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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI MENGGUNAKAN TEKNOLOGI PADA BUDIDAYA MANGGIS DI JAWA BARAT Dini Rochdiani; Sulistyodewi Nur Wiyono; Kuswarini Kusno; Lies Sulistyowati; Yosini Deliana; Sri Fatimah; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.147 KB) | DOI: 10.25157/ma.v5i2.2396

Abstract

Mangosteen (Queen of Tropical Fruit) is one of the excellent commodities of Indonesia's flagship fruit export which contributes  to the country's foreign exchange and farmer's income, with the aim of exporting Hong Kong, Taiwan, China. The biggest centers of mangosteen production in Indonesia are West Java, including Tasikmalaya and Purwakarta. Because mangosteen has health benefits, the demand for mangosteen fruit is increasing (50%/year) and this makes it an opportunity to develop mangosteen agribusiness for Indonesian farmers. Many factors influence farmer decisions, especially in the application of cultivation technology, causing national mangosteen production to be unstable and of low quality. This condition causes Indonesian mangosteen to be unable to compete with other countries such as Malaysia, Thailand and Latin America. The amount of mangosteen produced by farmers for export purposes is still low. Useful cultivation techniques and technology applications are not yet fully compliant with the Standard Operating Procedures (SOP) and Good Agricultural Practices (GAP), such as the use of superior seeds, dosage methods and times of fertilization, observation and control of pests, and harvest and post-harvest treatment. this is identifying the factors that influence farmers' decision to use technology in mangosteen cultivation. The research method used was a survey of 69 mangosteen farmers selected by simple random sampling and location selected by multistage random sampling. The factor analysis was used Regression  with System Equations Model. The results of the study show that the factors that influence farmers' decision to use mangosteen cultivation technology to increase production and quality of crops are farmers' assets, namely physical assets, non-physical assets and access to farmers' access. Physical assets, namely the number of ownership of trees, rice fields, vehicles, and income outside of farming; Non-physical assets, namely the number of productive age family members, farmers' access assets, namely the length of travel time from the garden to the provincial road.
PENERAPAN PENGENDALIAN KUALITAS (QUALITY CONTROL) PADA PROSES PRODUKSI KOPI ROBUSTA (Studi Kasus: Kopi Partungkoan Tarutung, Tapanuli Utara, Sumatera Utara) Yohana Esfrensa Millenia Indah Simatupang; Sulistyodewi Nur Wiyono; Elly Rasmikayati; Pandi Pardian
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4891

Abstract

The level of consumption and the number of coffee processing industries is increasing so that competitiveness is also getting higher. Product quality is a factor that affects business competitiveness, but Partungkoan Tarutung Coffee as a ground coffee processing industry still find product defects in the production process. This study aims to  determine product quality control. This research method used descriptive qualitative with case study research techniques. The analytical tools used were descriptive statistics and Statistical Process Control (SPC). Sampling using purposive judgment sampling technique to determine respondents that consists of business owners and daily production workers and thirty consumers of UMKM Coffee Partungkoan Tarutung. The results showed that the product quality control was under control because it was within the upper control limit (UCL) and the lower control limit (LCL)
PERSEPSI PENGUNJUNG TERHADAP DESA WISATA LEBAKMUNCANG (Suatu Kasus Desa Wisata Lebakmuncang, Kecamatan Ciwidey, Kabupaten Bandung) Shintiya Devi Siregar; Endah Djuwendah; Elly Rasmikayati; Sulistyodewi Nur Wiyono
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i2.3266

Abstract

Lebakmuncang Tourism Village is a village that has natural potential, cultural potential, and  human resources potential to be developed into tourist attractions. However, in the development of this tourist village has a fluctuating number of visitors. The research to analyzes visitor's perceptions of the attractiveness of Lebakmuncang Tourism Village. Visitors' perceptions are viewed from the concept of 4A tourism namely Attractiveness, Amenity, Accessibility, and Ancilliary. This research was conducted in the Lebakmuncang Tourism Village, Ciwidey District, Bandung Regency, West Java. The research design used a descriptive quantitative design with survey methods. Data collection uses interviews, questionnaires, observations, and literature study. The sample selection of visitors uses purposive sampling with the Slovin formula and produces 50 respondents. The results showed that the visitor's perception of the attractiveness of the Lebakmuncang Tourism Village was considered very good on Attraction and Ancillary and good on Amenity and Accessibility.
ANALISIS MANAJEMEN PERSEDIAAN BAHAN BAKU ROCKWOOL PADA USAHA HIDROPONIK (Studi Kasus di Nabila Farm, Desa Cibogo, Kecamatan Lembang, Kabupaten Bandung Barat) Karin Nafia Pramesti; Sulistyodewi Nur Wiyono; Tuti Karyani; Pandi Pardian
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.013 KB) | DOI: 10.25157/ma.v6i2.3412

Abstract

Persediaan menjadi bagian terpenting pada setiap perusahaan tidak terkecuali pada perusahaan hidroponik. Tujuan dari penelitian ini untuk menganalisis tingkat persediaan bahan baku rockwool yang optimal agar meminimalisir total biaya persediaan. Rockwool merupakan bahan baku penting yang dibutuhkan pada saat persemaian benih. Penelitian dilaksanakan pada bulan Oktober 2019 – Desember 2019 berlokasi di N Farm, Desa Cibogo, Kecamatan Lembang, Kabupaten Bandung Barat. Data yang digunakan adalah data primer dan data sekunder. Penelitian ini lakukan dengan teknik wawancara secara langsung dengan bagian koordinator farm dan juga menggunakan data tertulis dalam bentuk dokumen yang diperoleh dari perusahaan. Metode analisis data dengan menggunakan metode Economic Order Quantity (EOQ). Metode ini dapat menentukan kuantitas dan frekuensi pemesanan bahan baku rockwool yang optimal sehingga biaya persediaan bahan baku lebih efisien. Berdasarkan hasil perhitungan diperoleh bahwa pembelian bahan baku rockwool menurut metode EOQ pada saat periode November 2018 – Oktober 2019 lebih besar daripada kebijakan perusahaan dan kuantitas pembelian bahan baku rockwool optimal periode November 2018 – Oktober 2019 sebesar 90 bal dengan frekuensi pembelian 2 kali. Total biaya persediaan bahan baku rockwool di periode yang sama menurut metode EOQ lebih kecil daripada kebijakan perusahaan dan total biaya menurut metode EOQ sebesar Rp. 889.946,11. Dari hasil penelitian yang telah dilakukan diperoleh bahwa manajemen persediaan bahan baku rockwool di N Farm selama periode November 2018 – Oktober 2019 belum efisien.
PERSEPSI KONSUMEN TERHADAP KUALITAS PELAYANAN DALAM PROSES PEMBELIAN BERAS HITAM ORGANIK PRODUKSI GAPOKTAN WANGUNSARI CISAYONG TASIKMALAYA Wima Hatami; Kuswarini Kusno; Agriani Hermita Sadeli; Sulistyodewi Nur Wiyono
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7454

Abstract

Public awareness of the importance of healthy living and increasing environmental sustainability has also encouraged some people to consume organic food, one of which is organic black rice. Gapoktan Wangunsari is one of the producers of organic black rice. The price of organic black rice produced by Gapoktan Wangunsari is relatively cheap. The organic black rice has four organic certifications, pesticide-free food and chemical fertilizer certification. It should be able to attract consumers' interest, but in fact, only a few consumers are interested in. Perceptions of good service quality will have an impact on loyalty and repeat purchases by consumers. In addition, the quality of service is difficult to imitate by other manufacturers. The purpose of this study was to determine the characteristics of consumers and to analyze consumer perceptions of service quality in the process of purchasing organic black rice produced by Gapoktan Wangunsari. The research design uses a quantitative design with survey techniques. The results showed that the majority of consumers live in rural areas, are female, aged 56 years, have secondary education, work as farmers and belong to the lower middle income class, namely < IDR 2,600,000 per month. Consumer perceptions of service quality in the process of purchasing organic black rice are very good. Wangunsari Gapoktan should do promotions and sales online so that the number of consumers increases.
Implementasi Pengendalian Kualitas (Quality Control) Pada Produksi Simping di Kabupaten Purwakarta: Implementation of Quality Control of Simping Production In Purwakarta Regency Sasiera Diva Permana; Sulistyodewi Nur Wiyono; Nur Syamsiyah; Eddy Renaldi
JURNAL AGROINDUSTRI HALAL Vol. 8 No. 2 (2022): Jurnal Agroindustri Halal 8(2)
Publisher : Lembaga Riset dan Pengabdian Kepada Masyarakat Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jah.v8i2.5739

Abstract

Pengendalian kualitas sangat penting dilakukan pada setiap kegiatan produksi agar hasilnya dapat sesuai dengan standar. Semakin berkembangnya bisnis kuliner, menjadikan para produsen kuliner khas terutama Usaha Mikro, Kecil, dan Menengah (UMKM) simping di Kabupaten Purwakarta harus menjaga kualitas produknya agar dapat bersaing dengan usaha lain yang sejenis. Meskipun mayoritas UMKM Simping telah bertahan lebih dari 10 tahun, namun masih sering ditemukan produk rusak (defect) di setiap produksinya. Tujuan penelitian ini yaitu: 1) Mengetahui penerapan pengendalian kualitas; 2) Mengetahui faktor penyebab kerusakan produk simping. Riset ini memakai desain kualitatif dan metode studi kasus. Seluruh data dianalisis menggunakan analisis deskriptif dan Statistical Quality Control (SQC) melalui bantuan lembar periksa, diagram pareto, peta kendali, kemudian diagram tulang ikan. Hasil dari riset ini yaitu: 1) Penerapan pengendalian kualitas di UMKM Simping 97, UMKM Simping Bunda, dan UMKM Simping Mustika belum terkontrol; 2) Faktor yang paling berpengaruh terhadap kerusakan produk simping berupa ketidaksesuaian bentuk yaitu mesin dan peralatan.
RELATIONSHIP MARKETING BASED ON LINKS BETWEEN AGRIBUSINESS ACTORS AND EDUCATION (CASE STUDY AT PT. TANIKOTA AGRICULTURAL EDULESTARI) Shelsiya Nikela; Agriani Hermita Sadeli; Mahra Arari Heryanto; Sulistyodewi Nur Wiyono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13631

Abstract

The competition between business actors in the agricultural sector with almost the same form of business triggers competition between business actors. Companies compete with each other through their strategies in order to maintain the existence of their business and consumers, such as using relationship marketing strategy. This study aimed to understand the pattern of relationship marketing and value exchange at PT. Edusustainable Agricultural Tanikota in Dago, Bandung City. This study adopted a qualitative method with a case study design. The model used to identify stakeholder relationships was the six market models and the exchange of values between actors uses holo mapping. The results of the study indicated that PT. Tanikota Agriculture Edulestari already had five market models, namely the customer market, internal market, referral market, influence market, and recruitment market and do not yet have the potential stakeholders of supplier/alliance market. The exchange of value that occurs in this relationship is the exchange of products and services that generate income. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. The exchange of value on intangible benefits includes a sense of trust and commitment. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. 
TINGKAT ADOPSI ELECTRONIC WORD OF MOUTH OLEH PENGIKUT MEDIA SOSIAL INSTAGRAM “KECIPIR” Stephanie Maria Zerlina Mayang Ken Wuri; Agriani Hermita Sadeli; Sulistyodewi Nur Wiyono
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9263

Abstract

The development of the internet resulted in the emergence of new communication channels. This new channel type resulted in an increase eWOM. Often in making purchasing decisions, eWOM is adopted as a consideration for users of information. This study uses the information acceptance model (IACM) to determine the level of adoption of eWOM information by information users. The purpose of this study is to determine the level of adoption of eWOM information by Instagram social media followers engaged in agriculture such as Kecipir. This study uses quantitative methods assisted by Smart PLS  with descriptive analysis and convenience sampling techniques. There were 100 respondents to this study who came from Kecipir Instagram followers. The results of the study show that the adoption rate of Ewom by Instagram social media followers is in the very good category.
STUDI DESKRIPSI POLA KONSUMSI MAKANAN FERMENTASI PADA MASA COVID – 19 Elly Rasmikayati; Sulistyodewi Nur Wiyono; Bobby Rachmat Saefudin
Agros Journal of Agriculture Science Vol 25, No 3 (2023): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i3.3185

Abstract

Maintaining body immunity during the Covid-19 pandemic is important, one of the efforts that can be done is by increasing the consumption of fermented foods. However, the consumption of these foods in students is still low. The purpose of this study was to describe respondents’ consumption patterns of fermented food before and during the pandemic. This study uses a quantitative design with survey methods and the analytical technique used is descriptive The respondents of this study were students of Padjadjaran University with a sample size of 77 people. The results showed that There is a change in consumption patterns during the pandemic, namely the frequency of consumption (3-4 times/week) increasing to 53%. Consumption of more than 5 types of fermented food decreased to 14% and the consumption portion of respondents also decreased by 3%. INTISARIMenjaga imunitas tubuh di masa pandemi Covid-19 merupakan hal yang penting, salah satu upaya yang dapat dilakukan yaitu dengan meningkatkan konsumsi makanan fermentasi. Namun, kenyataannya konsumsi makanan tersebut pada mahasiswa masih rendah. Tujuan penelitian ini adalah mendeskripsikan pola konsumsi makanan fermentasi responden pada sebelum dan saat masa pandemi. Penelitian ini menggunakan desain kuantitatif dengan metode survei dan teknik analisis yang digunakan adalah analisis data deskriptif. Responden penelitian ini merupakan mahasiswa Universitas Padjadjaran dengan ukuran sampel 77 orang. Hasil penelitian menunjukkan bahwa Terdapat perubahan pola konsumsi di masa pandemi yaitu frekuensi konsumsi (3-4 kali/minggu) meningkat menjadi 53%. Konsumsi lebih dari 5 jenis makanan fermentasi menurun menjadi 14% dan porsi konsumsi pada responden juga mengalami penurunan sebesar 3%. 
MANFAAT YANG DIHARAPKAN DARI MODEL PERDAGANGAN DIGITAL PRODUK PANGAN: PERSPEKTIF PELAKU AGRIBISNIS Hesty Nurul Utami; Sulistyodewi Nur Wiyono
Jurnal Agristan Vol 5, No 1 (2023): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v5i1.6999

Abstract

Adopsi bisnis digital saat ini terus mengalami perkembangan dengan dukungan inovasi teknologi digital untuk menciptakan nilai dalam berbagai aktivitas bisnis. Peran teknologi digital pada perkembangan perdagangan elektronik diharapkan memberikan manfaat tidak hanya bagi industri pertanian. Agribisnis sebagai sumber industri pangan juga mengalami revolusi digital sebagai upaya untuk mendorong pasar digital dan mendukung keberlanjutan sektor pertanian. Penelitian ini bertujuan untuk mengetahui lebih jauh mengenai manfaat yang diharapkan dapat dirasakan oleh pelaku pasar produk pangan yang menggunakan jaringan perdagangan digital untuk penjualan dan pembelian produk pangan. Penelitian eksploratori ini dilakukan dengan melakukan wawancara dengan pelaku agribisnis di empat wilayah di Jawa Barat yang menggunakan perdagangan digital untuk memasarkan produknya. Hasil penelitian menunjukkan bahwa model perdagangan digital produk pangan menjadi salah satu alternatif baru yang inovatif untuk memasarkan produk pertanian dengan manfaat yang diharapkan dirasakan tidak hanya untuk konsumen sebagai pengguna produk, namun juga bagi petani produsen dan perantara pemasaran. Hasil penelitian ini berimplikasi terhadap pemahaman bisnis digital dan potensi teknologi untuk keunggulan bersaing agribisnis. Selain itu secara praktis juga berimplikasi kepada konsep dan kebermanfaatan perdagangan digital di dalam aktivitas produksi, rantai pasok, dan pemasaran produk agribisnis.
Co-Authors Adi Nugraha Agriani H. Sadeli Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anadilla Fahyra Riawan Anisa Puspitasari, Anisa Anne Rizky Ramadhanty Ardiansyah, Ikhsan Astrini, Carmelita Aulia, Risma Namira Az-Zahra, Aliffah Bobby Rachmat Saefudin Carmelita Astrini Chandrasapth, Koblarp Dhany Esperanza Dini Rochdiani Dini Rochdiani Dini Turipanam Alamanda Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Febrica Handryani Fiky Yulianto Wicaksono Gema Wibawa Mukti Haidar, Faris Julda Hana, Talitha Ummiyah Hanifatur Aziz Nur Ishmah Hepi Hapsari Hesty N. Utami Hesty Nurul Utami Hilman, Nasywa Khairunnisa Kamarulzaman, Nitty Hirawaty Karimah, Bella Esla Karin Nafia Pramesti Khairunnisa, Afifa Kurniati, Dinar Mariam Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhammad Arief Budiman Muhammad Haikal Muhammad Indra Pratama Ariin Mumtaz, Muhammad Daffin Salman Nadira Desiana Shinta Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurseto, Hardian Eko Pandi Pardian Permadi, Nida Fathi Pratiwi, Putri Gita Putri, Rifa Fajriani Rahmadiani, Riyanti Rani Andriani Budi Kusumo Reina Ayu Cecilia Resti Arini Salsabila, Dita Nur Sari, Dwi Novanda Sasiera Diva Permana Shelsiya Nikela Shintiya Devi Siregar Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Tati Nurmala Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Wella Tessalonika Ambarita Wima Hatami Yayat Sukayat Yohana Esfrensa Millenia Indah Simatupang Yosini Deliana Yosini Deliana Yulia Sari Zaky, Raihana Nanditha Zumi Saidah