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All Journal Jurnal Manajemen Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Bisnis dan Manajemen Jurnal Pariwisata JMS : Jurnal Manajemen Sinergi JURISMA: Jurnal Riset Bisnis & Manajemen Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Jurnal Sains Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Indonesian Journal of Society Development (IJSD) Jurnal Pengabdian Masyarakat Bangsa JPNM : Jurnal Pustaka Nusantara Multidisiplin Manis : Jurnal Manajemen dan Bisnis Jurnal Medika: Medika Journal of Sustainable Economic and Business Jurnal Ilmiah Manajemen dan Akuntansi
Aldina Shiratina
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Green Awareness and Green Perceived Value on Green Purchase Intention at Coffee Shops in DKI Jakarta with Green Trust as a Mediating Variable in the Perspective of Sustainable Business Ozzamma Syahputra; Aldina Shiratina
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.319

Abstract

Objectives: This study aims to analyze the influence of green awareness and green perceived value on green purchase intention among coffee shop consumers in DKI Jakarta, while exploring the mediating role of green trust.Methodology: A descriptive quantitative approach was employed, involving 200 respondents selected through probability sampling using a cluster sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Smart-PLS to test the hypotheses and mediating effects.Finding: The results indicate that green awareness and green perceived value have a positive and significant impact on both green purchase intention and green trust. Furthermore, green trust significantly influences green purchase intention and effectively mediates the relationship between green awareness and green perceived value toward consumers' purchase intentions.Conclusion: These findings underscore that green trust is a pivotal factor in strengthening green purchase intention. Consequently, coffee shop businesses in DKI Jakarta are advised to consistently enhance education and communication regarding eco-friendly practices to solidify consumer trust and intention to purchase green products.
Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention Nandi Wardana; Aldina Shiratina
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.320

Abstract

Objectives: This study aims to examine the effects of Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Purchase Intention, with Green Trust as a mediating variable, in the context of green housing projects developed by Perum Perumnas in West Java, Indonesia. Methodology: This research employs a quantitative approach using a survey method, with data collected from consumers who have an interest in purchasing green housing developed by Perumnas. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating relationships among the research variables. Finding: The results indicate that Green Promotion has a positive and significant effect on Green Trust and Green Purchase Intention. Green Trust also has a significant effect on Green Purchase Intention. Demographic Characteristics are found to have a significant effect on Green Purchase Intentionbut do not significantly influence Green Trust. Meanwhile, Green Lifestyle does not have a significant effect on either Green Trust or Green Purchase Intention. Mediation analysis shows that Green Trust only mediates the relationship between Green Promotion and Green Purchase Intention. Conclusion: This study concludes that in high-involvement purchasing decisions such as green housing, Green Promotion and Green Trust play a more critical role in shaping Green Purchase Intentionthan Green Lifestyle or Demographic Characteristics.
CUSTOMER CITIZENSHIP BEHAVIOR ON BUSINESS PERFORMANCE: ARTIFICIAL INTELLIGENCE AS MODERATION IN SMES Andyan Utama; Aldina Shiratina; Eri Marlapa; Anees Ali
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.17383

Abstract

The purpose of this study is to analyze the influence of Customer Experience (CE) and Brand Commitment (BC) on Business Performance (BP) and to examine the mediating role of Customer Citizenship Behavior (CCB). The study also aims to evaluate the moderating role of Artificial Intelligence (AI) in the relationship between CE and BC with BP. This research employs a quantitative approach with a survey design. The sample consists of 150 MSMEs in Tasikmalaya City, analyzed using SEM-SmartPLS4. The findings reveal that CE and BC have a positive and significant effect on CCB and BP. Additionally, CCB has a positive and significant impact on BP and mediates the influence of CE and BC on BP. However, AI does not moderate the relationships between CE and BP or BC and BP.
Co-Authors Adinda Putri Astuti Ayu KUSUMA Adnan Rajak Adnan Rajak, Adnan Ali, Anees Janee Amanda Aura Zalianty Ananda, Wahyu Eka Andini, Zagita Andyan Pradipta Utama Andyan Utama Anees Ali Angga Setiawan Anindya Ardaneswari Apriandika, Putra Ardheta, Firza Intan Atras Radifan Puspito Bayu Perisha Brahmana, Selvina Tawanta CHRISTANTYO, E. Hartojo Deru R Indika Deru R Indika Dewi Kania Dinar Nur Affini Dudi Permana Eka Hendriani Solihin Eri Marlapa Erna Sofriana Imaningsih Fahd Yudhanegoro Firlyana, Muhamad R Firmansyah, Aldhi Hamdan Handoko, Kartio Haniruzila Md Hanifah Imas Komariyah Jabid, Abdullah W. Jauharotun NAFISAH Kartio Handoko Lutfi, Ridwan Maujud S Maya Mochamad Soelton Mohd Yusoff Yusliza Muhammad DAFIQ Muhammad Nur Zaman Muhammad Nur Zaman Muliawan, Adi Nafisah, Jauharotun Nandan Limakrisna Nandi Wardana Ngadino Surip Diposumarto, Ngadino Surip Nia Kusuma Wardhani Nurhayat, Kartika Nuri Putria Nirba Nirwana Ozzamma Syahputra Panji Putranto Pipit Afiatun Putra Apriandika RACHBINI M, Didik J Retno Purwani Setyaningrum Ridwan, Muhammad Dzaki Rita Komaladewi Siti Nurul Aini Somantri, Nurcahyani Dewigita Susanto, Peri Tobing, Yehezkiel Lamora Lumban Yanto Ramli Yudi Aziz