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INDONESIA
Jurnal Pengabdian Masyarakat Kesosi
Published by Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia
ISSN : 2809834X     EISSN : 28098870     DOI : 10.57213
Core Subject : Economy, Humanities, Health, Science, Education,
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health
mewadahi para peneliti-peneliti secara terbuka yang bertujuan untuk memberikan wawasan mengenai publikasi hasil kegiatan Pengabdian Masyarakat
Arjuna Subject : Umum - Umum
Articles 209 Documents
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Empowering Young Entrepreneurs: Program Penguatan Literasi Keuangan, Motivasi, dan Kreativitas dalam Berwirausaha di SMA Terang Bangsa Dian Prasetyo Widyaningtyas; Bonaventura Hendrawan Maranata; Florentina Ajeng Tiya Pratiwi; Juventius Wahyu Utama; Wulandari Wulandari; Anoki Herdian Dito
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.426

Abstract

The development of the digital economy demands that the younger generation possess adaptive, creative, and innovative entrepreneurial skills. This community service activity aims to improve financial literacy, motivation, and entrepreneurial creativity among students at Terang Bangsa Christian High School in Semarang. The method used is experiential learning-based service learning with a three-stage approach: (1) an interactive talk show on basic management and entrepreneurship concepts, (2) training covering financial management, building a great team in human resource management, and marketing makeovers for rebranding and revitalizing marketing strategies, and (3) mini-games in the form of simulations for creating new business ideas in groups. Evaluation was conducted through a satisfaction survey and descriptive analysis using SmartPLS software and Microsoft Excel. The results showed a high level of student satisfaction (average score >4), with 87–91% of participants stating that this activity improved their understanding of financial management, teamwork, and developing creative business ideas. This activity has proven effective in fostering entrepreneurial spirit, collaborative skills, and innovative thinking among high school students as aspiring young entrepreneurs in the digital economy era.
Pemanfaatan Media Sosial Tiktok Sebagai Strategi Peningkatan Pemasaran UMKM Di Bukit Lawang Siti Khadijah; Wira Herdika Firliansyah P.H.; Abdul Hafiz; Royhan Zaki Ramadhana; Heru Syahputra
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.429

Abstract

This community service activity was motivated by the low utilization of TikTok as a marketing platform among handicraft-based MSMEs in Bukit Lawang, despite the strong visual potential of their products for digital promotion. The purpose of this activity was to provide education and basic training to MSME actors on using TikTok as a marketing tool, as well as to analyze how the platform can help expand the promotional reach of local products. The study employed a descriptive qualitative approach through interviews and observations conducted on August 22–24, 2025, followed by TikTok training held on August 25, 2025. Informants were selected using purposive sampling, consisting of MSME actors who had never used TikTok for promotional purposes. The results show that the MSMEs previously relied solely on traditional promotional methods and faced limitations in digital literacy, which hindered their ability to utilize TikTok effectively. The training successfully improved participants’ understanding, technical skills, and confidence in creating simple video content to promote their products. The findings conclude that direct assistance and hands-on training are highly effective in enhancing the readiness of rural MSMEs to adopt digital marketing. The study suggests that continuous mentoring and evaluation are necessary to assess the long-term impact of TikTok utilization on improving marketing reach and sales performance.
Program Layanan Dukungan Psikososial bagi Korban Bencana Hidrometeorologi di Aceh Tengah Mariyani Mariyani; Sulistio Ningsih; Syafridha Yanti; Abdul Rahmad; Amrizal Amrizal; Ardiansyah Ardiansyah; Ashari Efendi
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.431

Abstract

Hydrometeorological disasters are the most prevalent type of disasters in Indonesia, with increasing frequency and impact driven by global climate change. Beyond physical and environmental damage, these disasters generate significant psychosocial consequences for affected communities, including stress, anxiety, emotional disturbances, and reduced social functioning, which are often insufficiently addressed during post-disaster recovery processes. Central Aceh is a region highly vulnerable to hydrometeorological hazards and therefore requires structured, contextual, and locally responsive psychosocial support programs. This program aims to provide psychosocial support services for victims of hydrometeorological disasters to facilitate the recovery of psychological and social well-being among affected communities. The intervention methods focused on meeting immediate basic needs and implementing psychosocial approaches, including play therapy and drawing activities targeted primarily at children and adolescents. The activities were conducted in flood- and landslide-affected areas in Takengon, Central Aceh. The results indicate that the implemented interventions had a positive impact on participants’ emotional recovery and contributed to strengthening social solidarity and community resilience among disaster victims. These findings are expected to serve as a reference for the development of applicable and replicable post-disaster psychosocial service models in other disaster-prone regions.
Analisis Pengetahuan terhadap Bencana Erupsi Gunung Berapi di SMP Negeri 2 Sibolangit, Deli Serdang Meutia Nanda; Dinda Rizky Fadillah; Fanya Aurellya Putry; Fidelma Felicia Sitepu; Nazwa Nazwa; Rezky Khabiza Syahdu
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.432

Abstract

Volcanic eruptions are natural disasters that can cause serious impacts on health, the environment, and community activities, particularly for populations living in disaster-prone areas. Students are considered a vulnerable group that requires adequate knowledge and preparedness to face volcanic eruption risks. This study aimed to determine the effect of disaster education on students’ knowledge regarding volcanic eruptions at SMP Negeri 2 Sibolangit. This study employed a quantitative pre-experimental design using a one-group pre-test and post-test approach. A total of 60 ninth-grade students were included as respondents using total sampling techniques. The research instrument was a knowledge questionnaire consisting of 20 questions. Data were analyzed using univariate analysis and paired t-test for bivariate analysis. The results showed that the mean knowledge score before education (pre-test) was 13.45 with a standard deviation of 2.18, while after education (post-test) the mean score increased to 17.86 with a standard deviation of 1.64. The paired t-test results indicated a t-value of -15.72 with a p-value < 0.001, demonstrating a statistically significant difference between pre-test and post-test scores. In conclusion, disaster education has a significant effect on improving students’ knowledge of volcanic eruptions. Therefore, integrating disaster education into school learning activities is essential to enhance students’ preparedness for volcanic eruption disasters
Pengaruh Digital Marketing terhadap Penjualan UMKM Kerupuk Tempe Tiga Bintang di Desa Tanjung Mulia Rahma Aulia Hasanah; Soviani Soviani; Nurbaiti Nurbaiti
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.433

Abstract

This study aims to determine the impact of digital marketing implementation on sales growth at the UMKM Kerupuk Tempe Tiga Bintang in Tanjung Mulia Village. Along with the rapid development of technology, digital marketing has become an important strategy for MSMEs to expand their market and increase competitiveness. This research uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. The obtained data were analyzed in-depth to illustrate the contribution of digital media to sales activities. The results of the study show that the implementation of digital marketing through social media such as WhatsApp, Facebook, and Instagram has a positive impact on sales growth as well as brand awareness. Digital promotion strategies also facilitate interaction between business owners and customers, strengthening relationships and customer trust. Therefore, it can be concluded that digital marketing plays a significant role in supporting the growth and sustainability of UMKM Kerupuk Tempe Tiga Bintang in Tanjung Mulia Village. The application of this strategy not only boosts sales but also strengthens competitiveness and business sustainability in the face of increasing competition.
Membangun branding UMKM Jamu Tradisional di Desa Saribu Raja Janji Maria Tampubolon Kecamatan Balige Kabupaten Toba Muhammad Hizry Andriyantama; Sabila Zahra; Saydhina Alif; Zuhrinal M Nawawi
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v5i1.434

Abstract

MSMEs are the backbone of the Indonesian economy with the contribution of more than 90% of business actors. However, most MSMEs still face limitations in modern business management and lack understanding of the importance of branding as a strategy to increase competitiveness. The Real Work Lecture (KKN) activity in Sariburaja Janji Maria-Tampubolon Village was carried out to assist MSMEs in strengthening their business image through the implementation of branding. The programs carried out include logo making, banner design, QRIS implementation, and business mapping on Google Maps. The results of the activity show that the target MSMEs obtain a more professional visual identity, ease of digital transactions, and increased online visibility. Branding has proven to be an important strategy in strengthening the competitiveness of MSMEs in the digital era, while opening up wider business development opportunities. This program is an integrative model that combines branding training, payment digitization, and location mapping, so that it can be replicated by MSMEs in other tourist areas. Thus, KKN activities not only have a direct impact on local MSMEs, but also contribute to strengthening the digital-based creative economy ecosystem at the village level.
Efektifitas Sosialisasi Qris dalam Meningkatkan Literasi Digital dan Transaksi Non Tunai di Desa Bandar Baru Sibolangit Anggun Khairunnissa Agustin; Fikri Azka Tanjung; Putri Erma Yunita; Willia Wahyuni; Bagus Ramadi
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.435

Abstract

The development of digital technology has brought significant changes to the public financial transaction system, particularly through the implementation of the Quick Response Code Indonesian Standard (QRIS) as a national non-cash payment instrument. However, the adoption of QRIS at the village level still faces challenges, especially the low level of digital and financial literacy among the community. This study aims to analyze the effectiveness of QRIS socialization activities in improving digital literacy and encouraging non-cash transactions in Bandar Baru Sibolangit Village. The research employs a descriptive qualitative approach using observation, interviews, and documentation methods. The results indicate that QRIS socialization has a positive impact on increasing community understanding and skills in using digital payment technology. Active community participation in training sessions and QRIS usage demonstrations plays a crucial role in shifting transaction behavior from cash-based to digital-based practices. Furthermore, the main supporting factors for successful socialization include direct communication approaches, the involvement of village authorities, and support from local financial institutions. This study concludes that QRIS socialization activities are effective in enhancing community digital literacy while accelerating digital economic transformation at the village level. The findings are expected to serve as a reference for financial institutions, local governments, and academics in designing sustainable, technology-based financial inclusion strategies.
Edukasi dan Pendampingan UMKM Syariah dalam Produksi Sabun Cuci Piring Berbasis Prinsip Halal dan Berkelanjutan: Studi Kasus di Desa Sido Mukti Alya Arianti Nasution; Cindy Amelia Putri; Dinda Fitria Pida; Indah Tri Sari Harahap; Farhan Rozi Safwanah; Kusmilawaty Kusmilawaty
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v5i1.437

Abstract

The Community Service Program (KKN) implemented in Sidomukti Village, Padang Tualang District, Langkat Regency, aims to provide education and assistance to sharia MSME actors in the production of dishwashing soap based on halal and sustainable principles. This activity is based on the main problems faced by MSMEs, namely limited access to marketing, low understanding of halal standards, lack of product innovation, and production practices that are not yet environmentally friendly. Through the Go Digital, Go Halal, Go Cuan approach, KKN students acted as facilitators in strengthening the capacity of MSMEs with a focus on four aspects: (1) marketing digitalization to expand product reach; (2) education on halal principles in the production chain; (3) product innovation and branding to increase competitiveness; and (4) environmentally friendly soap making practices. The method used was descriptive qualitative through observation, interviews, and direct assistance with MSME communities. The results of the activity showed that this program was able to increase public understanding of digital marketing, the importance of halal certification, and environmentally friendly product innovation based on local wisdom. In addition, the KKN activity also demonstrated the strategic role of students as agents of change in promoting the independence of village MSMEs. Thus, this activity not only provided solutions to the challenges faced by MSMEs but also built a community empowerment model oriented towards competitive, halal, sustainable, and digitally adaptive sharia MSMEs.
Penguatan Literasi Keuangan untuk Meningkatkan Kesadaran Menabung Sejak Dini di SDN Tobasari Melalui Program KKN
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.438

Abstract

The Community Service Program (KKN) conducted at SD Negeri 096125 Tobasari aims to strengthen elementary school students' financial literacy through early savings awareness activities. Financial literacy is an important skill that needs to be instilled in children from an early age so that they have a positive understanding and habits in managing their personal finances. The activities were carried out through lectures, interactive discussions, and practical exercises in decorating piggy banks as an engaging and practical learning medium. The KKN students provided material on the meaning, benefits, and methods of saving, accompanied by visual media and educational posters to reinforce the students' understanding. The results of the activity showed an increase in student enthusiasm and awareness of the importance of saving. Students became more disciplined in managing their pocket money and began to get into the habit of setting aside some of their money. In addition, the piggy bank decorating activity also increased the students' creativity and sense of responsibility. In conclusion, this KKN activity succeeded in fostering a culture of saving and strengthening financial literacy among elementary school students. For the sustainability of the program, it is recommended that schools and parents continue to support and continue the habit of saving at home and at school, so that positive financial values can be instilled continuously from an early age.
Sinergi Civitas Akademika, Pemerintah Daerah dan Masyarakat dalam Upaya menciptakan Lingkungan Bersih Roidatus Shofiyah; Rifda Arifa Sani; Laila Badriyah
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.439

Abstract

The Community Service Program (KKN) conducted at SD Negeri 096125 Tobasari aims to strengthen elementary school students' financial literacy through early savings awareness activities. Financial literacy is an important skill that needs to be instilled in children from an early age so that they have a positive understanding and habits in managing their personal finances. The activities were carried out through lectures, interactive discussions, and practical exercises in decorating piggy banks as an engaging and practical learning medium. The KKN students provided material on the meaning, benefits, and methods of saving, accompanied by visual media and educational posters to reinforce the students' understanding. The results of the activity showed an increase in student enthusiasm and awareness of the importance of saving. Students became more disciplined in managing their pocket money and began to get into the habit of setting aside some of their money. In addition, the piggy bank decorating activity also increased the students' creativity and sense of responsibility. In conclusion, this KKN activity succeeded in fostering a culture of saving and strengthening financial literacy among elementary school students. For the sustainability of the program, it is recommended that schools and parents continue to support and continue the habit of saving at home and at school, so that positive financial values can be instilled continuously from an early age.

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