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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pro Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia Indikator: Jurnal Ilmiah Manajemen & Bisnis JURNAL PENDIDIKAN TAMBUSAI Jurnal Kewarganegaraan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Technology Information Social Sciences and Health Innovative: Journal Of Social Science Research Journal of Management and Social Sciences Journal of Law, Education and Business Riset Ilmu Manajemen Bisnis dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Digital Innovation : International Journal Of Management Journal of Citizen Research and Development Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Ultras Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Ikhwan, Syariefful
Universitas Muhadi Setiabudi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Analisis Hubungan Perceived Quality dan Brand Awareness terhadap Brand Loyalty melalui Brand Image pada Produk Jamu Melydel Siti Tasyakurotul Mubarokah; Syariefful Ikhwan; Slamet Bambang Riono; Dumadi Dumadi; Andi Yulianto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5320

Abstract

The Indonesian herbal medicine industry faces major challenges in building sustainable consumer loyalty amid intense competition with modern health products. The main issue lies in the relatively weak brand image and limited competitiveness in terms of packaging, pricing, and product quality consistency, which have prevented consumer loyalty from being fully achieved. This study aims to analyze the influence of perceived quality and brand awareness on brand loyalty through brand image in the case of Jamu Melydel. The research employed a quantitative approach with a descriptive design. The study population consisted of Jamu Melydel customers, with 202 respondents selected using a non-probability sampling technique. Data were collected through observation, questionnaires, and documentation, and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results show that perceived quality has a positive and significant effect on brand image, and brand awareness also has a positive and significant effect on brand image. However, brand image does not significantly affect brand loyalty, while perceived quality also fails to directly influence brand loyalty. In contrast, brand awareness has a positive and significant impact on brand loyalty. Furthermore, brand image does not mediate the relationship between perceived quality or brand awareness and brand loyalty. These findings suggest that brand awareness is the key factor in shaping consumer loyalty toward Jamu Melydel, while brand image and perceived quality remain insufficient to sustain loyalty. The implications of this study highlight the need to strengthen brand awareness strategies, improve brand image, and foster product innovation to enhance the competitiveness of the traditional herbal medicine industry.
Pengaruh E-commerce, Kualitas Produk, Kualitas Layanan dan Penetapan Harga Terhadap Volume Penjualan Hijab pada Alifah Griya Muslimah Ni’matul Maulla; Syariefful Ikhwan; Gian Fitralisma
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.1864

Abstract

Abstrak Penelitian ini dilakukan untuk mengukur volume penjualan melalui variabel bebas e-commerce, kualitas produk, kualitas layanan dan penetapan harga yang menggunakan metode penelitian kuantitatif. Peneliti membuat dan menyebar kuisisoner kepada 97 responden pelanggan yang membeli hijab pada Alifah Griya Muslimah. Teknik analisis yang digunakan adalah Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikolinieritas, Uji Heterekedastisitas, Uji Regresi Linier Berganda, Uji Parsial (Uji t), Uji Simultan (Uji F), dan Uji Determinasi (Uji R). Hasil analisis deskriptif yang dikategorikan baik dari semua variabel bebas yaitu terdapat pengaruh positif dan signifikan e-commerce, kualitas produk, kualitas layanan, dan penetapan harga terhadap volume penjualan dengan Fhitung 11,408 > Ftabel 3,94 pada taraf signifikan 5%. Kata Kunci: E-commerce, Kualitas Produk, Kualitas Layanan, Penetapan Harga dan Volume Penjualan Abstract This study was conducted to measure sales volume through the independent variables of e-commerce, product quality, service quality and pricing using quantitative research methods. Researchers created and distributed questionnaires to 97 customer respondents who bought hijab at Alifah Griya Muslimah. The analytical techniques used are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteredasticity Test, Multiple Linear Regression Test, Partial Test (t Test), Simultaneous Test (F Test), and Determination Test (R Test). The results of descriptive analysis are categorized as good from all independent variables, namely there is a positive and significant effect of e-commerce, product quality, service quality, and pricing on sales volume with Fcount 11.408 > Ftable 3.94 at a significant level of 5%. Keywords: E-commerce, Product Quality, Service Quality, Pricing and Sales Volume.
Strategi Pemasaran Korean Street Food pada UMKM Annyeong Chingu untuk Meningkatkan Volume Penjualan dengan Media Sosial Sebagai Variabel Intervening Akhsiva Nurul Maulida; Syariefful Ikhwan; Muhammad Syaifulloh
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4037

Abstract

Abstrak Pada penelitian ini bertujuan untuk mengetahui secara signifikah pada variable Strategi pemasaran Korean food dan dimsum pada UMKM Annyeong Chingu untuk meningkatkan volume penjualan dengan media sosial sebagai variabel intervening. Objek penelitian yang saya teliti ialah pada UMKM Annyeong Chingu. Pada penelitian ini inforamasi dikumpulkan dengan melakukan observasi, wawancara, dan kuesioner. Jumlah responden sebanyak 200 konsumen. Dari hasil penelitian ini menujukan bahwa variabel strategi pemasan dan volume penjualan memiliki pengaruh yang signifikan terhadap variabel media sosial. Pada uji regresi berganda pengaruh variabel strategi pemasaran dan media sosial dengan nilai sig. 0,000 < 0,05. Pengaruh variabel strategi pemasaran dan volume penjualan dengan nilai sig. 0,000 < 0,05. Pengaruh variabel media sosial dan volume penjualan dengan nilai sig. 0,000 < 0,05. dan pengaruh variabel strategi pemasaran dan media sosial melalui volume penjualan dengan nilai 0,541. Sedangakan pengaruh tidak langsung X melalui Z terhadap Y adalah 0,062 x 0,541 = 0,603. Maka dari itu pengaruh total yang diberikan X terhadap Y merupakan pengaruh langsung dan pengaruh tidak langsung yaitu : 0,646 + 0,603 = 1,249. Hasil ini menunjukan bahwa secara tidak langsung X melalui Y memiliki pengaruh yang signifkan terhadap Z.  Kata Kunci: Strategi Pemasaran, Volume Penjualan, Media Sosial Abstract This study aims to determine significantly the variable marketing strategy of Korean food and dimsum at UMKM Annyeong Chingu to increase sales volume with social media as an intervening variable. The object of research that I studied was the Annyeong Chingu SMEs. In this study, information was collected by conducting observations, interviews, and questionnaires. The number of respondents as many as 200 consumers. The results of this study indicate that the marketing strategy and sales volume variables have a significant influence on social media variables. In the multiple regression test the influence of the marketing strategy and social media variables with the value of sig. 0.000 < 0.05. The effect of marketing strategy and sales volume variables with sig. 0.000 < 0.05. The influence of social media variables and sales volume with the value of sig. 0.000 < 0.05. and the influence of marketing strategy and social media variables through sales volume with a value of 0.541. While the indirect effect of X through Z on Y is 0.062 x 0.541 = 0.603. Therefore, the total effect given by X to Y is a direct and indirect effect, namely: 0.646 + 0.603 = 1.249. These results indicate that indirectly X through Y has a significant effect on Z.Keywords: Marketing Strategy, Sales Volume, Social Media
Pengaruh Strategi Bauran Pemasaran Digital Terhadap Kinerja Pemasaran melalui Manajemen Hubungan Pelanggan di Objek Wisata Pantai Randusanga Indah Brebes Riyadi Riyadi; Syariefful Ikhwan; Azizah Indriyani; Andi Yulianto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4397

Abstract

This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were taken using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling (SEM) model with the AMOS program. The results showed that the digital marketing mix strategy had a significant effect on customer relationship management with a CR value of 11.252 (CR ≥1.96) and a probability value ≤ 0.05. However, the digital marketing mix strategy has no significant effect on marketing performance with a CR value of -,434 (CR ≥1.96) and a probability value of 0.664 (p ≤ 0.05). Similarly, customer relationship management also has no significant effect on marketing performance with a value of CR 1,261 (CR ≥1.96) and a probability value of 0.207 (p ≤ 0.05).
Pengaruh Content Marketing dan E-WOM Terhadap Keputusan Pembelian pada C offee Shop Galdina Kopi dengan Brand Awareness sebagai Variabel Intervening Gisela Maslakhatul Umah; Syariefful Ikhwan; Azizah Indriyani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4426

Abstract

This study aims to find out how content marketing and E-WOM affect the Purchase Decision of Galdina Kopi Coffee Shop with Brand Awareness and Buying Interest as Intervening Variables. This study uses a type of quantitative descriptive research using AMOS 22 Structural Equation Modelling (SEM) analysis. The population used in this study is catering customers with a total of 220 respondents. The results of the study show that content marketing has a positive effect on brand awareness with a CR value of 9,372 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Content marketing has no positive effect on purchase decisions with a CR value of 0.438 (CR ≥ 1.96) and a probability value of 0.661 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has no positive effect on purchase decisions with a CR value of 0.840 (CR ≥ 1.96) and a probability value of 0.401 (p ≤ 0.05). Brand awareness has a positive effect on purchase decisions with a CR value of 3,666 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Buying interest had no positive effect on the purchase decision with a CR value of 1.186 (CR ≥ 1.96) and a probability value of 0.236 (p ≤ 0.05).
Pengaruh Content Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Customer Engagement Sebagai Variabel Intervening (Studi Kasus Customer Lentera Coffe & Space) Laeli Kirana Putri; Roby Setiadi; Andi Yulianto; Syariefful Ikhwan; Gian Fitralisma
Journal of Law, Education and Business Vol. 4 No. 2 (2026): Oktober 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v4i2.8814

Abstract

Ketatnya persaingan dalam industri kedai kopi menimbulkan tantangan bagi Lentera Coffee & Space dalam mempertahankan volume penjualan dan menarik minat beli konsumen di tengah fluktuasi loyalitas pelanggan. Oleh karena itu, penelitian ini dilakukan untuk mengevaluasi efektivitas pemasaran digital dan pelayanan fisik yang krusial dalam memenangkan persaingan pasar kedai kopi saat ini. Tujuan dari riset ini adalah untuk mengetahui bagaimana content marketing dan kualitas pelayanan memengaruhi keputusan pembelian konsumen Lentera Coffee & Space, yang dimediasi oleh variabel customer engagement. Penelitian kuantitatif ini melibatkan 224 sampel responden yang diambil secara purposive sampling melalui pengisian survei. Untuk analisis datanya, peneliti menerapkan Structural Equation Modeling (SEM) dengan menggunakan program AMOS. Temuan dari penelitian ini mengindikasikan adanya pengaruh yang positif dan signifikan dari content marketing serta kualitas pelayanan terhadap keputusan pembelian dan customer engagement. Lebih lanjut, variabel customer engagement tidak hanya berdampak positif dan signifikan secara langsung terhadap keputusan pembelian, tetapi juga terbukti mampu bertindak sebagai mediator dalam hubungan antara content marketing serta kualitas pelayanan dengan keputusan pembelian. Kesimpulannya, peningkatan kualitas konten pemasaran digital yang informatif dan pelayanan yang responsif terbukti efektif memperkuat keterlibatan pelanggan guna mendorong keputusan pembelian. Untuk penelitian di masa mendatang, disarankan adanya penambahan variabel-variabel relevan lainnya, seperti citra merek (brand image) maupun loyalitas pelanggan. Selain itu, perluasan ukuran dan ruang lingkup sampel pada bidang industri yang serupa juga sangat direkomendasikan agar temuan riset ini dapat digeneralisasi secara lebih luas.
Pengaruh Citra Destinasi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Wisatawan di Pantai Randusanga Indah Brebes Deni Setiawan; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7885

Abstract

This study aims to evaluate the extent to which destination image and service quality influence tourists' intention to revisit Randusanga Indah Beach in Brebes, both partially and simultaneously. The background of this study is based on the phenomenon that the success of a tourist destination in attracting repeat visits is strongly influenced by tourists' positive perceptions of the destination image and the quality of services provided. A total of 156 respondents who had experienced visiting Randusanga Indah Beach were selected as research participants. Data collection was conducted online through the distribution of questionnaires using the Google Form platform. The collected data were then analyzed using SPSS software with stages including descriptive analysis to describe the respondents' profiles and their perceptions, instrument validity and reliability tests to ensure measurement accuracy, classical assumption tests to meet the prerequisites for regression analysis, and multiple linear regression tests to test the research hypotheses. The results of the study indicate that destination image has a positive and significant influence on tourists' intention to revisit. This indicates that the better the destination image formed in the minds of tourists, the higher their tendency to return. In addition, service quality has also been shown to have a positive and significant influence on intention to revisit, which means that friendly, fast, and satisfying service can increase tourist loyalty. Simultaneously, destination image and service quality have a positive and significant influence on tourists' revisit intentions. These findings emphasize the importance of tourism destination managers consistently building a positive image and improving service quality to maintain and increase visitation. This research is expected to provide practical contributions to the development of tourism marketing strategies and serve as a reference for future studies on tourist loyalty.
Pengaruh Digital Marketing pada Peningkatan Brand Awarness dan Brand Image terhadap Pengambilan Keputusan Pembelian di Lavala Store Brebes : Studi pada Konsumen Generasi Z Dewi Indah Astuti; Syariefful Ikhwan; Andi Yulianto; Azizah Indriyani; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7887

Abstract

Tight competition in the fashion industry has encouraged Lavala Store Brebes to adopt a more effective digital marketing strategy, particularly to attract attention and influence purchasing decisions of Generation Z consumers. Although Lavala Store's exposure level on social media is relatively high, initial findings indicate that most consumers consider the content presented to be less interesting, less interactive, and not fully relevant to their preferences. This study aims to analyze the influence of digital marketing on brand awareness, brand image, and purchasing decisions of Generation Z consumers at Lavala Store. The study used a quantitative method with a survey approach to 200 respondents aged 18–27 who had made purchases at Lavala Store. The sampling technique used purposive sampling, and data analysis was carried out using AMOS-based Structural Equation Modeling (SEM). The results showed that digital marketing has a significant positive influence on brand awareness (C.R. = 11.046; p < 0.001) and brand image (C.R. = 8.926; p < 0.001). This indicates that the implemented digital marketing strategy is able to increase brand awareness and brand image in the minds of Generation Z consumers. However, the test results also show that digital marketing does not have a significant effect on purchasing decisions, either directly or through brand awareness and brand image. These findings lead to the conclusion that Generation Z purchasing decisions at Lavala Store are more influenced by other factors such as product quality, competitive pricing, a pleasant shopping experience, and recommendations from close friends or influencers. The implications of this study emphasize the need for Lavala Store to design a more creative, relevant, and interaction-based digital marketing strategy, and integrate it with improving product quality and customer experience. This integrated approach is expected to increase purchase conversions among Generation Z in a sustainable manner.
Pengaruh Financial Technology dan Sikap Keuangan terhadap Perilaku Menabung dengan Literasi Keuangan sebagai Variabel Intervening pada Karyawan Generasi Z Putri Meilinawati; Dwi Harini; Syariefful Ikhwan; Indah Dewi Mulyani; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7891

Abstract

Generation Z as a young workforce has unique characteristics in financial management, which is often influenced by the development of digital technology, especially financial technology (fintech). At PT Big, this phenomenon is seen in the increasing use of fintech, low consistency in saving, and minimal understanding of financial literacy among Generation Z employees. This study aims to analyze the influence of financial technology and financial attitudes on saving behavior, with financial literacy as an intervening variable. The study used a quantitative approach with a survey method, which was conducted at Building B of PT Big in February–June 2025. The study population consisted of 1,798 Generation Z employees, with a sample of 100 respondents selected purposively. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through SmartPLS software. The results showed that financial technology had a negative and significant influence on saving behavior (T Statistic = 2.517; p-value = 0.012), which indicates that the use of fintech has the potential to encourage consumptive behavior and thus reduce saving habits. In contrast, financial attitudes have a positive and significant effect on saving behavior (T Statistic = 8.516; p-value = 0.000), confirming that individuals with good financial attitudes tend to be more consistent in setting aside funds for savings. Financial literacy is also proven to have a positive and significant effect on saving behavior (T Statistic = 2.662; p-value = 0.008), while also significantly mediating the effect of financial technology on saving behavior (T Statistic = 2.503; p-value = 0.013). However, the direct relationship between financial technology and financial literacy (T Statistic = 1.149; p-value = 0.251) and the indirect effect of financial attitudes on saving behavior through financial literacy (T Statistic = 1.242; p-value = 0.242) are not significant. These findings imply that improving financial literacy and developing prudent financial attitudes are crucial to offset the negative impact of fintech use on savings behavior among Generation Z employees.
Co-Authors Adjizah, Adjizah Ahmad Farizal Aini, Dewi Nurul Ainul Musyafiah Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur PDW Akhsiva Nurul Maulida Alamsyah, M. Viter Andi Yulianto Andi Yulianto Anggi Ayu Saputra Annissa Atussholiha Annissa Atussholiha Ari Kristiana Aziz, Muhamad Syahrul Azzah Hanifah Bangun Satrio Nugroho Deni Setiawan Dewi Indah Astuti Dewi Mulyani, Indah Diantoro Dumadi, Dumadi Dwi Ariyanti Barkah DWI HARINI Dwi Harini Faka Khaerul Birul Hasip Farizal, Ahmad Findhy Dwita Kumala Firda Fiah Zaini Gian Fitralisma Gisela Maslakhatul Umah Hanari Fajarini Hendri Sucipto Hendri Sucipto Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ita Aulia Khalid Iskandar Khojin, Nur Kristiana, Ari Kristiana, Ari Laeli Istifana Laeli Kirana Putri Lili Nur Intan Lutfianah Ulfa M. Ajis Susilo M. Ibnu Nasirin M. Viter Alamsyah Moh Toharudin Mohamad Basuni Mohamad Basuni Mohammad Badrun Zaman Muhammad Badrun Zaman Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin Ni’matul Maulla Noer Dyah Rahmawati Zaeni Novanka Yanusa Nur Afridah Nur Khojin Nur Khojin Putri Meilinawati Putri Ulfa Putri Ulfa Riono, Slamet Bambang Rismayanti, Aisyah Nur Riyadi Riyadi Robby Setiadi Robi Setiadi Roby Setiadi Roby Setiadi Roni Roni Rudi Syaiful Anwar Salsa Ainurrohmah Setiadi, Roby Siti Musdalifah Siti Tasyakurotul Mubarokah Sopiyah Sri Tahany* Sucipto, Hendri Tahany*, Sri Tri Octaviani Umamatul Khoeriyah Valentine, Listantia Wadli Wadli Wahyu Wibowo Wibowo, Maulana Ade Yenny Ernitawati Yuni Inda Yani