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Journal : pinisi business administration review

The Role of Cultural Factors in Consumer Behavior on Purchasing Decisions for Herborist Products Irensi Seppa, Yusi; Darmayanti, Dyan Paramitha
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65424

Abstract

Cultural factors greatly influence consumer behavior. Cultural factors influence consumer behavior, which can be seen from lifestyles, habits, and traditions in the demand for different goods and services. The purpose of this study is to find out more about how cultural factors influence consumer behavior when they choose to buy Herborist products. Descriptive qualitative research is the type of research used because it can help researchers by explaining the facts that exist in the field. Data collection techniques included observation, interviews, and documentation. Data analysis is the first stage of the data reduction process, which focuses on selecting, simplifying, abstracting, and transforming rough data from field notes. The second stage is data presentation, where information is organized into statements that allow conclusions to be drawn, and the third stage is conclusion drawing based on data reduction and presentation. The results showed that cultural factors have the greatest and most significant impact on how consumers make purchasing decisions. Culture, subculture, and social class are some of the ways the role of cultural factors is demonstrated.
Co-Authors Abd Rahman Abdul Rahman Abdul Rahman Ahmad, M. Ridwan Said Ahmadin Ahmadin Ahmadin Aina, Asri Nur Akbar, A Muh Fiqri La Ali Al Zahrani, Sahra Andi Sadriani Andi Sadriani Andika Wahyu Gani Andra Ramadhan Aris Baharuddin Ashari Ashari Asmunandar Asmunandar Asmunandar, Asmunandar Azari Syamsur. S, Alhusna Fil Bangun, Sri Malem Br Chrisvani, Aurelie Indyta Darman Manda Manda Devi, Andi Tenri Rama Fachry Abda El Rahman Fadillah, Naila Nur Febrianti, Serlina Haftafilia, Muh. Ihsan Hasni Henri Henri Herlin, Elisabeth Ana Herlina Sakawati Husain Husain Ibrahim Arifin Ilonka, Kay Iqbal Arifin Irensi Seppa, Yusi Khaerunnisa Khaerunnisa, Khaerunnisa Kurnia Ali Syarif Kurnia Ali Syarif Mahmud Tang MARIA BINTANG Maya Kasmita Mega Fatimah Rosana Muh. Inayah A.M. Muhammad Luthfi Siraj Muhammad Rizal Muhammad Syukur Najamuddin Najamuddin, Najamuddin Ningsih, Nurul Ima Novayanti Sopia Rukmana Novayanti Sopia Rukmana Syafrin Novayanti Sopia Rukmana, Novayanti Sopia Nur Fadhila Umar Nur, Andi Cudai Nuraeni Nuraeni Nurhikma Ramadhana Nurmagfirah Nurmagfirah Oky Nur Pratiwi Johansyah Pawennari Hijjang Pongdatu, Citra Glorya Putra, Ansar Dias Putri, Shaskia Hani R, Nurazizah Rahmi Rahmadani, Andi Rahmi R, Nurazizah Randan, Sanya Rasyid Ridha Rifal Rifki, Rafika Ainul Rivai, Andi Muhammad Rusli . Sadriani, Andi Sahra Tawil,, Ulfa Sainuddin, Asnira Sakka, Abdul Rahman Salwia, Salwia Sari, Nur Ika Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sopia Rukmana, Novayanti St. Junaeda Sudirman, Lira Virna Suhaeb, Firdaus W. SULFIANTI, SULFIANTI Sulmiah Sulmiah, Sulmiah Sulmiah, Sulmiah Sunra, La Syam, Febrianto Syarif, Kurnia Ali Teken, Novita Torro, Supriadi Umar, Nur Fadhilah Wahyudi Gani, Andika Warda, Syarifah Wafiqah Yusi Irensi Seppa Yusi Irensi Seppa