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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pseudocode EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JSAI (Journal Scientific and Applied Informatics) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Onsardi, Onsardi
Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH E-SERVICE QUALITY DAN E-SATISFACTION TERHADAP REPURCHASE INTENTION Shinta Shinta; Onsardi Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

Repurchase Intention refers to consumers’ behavioral tendency to make repeat purchases after gaining prior shopping experience. In the context of e-commerce, Repurchase Intention is influenced by perceived electronic service quality (E-Service Quality) and electronic customer satisfaction (E-Satisfaction). TikTok Shop, as a social commerce–based e-commerce platform, is required to deliver high-quality services and create user satisfaction in order to maintain consumers’ repurchase interest. This study aims to examine the effect of E-Service Quality and E-Satisfaction on Repurchase Intention among student users of TikTok Shop at the Faculty of Economics and Business, Universitas Muhammadiyah Bengkulu. This research is a quantitative study with a descriptive approach. The population of this study consisted of 328 undergraduate students (cohort 2022) of the Faculty of Economics and Business, Universitas Muhammadiyah Bengkulu, who use TikTok Shop. The sampling technique used was a census, in which all 328 students were included as the sample. Data were collected through questionnaires, and data analysis was conducted using multiple linear regression analysis, accompanied by classical assumption tests, partial tests (t-test), and simultaneous tests (F-test). The results show that E-Service Quality and E-Satisfaction have a positive and significant effect on Repurchase Intention. Partially, E-Service Quality has a significant effect on Repurchase Intention, and E-Satisfaction also shows a significant effect on Repurchase Intention. Simultaneously, E-Service Quality and E-Satisfaction significantly influence Repurchase Intention among student users of TikTok Shop at the Faculty of Economics and Business, Universitas Muhammadiyah Bengkulu. Based on these findings, it can be concluded that E-Service Quality and E-Satisfaction, both partially and simultaneously, have a positive and significant effect on Repurchase Intention among student users of TikTok Shop at the Faculty of Economics and Business, Universitas Muhammadiyah Bengkulu.. Keywords: E-Service Quality, E-Satisfaction, Repurchase Intention, TikTok Shop
Co-Authors Abimanyu, Ageng Ade Hirawan Adisel Adisel Afensyah Susanto Ageng Abimanyu Agus Riyadi Ahmad Gawdy Prananosa Alfi Pahlawan Amartya Wayitno Andi Azhar Anjani, Rina Arianto, Tezar Arini, Ety Aryandi, Julian Belti Juliyanti Cahyadi, Tirta Chintya Rindiani Citra Andriani Dahlia Wati Darnita, Yulia Dedy Abdullah Dedy Wahyudi Dedy Wahyudi Delvi Vahera Destri Sonatasia Devi Fitri Arianti Eko Septian Dymastara Ekowati, Sri Erika Oktavia Eti Arini Ety Arini Ezizia Selvia Finthariasari , Meilaty Finthariasari, Meilaty Fitri Nur Hafidzah Galuh Dea Gayatri Hanifun, Iqbal Hegar Harini Hidayat, Mehadi Tri Imanullah, Muhammad Indiani, Suci Indriani, Reni Irvan Wahyudi Istiqomah Dhiyaa Syam's Asfirman Iwan Bustami Jepri Aris Munandar Julian Aryandi Juliyanti, Belti Juris Tupadela Khanza, Muthia Kusuma, Merta Lia Agustiana Sari Lia Putri Elyanti Putri Elyanti Liana Sapitri Lisa Pusfita Sari Liza Sartika M. Fachrurrozy Fachrurrozy Marini Maryati, Mia Maya Sari Maya Sari Megawati - Mehadi Tri Hidayat Meilaty Finthariasari Muhammad Imanullah Muntahanah, Muntahanah Muthia Khanza Nazilah, Ikhlatul Nazilah Novrinando, Heru Nurhasanah Lubis Pahlawan, Alfi Perrodin, David D. Pipit Sumiati Putri, Marliya Eka Putri, Untung Devomila Rahmadan, Syahru RAHMAT GUNAWAN Rahmat Gunawan Rangga Saputra Rano Febriyansah Rany Marantika Ratnawili Reni Indriani Riastami, Indar Rina Anjani Rina Yuniarti, Rina Ririn Harini Robeet Thadi Rola Dwita Fitri Rosalina, Viona Rozali Toyib Sari, Gilang Ratna Sari, Lia Agustiana Saroni, Saparudin Selvi Juwita Septian Bayu Mantovani Shinta Shinta Silvi Juwita Sonatasia, Destri Sri Ekowati Sulastri Sulastri Sulistianingsih Sulistianingsih Sumarlan, Ahmad Susanto, Afensyah Susiyanto Susiyanto Toyib, Rozali Toyib, Rozali Toyib Tri Apriko, Aziz Vahera, Delvi Wahyudi, Irvan Wati, Dahlia Wulandari , Kiki Yeriza Nur Permata Utama yonda Ahmeiza Putry Yulandri Yulandri Yulinda , Ade Tiara Yulinda, Ade Tiara Yuniati, Ira