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All Journal SEGMEN Jurnal Manajemen dan Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen BALANCE: Economic, Business, Management and Accounting Journal TECHNOBIZ : International Journal of Business Jurnal Manajemen Kompeten Prima Ekonomika : Jurnal Ekonomi dan Bisnis Studi Kasus Inovasi Ekonomi Jurnal Bisnis, Manajemen, dan Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Sosial dan Teknologi Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Journal of Islamic and Muhammadiyah Studies Journal of Management Studies and Development Jurnal Indonesia Sosial Sains (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia Jurnal Intelek Dan Cendikiawan Nusantara Journal of Business & Management Jurnal Ilmu Manajemen Motivasi: Jurnal Manajemen dan Bisnis Altifani Journal: International Journal of Community Engagement

Diah Isnaini Asiati

Universitas Muhammadiyah Palembang

Author-ID : 922771

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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PENGARUH PRODUK, PROMOSI, BUDAYA, DAN PENGETAHUAN KONSUMEN TERHADAP KONSUMSI MIE INSTAN DI PALEMBANG Diah Isnaini Asiati
SEGMEN Jurnal Manajemen dan Bisnis Vol 16, No 3 (2020): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Tujuan dari penelitian ini adalah 1) untuk mengetahui dan menganalisis pengaruh produk, promosi dan budaya pengetahuan terhadap konsumsi mie instan di kota Palembang 2) untuk mengetahui dan menganalisis pengaruh pengetahuan terhadap keputusan pembelian mie instan di Palembang. Penelitian ini dikembangkan menggunakan desain asosiatif, dengan menghubungkan variabel produk, promosi, budaya, pengetahuan dan keputusan pembelian. Ada lima variabel, yang masing-masing dikembangkan menjadi sejumlah indikator. Populasi adalah semua rumah tangga di kota Palembang. Jumlah sampel ditentukan oleh formula Isaac Michael dengan tingkat kesalahan 5% dan 270 kepala keluarga yang diambil diambil secara proporsional cluster sampling. Data yang dibutuhkan adalah data primer dalam bentuk tanggapan. Teknik pengumpulan data adalah kuesioner. Teknik analisis adalah regresi linier berganda. Hasil yang diperoleh adalah, 1) pengetahuan berpengaruh negatif signifikan terhadap keputusan pembelian mie instan 2) produk berpengaruh positif signifikan terhadap keputusan pembelian mie instan 3) promosi berpengaruh negatif signifikan terhadap keputusan pembelian mie instan 4) budaya berpengaruh positif signifikan terhadap pembelian keputusan mie instan 5) berpengaruh positif signifikan terhadap pengetahuan produk mie instan 6) promosi berpengaruh negatif signifikan terhadap pengetahuan mie instan 7) produk berpengaruh positif signifikan terhadap budaya konsumsi mie instan 8) promosi berpengaruh negatif signifikan terhadap budaya konsumsi mie instanKata kunci: produk, promosi, budaya, pengetahuan, dan keputusan pembelian

PENGARUH BAURAN PEMASARAN DAN KARAKTERISTIK PEMBELI TERHADAP KEPUTUSAN PEMBELIAN ONLINE Diah Isnaini Asiati; Mrs Eljalina
BALANCE: Economic, Business, Management and Accounting Journal Vol 14, No 02 (2017)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v14i02.1331

ABSTRACT The purpose of this study is to determine the effect of marketing bauran and characteristics of consumer to online purchasing decisions. The study was developed using associative design. Marketing bauran and buyer characteristics are developed into five variables, namely product, price, channel, learning, and trust associated with online purchasing decisions. Samples were used for 100 respondents taken by purposive sampling. The main data needed is the primary data with questionnaire data collection method. The data were analyzed using multiple linear regression technique.The results of hypothesis testing proves that together all the variables give significant influence. Partially, however, only learning and trust variables show significant influence on online purchasing decisions.Keywords : product, price, place, learning, belief, buying decisionCorrespondence to : diah_isnaini@yahoo.com ABSTRAK Tujuan penelitian in adalah untuk mengetahui pengaruh bauran pemasaran dan karakteristik pembeli terhadap keputusan pembelian online. Penelitian dikembangkan menggunakan disain asosiatif. Bauran pemasaran dan karakteristik pembeli dikembangkan menjadi lima variabel, yaitu produk, harga, saluran, pembelajaran, dan kepercayaan yang dihubungkan dengan keputusan pembelian online. Sampel digunakan sebesar 100 responden yang diambil secara purposive sampling. Data utama yang diperlukan adalah data primer dengan metode pengumpulan data kuesioner. Data tersebut dianalisis menggunakan teknik regresi linier berganda.Hasil pengujian hipotesis membuktikan bahwa secara bersama-sama semua variabel memberikan pengaruh signifikan. Akan tetapi secara parsial, hanya variabel pembelajaran dan kepercayaan yang menunjukkan pengaruh signifikan terhadap keputusan pembelian online.Kata kunci : produk, harga, saluran, pembelajaran, kepercayaan, pembelian onlineKorespondensi : diah_isnaini@yahoo.com

PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI SERTA KEPEMIMPINAN TERHADAP KEPUASAN KERJA GURU SEKOLAH MENENGAH PERTAMA NEGERI KECAMATAN RANTAU PANJANG KABUPATEN OGAN ILIR Suyusman Suyusman; Omar Hendro; Diah Isnaini Asiati
Jurnal Manajemen Kompeten Vol 3 No 1 (2020): Jurnal Manajemen Kompeten
Publisher : Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu

Penelitian ini bertujuan untuk mendapatkan variabel Lingkungan kerja, Kompensasi, dan kepemimpinan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP) Ogan Ilir, untuk Membuktikan pengaruh lingkungan kerja terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP) , untuk Membuktikan pengaruh kompensasi terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP) , dan untuk Membuktikan pengaruh kepemimpinan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Pada penelitian ini yang dijadikan sebagai objek penelitian adalah variabel lingkungan kerja (X1), kompensasi (X2) dan kepemimpinan(X3) terhadap kepuasan kerja guru (Y). Metode penelitian yang digunakan adalah penelitian Kausalitas. Operasional varibael yang digunakan dari indikator-indikator penelitian adalah variabel bebas (Independent) terdiri dari lingkungan kerja (X1), kompensasi(X2), serta kepemimpinan(X3) sedangkan variabel tidak bebas (dependent) adalah kepuasan kerja guru ( Y). Hasil penelitian ini menunjukkan Lingkungan kerja, kompensasi, dan kepemimpinan berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Lingkungan kerja berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Kompensasi berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Kepemimpinan berpengaruh signifikan terhadap kepuasan kerja guru Sekolah Menengah Pertama (SMP). Kata kunci: Lingkungan kerja, kompensasi, kepemimpinan dan kepuasan Kerja.

IPTEKS PENGOLAHAN IKAN SURIMI UNTUK USAHA KEMPLANG MIKRO Dasir Dasir; Diah Isnaini; Erliza Yuniarti
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 3 No 1 (2020): APTEKMAS Volume 3 Nomor 1 2020
Publisher : Politeknik Negeri Sriwijaya

River fish catches as the main raw material for making kemplang during the rainy season until the beginning of the dry season are very few, on the contrary the supply of river fish is abundant during the dry season to the rainy season. When there is an abundant supply of micro fish kemplang entrepreneurs stray the milled fish in a used refrigerator that is given ice cubes as a cooling with limited capacity, but the quality of the fish quickly drops. Surimi fish processing and storage training is given to overcome these problems. Fish processed with the surimi method can be stored for a long time and are not damaged, so that it can be used when the amount of river fish is limited and expensive. Besides discussing surimi method, this article also includes assistance in making kemplang and financial administration, with the hope that this community partnership program can improve the community's economy.

POTRET BUMDES KECAMTAN AIR SUGIHAN dan KECAMATAN AIR KUMBANG KABUPATEN BANYUASIN Sunardi Sunardi; Diah Isnaini Asiati; Apriyanto Apriyanto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Improving Bumdes governance will always require identification of problems and solutions so that Bumdes can go to star 5. This activity carried out in 38 villages in Air Kumbang and Muara Sugihan districts, participants of each event by two Bumdes managers, the activities are divided into two days. Different, by collaborating with the sub-district government and Palembang Muhammadiyah University. The result of this activity is Bumdes has many internal problems. Furthermore, the solutions that must be immediately adopted are: fixing and strengthening, business mapping, and business selection evaluated through a business feasibility study, an evaluation of the AD / ART that has prepared, the need for a companion from the government, and universities and strengthening human resources.

PENGARUH MOTIVASI, PERSEPSI DAN PEMBELAJARAN TERHADAP KEPUTUSAN BERWIRAUSAHA MASYARAKAT DIKECAMATAN SEBERANG ULU I PALEMBANG Yudha Mahrom DS; Diah Isnaini Asiati; Gumar Herudiansyah
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 18 No 1 (2022): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v18i1.526

The encouraging efforts of economic growth through the development of entrepreneurship programs continue to be done. Following this, various entrepreneurship studies are also continuously evaluated in order to optimize the results. One of these studies is to determine the effect of motivation, perception, and learning process, on community entrepreneurial decisions in Seberang Ulu II District, Palembang City, South Sumatera Province. This research is an associative type, which tries to link the variables of motivation, perception, learning process, with entrepreneurial decisions. The sample used was 100 respondents who were taken by purposive sampling. The main data used is primary data with the data collection method using a questionnaire. The analysis method in this study uses multiple linear regression analysis. The results of the hypothesis proof show that 1) there is a significant influence of motivation, perception, and learning process, on entrepreneurial decisions; 2) there is a significant influence of motivation on entrepreneurial decisions; 3) there is a significant effect of perception on entrepreneurial decisions; and 4) there is no significant effect of learning process on entrepreneurial decisions. The value of determination coefficient shows that the variables of motivation, perception, and learning process, are able to contribute to the ups and downs of entrepreneurial decisions in the amount of 7.1%.

Pesona "Sereh Wangi" Meningkatkan Pendapatan Koperasi Masyarakat Desa: Penyuluhan Pemanfaatan Lahan Tidur Di Desa Riding Kabupaten Ogan Komering Ilir Lesi Agusria; Diah Isnaini Asiati; Darmayanti Darmayanti; H.M Idris
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Mei 2022 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/altifani.v2i3.231

Sereh wangi merupakan komoditi atsiri yang memiliki prospek sangat cerah dikemudian hari, mengingat saat ini permintaan minyak atsiri sereh wangi cukup tinggi mencapai 2.000-2.500 ton di dunia dan baru terpenuhi sebesar 50-60% saja saat ini. Potensi ekonomi minyak atsiri sereh wangi karena harga yang sangat stabil bahkan cenderung meningkat tetapi uniknya pembudidayaanya tidak terlalu rumit serta tanaman ini dapat hidup dilahan-lahan marginal, bahkan lahan gambut sekalipun. Di desa Riding, tanaman Sereh wangi selain dapat dijadikan konservasi, pemberdayaan lahan tidur juga sangat berpotensi meningkatkan kesejahteraan ekonomi desa, dilihat dari jumlah lahan tidur yang dimiliki desa Riding seluas 13 Hektar yang dapat dipakai untuk menanam sereh wangi. Kegiatan pengabdian kepada masyarakat ini menggunakan metode ceramah sebagai media penyampaian materi penyuluhan, melakukan diskusi tanya jawab dan memanfaatkan sarana slide power point untuk memperjelas materi yang disampaikan, terutama penjelasan materi mengenai budidaya, pemeliharaan dan pengolahan tanaman sereh wangi menjadi minyak atsiri serta penjelasan mengenai analisis kelayakan usaha yang membahas mengenai proyeksi laba dan pengembalian investasi. Sebagian besar peserta sangat tertarik untuk melakukan pembelajaran mengenai karakter lahan dan tanaman sereh wangi sebagai bentuk tindak lanjut informasi yang didapat dari kegiatan penyuluhan ini.

Pengaruh Sumber Informasi Terhadap Keputusan Masuk Universitas Muhammadiyah Palembang Diah Isnaini Asiati
Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol 12, No 1 (2017)
Publisher : Universitas Muhammadiyah Ponorogo

This research is developed using an associative design with connecting the variables of personal resource, commercial resource, public resource, and experience resource, to the decision of chosing UMP. There are five variables which are developed into several indicators. The number of sample is determined by a formula or Isaac Michael with the fault rate at 5%. There are 207 students who taked by proportional cluster sampling. The required data is the primary data in the form of respondent answers. Then the data analysis method is multiple linear regression. The obtained results are the R value of 0.723 which means that there is a strong relationship positively and significantly between personal resource, commercial resource, public resource, and experience resource, to the student decision

PENDAMPINGAN PRAKTEK PEMBUATAN PUPUK KOMPOS OLAHAN SAMPAH RUMAH TANGGA Diah Isnaini Asiati; Nina Sabrina; Choiriyah
Studi Kasus Inovasi Ekonomi Vol. 5 No. 02 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Without a proper management, the surrounding waste will cause a lot of problems. There are several methods of waste disposal that can be chosen. Beside making clean environment, waste disposal can be an enjoyable joint activity as well as a form of household responsibility for daily consumption activities. Following this, waste disposal activities have been a choice by women who are members of Aisyah Ranting Talang Kelapa’s group. At first, a brief explanation about compost making process from household kitchen waste as the raw material was given to them. Afterwards, it was continued by the practice of compost making from the beginning to the end of result. During that time, the mothers seemed to show their enthusiasm in participating the activities by being directly involved in the making process of chili fertilizer while questioning for better understanding at the same time. Thus, these activities were expected to be carried out in their houses and also opened for any long-term possibilities that it will be developed into a profitable business charity.. Keywords: Compost; household kitchen waste; profitable

PENGARUH PROMOSI, TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN DIGITAL DIMEDIASI OLEH PENGETAHUAN KONSUMEN DAN KEPERCAYAAN KONSUMEN DI BANK SUMSEL BABEL CABANG PRABUMULIH Omar Hendro; Diah Isnaini Asiati; Dwi Puspita Sari
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 5 No 2 (2020): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Februari 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

This study aims to find out "The Influence of Promotion, Against the Decision on the Use of Digital Services Mediated by Consumer Knowledge and Consumer Confidence in the Babylon Bank of South Sumatra Branch". Problem formulation is a problem that will be answered by the research objectives. This study uses a statistical analysis tool that is multiple linear regression. The results of the calculation, the influence of each construct on the construct; first, Promotion has a positive and significant effect on Consumer Trust. The results of data analysis obtained a t-value of 27,182 with a t-table value of 1,965973. Second, Promotion has a significant effect on Consumer Knowledge. The results of data analysis obtained a t-value of 25.218 with a t-table value of 1.965973. This means that the Promotion variable has a significant effect on the Consumer Knowledge variable. Third, Consumer Trust has a positive and significant effect on Decision of Use. The results of data analysis obtained a t-value of 4.169 with a t-table value of 1.965973. Fourth, Consumer Knowledge has a positive and significant effect on Decision of Use. The results of data analysis obtained a value of t-value of 3.561 with a t-table value of 1.965973. Fifth, Promotion has a positive and significant effect on the Decision of Use. The results of data analysis obtained a t-value of 3.342 with a t-table value of 1.965973. This means that the Promotion variable has a positive and significant effect on the Decision Use variable

Co-Authors Ade Putra Adi Saputra Darmansyah Adjeng Moelyati, Trisniarty Agusria, Lesi Akmal SS, Ahmad Al-Azhar, Muhammad Yudha Alden Argina, Alden Amidi Anggini, Lia Aprilia, Venny Apriyanto Apriyanto Apriyanto, Apriyanto Astuti, Maidiana Azminudin, Ulul Burmansyah Burmansyah Choiriyah Choiriyah Choiriyah Choiriyah Darma Yanti Dasir Dasir Desi Rahmawati Deviyana Deviyana Dita Fickriyani Rahayu Dwi Atmojo, Wasis Dwi Puspita Sari Dwi Puspita Sari, Dwi Puspita Emi Puspita Sari Erliza Yuniarti Erliza Yuniarti Ersi Sisdianto fatimah Fatimah Fitantina Fitantina, Fitantina Fitri Febriana Fitriah, Wani Gumar Herudiansyah H.M Idris Hariansyah, Adi Harsono Harsono Helmizuryani, Helmizuryani Hendrik Hendrik Hendro, Omar Herdiyan Herdiyan, Herdiyan Herfina Saptalia Herman Seri Icha Tarisa Idris Idris Indawan Syahri Junaidi Junaidi Kevin, Haminsyah Khan, Muhammad Asif Kurniawaty Kurniawaty Lesmana, Fadli Lesmana, Redy Lovita, Leshy M. Hazazie Akbar Maidiana Astuti Handayani Mardiana Puspasari Melli Haryani MISMIWATI, MISMIWATI MISMIWATI Moelyatie, Trisniarty Adjeng Mrs Eljalina Muhammad Firly Muhammad Idris Muhammad Idris Muhammad Ikhsan Muhammad Syahril Murni, Shantri Dewi Nabah Lestari, Winda Nadia Afrilliana Nopriyansah, Reza Nur Shafira Putri Nurhidayat Nurhidayat Nurkolis Nurkolis, Nurkolis Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Omar Hendro Omar Hendro Omar Hendro Oscar Agyemang Opoku Pratiwi, Juriyah Puspita Sari, Bella Putridhinata, Zeva Apriliya Quadrianti, Lilly Reza, Muhamad Okto Rusmarani, Elvira Sabrina, Nina Sahputra, Rendy Salsabillah Saniyyah Qonitah Saputra, Darwin Saputra, Fadli Sari, Rizky Fajar Sartika, Lusi Septadiyanto Septadiyanto SRI RAHAYU Sule, Sani Abdullahi Sunardi Sunardi Sunardi, Sunardi Suyusman Suyusman Syarifah, Ulfi Fathiyyatus Tetuka, Jaka Trisniarty A M Trisniarty Trisniarty Ulpa, Aktrilianjas Usman, Hamid Veru Sastra Wasis Dwi Atmojo Wati , Sakdiah Wuri, Hutariadi Yamaly, Fadhil Yamaly, Fadly Yanti, Darma Yudha Mahrom Yunita Febriani Zaleha Trihandayani

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