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All Journal Phinisi Integration Review JURNAL PENDIDIKAN IPS DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Journal of Government Science Studies Journal of Scientific Research, Education, and Technology Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat Bangsa AMMA : Jurnal Pengabdian Masyarakat LITERA ABDI: Jurnal Pengabdian Masyarakat Jurnal Penelitian Multidisiplin Bangsa Jurnal Teknologi dan Informatika Ecoducation V-Machine: Vocational and Mechanical Community Service Journal (Jurnal Pengabdian Masyarakat) Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM Journal of Vocational, Informatics and Computer Education
Alfiana Damasinta
Universitas Negeri Makassar, Sulawesi Selatan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Membangun Budaya Menulis Ilmiah Melalui Edukasi Penulisan Book Chapter Bagi Mahasiswa Pendidikan Ekonomi FEB UNM Andi Zulitsnayarti Mardhani Syam; Sri Hutami Adiningsih; Alfiana Damasinta
LITERA ABDI: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Juli
Publisher : PT. Mediatama Zayna Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59734/lajpm.v2i2.198

Abstract

Kegiatan edukasi penulisan book chapter ini bertujuan untuk membangun budaya menulis ilmiah di kalangan mahasiswa Program Studi Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar (UNM). Edukasi ini dilatarbelakangi oleh masih rendahnya kemampuan mahasiswa dalam menulis karya ilmiah yang terstruktur dan sesuai kaidah akademik. Melalui metode pelatihan terpadu, yang mencakup pemaparan materi, praktik penulisan, serta pendampingan intensif, kegiatan ini membekali mahasiswa dengan pemahaman mendalam tentang teknik dan struktur penulisan book chapter. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan mahasiswa menyusun naskah ilmiah yang logis, sistematis, dan siap untuk dipublikasikan. Selain itu, kegiatan ini turut mendorong kolaborasi antara mahasiswa dan dosen pembimbing serta menciptakan atmosfer akademik yang lebih produktif dan berkelanjutan di lingkungan kampus.
Pendampingan Digital Teacherpreneurship Dalam Meningkatkan Kapasitas Kewirausahaan Guru TK Berbasis Literasi Pemasaran Digital Di Kecamatan Telaga Rahmawati Sarizki Habie; Andi Tenri Ampa; Noor Hasana Hakim; Alfiana Damasinta; Ratna S
AMMA : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 : Mei (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Strengthening teachers’ entrepreneurial capacity is an important strategy to encourage educators’ economic independence amid the rapid growth of the digital economy ecosystem. This community service program was conducted at a school on May 21, 2026, involving kindergarten teachers in Telaga District as the main audience. The program aimed to improve teachers’ understanding and skills in developing digital-based entrepreneurship through the concept of Digital Teacherpreneurship. The implementation method used a Participatory Action Learning (PAL) approach consisting of three stages: identifying teachers’ entrepreneurial needs, mentoring digital marketing literacy, and practicing the development of product promotion strategies using simple digital technology. Data were collected through participatory observation, group discussion, activity documentation, and evaluation of participants’ practical outputs. The results showed that Digital Teacherpreneurship mentoring improved teachers’ understanding of modern entrepreneurship, the use of digital media for promotion, product description writing, and simple marketing strategies that can be applied through laptops and social media. This activity also encouraged collective awareness that kindergarten teachers can develop economic potential ethically, creatively, and professionally without neglecting their main role as educators. Therefore, Digital Teacherpreneurship mentoring is a relevant empowerment model to strengthen teachers’ entrepreneurial literacy in the era of digital transformation.
The Effect of Entrepreneurship Learning and Market Orientation on the Performance of Msme Precious Metal Craft Businesses with Innovation as A Mediating Variable Ratnah Suharto; Ika Wisudawaty; Alfiana Damasinta; Nurliana Nurliana; Muhammad Yamin
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1278

Abstract

Objective – This study aims to investigate and analyze the influence of entrepreneurship education and market orientation on the business performance of micro, small, and medium enterprises (MSMEs) in the precious metal craft sector in Makassar City, with product innovation serving as a mediating variable. Design/methodology/approach – The data collection process used relies on a quantitative approach, with data collection techniques including observation, questionnaires, and documentation. In this study, the sample consisted of 100 MSMEs operating in the precious metal craft sector in Makassar City. Findings/Results – The results of the study indicate that entrepreneurship learning has a significant positive influence on business performance, while market orientation also shows the same impact. In addition, product innovation makes a positive and significant contribution to learning outcomes. Furthermore, product innovation is also proven to function as a mediating variable between entrepreneurship learning and business performance, as well as between product orientation and business performance itself.Originality/Value – The essence of this research is that the competitive success and performance of MSMEs in the precious metal craft sector is determined by more than just their ability to produce quality goods, but is also influenced by the strength of entrepreneurs to continue learning, understand market demands, and transform the knowledge gained into useful innovations. In other words, entrepreneurial learning and market orientation will have a broader impact on business performance if supported by the ability to innovate continuously.
Co-Authors Adiningsih S, Sri Hutami Ahmad Fadhil Imran Alimin Alwi Andi Kasmawati Andi Sawe Ri Esso Andi Tenri Ampa Andi Zulitsnayarti Mardhani Syam Andi Zulitsnayarti Mardhani Syam Arief Rahman Hakim Aslinda, Aslinda Fathonah, Iir Nikmatul Harisal Harisal Harry Nenobais Hasnawi Haris Herawan Hisanan Heriyanto Heriyanto Herman Ika Wisudawaty Iswar Iswar Litstiana, Yunika Depri Maghfirah Sari Azis Mariah S, Enung Mudassir Hasri Gani Muhammad Ansar Anto Muhammad Ilyas Thamrin Tahir Muhammad Yamin Muhammad Yamin Mustari Mustari Noor Hasana Hakim Noor Hasana Hakim Nur, Andi Cudai Nurjannah Nurjannah Nurliana Nurliana nurwahida nurwahida Nurwahida Nurwahida Nurwahida Nurwahida, Nurwahida Nurwijayanti Pratama, Is Arianto Rahmawati Sarizki Habie Rahmiati Rahmiati Ratna S Ratna S Ratnah Ratnah Ratnah Suharto Ratnah. S Ratnah. S Risma Niswaty Salam, Supardi Sri Hutami Adiningsih Syahidah, Ummu Thamrin Tahir Tuti Supatminingsih Wance, Marno Wisudawaty, Ika Yani, Ni Luh Sinta