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Nani Nurani Muksin
Universitas Muhammadiyah Jakarta
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Journal : journal of comprehensive science

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Cyber Public Relations Herman Suherman dalam Kampanye Politik Bupati Cianjur 2020 Faisal, Tengku; Nurani Muksin, Nani
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2379

Abstract

The development of communication technology allows the use of various media to convey messages. Cyber public Relations or so-called Cyber PR continues to have an impact when it enters the political context. The political campaign for the 2020 Cianjur regional head election also applies and feels the benefits of this cyber public relations. The condition of the Covid-19 pandemic has made digital media a means of campaigning for candidates, while for the public this digital media is used as a source of searching for information about the candidate. In addition, the candidates also use the internet as a means of socializing the program and its vision and mission. The purpose of this study was to determine the 3R concept, namely relations, reputation and relevance as a result of Herman Suherman's cyber public relations in the political campaign of the Cianjur regent of West Java in 2020. The method used in this study was a descriptive qualitative method. This study found that there are reputation, relevance and relationships related to the media, stake holders and their constituents. The results of this study show that first, relations as deputy regent and temporary regent had previously been formed at the media, community and stakeholder levels before and during the campaign period even after being elected as regent. Second, the reputation of Herman Suherman's cyber public relations results has begun to be used as a brand image formation before the campaign period until the campaign took place in various aspects including trustworthy, competency and historic both on the official website of Cianjur district and Instagram social media accounts. Third, relevance in the form of good innovations that were formed before the campaign period only needed a mitigation function to maintain the popularity and electability of candidates during the campaign period until they were elected as regent of Cianjur.
Co-Authors Abdurrohman, Haidar Achmad Rayhan Adetya Perdanaraya Adi Setiabudi, Adi Adimiharja, Rochman Adnaneswari, Anggita Candra Agus Hermanto Agus Isnaeni Agus Rahmat AHMAD AL KAUTSAR Ahmad Aulia Gymnastiar Ahmad Baihaqi Ahmad Rofiq Ahmad Yani Abd Gani Akhmad Taufan Maulana Aldi Firdaus Ali Izah Robbani Alma Zahra Tanjung Amin Shabana Aminah Swarnawati Amiruddin Amiruddin Ananda, Putri Andriansyah Andriansyah Andriansyah Angga Aminudin Armani, Ghina Fadya Asep Setiawan Astriana Baiti Sinaga Astrid Marliana Raida Ayu Nurfitri Andini Ayu Wulandari, Yukarie Ayyubi Kholid Saifullah Azhari Aziz Samudra Azzahra, Linka Bambang Dwinanto Budiman Budiman BurhanudiN A. Muhamad Bustanul Mubarok Carolina Fernanda Diaz Aprianto Damurrosysyi Mujahidain Daniel Handoko Dinda Putri Yulianti Dirgantoro, Ganet Diyu, Reidhia Salsabila Donny Kurniawan Dzaky Furqon Kurnia Eko Hari Purwanto Evi Satispi Fadhillah, Febian Rifky Faisal, Tengku Fauzi, Nurul Baridah Febriansyah Febriansyah Febriansyah Febriansyah Febriyanto Febriyanto Ferosa Betas, Dieki Firdaus, Aldi Fitria Rosmi Gilang Ramadhan Harmonis Harmonis Harmonis Hastomo, R. Hendra Hidayat Hendra Hidayat Hendra Hidayat Hendrik Ismail Syaleh Hisan, Khairatun Imaddudin, Imaddudin Imam Nugraha Isnaini, Ahad Istisari Bulan Lageni Jumail, Jumail Kania Untari Salsabila Karmanto Karmanto Kasim, Sukarman Kaukab, M. Elfan Kelly Ayu Anggraeni Kiki Pradatha Leti Karmila Lilik Sumarni Lusi Andriyani M. Elfan Kaukab Mahdinar Maulana, Akhmad Taufan Maya Puspita Dewi Mohammad Zidan Asyawa Muhamad Agung Dharmajaya Muhamad Hapipi Muhammad - Subarkah Muhammad Lutfi Zaini Muhammad Nasha Prasetyo Muhammad Rijal Muhammad Rizki Dwi Yuliyanto Muldani, Trisno Mulkan Habibi Muslah, Muhammad Musthafa Komarudhin, Sulthan Nashir Mutiah Apritawati Nabilah Puteri Azzahra Natasya Alika Akbar Nugraha, Imam nuraini, dinda Nuralam, Dadam Nuriman, Eki Jaki Nurul Fadillah Oktariani, Andina Oktaviana Purnamasari Oktaviana Purnamasari Pirmansyah, Khalid Pradatha, Kiki Priyono, Wahyu Joko Rahmadhani, Lailani Octavia Rahmat Hidayat Rahmat Salam Rahmat Salam Renaldo Aswansyah Putera Revaya, Muhammad Reza Alerio Reihan Rijal, Muhammad Rindana Intan Emeilia Rindana Intan Emeilia Robby Milana Robina, Naila Magda Saepudin, Dede Yusuf Salam, Rahmat Saputri, Agustina Riska Eka Sa’adiyah El Adwiyah Sembodo, Agung Priyo Shabana, Amin Shela Amelia Akhap Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Susan Ary Ayu Anjani Swarnawati, Aminah Syahid, Lingga Syamsul Jahidin Tambunan, Resman Muharul Tria Patrianti Tria Patrianti Tria Patrianti Trisno Muldani Usman Mansur Varellia, Azzahra Vieka Septilaga Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Wa’dah, Habibatul Widiana Latifah Widiana Latifah Widiana Latifah Winda Krisnawati Wira Satria Wisman Jaya, Herdi Yarnis Yarnis Yarnis, Yarnis Yusuf , Syandra