Claim Missing Document
Check
Articles

PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER MARKETING DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION DI SHOPEE Zahrani, Ameylia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.542

Abstract

This study examines the influence of social media marketing, influencer marketing, and brand trust on brand loyalty in fashion products marketed through the Shopee platform. The study is driven by the intensifying competition in the e-commerce sector, where trust and loyalty are critical for brand differentiation and sustainability. A quantitative method was employed through online surveys, gathering data from 140 active Shopee users who also follow social media influencers. Data analysis was conducted using multiple linear regression via SPSS. The results reveal that all three variables—social media marketing, influencer marketing, and brand trust—positively and significantly affect brand loyalty both simultaneously and partially. Among them, social media marketing has the most dominant influence. These findings highlight the importance of effective digital engagement strategies, influencer credibility, and trust-building mechanisms in enhancing customer loyalty within online fashion commerce.Keywords : social media marketing, influencer marketing, brand trust, brand loyalty
PENGARUH SECURITY, RELIABILITY, ASSURANCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PLATFORM E-COMMERCE SHOPEE Lestari, Rizki Amalia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.543

Abstract

The rapid changes and transformation of digitalization experienced today, the quality of people’s lives is increasing rapidly, one of which is the development of e-commerce has changed consumer behavior that originally shopped offline now can easily be done online. This study aims to directly evaluate the influence of security, reliability, assurance, and service quality on customer satisfaction. This study uses a purposive sampling method involving 154 respondents who are active users of shopee e-commerce and have made purchases in the last 3 monts. Data were collected through an online survey and analyzed using the Statistical Package For The Social Sciences (SPSS). The results of the study indicate that security has a positive effect on customer satisfaction, reliability has a positive effect on customer satisfaction, assurance has a positive effect on customer satisfaction and service quality has a positive effect on customer satisfaction. This finding emphasizes that service quality plays an important role in shaping the shopping experience in increasing customer satisfaction. Practically, the shopee company focuses on improving these aspects in order to create a superior shopping experience in the long term for customers.Keywords: security, reliability, assurance, service quality, customer satisfaction.
MEMBANGUN IDE BISNIS DARI NOL PADA MAHASISWA UNIVERSITAS ESA UNGGUL Muniroh, Muniroh; Tamzil, Fahmi; Muhmin, Andi Hidayat
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2374

Abstract

Menjadi calon entrepreneur yang mampu dan berwawasan global. Tidak hanya berwirausaha pada skup nasional tetapi meningkat hingga sampai ke skup internasional,mahasiswa dari hasil mengikuti perkuliahan mempelajari materi kewirausahaan 1(satu) sampai kewirausahaan 3 (tiga)sehingga mampu berdaya saing dalam dunia nasional dan gelobal dengan peningkatan kemampuan dan motivasi yang selalu diasah bagi seluruh mahasiswa universitas esa unggul sehingga wawasan mereka mampu bersaing baik secara teori dan praktek serta dapat terlaksananya kegiatan hasil dari seminar – seminar dan bahkan terjun langsung didalam berwirausaha yang diselenggaranakan hasil dari perkuliahan kewirausahaan 3 (Tiga) menghasilkan Festival Bazaar Kewirausahaan Mahasiswa Universitas ESa Unggul. Metode pelaksanakan program pengabdian masyarat dilakukan dengan memberikan kuliah umum dan terjun lagsung kelapangan bagaimana cara mengajarkan mahasiswa menjual produk yang mereka hasilkan dengan mengikuti bazar sebagai peserta dalam menjajakan/ menjual produk yang dihasilkan sehingga mereka mampu mempunyai visi dan misi kedepan sebagai jiwa entrepreneur yang bisa meningkatkan UMKM di Indonesia untuk saat ini dan yang akan datang kegiatan seminar dilaksanakan pada tanggal 08 Desember 2023 dan pelaksanaan Festival bazaar Kewirausahaan Mahasiswa UEU dilaksanakan pada tanggal 11 – 12 Janurai 2024 terlaksana selama 2 hari serta didampingi oleh dosen pengampu kewirausahan untuk menilain hasildan produk yang dijualsaat itu. Hasil program entrepreneur para mahasiswa diharapkan bisamenjadi ujung tombak dan motivasi mereka untukterus meningkatkan produk yang dihasilkan agar bisamenghasilkan produk yang disukaibaik pangsapasar nasionalmaupun internasional (FEB Unila, 2017)(https://feb.unila.ac.id/id/global-entrepreneur-jadi-tujuan-mahasiswa-feb-unila/).
Peningkatan Hasil Belajar Tematik Siswa Dengan Pendekatan Contextual Teaching and Learning (CTL) di Kelas 4 SDN 02 Percontohan Kota Bukittingi Muniroh, Muniroh; Miaz, Yalvema
e-Jurnal Inovasi Pembelajaran Sekolah Dasar Vol 7, No 3 (2019): (September-Desember) e-JIPSD
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/e-jipsd.v7i12.7432

Abstract

The purpose of this study is to improve students' thematic learning outcomes by using a contextual teaching and learning approach. Integrated thematic learning is learning that uses themes as the main focus. The learning provides meaningful experiences to students as a whole. Said to be meaningful because in integrated thematic learning students will understand the concepts they learn through direct and real experience. This research method, using classroom action research methods. The research procedure is in the form of a cycle Each cycle consists of three stages including: planning, implementing actions, observing, and reflecting. Data collection technique through observation and tests. This data collection uses instruments in the form of observation sheets of student and teacher observations in the learning process, whereas to determine the quality of student learning outcomes used evaluation / test sheets. The results of the study show that the use of contextual teaching and learning approaches can improve students' thematic integrated learning outcomes. From the average value in the first cycle, 72.22 became 94,4 the second cycle.
The Effectiveness of Stunting Prevention Promotion to Improve Mothers’ Knowledge Mustikawati, Intan Silviana; Putri, Suci Sri Endah Lestari Mulyanto; Mahadewi, Erlina Puspitaloka; Muniroh, Muniroh; Nurmalasari, Mieke; Sangadji, Namira Wadjir
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 1 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i1.2263

Abstract

Childhood undernutrition include stunting remains a global public health problem that affects many middle-income countries. Nutrition education generally seeks to increase nutritional knowledge, thereby influencing attitude and practices towards good nutrition. This study aimed to analyze knowledge of stunting prevention before and after stunting prevention promotion in Purwakarta Village, Banten Indonesia. This study was quasi-experimental design with one group pre-posttest in 2023. The population in this study were mothers who had children under five years old in Purwakarta Village, Banten Indonesia. A total of 78 mothers who participated in stunting prevention promotion were selected as a respondent. Data was collected by questionnaire and analyzed using paired-t test. The mean score of stunting prevention knowledge was higher after intervention (Mean= 10,45; SD=0,83) than before intervention (Mean= 6,12; SD= 1,84) and it was statistically significant (p < 0,05). Appropriate nutrition promotion plays a role to inform and remind of stunting prevention behavior.
Relationship between age, gender, BMI, comorbidity and AEFI Variables with S-RBD antibody levels post covid-19 vaccination Mimanda, Yona; Muniroh, Muniroh; Sari, Nurmila
Science Midwifery Vol 12 No 2 (2024): June: Health Sciences and related fields
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v12i2.1589

Abstract

The coronavirus disease 2019 (COVID-19) pandemic is a global problem caused by the SARS CoV-2 virus. Covid-19 vaccination, which is believed to be a solution, started after almost a year of the pandemic. The vaccination program in Indonesia initially used the Sinovac vaccine, a vaccine made from killed or inactivated viruses. This platform has been used in making vaccines for a long time. Vaccination at the UIN Syarif Hidayatullah Jakarta campus uses a vaccine made by PT Bio Farma, COVID-19 Vaccine, with the same raw materials as Sinovac. Cross-sectional research and research subjects were 53 lecturers and teaching staff who had received 2 doses of the COVID-19 Vaccine. Characteristics of age, gender, body mass index, comorbidities and adverse events after immunization (AEFI) were obtained from interviews, questionnaires and physical examination. It was found that there were no significant differences in S-RBD IgG antibody levels in young and elderly adults (p=0.85), male and female groups (p=0.74), groups with comorbidities (p=0.93), history of AEFI (p=0.78). However, there was a significant difference between normal BMI and abnormal BMI (p=0.03). The variable that had a significantly different relationship in this study was the mean level of IgG S-RBD antibodies in the overweight and obese groups with normal weight.
PENERAPAN MODEL PBL METODE DEMONSTRASI DAN LATIHAN SOAL (DRILL) UNTUK MENINGKATKAN AKTIFITAS DAN HASIL BELAJAR PESERTA DIDIK DALAM MENENTUKAN SIFAT DAN UNSUR BANGUN RUANG PELAJARAN MATEMΑΤΙΚΑ SD NEGERI JAMASIH 03 SEMESTER 2 KELAS IV KABUPATEN BREBES KECAM Muniroh, Muniroh
JGuruku: Jurnal Penelitian Guru Vol 1 No 2 (2023)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Penelitian ini dilatarbelakangi oleh rendahnya penguasaan materi peserta didik pada pelajaran Matematika di SD Negeri Jamasih 03, khususnya pada Kompetensi Dasar "Menentukan sifat dan unsur bangun ruang, menentukan kesimetrian bangun datar serta menggunakannya dalam pemecahan soal." Peningkatan penguasaan, pemanfaatan, dan pengembangan ilmu pengetahuan dan teknologi merupakan tujuan utama pendidikan nasional. Oleh karena itu, guru di SD Negeri Jamasih 03 berusaha melakukan perbaikan pembelajaran untuk meningkatkan prestasi peserta didik. Penelitian ini dilakukan dengan menggunakan metode Penelitian Tindakan Kelas (PTK) di SD Negeri Jamasih 03 pada kelas VI. Subjek penelitian adalah 15 peserta didik dengan kemampuan beragam. Pengumpulan data dilakukan melalui tes tertulis dan penilaian unjuk kerja. Data tersebut dianalisis secara deskriptif komparatif, membandingkan hasil belajar antara kondisi awal, siklus I, dan siklus II. Hasil penelitian menunjukkan bahwa perbaikan pembelajaran melalui dua siklus mampu meningkatkan penguasaan materi peserta didik. Pada siklus I, terjadi peningkatan nilai rata-rata peserta didik sebesar 9,39 poin dan ketuntasan belajar mencapai 72,72%. Siklus II menunjukkan peningkatan lebih lanjut dengan nilai rata-rata peserta didik naik sebesar 3,28 poin dan ketuntasan belajar mencapai 87,88%. Penerapan metode demonstrasi dan kerja kelompok, serta penggunaan alat peraga, mampu meningkatkan keaktifan peserta didik, respon positif terhadap pembelajaran, dan hasil evaluasi yang memuaskan. Meskipun demikian, penelitian ini mengindikasikan bahwa terus diperlukan upaya perbaikan lebih lanjut untuk mencapai ketuntasan belajar 100%. Diperlukan pembelajaran yang konkret dan memadai sesuai dengan tahap perkembangan operasional konkret peserta didik SD, sesuai dengan teori Jean Piaget. Kata kunci: peningkatan prestasi, PTK, metode demostrasi, kompetensi dasar. APPLICATION OF THE PBL MODEL DEMONSTRATION METHOD AND PRACTICE QUESTIONS (DRILL) TO IMPROVE STUDENT ACTIVITIES AND LEARNING OUTCOMES IN DETERMINING THE NATURE AND ELEMENTS OF BUILDING A LESSON ROOM MATEMΑΤΙΚΑ SD NEGERI JAMasih 03 SEMESTER 2 CLASS IV BREBES REGENCY SUB-DISTRICT OF DEPENDENCY ABSTRACT This research is motivated by the low mastery of student material in Mathematics at SD Negeri Jamasih 03, especially in the Basic Competencies "Determining the properties and elements of building spaces, determining the symmetry of flat shapes and using them in problem solving." Improving the mastery, utilization, and development of science and technology is the main goal of national education. Therefore, teachers at SD Negeri Jamasih 03 try to improve learning to improve student achievement. This research was conducted using the Classroom Action Research (PTK) method at SD Negeri Linggapura 04 Tonjong District in class VI. The research subjects were 15 students with diverse abilities. Data collection was done through written tests and performance assessments. The data was analyzed descriptively comparative, comparing learning outcomes between initial conditions, cycle I, and cycle II. The results showed that learning improvement through two cycles was able to improve students' mastery of the material. In cycle I, there was an increase in students' average score by 9.39 points and learning completeness reached 72.72%. Cycle II showed further improvement with the students' average score increasing by 3.28 points and learning completeness reaching 87.88%. The application of the demonstration and group work methods, as well as the use of teaching aids, was able to increase student activeness, positive responses to learning, and satisfactory evaluation results. Nevertheless, this study indicates that further improvement is needed to achieve 100% learning completeness. Concrete and adequate learning is needed according to the concrete operational development stage of elementary school students, in accordance with Jean Piaget's theory. . Keywords: achievement improvement, PTK, demonstration method, basic competencies.
Tinjauan Lama Waktu Pendistribusian Rekam Medis Rawat Jalan di Rumah Sakit Umum Bhakti Asih Pratiwi, Adinda; Widjaja, Lily; Muniroh, Muniroh; Putra, Daniel Happy
Cerdika: Jurnal Ilmiah Indonesia Vol. 2 No. 4 (2022): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v2i4.362

Abstract

Medical record is written or recorded information regarding identity, history taking, physical determination, laboratory, diagnosis of all medical services and actions provided to patients and treatment, whether inpatient, outpatient or receiving emergency services. Distribution in the health sector, especially medical records, has the meaning of a process of distributing medical records to each polyclinic addressed by the patient according to the medical record number. Minimum Service Standards (SPM) are provisions regarding the type and quality of basic services in the speed of providing medical records, the standard time for providing medical records for outpatient services is 10 minutes. This research was conducted at Bhakti Asih Hospital located at Jalan Raden Saleh No. 10, Karang Tengah, Tangerang City, Banten 15157. The purpose of this study was to determine the length of time for the distribution of outpatient medical records at Bhakti Asih General Hospital. This type of research uses descriptive quantitative methods. Data collection techniques used are observation and interviews. In this study, the population was all outpatient medical records in the period June 2021 with a sample of 96 outpatient medical records, using the Incidental/Convenience sampling technique. The results of this study can be seen that 52 medical records (54.16%) have met the SOP 10 minutes, while 44 medical records (45.83%) have not met the SOP 10 minutes. The time of calculating the distribution of outpatient medical records with 96 samples for 10 days with a total time of 984 minutes obtained an average time of distribution of outpatient medical records of 10.25 minutes.
Tinjauan Tata Ruang Unit Rekam Medis dalam Menjaga Keamanan dan Kerahasiaan Rekam Medis di RSUD Kembangan Tri Putra, Iqbal; Fannya, Puteri; Widjaya, Lily; Muniroh, Muniroh
Cerdika: Jurnal Ilmiah Indonesia Vol. 2 No. 4 (2022): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v2i4.372

Abstract

In the Medical Record Unit of the Kembangan Regional General Hospital, the work space of the medical record unit is directly related to the active medical record storage room, the door of the medical record unit at the Kembangan Regional General Hospital does not yet have a secret key or additional security such as a fingerprint. The purpose of this study was to determine the layout of the medical record unit in maintaining the security and confidentiality of medical records at the Kembangan Regional General Hospital. This study used quantitative descriptive methods with observation and interview data collection techniques, as well as direct measurements in the workspace and storage of the medical record unit of the Kembangan Regional General Hospital using a measuring instrument in the form of a building meter, then to determine the need for storage space obtained from the calculation of shelf requirements. medical record storage using the formula according to the International Federation of Health Information Management Associations. The results of the research are in the medical record unit of the Kembangan Regional General Hospital already have standard operating procedures related to the security and confidentiality of medical records but in practice it has not been implemented optimally. Inadequate facilities and infrastructure can be seen from the current work area of 10.27 m3, it should takes 15 m3, the storage space is still minimally lit and does not meet the standards. Suggestion: it is better if standard operating procedures have not been implemented to be implemented immediately.
Tinjauan Kebutuhan Rak Penyimpanan Rekam Medis di RSUD Bangka Selatan Ferina, Ferina; Muniroh, Muniroh; Putra, Daniel Happy; Widjaja, Lily
Cerdika: Jurnal Ilmiah Indonesia Vol. 2 No. 4 (2022): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v2i4.373

Abstract

Medical record is a collection of facts or evidence of the patient's condition, past and current medical history and treatment written by the health professional who provides services to the patient. Medical records require sufficient storage shelves and storage space is needed to maintain confidentiality, avoid damage and make it easier for officers to retrieve and return medical records in the long term. If the medical record storage is adequate and meets the standards to support maximum patient care, it is necessary to adjust the need for medical record storage racks at the South Bangka Hospital. The purpose of this study was to determine the need for medical record storage racks for the next 5 years at RSUD South Bangka. This type of research uses a descriptive method with a quantitative approach. Data collection techniques used are observation and interviews. The results of this study are the number of medical record storage racks in the South Bangka Hospital currently amounts to 17 shelves and the South Bangka Hospital currently has a medical record storage area of 25m². It is recommended that the South Bangka Hospital need to provide 49 storage shelves for the next 5 (five) years so that the shelf needs can be met and can accommodate all medical records and it is hoped that the hospital will add an area of medical record room with an additional area of 11.96m² to adjust the addition of medical record racks.