online Kewirausahaan; Kapabilitas Daya Serap Pengetahuan sebagai Mediasi Knowledge Sharing Anggota UKM dalam Menciptakan Inovasi UKM di Sidoarjo Ayu Lucy Larassaty; Muhafidhah Novie; Virawati Tanaya; Erwinda Eka Prastyawati
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v8i1.623

Abstract

SMEs compete in the business arena in terms of managerial, process and product. The competitive advantage of SMEs depends on the ability to assimilate a variety of knowledge. The aim of the researcher is to find out the Trend of Entrepreneurship Online Seminar; knowledge absorption capability as a mediation for knowledge sharing of SME members in creating SME innovation in Sidoarjo. What is the form of implementation? The research method adopted a mix method approach with qualitative methods (FGD) and quantitative survey methods using questionnaires and analysed using the GSCA application. The results of the first analysis explain that absorption capability is a liaison for knowledge sharing in creating innovation for SMEs in Sidoarjo, while the results of the second analysis using FGD explain that not all SMEs implement the form of knowledge sharing and do not pay attention to the absorption capability. This is done after attending an online entrepreneurship seminar to create innovation because the seminars that are attended are sometimes not on target and the needs of SMEs.  
PENGARUH PERILAKU IMPLUS BUYING DITINJAU DARI FLASH SALE DAN LOCUS OF CONTROL PADA KARTAR JETIS SIDOARJO KONSUMEN SHOPEE Akbar, Muhammad Lutfi Fadilul; Novie, Muhafidhah
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1967

Abstract

ABSTRAK Pembelian impulsif, dalam konteks ini, tidak hanya terbatas pada keputusan belanja yang dibuat tanpa pertimbangan, tetapi juga mencerminkan keinginan individu untuk mencapai standar sosial dan memenuhi gaya hidup tertentu. Penelitian ini bertujuan untuk menganalisis pengaruh perilaku impulsive buying konsumen Shopee di Kartar Jetis, Sidoarjo, dengan memfokuskan pada faktor flash sale dan locus of control. Metode kuantitatif dengan pendekatan survey digunakan, melibatkan pengumpulan data melalui kuesioner dan mengaplikasikan uji validitas, uji reabilitas, serta uji hipotesis parsial. Hasil penelitian menunjukkan bahwa flash sale memiliki pengaruh positif namun tidak signifikan terhadap impulsive buying, sedangkan locus of control memiliki pengaruh positif dan signifikan. Secara simultan, flash sale dan locus of control secara signifikan memengaruhi perilaku impulsive buying konsumen Shopee.Kata Kunci: Impulse buying Online, Flash Sale, Locus of ControlABSTRACTImpulse buying, in this context, is not only limited to shopping decisions made without consideration, but also reflects an individual's desire to achieve social standards and fulfill a certain lifestyle. This research aims to analyze the influence of impulsive buying behavior of Shopee consumers in Kartar Jetis, Sidoarjo, focusing on the factors of flash sale and locus of control. A quantitative method with a survey approach was employed, involving data collection through questionnaires and applying validity tests, reliability tests, as well as partial hypothesis testing. The results of the study indicate that flash sales have a positive but not significant influence on impulsive buying, while locus of control has a positive and significant influence. Simultaneously, flash sales and locus of control significantly affect the impulsive buying behavior of Shopee consumers.Keywords: Impulse buying Online, Flash Sale, Locus of Control
SOSIALISASI DAN PENDAMPINGAN PENGURUSAN NOMOR INDUK BERUSAHA UNTUK PELAKU UMKM Qurratu'aini, Nafia Ilhama; Muzdalifah, Laily; Novie, Muhafidhah; Taqwanur; Zaki, Achmad; Oktavia, Lily
Journal of Science and Social Development Vol. 6 No. 1 (2023): Journal of Science and Social Development
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jossd.v6i1.960

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently one of the important sectors supporting the Indonesian economy. Lack of understanding in the meaning of NIB ownership as a legal form for business actors is a problem for MSMEs and also the community. The same problem was also found in MSMEs in Buduran Village, Sidoarjo. The purpose of this community service is to provide direction to business actors regarding preparing and registering to obtain an NIB. This community service begins with location observations, data collection, and implementation of socialization and mentoring activities. After participating in socialization and mentoring, entrepreneurs have a better understanding and are able to manage and have an NIB. It is hoped that this community service can be carried out irrationally for MSME actors in Sidaorjo Regency.
Transformasi Kelompok Ternak Menuju Usaha Berdaya Saing melalui Pelatihan Pembuatan Silase, Manajemen Usaha, dan Pemasaran Online Novie, Muhafidhah; Usada, Untung; Fahriani, Dian
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20971

Abstract

Pendahuluan: Kelompok ternak memiliki peran penting dalam mendukung ketersediaan protein hewani sekaligus meningkatkan kesejahteraan masyarakat pedesaan. Namun, tantangan yang dihadapi adalah keterbatasan pengetahuan dalam pengolahan pakan, manajemen usaha, serta strategi pemasaran yang adaptif terhadap era digital. Studi ini bertujuan untuk meningkatkan kapasitas kelompok ternak melalui tiga program utama, yaitu: (1) pelatihan pembuatan pakan silase, (2) pelatihan manajemen usaha dan keuangan, serta (3) pelatihan pemasaran online. Metode: Pendekatan partisipatif melalui penyuluhan, praktik langsung, diskusi kelompok, dan pendampingan. Hasil: Adanya peningkatan pengetahuan dan keterampilan anggota kelompok ternak dalam mengolah pakan hijauan menjadi silase berkualitas, memahami pencatatan keuangan sederhana, serta memanfaatkan platform digital untuk promosi dan penjualan produk. Kesimpulan: Pelatihan ini berhasil meningkatkan kapasitas kelompok ternak melalui pelatihan pembuatan silase, manajemen usaha, dan pemasaran online.
The Influence of Market Orientation on Business Performance through Social Media Network Ties Study on Halal Center Unusida MSMEs sholikhah, afifatus; Novie, Muhafidhah; Kamila, Edita Rachma; Nugrahanti, Ratri Buda
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.1

Abstract

This study aims to analyze the effect of Market Orientation on Business Performance through Social Media Network Ties among SMEs affiliated with the Halal Center at Nahdlatul Ulama University of Sidoarjo (UNUSIDA). A quantitative approach was employed using probability sampling with the proportionate cluster simple random sampling method. The study involved 110 SME respondents. Data were collected through a structured questionnaire and documentation, and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The findings indicate that Market Orientation has a positive and significant effect on Business Performance (β = 0.47, p < 0.01) and on Social Media Network Ties (β = 0.58, p < 0.001). Furthermore, Social Media Network Ties significantly affect Business Performance (β = 0.36, p < 0.01) and partially mediate the relationship between Market Orientation and Business Performance. The coefficient of determination (R²) for Business Performance is 0.62, indicating that 62% of its variance is explained by the variables in the model. These results imply that a strong market orientation, combined with effective utilization of social media networks, enhances competitiveness and business performance among halal SMEs. Policymakers and supporting institutions should promote digital literacy and social media–based marketing strategies to strengthen the growth of Indonesia’s halal economy.
PENGARUH CUSTOMER PERCEPTION TERHADAP MINAT BELI KONSUMEN MELALUI MULTIATTRIBUTE ATTITUDE MODEL PADA PRODUK HOTWAY'S CHICKEN Syaifudin Maarif; Esti Maulida Apriliana; Nafi Mardiansyah; Zidny Camelia; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7962

Abstract

This study aims to analyze the influence of consumer perception on purchase intention through the Multiattribute Attitude Model on Hotway's Chicken products. The research method used is quantitative with a descriptive and analytical approach using the PLS-SEM technique. Primary data was collected through questionnaires from 120 respondents selected by accidental sampling technique. The results of the analysis show that consumer perception has a significant effect on the Multiattribute Attitude Model, which in turn also has a significant effect on consumer purchase intention. In addition, consumer perception also has a direct effect on product purchase intention. With an R-square value on purchase intention of (38.7%), this study confirms that increasing consumer perception and positive attitudes can encourage purchase interest in Hotway's Chicken products. This finding provides important implications for product attribute management and marketing strategies to increase sales.
Peran Influencer dan Komunitas Digital dalam Mendorong Adopsi Produk Kholifatur Rosyidah; Zahra Adinda Yahya; M. Ashiful Ardan; Achmad Chakim; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8138

Abstract

This article discusses how product adoption in digital ecosystems is shaped by influencers and digital communities across several country contexts. The study applies a literature review with a qualitative synthesis approach using scholarly articles published between 2016 and 2026. The main goal is to compare key social mechanisms that repeatedly appear in adoption processes, especially trust, social proof, influencer credibility, message value, and reinforcement through live streaming. The synthesis shows that trust is the central node linking content exposure to purchase intention. In Western European contexts such as Belgium and the United Kingdom, consumers tend to rely on influencer signals like product fit, profile credibility, and popularity indicators. In France, parasocial interaction further strengthens the effect of credibility on purchase intention. In Indonesia, the combined role of influencers, communities, and live streaming can build trust quickly, yet it may also accelerate brand switching when trends shift. In Nordic contexts such as Sweden and Finland, and in cross country SME discussions, internal digital readiness and service consistency are crucial so adoption continues into stable customer experience and repeat purchase.
Pengaruh Strategi Soft Sellling Dan Emotional branding Dalam Membangun Brand image Pada Toko Perlengkapan Kematian Kafani Mukhammad Nadhif Fuad; Syarif Hidayatullah; Nu’man Robbani; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8204

Abstract

This study aims to analyze the role of soft selling and emotional branding strategies in building brand image at Kafani Funeral Supplies. The context of this study is a business with a high level of emotional sensitivity, where consumer decisions are influenced by psychological conditions and emotional experiences. The study uses a qualitative approach with a literature study method and a directed literature review design. Data were obtained from national and international journal articles from 2020 to 2025 relevant to the topics of soft selling, emotional branding, and brand image. The results of the study show that soft selling contributes to creating empathetic, non-aggressive marketing communication and is able to reduce consumer psychological resistance. Emotional branding has been proven to strengthen emotional associations and build lasting emotional bonds between consumers and brands. The combination of these two strategies results in a more positive, meaningful, and trusted brand perception among consumers. This study confirms that the integration of soft selling and emotional branding is an important strategy in building brand image for businesses that deal directly with consumers' emotional conditions.
Co-Authors Achmad Chakim Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Akbar, Muhammad Lutfi Fadilul Amalia, Aisya Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Dian Fahriani Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Maulida Apriliana Esti Purwaningtyas Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Irsyadia, Latifah Isnaini, Faizatul Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Kholifatur Rosyidah Laily Muzdalifah Lily Oktavia M. Ashiful Ardan Machfudzil Asror Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rizky Maulana Mukhammad Nadhif Fuad Nafi Mardiansyah Najma Zahiroh hiro Nugrahanti, Ratri Buda Nur Asitah Nuriya Sinta Dewi Nu’man Robbani Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Rachma Kamila, Edita Rizkita Boyas, Jeziano Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syaifudin Maarif Syarif Hidayatullah Syehfuddin, Moch. Fahmi Taqwanur Untung Usada Virawati Tanaya Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zahra Adinda Yahya Zainiyah, Alfidhotul Zakiyah, Imamatuz Zidny Camelia Zunita, Yolanda Irma