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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Budimas : Jurnal Pengabdian Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Golden Ratio of Human Resource Management E-JRM Jurnal Manajemen Pendidikan Islam Majapahit Journal of Islamic Finance dan Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management
Widarko, Agus
Universitas Islam Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Harga, Kualitas Pelayanan, Dan E-Promotion Terhadap Minat Beli Pengguna Aplikasi Shopee (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Pramana, Adham Putra; Widarko, Agus; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is aimed at FEB students, Islamic University of Malang. The type of research using a quantitative approach is the research used. The purpose of this study is to determine how much Price, Service Quality, e-Promotion on Consumer Purchase Interest. The independent variables used are Price, Service quality, e-Promotion, Consumer Purchase Interest is the dependent variable. The sample of this study consisted of 90 respondents who were consumers aged 19-24 years, FEB students, Islamic University of Malang who had or who often made purchases. Using a questionnaire as a data collection tool. Instrument test, Using the SPSS computer program, the data were analyzed using multiple linear regression analysis, traditional assumption test, determination test, f test, and t test. The findings of this study indicate that pricing has a major impact on consumer Purchase Interest, Service Quality, and e-promotion all have a significant impact on consumer purchase interest. price, service level, and Consumer Purchase Interest are influenced by e-Promotion simultaneously. Keywords: Workload, Work Environment and Employee Turnover Intention.
Pengaruh Tiktok Live shopping, Consumer rating Terhadap Keputusan Pembelian dan Kepercayaan Pelanggan Sebagai Variabel Intervening (Studi pada Mahasiswa UNISMA Pengguna Aplikasi Tiktok Angkatan 2021) Chalingga, Dicky; Widarko, Agus; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of TikTok Live shopping and Consumer rating on Purchase Decisions, with Customer Trust as a mediating variable. The research subjects were active students of the Islamic University of Malang (UNISMA) from the 2021 cohort who use the TikTok application and have made purchases through the TikTok Live shopping feature. A sample of 80 respondents was selected using purposive sampling. This study employed a quantitative approach with explanatory research design and path analysis to examine the relationships between variables. The findings indicate that TikTok Live shopping (X1) and Consumer rating(X2) have a positive and significant influence on Customer Trust(Z) and Purchase Decisions(Y). Moreover, Customer Trust is proven to mediate the influence of the independent variables on Purchase Decisions. These results reinforce the importance of trust as a key factor in shaping consumer decisions on digital platforms. Keywords: TikTok Live shopping, Consumer rating, Customer Trust, Purchase Decision
Pengaruh Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Eiger (Studi Kasus Pada Generasi Z Di Kecamatan Lowokwaru) Kurniawan, Hendri; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand, product quality and promotion on purchasing decisions for Eiger products. The population used in this study is generation Z in Lowokwaru District who have purchased Eiger products. This type of research is quantitative research with a causal associative method. The sampling technique uses non-probability with the method used purposive sampling, the determination of the number of samples is obtained using the Hair et al. formula, so that 105 respondents are obtained. The analysis method used is multiple linear regression in the SPSS program. The results of this study indicate that brand, product quality and promotion have a positive and significant effect on purchasing decisions for Eiger products. This shows that if Eiger products improve and maintain the brand, product quality and promotion, the buyer's decision to purchase Eiger products will increase. Keywords: Brand, product quality, promotion, buying decision
Pengaruh Promosi, Shopping Experience Dan Trust Store Terhadap Loyalitas Customer Wilis Vapestore Mukminin, Abi Amiril; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Competition in the vape industry in Malang is getting tighter with the emergence of many new vape stores offering similar products at competitive prices. The purpose of this study is to analyze and determine the effect of Promotion, Shopping Experience, and Trust Store simultaneously on customer loyalty in Wilis VapeStore customers. This research approach is Quantitative. The population of this study is Customers at Wilis VapeStore who make purchases at least 2 times or more. In this study, the number of samples was determined using the Slovin formula and obtained 75 students. Data were analyzed by multiple linear regression with the help of SPSS 25. The results of the study indicate that there is a simultaneous and partial influence of the variables Promotion, Shopping Experience, and Trust Store on Customer Loyalty. Keywords: Customer Loyalty, Promotion, Shopping Experience, Trust Store.
Pengaruh Sales Promotion Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Sepatu Dan Sandal Brand Geoff Max (Studi Kasus Mahasiswa Manajemen Unisma Angkatan 2021) Ayodya, Muhammad Vigas Frasta; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Sales Promotion and Electronic Word of Mouth (E-WOM) on Purchase Intention among Management students at Universitas Islam Malang (UNISMA) class of 2021. Using a quantitative approach with a survey method, data were collected from 82 respondents determined through purposive sampling. The analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that Sales Promotion has a positive and significant effect on Purchase Intention, suggesting that promotional strategies such as discounts, cashback, flash sales, and bundling can effectively attract students to consider purchasing products. Similarly, E-WOM also shows a strong and significant effect on Purchase Intention, highlighting the importance of digital reviews, comments, and recommendations in shaping consumer trust and purchase decisions. Furthermore, the simultaneous test confirms that both variables together contribute significantly, explaining 85% of the variation in Purchase Intention. These findings emphasize that combining economic incentives with social validation through E-WOM creates a more effective marketing strategy, especially for young digital consumers like university students. Keywords: Sales Promotion, Electronic Word of Mouth, Purchase Intention, University Students
Pengaruh Lokasi, Harga dan Kualitas Produk Terhadap Minat Beli Rumah Hunian di Singhasari Residence (Studi Pada Masyarakat Penghuni Singhasari Residence) Nufail, Muh. Mushoffa; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This research is motivated by the rapid population growth in Singosari District, which has triggered a high demand for housing, making it essential for developers to understand the factors influencing consumer purchase interest. Employing a quantitative approach with a causal associative method, this study involved 55 respondents from the Singhasari Residence community, selected through simple random sampling. Data were analyzed using multiple linear regression via SPSS software to examine the effects of location, price, and product quality. The primary findings indicate that, simultaneously, these three variables significantly influence purchase interest, contributing 61.3% to the variance. Partially, location and price have a positive and significant impact due to strategic accessibility and competitive economic value, whereas product quality does not show a significant effect due to the perceived uniformity of building standards. In conclusion, purchase interest at Singhasari Residence is predominantly driven by location and price factors; therefore, developers are advised to continuously optimize pricing strategies and accessibility advantages to maintain market attractiveness. Keywords: Location, Price, Product Quality, Purchase Interest, Singhasari Residence. 
Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand) Anam, Khosibul; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z
Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang) Pratama, Dimas Aditya; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions
Pengaruh Celebrity Endorsement, Brand Image Dan Testimoni Terhadap Keputusan Pembelian Konsumen Produk Sepatu Aerostreet (Studi Kasus Pada Mahasiswa Unisma) Nashiq, Andika Fatkhin; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to explore the effects of Celebrity Endorsement, brand image, alongside consumer testimonials regarding the purchase decisions of Aerostreet shoes among students of Universitas Islam Malang. The research employed a quantitative approach using questionnaires Utilizing a By applying a Likert scale alongside multiple linear regression, the findings demonstrate that all three variables significantly affect purchase decisions both simultaneously and partially, with Celebrity Endorsement emerging as the dominant factor. These findings highlight the importance of marketing strategies based on public figures, strong brand image, and social validation in enhancing consumer trust and attractiveness toward local brands. Keywords: Celebrity Endorsement; Brand Image; Testimonials; Purchase Decision;   Aerostreet
Pengaruh Konten Kreatif Instagram Dan FOMO (Fear Of Missing Out) Terhadap Keputusan Pembelian Skintific Dengan Customer Engagement Sebagai Variabel Mediasi Assidiq, Brian; Widarko, Agus; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rise of social media has significantly impacted consumer behavior, especially Generation Z, who actively use Instagram. This research looks at the effects of Instagram creative content and Fear of Missing Out (FOMO) on purchase decisions, with customer engagement as a mediating variable. By employing a quantitative method, data was gathered using surveys of Generation Z students at Universitas Islam Malang who had purchased Skintific products. To find both direct and indirect links between variables, path analysis was used. The findings demonstrate that creative content and FOMO significantly increase customer engagement, which in turn positively affects purchase decisions. Customer engagement also mediates the correlation between creative content, FOMO, and purchase decisions. These results emphasize the significance of creating engaging Instagram content and strengthening customer engagement to enhance purchase decisions in digital marketing strategies targeting Generation Z Keywords: : Customer Engagement, Fear of Missing Out,  Generation Z, Instagram Creative Content, Purchase Decision
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Ade Kafa Bih Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Anam, Khosibul Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Assidiq, Brian Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Firmansyah, Rizky Nanda Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Ita Athia Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho Nashiq, Andika Fatkhin NGUMAR NGUMAR Nufail, Muh. Mushoffa Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Pratama, Dimas Aditya Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizqi Adi Saputra Ryanda Titanio Yunarsyah Saraswati, Ety Satria Putra Utama Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin