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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pseudocode EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JSAI (Journal Scientific and Applied Informatics) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Al-Maun Jurnal Solusi Masyarakat (JSM) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Onsardi, Onsardi
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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DAMPAK DIGITAL MARKETING, BRAND IMAGE DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LINA MS GLOW KOTA BENGKULU Onsardi, Onsardi; Ekowati, Sri; Yulinda, Ade Tiara; Megawati, Megawati
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3096

Abstract

The purpose of the study is to determine the influence of digital marketing, brand image and relationship marketing on purchasing decisions. This study is a survey study using quantitative methods. Population in this study is the entire Lena MS Glow store composition in Bengkulu city. The number of samples set was 190 with the accedental sampling technique. To collect research data using questionnaires, and data analysis techniques using path analysis with PLS SEM. The results of this study prove that digital marketing has a positive and significant influence on purchasing decisions. Brand image has a positive an significant influence on purchasing decisions. Relationship marketing has a positive and significant influence on purchasing decisions. This research is limited to the Lena MS Glow store custamers in Bengkulu city, with variables of digital marketing, brand image and relationship marketing and purchasing decisions. The results of the study contributed to the Lena MS Glow store as a reference to increase sales volume.
Impact Of Service Marketing On Student Decisions Onsardi, Onsardi; Wulandari , Kiki; Finthariasari , Meilaty; Yulinda , Ade Tiara
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 7 No. 2 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.237 KB) | DOI: 10.21070/jbmp.v7i2.1521

Abstract

This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.
Pengolahan Persampahan dan Bank Sampah Kelurahan Betungan Kota Bengkulu Onsardi, Onsardi; Kusuma, Merta; Yulinda, Ade Tiara; Yuniarti, Rina; Saroni, Saparudin; Arianto, Tezar
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.17379

Abstract

The implementation of this community service activity took the form of training on the use of digital marketing conducted by FEB and FKIP Biology lecturers at UM Bengkulu with community participants managing the Betungan sub-district waste bank. Previously, partners marketed waste bank handicrafts offline, namely by displaying them in the waste bank window only. Training participants are able to operate smartphones for internet access. This means that these community service partners are not completely unfamiliar with technological developments, especially the use of smartphones and social media. Based on the results of interviews, several participants have made online purchase transactions and have Instagram, Facebook and WhatsApp accounts.
PENGARUH DIGITAL MARKETING, RELATIONSHIP MARKETING DAN PROMO DISKON TERHADAP MINAT BELI KONSUMEN PADA TOKO CLOTHING BENGKULU Saputra, Rangga; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 2 (2024): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i2.207

Abstract

The aim of the research is to determine the influence of digital marketing, relationship marketing and discount promotions on consumer buying interest in Bengkulu clothing stores. And to find out which factors most dominantly influence purchasing decisions.This research used quantitative methods on 170 respondents. The population used in this research was Bengkulu Clothing Shop consumers and the sampling in this research used a non-probability sampling technique. The research results and hypotheses show that Digital Marketing, Relationship Marketing and Discount Promos Affect Consumer Buying Interest in Bengkulu Clothing Stores. have a partial or simultaneous positive effect on consumer buying interest.Keywords: Digital Marketing, Relationship Marketing, Discount Promos and Purchase Interest
PENDAMPINGAN LINKS & MATCH SMK NEGERI 1 BUNGO BERSAMA DUNIA USAHA DAN INDUSTRI (DUDI) DALAM RANGKA PENGEMBANGAN SMK PUSAT KEUNGGULAN MENUJU INDUSTRI 4.0 Darnita, Yulia; Onsardi; Toyib, Rozali; Hendri Wibowo, Sastya; Muntahanah; Kharisma Hidayah, Agung; Yulia Darmi
Almaun: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Desember (2024)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/almaun.v4i2.7224

Abstract

Permasalahan yang ditemui adalah masih minimnya sekolah-sekolah melakukan kerjasama dengan industri dan masih terbatas ruang lingkuk yang dilakukan yang hanya terbatas pada magang siswa dan pembelajaran dilakukan masih berpodoman pada kurikulum yang umum tanpa mempertimbangkan kebutuhan industri di sekitarnya atau skala nasional dimana penyerapan lulusan yang masih minim dikarenakan komptensi yang dibutuhkan dunia industri tidak sesuai dengan profil lulusan dan perlunya pelatihan kewirausahaan dan manjemen usaha kepada siswa-siswi untuk bekal mereka setelah lulus nanti. Solusi yang ditawarkan berupa pelaksanaan pendampingan kegiatan berupa pengembangan SMK berbasis Industri/Keunggulan wilayah antara : melakukan pemetaan kebutuhan industri, penyelarasan kurikulum dengan melaksanakan links and match bersama industry, workshop penyusunan modul RPL, magang guru dan guru tamu, pemetaan produk barang dan jasa sesuai dengan kebutuhan industri, pembelajaran kewirausahaan dan manajemen usaha. Kesimpulan : Hasil Pre Test/Post Test bisa dilihat memberikan respon sangat positif, menyatakan bahwa kegiatan memiliki respon positif 82%, Perlu peningkatan sumber daya manusia yang ada disekolah dengan mengirim/memberi kesempatan kepada staff dan guru untuk mengikuti pelatihan/workshop keluar yang berhubungan dengan kompetensi mereka dengan sering melakukan pelatihan ataupun workshop, Pendampingan juga dilakukan dalam bentuk monitoring dan evaluasi terhadap program yang terdapat dalam rencana aksi (action plan) yang sudah berjalan dan belum dan Pendidikan yang masih terkendala dan memberi solusi yang memungkinkan untuk dilaksanakan baik dalam waktu dekat atau untuk kedepannya sehingga program ini tercapai sesuai dengan tujuan awal dari program Sekolah Menengah kejuruan Pusat Keunggulan menjadi rule model dari jurusan yang di PKkan berguna untuk perbaikkkan bagi jurusan yang lain untuk menujuh Pusat keunggulan. Kata kunci: Links & match, Industri, Pendampingan, SMK Pusat keunggulan
PENGARUH BRAND IMAGE DAN PROMOTION TERHADAP KEPUTUSAN MAHASISWA BARU MEMILIH UNIVERSITAS DEHASEN SEBAGAI TEMPAT KULIAH (STUDI PADA MAHASISWA BARU ANGKATAN 2023) Hanifun, Iqbal; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6471

Abstract

This study aims to determine the influence of Brand Image and Promotion variables on the decision to choose. This research uses a quantitative method. The population in this study is all students of Dehasen University of the 2023 intake with a total population of 2056, and 334 respondents were selected as samples. The sampling technique used was purposive sampling. Data collection was carried out using questionnaires. The results of this study indicate that: (1) There is a positive influence of the Brand Image variable on the Decision to Choose. Based on the results of partial tests, a t-value of 5.983 and a regression coefficient of 0.575 with significance of 0.000 were obtained. (2) There is a positive influence of the Promotion variable on the Decision to Choose. Based on the results of partial tests, a t-value of 2.260 and a regression coefficient of 0.210 with significance of 0.024 were obtained. (3) Brand Image and Promotion have a positive influence on the Decision to Choose. This is evidenced by the test result of an F-value of 29.069 compared to the F-table value of 3.870 and a significance value (0.000 <0.050). Keywords : Brand Image, Promotion, Decision to Choose
PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA DI PERUMDA TIRTA HIDAYAH KOTA BENGKULU Onsardi, Onsardi; Rahmadan, Syahru
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6483

Abstract

This research aims to determine the influence of human resource development and work motivation on work productivity in Perumda Tirta Hidayah, Bengkulu City, both partially and simultaneously. There are several independent variables (x) that will be discussed in this research, including Human Resource Development and Work Motivation. The objects of this research are the employees of Perumda Tirta Hidayah, totaling 120 respondents. In this research, several data analysis techniques were used, including using instrument tests, classical assumption tests, analysis of respondent responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the multiple linear regression test, the regression equation obtained is as follows: Y = 3.070 + 0.487 (X1) + 1.103 (X2). Based on the multiple linear regression equation, it can be interpreted that: Constant value 3.070 means that if the HR Development (X1) and Work Motivation (X2) variables are equal to zero, then the Work Productivity variable (Y) is constant. The Regression Coefficient The Regression Coefficient X2 (Work Motivation) of 1.103 means that if Work Motivation increases by one unit, the Work Productivity value will increase. Assuming that the Work Motivation variable (X2) is considered fixed or constant. From the results of the tests that have been carried out, it can be concluded that the HR Development and Work Motivation variables have a partial or simultaneous effect on work productivity among employees of Perumda Tirta Hidayah, Bengkulu City. Keywords: The Influence of Human Resource Developmen, Motivation, Productivity
CONSUMER SATISFACTION KARTU INDOSAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Bengkulu) Onsardi, Onsardi; Maryati, Mia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7298

Abstract

The aim of the research is to determine the influence of perceived value and digital marketing on consumer satisfaction among Indosat card customers (case study on students at Muhammadiyah University of Bengkulu. As well as to find out which factors most dominantly influence consumer satisfaction. This research used quantitative methods on 130 respondents. The population used in this research was Indosat card customers among Muhammadiyah Bengkulu University students and sampling in this research was a non-probability sampling technique. The research results concluded that perceived value and digital marketing had a positive and significant effect, both partially and simultaneously, on consumer satisfaction among Indosat customers.Keywords: Perceived Value, Digital Marketing, Consumer Satisfacti  
The Implementation of MBKM at FKIP Muhammadiyah University Bengkulu Yuniati, Ira; Onsardi, Onsardi; Ekowati, Sri; Finthariasari, Meilaty; Azhar, Andi; Perrodin, David D.
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 2 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i2.16726

Abstract

The Minister of Education and Culture’s policy through Minister of Education and Culture Regulation Number 3 of 2020 concerning Higher Education Standards regarding Independent Learning on Independent Campuses (MBKM) seeks to give students the freedom to study in higher education as a form of learning innovation to obtain quality learning. The aim of the research is to find out how the existence of independent learning campus management education at the Faculty of Teacher Training and Education, Muhammadiyah University of Bengkulu, can be implemented well and what is the theory and practice in the learning process as seen from the four management functions, namely planning, organizing, implementing, and monitoring, which is usually abbreviated as POAC. This research is research with social and dynamic problems so that the researcher determines the use of descriptive qualitative research to search, collect, process, and analyze research data. The data sources in this research or those referred to as informants, are Deputy Dean 1 of FKIP UMB, Head of Study Program within FKIP, and students. Then non-human data sources include field notes, documents, and recorded interviews. Based on the results of the research and discussion, it is known that overall, it has gone quite well. However, from the evaluation results, there were still several problems encountered, especially regarding the conversion of grades from the MBKM program that students participated in. This is material for evaluation to improve in the future, especially in terms of the implementation of the MBKM Curriculum which is currently running.
PENERAPAN HUKUM PERLINDUNGAN ANAK DI MEDIA SOSIAL: MENANGANI KASUS EKSPLOITASI DAN KEAMANAN ANAK DI DUNIA DIGITAL (SMA 05 BENGKULU TENGAH) Tri Apriko, Aziz; Indriani, Reni; Finthariasari, Meilaty; Onsardi
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 4 No. 3 (2024): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perlindungan anak di era digital semakin menjadi perhatian utama, terutama dengan maraknya kasus eksploitasi dan ancaman terhadap keamanan anak di media sosial. Topik ini dipilih karena pentingnya memberikan pemahaman kepada masyarakat, terutama orang tua, guru dan anak, mengenai risiko yang dihadapi di dunia maya serta pentingnya hukum perlindungan anak. Metode pengabdian masyarakat yang digunakan meliputi sosialisasi dan pelatihan kepada siswa/i SMA Negeri 05 Bengkulu Tengah, serta penyuluhan mengenai regulasi hukum yang ada terkait perlindungan anak di dunia digital. Hasil dari pengabdian ini menunjukkan adanya peningkatan kesadaran siswa/i SMA Negeri 05 Bengkulu Tengah mengenai hak-hak anak dan tanggung jawab mereka dalam melindungi anak dari bahaya di media sosial. Selain itu, anak-anak juga menunjukkan pemahaman yang lebih baik mengenai cara aman menggunakan media sosial. Kesimpulannya, penerapan hukum perlindungan anak yang efektif di media sosial sangat penting untuk menciptakan lingkungan digital yang aman bagi anak, dan kegiatan ini berkontribusi signifikan dalam meningkatkan kesadaran serta pengetahuan masyarakat mengenai isu tersebut.
Co-Authors Abimanyu, Ageng Achmad Nurcholis, Ivan Ade Hirawan Adisel Adisel Agus Riyadi Ahmad Gawdy Prananosa Alfi Pahlawan Amartya Wayitno Andi Azhar Anjani, Rina Arianto, Tezar Arini, Ety Aryandi, Julian Belti Juliyanti Cahyadi, Tirta Citra Andriani Darnita, Yulia Dedy Abdullah Dedy Wahyudi Dedy Wahyudi Delvi Vahera Destri Sonatasia Devi Fitri Arianti Eko Septian Dymastara Ekowati, Sri Eti Arini Ety Arini Ezizia Selvia Finthariasari , Meilaty Finthariasari, Meilaty Fitri Nur Hafidzah Galuh Dea Gayatri Hanifun, Iqbal Hegar Harini Hendri Wibowo, Sastya hidayah, agung kharisma Hidayat, Mehadi Tri Imanullah, Muhammad Indiani, Suci Indriani, Reni Iwan Bustami Jepri Aris Munandar Julian Aryandi Juliyanti, Belti Juris Tupadela Khanza, Muthia Kusuma, Merta Lia Agustiana Sari Lia Putri Elyanti Putri Elyanti Liana Sapitri M. Fachrurrozy Fachrurrozy Marini Maryati, Mia Maya Sari Maya Sari Megawati - Muntahanah Muntahanah, Muntahanah Muthia Khanza Nazilah, Ikhlatul Nazilah Novrinando, Heru Nurhasanah Lubis Pahlawan, Alfi Perrodin, David D. Pipit Sumiati Putri, Marliya Eka Putri, Untung Devomila Putry, Yonda Ahmeiza Rahmadan, Syahru Rahmat Gunawan RAHMAT GUNAWAN Rangga Saputra Rano Febriyansah Rany Marantika Ratnawili Reni Indriani Riastami, Indar Rina Yuniarti, Rina Ririn Harini Ristontowi, Ristontowi Robeet Thadi Rola Dwita Fitri Rosalina, Viona Rozali Toyib Sari, Gilang Ratna Sari, Lia Agustiana Sari, Lisa Pusfita Saroni, Saparudin Sartika, Liza Selvi Juwita Septian Bayu Mantovani Silvi Juwita Sonatasia, Destri Sri Ekowati Sulastri Sulastri Sulistianingsih Sulistianingsih Sumarlan, Ahmad Susanto, Afensyah Susiyanto Susiyanto Toyib, Rozali Toyib, Rozali Toyib Tri Apriko, Aziz Vahera, Delvi Wahyudi, Irvan Wati, Dahlia Wulandari , Kiki Yeriza Nur Permata Utama Yulandri Yulandri Yulia Darmi Yulinda , Ade Tiara Yulinda, Ade Tiara Yuniati, Ira