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Falah, Fajrul
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Journal : Community Empowerment Journal

 1 
Strategi pemasaran mengenai promosi dan packaging pada UMKM Adi, Henny Pratiwi; Pujianto, Ahmad; Az Zukhruf, Alif; Octaviano, Bagas; Rhamadhan, Bintang Fajri; Falah, Fajrul; Azmia, Ghefira Raras Nur; Istighfah, Jafifah Mega Nur; Wanti, Novita Rizka; Agustina, Rizqa Dwi
Community Empowerment Journal Vol. 1 No. 4 (2023)
Publisher : CV. Yudhistt Fateeh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61251/cej.v1i4.32

Abstract

Usaha Mikro Kecil dan Menengah merupakan salah satu tulang punggung perekonomian nasional di Indonesia. Salah satu masalah yang sering terjadi pada pelaku UMKM yaitu kemasan yang sederhana dan kurangnya promosi terkait produk UMKM. Salah satu Program KKN yaitu memberdayakan dan mengedukasi UMKM mengenai tata cara promosi dan packaging produk dengan baik. Kegiatan ini dilakukan di Desa Curugsewu, Kecamatan Patean, Kabupaten Kendal, Jawa Tengah Indonesia. Metode Pelaksanaan mencakup survei lapangan dan sosialisasi langsung yang melibatkan 20 pelaku UMKM. Hasil survei didapat bahwa kurangnya pemahaman Masyarakat tentang teknologi digital yang mengakibatkan kesulitan dalam melakukan promosi melalui media sosial dan membuat packaging yang menarik. Sehingga pelaksanaan KKN ini berperan penting dalam memberikan wawasan kepada pelaku UMKM mengenai tata cara promosi dan packaging dengan baik. Micro, Small and Medium Enterprises are one of the backbones of the national economy in Indonesia. One of the problems that often occurs in MSME actors is simple packaging and lack of promotion related to MSME products. One of the Community Service Programs in Empowering and educating MSMEs regarding proper promotion and product packaging procedures. This activity was carried out in Curugsewu Village, Patean District, Kendal Regency, Central Java, Indonesia. The implementation method includes field surveys and direct outreach involving 20 MSME actors. The survey results foundtheta the public’s lack of understanding of digital technology resulted in difficulties in promoting through social media and making attractive packaging. So that the implementation of KKN plays an important role in providing insight to MSME actors regarding proper promotion and packaging procedures.
Co-Authors Achmad Roziqi Adilla, Asmia Safaatul Adillah, Ar Rumaisha Adiputra, Ristiyanto Af'idah, Noer Af’idah, Noer Agustina, Rizqa Dwi Ahmad, Nur Fauzan Aini, Zinnur Al Gazali, Rifyal Ghaizi Al-Faathir, Fawwaz Ezar Ananda Prayogi andriani, merry Anggraini, Nilla Putri Anjelita, Indriani Putri Anna Fitriati Ardyanti, Adinda Tiara Ashari, A Az Zukhruf, Alif Azhary, Muhammad Royyan Faqih Azmia, Ghefira Raras Nur Bagus Nuari Priambudi Basya, Aulia Azhari Budianto, Khansa Fahira Cahyani, Fitri Dwi Cikal Nugroho, Kacuk Constantina, Findy Darunnafis, Moh. Khazani Devie, Shofia Hanum Articha Djati, Isworo Dwinata, Anggara Ekananta, Arry Fajri, Aprianur Fathur Rohman, Fathur Firdaus, Nurman Hartuti, Sugi Haryanti, Peni Henny Pratiwi Adi Hidayati, Athi' Hidayati, Athi’ Hilma, Alanafsi Wahdini Imam Sopingi Indah Palupi Ira Lestari Iriani, Rossi Nur Isnawati Isnawati Istiani, Ratna Ayu Istighfah, Jafifah Mega Nur Jannah, Siti Miftakhul Junelmi, Thecy Jurkovič, Martin Kandimba, Enock Michael Ken Widyatwati Khumaira, Balqis Kukuh Andri Aka Lina Arifah Fitriyah Lutanto, Agus M. Abdullah Ma'arif, Syamsul Mahmuda, Siti Risyda Maimunah, Karismatul Marwini Marwini Mashur Mashur, Mashur Maulani, Yasmin Maulida, Firosyi Maulidah, Kharisma Maya Mohamad Izzur Maula Muhammad Arifin Muhyidin Musfiroh, Anita Nada, Elysa Qothrun Naya, Salsa Nabila Aisya Niken Sylvia Puspitasari Nur Hayati Nur Khasanah Nur Kuswanti Nurzahra, Shafa Zahirah Octaviano, Bagas Oktaffi Arinna Manasikana Pramesti, Amanda Rafaelya Pratama, Rifka Prihtiantoro, Dedhy Pujianto, Ahmad Puspita, Yuhana Putri Mayang Sari, Putri Mayang Qomariyah, Siti Istiul Qurrotul Uyuni Rahmadani, Revi Ramadhan, M. Rizki Syahrul Rhamadhan, Bintang Fajri Riris Tiani Rochmah, Lilis Nur Roudhoutul Aulia Rochim Salma Salsabila, Dinda Iqlima Sari, Anggi Wulan Sayyaf, Pato Sejati, Sadewa Purba Sekar, Dyah Ayu Septiana, Rinda Shine, Sesilia Angela Sintana, Zaila Siti Siska Desy Fatmaryanti Siswoyo Siswoyo Sugiyanto - Suripto Syahputra, M. Aprilian Taqriri, Zulfan Ubaiyana, Ubaiyana Wanti, Novita Rizka Widyastuti, Fitria Agustin Widyawati, Marta Wijayadi, Andri Wahyu Wikan Sakarinto Yuni K., Kusnul Ciptanila Zulaika , Zulaika