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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis Jurnal Akuntansi Barelang International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Journal of Artificial Intelligence and Digital Business Paradoks : Jurnal Ilmu Ekonomi Indonesian Journal of Multidisciplinary on Social and Technology JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development JURNAL RUMPUN MANAJEMEN DAN EKONOMI Nusantara Entrepreneurship and Management Review Indonesian Journal of Innovation Multidisipliner Research Praktek Kerja Lapang Manajemen JMB
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Transformasi Kelompok Ternak Menuju Usaha Berdaya Saing melalui Pelatihan Pembuatan Silase, Manajemen Usaha, dan Pemasaran Online Novie, Muhafidhah; Usada, Untung; Fahriani, Dian
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20971

Abstract

Pendahuluan: Kelompok ternak memiliki peran penting dalam mendukung ketersediaan protein hewani sekaligus meningkatkan kesejahteraan masyarakat pedesaan. Namun, tantangan yang dihadapi adalah keterbatasan pengetahuan dalam pengolahan pakan, manajemen usaha, serta strategi pemasaran yang adaptif terhadap era digital. Studi ini bertujuan untuk meningkatkan kapasitas kelompok ternak melalui tiga program utama, yaitu: (1) pelatihan pembuatan pakan silase, (2) pelatihan manajemen usaha dan keuangan, serta (3) pelatihan pemasaran online. Metode: Pendekatan partisipatif melalui penyuluhan, praktik langsung, diskusi kelompok, dan pendampingan. Hasil: Adanya peningkatan pengetahuan dan keterampilan anggota kelompok ternak dalam mengolah pakan hijauan menjadi silase berkualitas, memahami pencatatan keuangan sederhana, serta memanfaatkan platform digital untuk promosi dan penjualan produk. Kesimpulan: Pelatihan ini berhasil meningkatkan kapasitas kelompok ternak melalui pelatihan pembuatan silase, manajemen usaha, dan pemasaran online.
The Influence of Market Orientation on Business Performance through Social Media Network Ties Study on Halal Center Unusida MSMEs sholikhah, afifatus; Novie, Muhafidhah; Kamila, Edita Rachma; Nugrahanti, Ratri Buda
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.1

Abstract

This study aims to analyze the effect of Market Orientation on Business Performance through Social Media Network Ties among SMEs affiliated with the Halal Center at Nahdlatul Ulama University of Sidoarjo (UNUSIDA). A quantitative approach was employed using probability sampling with the proportionate cluster simple random sampling method. The study involved 110 SME respondents. Data were collected through a structured questionnaire and documentation, and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The findings indicate that Market Orientation has a positive and significant effect on Business Performance (β = 0.47, p < 0.01) and on Social Media Network Ties (β = 0.58, p < 0.001). Furthermore, Social Media Network Ties significantly affect Business Performance (β = 0.36, p < 0.01) and partially mediate the relationship between Market Orientation and Business Performance. The coefficient of determination (R²) for Business Performance is 0.62, indicating that 62% of its variance is explained by the variables in the model. These results imply that a strong market orientation, combined with effective utilization of social media networks, enhances competitiveness and business performance among halal SMEs. Policymakers and supporting institutions should promote digital literacy and social media–based marketing strategies to strengthen the growth of Indonesia’s halal economy.
PENGARUH CUSTOMER PERCEPTION TERHADAP MINAT BELI KONSUMEN MELALUI MULTIATTRIBUTE ATTITUDE MODEL PADA PRODUK HOTWAY'S CHICKEN Syaifudin Maarif; Esti Maulida Apriliana; Nafi Mardiansyah; Zidny Camelia; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7962

Abstract

This study aims to analyze the influence of consumer perception on purchase intention through the Multiattribute Attitude Model on Hotway's Chicken products. The research method used is quantitative with a descriptive and analytical approach using the PLS-SEM technique. Primary data was collected through questionnaires from 120 respondents selected by accidental sampling technique. The results of the analysis show that consumer perception has a significant effect on the Multiattribute Attitude Model, which in turn also has a significant effect on consumer purchase intention. In addition, consumer perception also has a direct effect on product purchase intention. With an R-square value on purchase intention of (38.7%), this study confirms that increasing consumer perception and positive attitudes can encourage purchase interest in Hotway's Chicken products. This finding provides important implications for product attribute management and marketing strategies to increase sales.
Peran Influencer dan Komunitas Digital dalam Mendorong Adopsi Produk Kholifatur Rosyidah; Zahra Adinda Yahya; M. Ashiful Ardan; Achmad Chakim; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8138

Abstract

This article discusses how product adoption in digital ecosystems is shaped by influencers and digital communities across several country contexts. The study applies a literature review with a qualitative synthesis approach using scholarly articles published between 2016 and 2026. The main goal is to compare key social mechanisms that repeatedly appear in adoption processes, especially trust, social proof, influencer credibility, message value, and reinforcement through live streaming. The synthesis shows that trust is the central node linking content exposure to purchase intention. In Western European contexts such as Belgium and the United Kingdom, consumers tend to rely on influencer signals like product fit, profile credibility, and popularity indicators. In France, parasocial interaction further strengthens the effect of credibility on purchase intention. In Indonesia, the combined role of influencers, communities, and live streaming can build trust quickly, yet it may also accelerate brand switching when trends shift. In Nordic contexts such as Sweden and Finland, and in cross country SME discussions, internal digital readiness and service consistency are crucial so adoption continues into stable customer experience and repeat purchase.
Pengaruh Strategi Soft Sellling Dan Emotional branding Dalam Membangun Brand image Pada Toko Perlengkapan Kematian Kafani Mukhammad Nadhif Fuad; Syarif Hidayatullah; Nu’man Robbani; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.8204

Abstract

This study aims to analyze the role of soft selling and emotional branding strategies in building brand image at Kafani Funeral Supplies. The context of this study is a business with a high level of emotional sensitivity, where consumer decisions are influenced by psychological conditions and emotional experiences. The study uses a qualitative approach with a literature study method and a directed literature review design. Data were obtained from national and international journal articles from 2020 to 2025 relevant to the topics of soft selling, emotional branding, and brand image. The results of the study show that soft selling contributes to creating empathetic, non-aggressive marketing communication and is able to reduce consumer psychological resistance. Emotional branding has been proven to strengthen emotional associations and build lasting emotional bonds between consumers and brands. The combination of these two strategies results in a more positive, meaningful, and trusted brand perception among consumers. This study confirms that the integration of soft selling and emotional branding is an important strategy in building brand image for businesses that deal directly with consumers' emotional conditions.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN MODAL SOSIAL TERHADAP BUSINESS PERFORMANCE MELALUI COMPETITIVE ADVANTAGE PADA USAHA MIKRO DI SIDOARJO Mardiansyah, Nafi; Novie, Muhafidhah; Muzdalifah, Laily; Sholikhah, Afifatus
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2286

Abstract

This study aims to examine the influence of Entrepreneurial Orientation and Social Capital on Business Performance, with Competitive Advantage as a mediating variable, among microenterprises in Sidoarjo Regency. A quantitative approach was employed, utilizing primary data collected via a questionnaire administered to 280 respondents. The sample for this study was determined using probability sampling with a simple random sampling approach. Data analysis was conducted using PLS-SEM via SmartPLS 4. The results indicate that Entrepreneurial Orientation has a positive and significant effect on Business Performance and Competitive Advantage. Social Capital has a significant effect on Competitive Advantage, but not directly on Business Performance. Competitive Advantage has a significant effect on Business Performance and mediates the relationship between Entrepreneurial Orientation and Social Capital on Business Performance. These findings indicate that improved performance of microenterprises can be achieved through strengthening Entrepreneurial Orientation and optimizing Social Capital focused on creating Competitive Advantage.
PENGARUH CAFFE ATMOSPHERE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION DI CAFFE BLACKDEW PACET MOJOKERTO Ma'arif, Syaifudin; Novie, Muhafidhah; Kamila, Edita Rachma
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2295

Abstract

The purpose of this study is to ascertain how Caffe Atmosphere and Experiential Marketing affect Customer Loyalty, with Customer Satisfaction serving as a mediator, particularly among Caffe Blackdew Pacet patrons in Mojokerto. Partial Least Squares (PLS) is a quantitative technique used in this investigation. A structured model was used to analyse the data, which were gathered via a questionnaire with a Likert scale. The findings show that customer loyalty is significantly impacted by caffeine atmosphere and experiential marketing. It was also shown that this association was mediated by customer satisfaction. These results imply that improving the ambience and experiences offered to patrons will make them happier, which may have an impact on how devoted they are to the café. This study shows that café managers can greatly benefit from creating successful marketing tactics. In order to compete more successfully with other cafés, the objective is to improve the comfortable experience and increase client satisfaction.
Analisis Penerapan Software Accurate dalam Pengelolaan Piutang Dagang Guna Meningkatkan Pengendalian Internal pada PT Nouran Sejahtera Indonesia Wahyu Adi Pratama; Chairil Anwar; Muhafidhah Novie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8656

Abstract

Penelitian ini dilatarbelakangi oleh permasalahan pengelolaan piutang dagang pada PT Nouran Sejahtera Indonesia yang masih menggunakan sistem pencatatan manual berbasis Microsoft Excel sehingga sering menyebabkan hilangnya histori transaksi, keterlambatan penagihan piutang, dan ketidaksesuaian data administrasi keuangan. Kondisi tersebut berdampak pada terganggunya stabilitas arus kas perusahaan serta lemahnya pengendalian internal dalam proses pengelolaan piutang. Penelitian ini bertujuan untuk menganalisis efektivitas penerapan Software Accurate versi 5 dalam meningkatkan pengendalian internal dan meminimalisir risiko kehilangan data piutang. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam dengan staf akuntansi dan manajemen keuangan, serta dokumentasi laporan piutang dan laporan keuangan perusahaan. Hasil penelitian menunjukkan bahwa implementasi Software Accurate mampu mengotomatisasi proses pencatatan transaksi penjualan dan piutang secara real-time sehingga mengurangi terjadinya human error dalam penginputan data. Fitur Aging Schedule dan notifikasi jatuh tempo membantu perusahaan memantau status tagihan pelanggan secara lebih akurat dan mempercepat proses penagihan piutang. Selain itu, sistem hak akses pengguna dan audit trail yang tersedia pada Software Accurate mampu memperkuat pengendalian internal perusahaan dengan meningkatkan keamanan data serta transparansi transaksi keuangan. Dengan demikian, penerapan Software Accurate terbukti efektif dalam meningkatkan efisiensi administrasi piutang, menjaga stabilitas arus kas, serta mendukung keberlanjutan kinerja keuangan perusahaan di era digital.
Analisa Optimalisasi Transisi Pelaporan SPT Tahunan Melalui Sistem Coretax untuk Ketepatan Pembayaran Wajib Pajak di KPP Pratama Sidoarjo Utara Ariesta Maherani Laksono; Muhafidhah Novie; Chairil Anwar
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1704

Abstract

Digital transformation in the tax sector is a strategy of the Direktorat Jendral Pajak (DJP) to improve the quality of service and taxpayer compliance. One form of this transformation is the implementation of the Coretax system as an integrated tax administration system that replaces the DJP Online system. This system change poses adaptation challenges for taxpayers, particularly in reporting Annual Tax Returns, which has the potential to affect the accuracy of tax payments. This study aims to analyze the optimization of the transition of Annual Tax Return reporting through the Coretax system on the accuracy of individual taxpayer payments at the North Sidoarjo Tax Office (KPP Pratama). The research method used is descriptive qualitative with data collection techniques such as observation of the Annual Tax Return reporting assistance process, documentation, and interviews with three taxpayers. The results show that the Coretax system is able to improve the accuracy of tax filing through data integration and automatic validation, thereby encouraging the accuracy of the amount and timeliness of tax payments. However, technical system constraints and limitations in taxpayer digital literacy were still encountered during the transition period. Assistance from tax officers and tax volunteers proved to be instrumental in helping taxpayers adapt to the Coretax system. This study concludes that optimizing the transition of the Coretax system requires a combination of system improvements and strengthening taxpayer education to achieve sustainable accuracy of tax payments.
Optimalisasi Akuntansi Manajemen Untuk Pengelolaan Keuangan Berkelanjutan Di Sekolah Madrasah Aliyah Al-Muawannah Minggir Larangan Candi Sidoarjo Syntia Balqis Inayah; Muhafidhah Novie; Chairil Anwar
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.8896

Abstract

Penelitian ini menganalisis optimalisasi akuntansi manajemen untuk pengelolaan keuangan berkelanjutan di Madrasah Aliyah Al-Muawannah (akreditasi B). Menggunakan pendekatan kualitatif studi kasus dengan wawancara staf tata usaha, observasi 24 jam, dan analisis RAPBS 2026 (Rp 65,569 juta) serta Buku Kas November 2025 (Rp 2,075 juta), ditemukan SPP mendominasi 46,5% pendapatan dengan defisit Rp 595 ribu akibat sistem pencatatan manual tanpa klasifikasi akun. Tantangan utama meliputi SDM otodidak, minim partisipasi orang tua dalam RAPBS, dan ketidakstabilan likuiditas. Strategi optimalisasi mencakup digitalisasi SAKTI Kemenag (gratis, terintegrasi BOS), diversifikasi wakaf produktif, dan forum partisipatif RAPBS. Implementasi tiga strategi prioritas dalam 6 bulan akan mentransformasi pengelolaan reaktif menjadi proaktif. Digitalisasi dan partisipasi stakeholder menjadi kunci sustainability madrasah mikro, sebagai model praktis bagi 15.000+ madrasah swasta Indonesia dengan karakteristik serupa (Arifudin & Kartika, 2025; Parembai et al., 2025).
Co-Authors Abu Jalil, Eva Aqilah Achmad Chakim Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Aisya Ayuni Astutik Akbar, Muhammad Lutfi Fadilul Alin Riqqoh Dini Safia Amalia, Aisya Ariesta Maherani Laksono Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Deswita Ayu Maharani Dian Fahriani Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Maulida Apriliana Esti Purwaningtyas Faizatul Isnaini Farah Fadiyah Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Imamatuz Zakiyah Irsyadia, Latifah Jeziano Rizkita Boyas Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Kholifatur Rosyidah Laily Muzdalifah Lily Oktavia M. Ashiful Ardan Ma'arif, Syaifudin Machfudzil Asror Mardiansyah, Nafi Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rachmat Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mukhammad Nadhif Fuad Nafi Mardiansyah Najma Zahiroh hiro Nugrahanti, Ratri Buda Nur Asitah Nuriya Sinta Dewi Nu’man Robbani Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syaifudin Maarif Syntia Balqis Inayah Taqwanur Untung Usada Virawati Tanaya Wahyu Adi Pratama Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zahra Adinda Yahya Zainiyah, Alfidhotul Zidny Camelia Zubaidah, Tantri Risda Zunita, Yolanda Irma