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All Journal Journal of Islamic Pharmacy Jurnal DIDIKA: Wahana Ilmiah Pendidikan Dasar ARISTO JURNAL MEDIA INFORMATIKA BUDIDARMA Wahana : Tridarma Perguruan Tinggi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Indonesian Physical Review Building of Informatics, Technology and Science Jurnal Abdi Insani Jurnal Pengabdian kepada Masyarakat Nusantara AKMENIKA Jurnal Kesehatan Tambusai JOLLT Journal of Languages and Language Teaching Bima Abdi: Jurnal Pengabdian Masyarakat Bulletin of Information Technology (BIT) Jurnal Informatika Teknologi dan Sains (Jinteks) Technologica Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Langgas: Jurnal Studi Pembangunan Hexagon RISTEC : Research in Information Systems and Technology Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Rekayasa Sistem ALTRON VISA: Journal of Vision and Ideas MARAS : Jurnal Penelitian Multidisplin Indonesian Journal of Material Research Tashwir: Jurnal Penelitian Agama dan Budaya Nomos : Jurnal Penelitian Ilmu Hukum Jurnal Abdimas Multidisiplin Arunika: Jurnal Pengabdian Masyarakat
Hidayatullah, Muhammad
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Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13 No 1 (2025): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
Co-Authors A. Rahman Abdul Karim Abdul Karim Adlillah, Rihan Adrianus Inu Natalisanto Agus Muljanto, Muhammad Ahmad Ahmad Hasibuan, Thohar Ahmad Jaya Ahmad Zarkasi Aisyah, Della Aldes Lesbani Alhamda Rahman, Ghathfaan Ali Topan, Paris Amirin Kusmiran Ananda, Rizki Qori Andriani, Titi Ansar Suherman, Ansar Anugrah, Rifki Apriana Apriana Ardila, Bella Ariendika, Rama Ariyanto, Nova Aryanto, Nova Aslamiah Aslamiah Astuti, Karunita Ika Aswasulasikin As’ad Najib, Muhammad Aulia, Masyitah Aulia, Nindi B, Ihsan Bobbi Kurniawan Nasution, Muhammad Darmawan , Indra Darmawan, Indra Diani Ayu Pratiwi Diansari, Rani Eka Dimas Utomo Djatnika, Riki Dona Arsinta Etiana, Eka Fahmi Syuhada Falani, Achmad Zakki Fardinah, Fardinah Farhan Fathonah, Sharida Ratri Fauzia Dwi Kayanti Fernando Saputra Filanti, Wa Ode Safnano Giatma Dwijuna Ahadi Gunawan Hananda Putra, Muhammad Fauzan Hayati, Hikmah Hijrah, Muh. Husni Husni Ibrahim, Doni Septu Marsa Iga Mawarni Jaelani, Irsan Jaya Jaya , Ahmad Jaya, Ahmad Juniardi Akhir Putra Kartini Kartini Khairil Khairun Nisa Kholis Nurhanafi Kusmanto Kusmanto Liaten Lukluil, Lukluil Marini, Fika Maulida, Rahmi Maulidyawati , Desi Maulidyawati, Desi Mayapada, Retno Misin, Misin Muhammad Faisal Mahdie Nadila Cantika Ramdani Nathaniela, Amanda Noor Mirad Sari Noviadi, Aditya Nugroho, Setyadi Nuraidha, Amalia C Nuraviat, Sitti Pebrian, Reza Presda, Ignasius Putri Indah Sayakti Rahayu, Putri Indi Rahmi Muthia Raihan, Muhammad Rani, Syahrul Rifandi, Muhammad Rifqi, Raoul Risfidian Mohadi Rukayah Saranty, Saranty Shalsabila Miracle, Annisaa Shinta Esabella Sofya, Nora Dery Suhardin Sultan Wachid , Muhammad Suryadi, Sudi Susi Rose Ardian, Anggeli Susilawati, Tri Syariful Alam Syawaliyah, Syawaliyah Topan, Paris Ali Ulfah, Syarifatul Umar Umar Violet, Violet Wahyudin Wahyudin Wathan, Arizalul* Wibiyan, Sahrul Windiarti Dwi Purnaningrum Yuliadi Yuliadi Zahira, Salsabila Zainudin Hassan