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PENGARUH COACHING LEADERSHIP DAN LINGKUNGAN KERJA TERHADAP TURNOVER KARYAWAN Chintya Rindiani; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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This study aims to determine the effect of Coaching Leadership and Work Environment on the Turnover Intention of Generation Z employees at Mylova, Bengkulu City. This research employed a quantitative approach, with a sample of 55 respondents consisting of Generation Z employees at Mylova, Bengkulu City. Data were collected through the distribution of questionnaires and analyzed using SPSS through instrument testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of the t-test hypothesis for the Coaching Leadership variable showed that the t-value was greater than the t-table value (-2,498 > 2.007) and the significance value was less than α (0.01 < 0.05). The Work Environment variable showed that the t-value was also greater than the t-table value (-4,796 > 2.007) and the significance value was less than α (0.00 < 0.05). The results of the F-test showed that the F-value was 496.450, which was greater than the F-table value of 3.18, with a significance value of 0.00 < 0.05. Based on the research findings, it can be concluded that Coaching Leadership and Work Environment have both partial and simultaneous effects on the Turnover Intention of Generation Z employees at Mylova, Bengkulu City. Keywords: Coaching Leadership, Word Environment, Turnover Intention
PENGARUH KONTEN MARKETING DAN INFLUENCER MARKETING TERHADAP MINAT BELI Erika Oktavia; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to analyze the influence of content marketing and influencer marketing on consumers’ purchase intention at Flo Distro Bengkulu. This research employs a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to consumers of Flo Distro Bengkulu. The data analysis techniques used include validity testing, reliability testing, multiple linear regression analysis, t-test, and F-test with the assistance of statistical software. The results show that, partially, content marketing has a positive and significant effect on consumers’ purchase intention, as indicated by a significance value of 0.001 < 0.05 and a t-value greater than the t-table value. Influencer marketing also has a positive and significant effect on purchase intention, with a significance value of 0.004 < 0.05 and a t-value greater than the t-table value. Furthermore, simultaneously, content marketing and influencer marketing have a significant effect on consumers’ purchase intention, as indicated by the F-value being greater than the F-table value and a significance value of 0.000 < 0.05. These findings indicate that attractive, informative, and consistent marketing content, as well as the use of influencers with high credibility and congruence with the brand image, can increase consumers’ purchase intention. Therefore, based on the research results, it can be concluded that the implementation of content marketing and influencer marketing contributes to increasing consumers’ purchase intention at Flo Distro Bengkulu. Keywords: Content Marketing, Influencer Marketing, Purchase Intention, Social Media, Flo Distro Bengkulu.
PENGARUH SERVANT LEADERSHIP DAN TEAMWORK TERHADAP KEPUASAN KERJA Istiqomah Dhiyaa Syam's Asfirman; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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This study aims to determine the influence of servant leadership and teamwork on employee job satisfaction at coffee shops in Bengkulu City. The research was conducted from December 2025 until completion. This type of research is quantitative research with a causal associative approach. The population of this study consists of operational employees at coffee shops in Bengkulu City. Data collection techniques used were observation, interviews, and questionnaires. While data analysis techniques used descriptive analysis, multiple linear regression analysis using SPSS, and coefficient of determination analysis. The results of this study indicate that servant leadership has a positive and significant effect on employee job satisfaction at coffee shops in Bengkulu City. This means that the higher the level of servant leadership applied by managers, the higher the employee job satisfaction will be. In addition, teamwork also has a positive and significant effect on employee job satisfaction at coffee shops in Bengkulu City. This shows that good teamwork will create a harmonious work environment that has a positive impact on employee job satisfaction. Servant leadership and teamwork simultaneously have a positive and significant effect on employee job satisfaction at coffee shops in Bengkulu City. This means that both factors play an important role in creating employee job satisfaction within the scope of the coffee shop industry. Keywords: Servant leadership, Teamwork, Job Satisfaction
Tata Kelola Adminitrasi Desa Tepi Laut Kecamatan Air Napal Kabupaten Bengkulu Utara Onsardi Onsardi; Ahmad Sumarlan; Meilaty Finthariasari
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 2 No. 1 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Permasalahan yang dihadapi oleh perangkat desa, Desa Tepi Laut Kecamatan Air Napal Kabupaten Bengkulu Utara dalam pengelolaan administrasi desa adalah   bahwa sumber daya manusia masih berpendidikan relatif rendah, penguasan tehnologi yang masih kurang khususnya penguasaan penggunaan komputer, perangkat desa masih kurang mendapat pelatihan. Tujuan yang ingin dicapai adalah memberikan pengetahuan yang memadai mengenai administrasi desa, memberikan pelatihan berbasis komputer tentang administrasi desa.  Metode pelaksanaan kegiatan yang digunakan adalah dalam bentuk pelatihan kepada seluruh perangkat desa yang berhubungan langsung dengan pengelolaan administrasi desa. Metode pelatihan tersebut di atas  diimplementasikan dalam tiga tahapan yaitu (1) sosialisasi, (2) peningkatan kompetensi dan peningkatan skill, (3) monitoring dan evaluasi. Hasil pelatihan ini adalah (1) peningakatan penguasaan dan kemampuan perangkat desa dalam pengelolaan administrasi desa, (2) peningkatan ketrampilan perangkat desa dalam penggunaan teknologi komputer dalam pengelolaan administrasi desa.Keywords : Pelatihan, Administrasi Desa
TATA KELOLA ADMINITRASI KEUANGAN, DAN PEMBANGUNAN DESA TEPI LAUT KABUPATEN BENGKULU UTARA Onsardi Onsardi; Dahlia Wati; Rina Anjani
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 2 No. 2 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Desa Tepi Laut Kecamatan Air Napal Kabupaten Bengkulu Utara mempunyai luas wilayah ±700 hektar dan jumlah kepala keluarga sebanyak 199 KK, penghasilan pokok penduduk desa ini adalah dari sektor perkebunan dan pertanian. Permasalahan  yang dihadapi dalam pengelolaan administrasi keuangan, pembangunan dan administrasi lainnya desa Tepi Laut adalah bahwa sumber daya manusia masih berpendidikan relatif rendah, penguasan tehnologi yang masih kurang khususnya penguasaan penggunaan komputer, perangkat desa masih kurang mendapat pelatihan. Tujuan yang ingin dicapai adalah memberikan pengetahuan yang memadai mengenai administrasi desa, memberikan pelatihan berbasis komputer tentang administrasi desa.  Metode pelaksanaan kegiatan yang digunakan adalah dalam bentuk pelatihan kepada seluruh perangkat desa yang berhubungan langsung dengan pengelolaan administrasi desa. Metode pelatihan diimplementasikan dalam tiga tahapan yaitu (1) sosialisasi, (2) peningkatan kompetensi dan peningkatan skill, (3) monitoring dan evaluasi. Hasil pelatihan ini adalah (1) peningakatan penguasaan dan kemampuan perangkat desa dalam pengelolaan administrasi keuangan, pembangunan dan administrasi lainnya, (2) peningkatan ketrampilan perangkat desa dalam penggunaan komputer dalam pengelolaan administrasi keuangan dan pembangunan serta administrasi lainnya.Keywords : Administrasi Keuangan, dan  Pembangunan
Promosi Produk Pertanian Dan Kerajinan Menggunakan Website Serta Pembukuan Sederhanadi Desa Sido Dadi Kecamatan Arma Jaya Kabupaten Bengkulu Utara Rozali Toyib; Onsardi Onsardi; yulia darnita; Muntahanah Muntahanah
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 3 No. 1 (2020): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Produk Unggulan Kawasan Pedesaan merupakan langkah untuk memajukan desa dengan menciptakan produk unggulan desa, memiliki potensi menciptakan kesempatan kerja yang tinggi, selanjutnya berpotensi meningkatkan daya beli dan kesejaterahan desa, produk yang dihasilkan perlu dipasarkan  agar bisa diserap swasta atau perusahan oleh karena itu diperlukan media pemasaran yang relevan dengan perkembangan teknologi  yang begitu pesat untuk memudah dalam pemasaran produk unggulan desa melalu media Promosi Melalui Media Website agar bisa dikenal untuk menarik minat swasta atau perusahan menyerap hasil produk dari desa  atau berinvestasi di daerah/desa, Para investor akan tertarik untuk bekerjasama produk unggulan desa memiliki kulaitas, kuantitas dan kontinuitas yang baik. Investasi bisa dilakukan pada kerjasama on farm (budidaya), off farm (pengolahan komodit) dan market (pemasaran). Sehingga pertumbuhan ekonomi desa akan semakin cepat dan merata, Promosi Produk Unggulan Desa akan berdampak pada membuka lapangan kerja baru dan peluang usaha baru, dengan adanya lapangan kerja dan peluang usaha baru secara otomatis akan meningkatkan penyerapan Tenaga Kerja dan mengurangi Pengangguran yang ada di Desa.
PENGENALAN WEBSITE SEKOLAH DASAR MUHAMMMADIYAH 1 UNGGULAN DALAM RANGKA MENINGKATKAN MUTU PEMBELAJARAN DAN PROMOSI SEKOLAH Muhammad Imanullah; Onsardi Onsardi; Rozali Toyib; Mehadi Tri Hidayat; Irvan Wahyudi; Ageng Abimanyu; Afensyah Susanto
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Visi dan misi Sekoalah SD Muhammadiyah 1 Unggulan Kota Bengkulu ini menjadi acuan dalam rangka mengembangkan sekolah ini menjadi sekolah yang dapat diperhitung secara lokal maupun nasional untuk itu dibutuhkan media informasi yang memungkinkan semua kegiatan dapat disosialisasi lebih luas dan bisa menjadi sarana peningkatan belajar mengajar serta menjadi media promosi bagi institusi, hal ini menjadi kendala selama ini sehingga perlu dibangun sebuah website sekolah dalam meningkatkan mutu pembelajaran dan promosi sekolah. Website adalah situs yang dapat diakses dan dilihat oleh para pengguna internet, pengguna internet semakin hari semakin bertambah banyak, sehingga hal ini adalah potensi pasar yang berkembang terus, perilaku pengguna internet yang mengakses melalui perangkat mobile atau smartphone sehingga data dapat diakses dan dilihat oleh orang semua orang untuk memperkenalkan sekolah lebih luas lagi tidak hanya skala lokal tetapi nasional juga. Berdasarkan pengabdian masyarakat yang telah dilakukan dapat diabil kesimpulan sekolah bisa menggunakan website ini untuk meningkatkan mutu pembelajaran, promosi sekoah mengenai kegiatan-kegiatan yang dilakukan dan prestasi-prestasi yang dicapai baik oleh guru maupun siswanya untuk memperkenal sekolah lebih baik lagi, perlu dilakukan pengembangan lebih lanjut dari website dengan selalu mengupdate kegiatan dan dikembangkan lebih lanjut dengan sosial media dengan mengupload video-video kegiatan dengan tema-tema yang menarik, peningkatan sumber daya manusia khususnya guru dengan mengenalkan teknologi yang terbaru yang bisa digunakan dalam pengembangan diri.Kata Kunci: sekolah, website, media sosial, promosi, video
PENGARUH KOREAN WAVE, BRAND AMBASSADOR, CITRA MEREK DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE WILAYAH KOTA BENGKULU Yonda Ahmeiza Putry; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9794

Abstract

This study aims to analyze the influence of Korea wave, Brand Ambassador, Brand Image, and Online Customer Review on Purchase Decisions among Shopee marketplace consumers in Bengkulu City. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to respondents who are active Shopee users in Bengkulu City.  The results indicate that there is a positive and significant influence of Korea wave on Purchase Decisions, meaning that the stronger the influence of Korea wave, the higher the consumer's buying interest. Additionally, Brand Ambassador also has a positive impact on Purchase Decisions, indicating that the stronger the role of the Brand Ambassador, the higher the consumer's purchase decision. However, Brand Image does not have an influence on Purchase Decisions, despite marketing theories often associating brand image with customer loyalty. Meanwhile, Online Customer Review has been proven to have a positive impact on Purchase Decisions, showing that the more positive reviews, the higher the consumer's tendency to purchase products.  Simultaneously, the variables Korea wave, Brand Ambassador, Brand Image, and Online Customer Review collectively influence Purchase Decisions with a significance value of F at 0.000 < 0.05. The findings of this study can serve as a reference for business practitioners in designing more effective marketing strategies to enhance consumer purchase decisions on the Shopee marketplace. Keywords: Korean wave, Brand Ambassador, Citra Merek, Online Customer Review, purchase decision.
PENGARUH JOB INSECURITY DAN STRES KERJA KARYAWAN TERHADAP KOMITMEN ORGANISASI PADA KARYAWAN PT. INDOMARCO ADI PRIMA CABANG BENGKULU Lisa Pusfita Sari; Onsardi Onsardi; Dedy Wahyudi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9809

Abstract

The purpose of this study is to analyze the influence of Job Insecurity (X₁) and Work Stress (X₂) on Organizational Commitment (Y) in employees of PT Indomarco Adi Prima Bengkulu Branch. The type of research uses a descriptive quantitative approach with a survey method. The research sample consisted of the entire employee population (42 people) through total sampling techniques. Data were collected through questionnaires, observations, and interviews, and then analyzed by multiple linear regression using SPSS. The results of the study showed that Job Insecurity had a significant effect on Organizational Commitment (tcal = 5,040 > ttₐbₑl = 1,684; Sig. 0.000 < 0.05). Work Stress had a significant effect (tcount = 13,047 > ttₐbₑl = 1,684; Sig. 0.000 < 0.05). Job Insecurity and Work Stress together have a significant effect on Organizational Commitment (Fcal = 95,168 > Ftₐbₑl = 3.24; Sig. 0.000 < 0.05). The Coefficient of Determination (R²) of 0.830 indicates that 83% of the variation in Organizational Commitment is explained by Job Insecurity and Work Stress, while 17% is influenced by other variables outside the model. This research shows that the increase in Job Insecurity and Work Stress significantly decreases Organizational Commitment. The practical implication is that companies need to manage job insecurity and workloads to strengthen employee loyalty. Keywords: Job Insecurity, Work Stress, Organizational Commitment
PENGARUH WORK LIFE BALANCE DAN BURNOUT TERHADAP KEPUASAN KERJA PERAWAT RSUD M. YUNUS KOTA BENGKULU Liza Sartika; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9829

Abstract

The purpose of this study was to determine the effect of work-life balance and burnout on job satisfaction among nurses at M. Yunus Regional General Hospital, Bengkulu. This study was a quantitative descriptive study, with all nurses at M. Yunus Regional General Hospital as the research subjects. Data collection techniques used were observation, interviews, and questionnaires. Data analysis techniques used descriptive analysis, inferential analysis using SPSS, and coefficient of determination (R2) analysis. The results showed that work-life balance significantly influenced job satisfaction among nurses at M. Yunus Regional General Hospital, Bengkulu. The better the work-life balance, the higher the nurses' job satisfaction. Burnout had a positive and significant effect on job satisfaction among nurses at M. Yunus Regional General Hospital, Bengkulu. Emotional, mental, and physical fatigue conditions that can be managed well will have an impact on increasing job satisfaction. Work life balance and burnout simultaneously or together have a positive and significant effect on job satisfaction of nurses at M.YUNUS Bengkulu Regional Hospital. This shows that the balance between nurses' personal life and work not only affects job satisfaction, but also the nurses' ability to manage physical, emotional, and mental fatigue.. Kelywords: Work Lifel Balancel, Burnout, Job satisfacation
Co-Authors Abimanyu, Ageng Ade Hirawan Adisel Adisel Afensyah Susanto Ageng Abimanyu Agus Riyadi Ahmad Gawdy Prananosa Alfi Pahlawan Amartya Wayitno Andi Azhar Anjani, Rina Arianto, Tezar Arini, Ety Aryandi, Julian Belti Juliyanti Cahyadi, Tirta Chintya Rindiani Citra Andriani Dahlia Wati Darnita, Yulia Dedy Abdullah Dedy Wahyudi Dedy Wahyudi Delvi Vahera Destri Sonatasia Devi Fitri Arianti Eko Septian Dymastara Ekowati, Sri Erika Oktavia Eti Arini Ety Arini Ezizia Selvia Finthariasari , Meilaty Finthariasari, Meilaty Fitri Nur Hafidzah Galuh Dea Gayatri Hanifun, Iqbal Hegar Harini Hidayat, Mehadi Tri Imanullah, Muhammad Indiani, Suci Indriani, Reni Irvan Wahyudi Istiqomah Dhiyaa Syam's Asfirman Iwan Bustami Jepri Aris Munandar Julian Aryandi Juliyanti, Belti Juris Tupadela Khanza, Muthia Kusuma, Merta Lia Agustiana Sari Lia Putri Elyanti Putri Elyanti Liana Sapitri Lisa Pusfita Sari Liza Sartika M. Fachrurrozy Fachrurrozy Marini Maryati, Mia Maya Sari Maya Sari Megawati - Mehadi Tri Hidayat Meilaty Finthariasari Muhammad Imanullah Muntahanah, Muntahanah Muthia Khanza Nazilah, Ikhlatul Nazilah Novrinando, Heru Nurhasanah Lubis Pahlawan, Alfi Perrodin, David D. Pipit Sumiati Putri, Marliya Eka Putri, Untung Devomila Rahmadan, Syahru RAHMAT GUNAWAN Rahmat Gunawan Rangga Saputra Rano Febriyansah Rany Marantika Ratnawili Reni Indriani Riastami, Indar Rina Anjani Rina Yuniarti, Rina Ririn Harini Robeet Thadi Rola Dwita Fitri Rosalina, Viona Rozali Toyib Sari, Gilang Ratna Sari, Lia Agustiana Saroni, Saparudin Selvi Juwita Septian Bayu Mantovani Shinta Shinta Silvi Juwita Sonatasia, Destri Sri Ekowati Sulastri Sulastri Sulistianingsih Sulistianingsih Sumarlan, Ahmad Susanto, Afensyah Susiyanto Susiyanto Toyib, Rozali Toyib, Rozali Toyib Tri Apriko, Aziz Vahera, Delvi Wahyudi, Irvan Wati, Dahlia Wulandari , Kiki Yeriza Nur Permata Utama yonda Ahmeiza Putry Yulandri Yulandri Yulinda , Ade Tiara Yulinda, Ade Tiara Yuniati, Ira