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All Journal Agrikultura Sosiohumaniora Forum Agribisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH International Journal of Social Science and Business Buletin Ilmiah IMPAS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Sosial Ekonomi Jurnal Agristan Anjoro : International Journal of Agriculture and Business Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian AGROLAND: The Agricultural Sciences Journal Jurnal Pertanian Agros Jurnal Agroindustri Halal
Sulistyodewi Nur Wiyono
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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BRAND AWARENESS LEVEL OF PAWON JENONK AS ONE OF THE MICRO-SCALE FOOD INDUSTRIES IN BANDUNG, INDONESIA Hanifatur Aziz Nur Ishmah; Sulistyodewi Nur Wiyono; Dini Rochdiani; Nur Syamsiyah
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 8 No 1 (2021) : June
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v8i1.770

Abstract

Brand awareness is one of the brand equity components that holds a significant role in brand popularity and brand profitability. However, Pawon Jenonk has been encountering popularity and profitability issues for 3 years. Therefore, this study is executed to measure consumers' brand awareness of Pawon Jenonk and its ability to indicate the brand’s popularity and profitability or the contrary. In this study, the level of brand awareness is measured from both its depth and breadth. This study used a quantitative research design using a survey method to collect the data. The population is 160 consumers who purchased its product between December 2020 – January 2021 and simple random sampling was used to choose 150 consumers of the population. In analyzing the collected data, descriptive statistic analysis was used by categorizing the respondents’ total rating score towards the brand awareness instruments. The result shows that 59,33% of the respondents have a high level of brand awareness, 36,00% of the respondents have a moderate level of brand awareness, and 4,67% of the respondents have a low level of brand awareness. From that result, it can be stated that Pawon Jenonk has been quite successful in establishing its consumers' ability to recognize and recall the brand but not so much in establishing the consumers’ consideration to purchase and consume its products. It can be stated that this study indicates a linkage between brand awareness with the brand’s popularity and profitability. The result also proved that Pawon Jenonk’s issues are related to its brand awareness. Therefore, it can be concluded that the level of brand awareness can indicate brand popularity and profitability condition or the contrary.
Inovasi Layanan Ritel Pangan Melalui Penciptaan Nilai Bersama: Kolaborasi Business-to-Business Kelompok Tani dan Ritel Online Berbasis Start-Up Hesty Nurul Utami; Sulistyodewi Nur Wiyono
Jurnal Dinamika Sosial Ekonomi Vol 24, No 2 (2023): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v24i2.10936

Abstract

Perkembangan teknologi informasi telah memungkinkan pelaku agribisnis untuk berinteraksi secara interaktif dengan konsumen sebagai upaya memahami dan  memenuhi tuntutan kebutuhan konsumen yang semakin beragam. Penyediaan layanan sebagai kombinasi pemasaran produk pangan dapat dijadikan dasar kustomisasi penawaran dan penciptaan nilai bersama. Penelitian ini bertujuan untuk mengeksplorasi konsep penciptaan nilai bersama yang dilakukan melalui kolaborasi antar entitas bisnis (business-to-business – B2B) antara kelompok tani dengan peritel pangan online sebagai bentuk inovasi layanan ritel pangan. Penelitian ini menggunakan pendekatan induktif kualitatif menggunakan wawancara mendalam dengan pelaku usaha yang terlibat di jalur pemasaran ritel online pangan segar dan data diolah menggunakan analisis tematik. Hasil analisis menunjukkan bahwa petani dan pedagang besar melakukan transformasi kelembagaan pemasaran untuk melakukan penetrasi pasar baru untuk pasar online dengan membentuk lembaga kelompok tani dengan mengusung prinsip inklusif, kolaboratif, transparansi, pemberdayaan, edukasi, dan keadilan sosial. Penciptaan nilai bersama merupakan bentuk kolaborasi yang dilakukan antara kelompok tani dengan ritel online dengan luaran berupa peningkatan wawasan pengelolaan bisnis pangan yang lebih professional, pemahaman penanggungan risiko dalam bisnis, pemanfaatan arus informasi yang lebih cepat, penetrasi dan portofolio pasar yang lebih menguntungkan, peningkatan pengetahuan dan kapabilitas petani, pemahaman kolaborasi bisnis yang lebih baik di era digital dan persaingan, serta terciptanya mental capital petani di dalam kelompok tani, serta upaya penawaran produk pangan yang lebih baik kepada konsumen. Penciptaan nilai bersama dapat menjadi konsep bisnis dan pemasaran yang digunakan pelaku usaha agribisnis sayuran untuk memperoleh keunggulan kompetitif yang berkeadilan bagi semua pihak yang terlibat di dalam jalur pemasaran ritel online pangan.
Pakchoy farming income based on passive and active hydroponic methods Wiyono, Sulistyodewi Nur; Permadi, Nida Fathi; Djuwendah, Endah; Trimo, Lucyana; Rochdiani, Dini; Wulandari, Eliana
Anjoro: International Journal of Agriculture and Business Vol 2 No 1 (2021): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.708 KB) | DOI: 10.31605/anjoro.v2i1.968

Abstract

The decrease of agricultural land becomes one of the problems in farming. Hydroponic system is one of the alternatives that can be the solution of the problem. The hydroponic system is divided into two methods, i.e. the active hydroponic system and the passive hydroponic system. This study described the income analysis of the active and passive hydroponic systems and investigated which system was more profitable. This research was conducted in two companies that have similar business scale, namely the BA corp., for passive hydroponic system and the Nb Farm for active hydroponic system, in which they were located in the Lembang, West Bandung. In the calculation of BC ratio, active hydroponic system is declared feasible, indicating that the hydroponic farming carried out by Nb Farm is profitable and feasible to be conducted. The results of this study indicate that the active hydroponic system has a greater advantage than the passive hydroponic system in pakchoy farming.
PERBANDINGAN KAPASITAS PEMASARAN MANGGA KE PASAR MODERN (KASUS DI KABUPATEN MAJALENGKA, INDRAMAYU DAN KUNINGAN) Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4669

Abstract

The rapid growth of modern markets in Indonesia is an opportunity for farmers to expand the marketing of their farming businesses, including mango farmers. By marketing agricultural products in modern markets, farmers can increase their income, because the profits from selling mangoes in modern markets are greater than the profits from selling mangoes in traditional markets. However, in reality farmers still have difficulty penetrating the modern market. This phenomenon also occurs in mango farming in Indramayu, Majalengka and Kuningan Regencies. Based on this, this research aims to compare the marketing capacity of mangoes from Majalengka, Indramayu and Kuningan Regencies to modern markets. The method used in this research is a quantitative method with a questionnaire as an instrument in obtaining primary data, as well as the use of the Kruskal-Wallis method as a data analysis tool in this research. The research results show that overall, Indramayu Regency shows characteristics of more prosperous farmers and better marketing capacity compared to Majalengka and Kuningan. Majalengka Regency is superior in yield per tree and timing of harvest, while Kuningan has the best mango quality but lower marketing capacity than the other two districts. It is hoped that this research can provide a clear picture of the effectiveness of the marketing strategies implemented and the challenges faced by each district to increase their marketing capacity.Key-words: marketing capacity, modern market, mango farmers, mango farming
Consumer Actual Purchases on Premium Healthy Beverages: A Study of New Technology Cold-Pressed Fruit Processing Utami, Hesty Nurul; Putri, Rifa Fajriani; Wiyono, Sulistyodewi Nur; Nurseto, Hardian Eko; Noor, Trisna Insan
Agrikultura Vol 35, No 3 (2024): Desember, 2024
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v35i3.55834

Abstract

The paper focuses on the factors influencing consumers' actual purchase decisions for healthy products using new technology to produce fresh product-based beverages. Cold-pressed juice is a premium beverage made from fresh produce with a new technology-based process that can produce high nutrition as an alternative for the consumer's diet. The research examines the relationship between price, promotion, and product quality on consumers' purchase decisions on beverages with premium categories. A survey was conducted among 50 respondents of urban consumers who have experience buying premium healthy beverages of the brand XYZ in two outlets in Jakarta. The mean value and rank Spearman correlation analysis revealed that product quality, promotion, and price, in a particular order, were the best factors evaluated by customers, and these factors significantly correlate with purchase decisions. Product quality is the most considered by customers; however, only product quality affects consumer purchase decisions among the three factors. The findings may help processed fresh produce beverage processors and outlet owners understand the factors affecting customer purchase decisions to buy such premium fresh produce beverages. It also enables them to make better decisions in emerging technology-based beverage production for fresh produce commodities and food retail development, including supporting consumer diet choices.
Does Consumer Like the Coffee? A Study of Product Quality of a Local Business Ground Roasted Coffee in North Sumatera Wiyono, Sulistyodewi Nur; Utami, Hesty Nurul; Kamarulzaman, Nitty Hirawaty
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.76172

Abstract

Producers are required to provide quality products according to quality standards and consumer needs. Quality is one factor that consumers consider when buying a product. The coffee processing industry is rapidly growing because of the high demand for this product. "The X Coffee" is one of the ground coffee processing industries that applies quality control in its production process. Nevertheless, defects were still found in their products. This study aimed to identify the consumers' perception of the quality of ground-roasted coffee products. The research design used was a case study. Data were analysed using descriptive statistics. The results showed that consumer perceptions of coffee's price, colour, taste, and size were good and fit consumers' expectations. The most chosen attributes according to consumers' needs are product aroma and the least amount of coffee powder size. Improvements would be suggested related to the size of the coffee grounds for being too coarse to make them acceptable. Consumers perceived the packaging information as incomplete so more product information could be added to the package. The coffee beans tasted too bitter, which could reduce the roasting level. The priority improvement is to change the size of the coffee grind to a smoother one because it will affect the taste and convenience when consumed.
APAKAH ADA HUBUNGAN ANTARA PENGETAHUAN KONSUMEN MINUMAN FERMENTASI DENGAN PERILAKUNYA Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i1.17583

Abstract

Masyarakat telah semakin menyadari akan pentingnya pola hidup sehat dan manfaat kesehatan yang ditawarkan oleh produk-produk alami, termasuk minuman fermentasi. Namun demikian, produk minuman fermentasi masih belum terlalu populer bagi masyarakat. Pengetahuan konsumen konsumen mengenai minuman fermentasi merupakan salah satu faktor penting yang mempengaruhi keputusan pembelian dan perilaku konsumsi. Penelitian ini bertujuan untuk menganalisis hubungan antara pengetahuan konsumen dan perilaku konsumen dalam mengkonsumsi minuman fermentasi. Metode penelitian menggunakan metode survei kepada 58 responden dari hasil sampling acak sederhana. Data dianalisis menggunakan statistika deskriptif dan uji chi square. Hasil penelitian menunjukkan mayoritas responden memiliki karakteristik berjenis kelamin perempuan yang berusia 19 tahun dengan uang saku sekitar 1 juta hingga 2 juta setiap bulannya dan pengeluaran untuk konsumsi minuman pada rentang 100 ribu hingga 300 ribu rupiah setiap bulannya. Hasil uji statistik menunjukkan bahwa terdapat hubungan yang signifikan antara pengetahuan mengenai kekurangan dari minuman fermentasi dengan frekuensi konsumsi minuman fermentasi dan merk minuman fermentasi.
Hubungan Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Kepedulian Lingkungan, dan Kesadaran Kesehatan terhadap Minat Beli Sirup Cascara Casandra Brand Netisane Karimah, Bella Esla; Hapsari, Hepi; Saidah, Zumi; Wiyono, Sulistyodewi Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16926

Abstract

Caffeine sensitivity is one of the main obstacles to increasing coffee consumption. Casandra cascara syrup offers an innovative solution that is low in caffeine and high in antioxidants. Despite its significant health and environmental benefits, sales of this product are still fluctuating due to low consumer awareness and suboptimal marketing strategies. This study aims to analyze the variables that influence purchase intention of cascara casandra syrup using the Theory of Planned Behavior (TPB) approach. The variables studied include attitudes, subjective norms, perceived behavioral control, environmental concerns, and health awareness. This study uses a quantitative approach to the census method with data collected through questionnaires to consumers of cascara casandra syrup. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results showed that attitude, perceived behavioral control, environmental concern, and health awareness have a positive and significant relationship with purchase intention. In contrast, subjective norms have a negative and significant relationship, indicating that social pressure does not always encourage consumers to buy. Thus, this study contributes to the development of TPB by adding environmental concern and health awareness, and offers recommendations for improving marketing strategies through consumer education with an emphasis on added value.
SOSIALISASI PROSEDUR OPERASIONAL STANDAR PRODUKSI PADI BERKUALITAS SEBAGAI UPAYA PENINGKATAN PENGETAHUAN PETANI DI KABUPATEN INDRAMAYU Wiyono, Sulistyodewi Nur; Kusumo, Rani Andriani Budi; Sadeli, Agriani Hermita; Utami, Hesty Nurul
DHARMAKARYA: Jurnal Aplikasi Ipteks untuk Masyarakat Vol 13, No 4 (2024): Desember : 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v13i4.58707

Abstract

Standar kualitas produk yang semakin tinggi akan memberikan harga yang lebih baik bagi produsen. Produsen diharapkan tidak hanya mengutamakan label produk berkualitas, namun pemberlakuan standar kualitas mulai dari proses hulu produksi yang akan mempengaruhi hasil produksi di hilir. Kegiatan ini bertujuan agar petani padi konvensional mendapatkan materi petunjuk teknis budidaya dan diharapkan dapat menerapkannya sehari-hari dalam proses produksi padi sawah di Kabupaten Indramayu. Kegiatan pengabdian kepada masyarakat ini juga diharapkan dapat bermanfaat sebagai sosialisasi manajemen produksi pertanian berstandar kualitas. Peserta kegiatan merupakan anggota dan pengurus Gapoktan berjumlah 28 orang yang termasuk usia dewasa 30-75 tahun sehingga metode kegiatan yang digunakan adalah metode pembelajaran orang dewasa melalui teknik diskusi. Hasil seluruh kegiatan sosialisasi yang dilaksanakan, peserta memberikan respon positif dan antusias dalam menerima materi. Seiring dengan partisipasi aktif tersebut juga diharapkan dari hasil sosialisasi ini, masyarakat mampu memberikan kontribusi terhadap tingkat pengetahuan petani padi di Kabupaten Indramayu.Higher product quality standards will provide better prices for producers. Producers are expected to not only prioritise the quality product label, but the implementation of quality standards starting from the upstream production process that will affect downstream production results. This activity aims to provide conventional rice farmers with technical guidance on cultivation and is expected to apply it daily in the production process of paddy rice in Indramayu Regency. This community service activity is also expected to be useful as a socialisation of quality standard agricultural production management. The activity participants were members and administrators of Gapoktan totalling 28 people who included adults aged 30-75 years so that the activity method used was the adult learning method through discussion techniques. The results of all socialisation activities carried out, participants gave a positive response and were enthusiastic in receiving the material. Along with the active participation, it is also expected that from the results of this socialisation, the community will be able to contribute to the level of knowledge of rice farmers in Indramayu Regency.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN PETANI JAWA BARAT TERHADAP LAHAN Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3799

Abstract

Agricultural land is an important production factor in agriculture, but there is an imbalance between the availability of land and the number of land-using farmers and smallholders in West Java, which indicates that there is farmer demand for agricultural land. The objects of this research were 500 potato farmers in West Java. These respondents were selected using a 2-stage stratified sampling technique. The data used in the research are primary and secondary data. The primary data collection tool in this research is a survey. The aim of this research is to examine the factors that influence farmers' demand for agricultural land in West Java. In this study, the results obtained were that the productivity factor and market choice had a positive influence on farming profits with values of 0.59 and 0.23 respectively, then the farming profit factor had a negative influence of -0.07 and the area of land that had irrigation and The access to credit factor each has a positive influence of 0.07 on the farmer participation factor in the land market. Keywords: Agricultural Land, Farmers, Land  INTISARILahan pertanian merupakan faktor produksi yang penting dalam pertanian namun terjadi ketimpangan antara ketersedian lahan dengan jumlah petani pengguna lahan dan petani gurem di Jawa Barat yang mengindikasikan adanya permintaan petani terhadap lahan pertanian. Objek pada penelitian ini adalah 500 Petani kentang di Jawa Barat, responden tersebut dipilih menggunakan teknik sampling stratifikasi 2 tahap. Data yang digunakan dalam penelitian adalah data primer dan sekunder. Alat pengumpulan data primer pada penelitian ini adalah survey. Tujuan dari penelitian ini adalah meneliti faktor-faktor yang mempengaruhi permintaan petani terhadap lahan pertanian di Jawa Barat. Pada penelitian ini diperoleh hasil faktor produktivitas dan pilihan pasar memiliki pengaruh positif terhadap keuntungan usahatani dengan nilai masing-masing sebesar 0,59 dan 0,23, kemudian faktor keuntungan usahatani memiliki pengaruh negatif sebesar -0,07 dan faktor luas lahan yang memiliki irigasi serta faktor akses terhadap kredit masing-masing memiliki pengaruh positif sebesar 0,07 terhadap faktor partisipasi petani di pasar lahan. Kata kunci: Lahan Pertanian, Petani, Lahan
Co-Authors Adi Nugraha Agriani H. Sadeli Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anadilla Fahyra Riawan Ananda, Vanya Dina Anisa Puspitasari, Anisa Anne Rizky Ramadhanty Ardiansyah, Ikhsan Astrini, Carmelita Aulia, Risma Namira Az-Zahra, Aliffah Bobby Rachmat Saefudin Br Tarigan, Anggreni Karolin Carmelita Astrini Dhany Esperanza Dini Rochdiani Dini Turipanam Alamanda Eddy Renaldi Eddy Renaldy Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Febrica Handryani Fiky Yulianto Wicaksono Gema Wibawa Mukti Haidar, Faris Julda Hana, Talitha Ummiyah Hanifatur Aziz Nur Ishmah Hardian Eko Nurseto Hepi Hapsari Hesty N. Utami Hesty Nurul Utami Hilman, Nasywa Khairunnisa Kamarulzaman, Nitty Hirawaty Karimah, Bella Esla Karin Nafia Pramesti Khairunnisa, Afifa Kurniati, Dinar Mariam Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhammad Arief Budiman Muhammad Haikal Muhammad Indra Pratama Ariin Mumtaz, Muhammad Daffin Salman Nadira Desiana Shinta Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Permadi, Nida Fathi Pratiwi, Putri Gita Putri, Rifa Fajriani Rahmadiani, Riyanti Rani Andriani Budi Kusumo Reina Ayu Cecilia Resti Arini Salsabila, Dita Nur Sasiera Diva Permana Shelsiya Nikela Shintiya Devi Siregar Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Tati Nurmala Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tumanggor, Lolo Nola Tuti Karyani Wella Tessalonika Ambarita Wima Hatami Yayat Sukayat Yohana Esfrensa Millenia Indah Simatupang Yosini Deliana Yulia Sari Zumi Saidah