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Nani Nurani Muksin
Universitas Muhammadiyah Jakarta
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Journal : Journal of Comprehensive Science

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Cyber Public Relations Herman Suherman dalam Kampanye Politik Bupati Cianjur 2020 Tengku Faisal; Nani Nurani Muksin
Journal of Comprehensive Science (JCS) Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

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Abstract

The development of communication technology allows the use of various media to convey messages. Cyber public Relations or so-called Cyber PR continues to have an impact when it enters the political context. The political campaign for the 2020 Cianjur regional head election also applies and feels the benefits of this cyber public relations. The condition of the Covid-19 pandemic has made digital media a means of campaigning for candidates, while for the public this digital media is used as a source of searching for information about the candidate. In addition, the candidates also use the internet as a means of socializing the program and its vision and mission. The purpose of this study was to determine the 3R concept, namely relations, reputation and relevance as a result of Herman Suherman's cyber public relations in the political campaign of the Cianjur regent of West Java in 2020. The method used in this study was a descriptive qualitative method. This study found that there are reputation, relevance and relationships related to the media, stake holders and their constituents. The results of this study show that first, relations as deputy regent and temporary regent had previously been formed at the media, community and stakeholder levels before and during the campaign period even after being elected as regent. Second, the reputation of Herman Suherman's cyber public relations results has begun to be used as a brand image formation before the campaign period until the campaign took place in various aspects including trustworthy, competency and historic both on the official website of Cianjur district and Instagram social media accounts. Third, relevance in the form of good innovations that were formed before the campaign period only needed a mitigation function to maintain the popularity and electability of candidates during the campaign period until they were elected as regent of Cianjur.
Co-Authors Abdurrohman, Haidar Achmad Rayhan Adetya Perdanaraya Adi Setiabudi, Adi Adimiharja, Rochman Agung Priyo Sembodo Agus Hermanto Ahmad Baihaqi Amin Shabana Aminah Swarnawati Amiruddin Amiruddin Andriansyah Andriansyah Andriyani, Lusi Angga Aminudin Anggita Candra Adnaneswari Armani, Ghina Fadya Asep Setiawan Astriana Baiti Sinaga Ayu Nurfitri Andini Ayu Wulandari, Yukarie Ayyubi Kholid Saifullah Azhari Aziz Samudra Bambang Dwinanto BurhanudiN A. Muhamad Bustanul Mubarok Dadam Nuralam Damurrosysyi Mujahidain Dewi, Maya Puspita Dharmajaya, Muhamad Agung Dinda Putri Yulianti Dirgantoro, Ganet Donny Kurniawan Fadhillah, Febian Rifky Febriansyah Febriansyah Febriansyah Febriansyah Febriyanto Febriyanto Ferosa Betas, Dieki Firdaus, Aldi Gilang Ramadhan Handoko, Daniel Hari Eko Purwanto Harmonis Hendra Hidayat Hendra Hidayat Imaddudin Istisari Bulan Lageni Kania Untari Salsabila Kasim, Sukarman Kaukab, M. Elfan Khairatun Hisan Kiki Pradatha Lailani Octavia Rahmadhani Leti Karmila Lilik Sumarni Lingga Syahid Linka Azzahra M. Elfan Kaukab Maulana, Akhmad Taufan Milana, Robby Moh. Amin Tohari Moh. Amin Tohari Mohammad Zidan Asyawa Muhamad Agung Dharmajaya Muhammad - Subarkah Muhammad Lutfi Zaini Muhammad Nasha Prasetyo Muhammad Rijal Muhammad Rizki Dwi Yuliyanto Muldani, Trisno Mulkan Habibi Muslah, Muhammad Musthafa Komarudhin, Sulthan Nashir Mutiah Apritawati Nabilah Puteri Azzahra Nugraha, Imam nuraini, dinda Nuriman, Eki Jaki Nurul Baridah Fauzi Nurul Fadillah Oktariani, Andina Oktaviana Purnamasari Oktaviana Purnamasari Pirmansyah, Khalid Pradatha, Kiki Priyono, Wahyu Joko Putri Ananda Rahmat Hidayat Reidhia Salsabila Diyu Renaldo Aswansyah Putera Revaya, Muhammad Rijal, Muhammad Rindana Intan Emeilia Rindana Intan Emeilia Robina, Naila Magda Rosmi, Fitria Saepudin, Dede Yusuf Salam, Rahmat Saputri, Agustina Riska Eka SATISPI, EVI Sa’adiyah El Adwiyah Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Syamsul Jahidin Tambunan, Resman Muharul Tengku Faisal Tria Patrianti Trisno Muldani Varellia, Azzahra Vieka Septilaga Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Wa’dah, Habibatul Widiana Latifah Widiana Latifah Widiana Latifah Winda Krisnawati Wisman Jaya, Herdi Yarnis, Yarnis Yusuf , Syandra