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All Journal Agrikultura Sosiohumaniora Forum Agribisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH International Journal of Social Science and Business Buletin Ilmiah IMPAS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Sosial Ekonomi Jurnal Pengabdian Masyarakat Indonesia Jurnal Agristan Anjoro : International Journal of Agriculture and Business JURNAL AGROINDUSTRI HALAL Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian AGROLAND: The Agricultural Sciences Journal Jurnal Pertanian Agros
Sulistyodewi Nur Wiyono
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Penerapan Bauran Pemasaran Agrowisata Jeruk Dekopon di Mupu Jeruk Kota Bandung Ardiansyah, Ikhsan; Suminartika, Eti; Wiyono, Sulistyodewi Nur; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17870

Abstract

Agrotourism is an alternative form of tourism that utilizes Indonesia’s natural wealth, such as agriculture, plantations, livestock, and forestry, as attractions for tourists. The number of visitors to Mupu Jeruk agrotourism has fluctuated, tending to stagnate with an average value of 0.0006%. This indicates the need for an effective marketing strategy, especially through the application of marketing mix models. This study aims to describe the implementation of the 7P marketing mix and to identify the 7P marketing mix variables which need improvement. In this study, the researcher used descriptive analysis with a qualitative approach and a case study method. The result shows that (1) The product strategy includes the availability of an orange-picking attraction for visitors and two additional facilities, namely a restaurant and a café. (2) The cost-based pricing strategy applied is still quite affordable for visitors. (3) The location strategy is good because of strategic location and easy access. (4) Promotional strategies via social media still need to be improved and promotional discounts on tourist prices must be consistently carried out. (5) By having a training process and providing appropriate SOPs to employees, the services and employee skills are rated well by visitors. (6) The service process planning consumer convenience, with various payment methods. (7) Mupu Jeruk supports consumer activities well, as seen from the physical facilities including toilets and mushola, but Mupu Jeruk needs to improve their parking area and also add signs in the entrance. 
READINESS FOR HALAL CERTIFICATION SUBMISSION IN COFFEE SMALL AND MEDIUM ENTERPRISES (SMES): A CASE STUDY OF HOUSE OF COFFEE BY SPEEDTERIA, CIMAHI Mumtaz, Muhammad Daffin Salman; Wiyono, Sulistyodewi Nur
Buletin Ilmiah Impas Vol 26 No 1 (2025): Volume: 26 No.: 1 Edisi April 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i1.24283

Abstract

The implementation of halal certification for MSMEs in Indonesia is regulated by Law No. 33 of 2014, which mandates that MSMEs obtain halal certification. House of Coffee by Speedteria, a coffee shop located in Cimahi, has not yet obtained halal certification. This study aims to analyze consumer characteristics, their perceptions of halal products, the company’s readiness to apply for halal certification, identify the criteria considered in preparing for certification, and determine alternative actions that can support the process. This research uses a quantitative approach with a case study technique and AHP analysis tools, focusing on consumer characteristics, perceptions of halal products, key criteria for halal certification readiness, and relevant alternative strategies. Respondents were selected using convenience sampling, based on ease of access and willingness to participate in interviews. The results show that the majority of consumers are teenagers who consider the halal label important to be clearly displayed and express a desire for halal certification on coffee beverage products. House of Coffee by Speedteria is assessed to have a fairly good level of readiness for the halal certification process. Information is identified as the main criterion in preparation, while the prioritized alternative actions include hiring a legal officer and improving quality control standards in accordance with the halal system.
Karakteristik Konsumen Oatside di Kota Bandung Az-Zahra, Aliffah; Wiyono, Sulistyodewi Nur; Budiman, Muhammad Arief; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13890

Abstract

Agro-industry is growing rapidly along with changes in healthy lifestyles and environmental awareness in society. An example of an agro-industrial product is milk. However, cow's milk is lactose intolerant and has a negative environmental impact. From this problem, plant-based milk comes as a solution. Plant-based milk comes from plants, one of which is oat. The first oat milk to come to Asia is Oatside. Previous research says that when consumers are fully aware of the benefits of consuming Oatside, that is when they are interested and intend to buy the product. However, in fact, the benefits of Oatside are still not widely known by consumers. Thus, this study aims to determine how consumer characteristics, quality performance and brand image of Oatside brand oat milk in Bandung City so that producers can determine the next marketing strategy to increase product knowledge as well as Oatside consumption. The research method used is quantitative method. The technique used is purposive sampling with a size of 100 respondents. Variables were measured with a Likert Scale and processed with descriptive statistical analysis. The results showed that Oatside consumers in Bandung City are women, aged 17-25 years, have a bachelor's degree, students, have an income of < Rp1,500,000 and are not married. Consumers also rated the durability of Oatside products and brands as better than other indicators.
Pendapatan Petani Gapoktan Organik Sarinah Sebelum dan Setelah Penerapan Permentan RI No. 48 Tahun 2017 Rahmadiani, Riyanti; Wiyono, Sulistyodewi Nur; Djuwendah, Endah; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12322

Abstract

The development of organic rice production in Indonesia is due to the changing lifestyle of Indonesian people, who are starting to pay attention to the importance of health and the environment. In 2017, the Minister of Agriculture issued MOA No. 48/Permentan/PP.130/12/2017, which aims to guarantee the rights of consumers of special rice, but the implementation of this regulation has caused the Sarinah Organic Farmers Association to lose one of its cooperation partners. The purpose of this study was to determine the characteristics of organic rice farmers and their income before and after the implementation of the MOA. This study used a quantitative research design with paired t-test analysis. The sample size was 34 people. The results showed the average income of Sarinah Organic Gapotakan rice farmers before the implementation of the MOA was Rp. 12,058,296, while after the implementation of the MOA the income of organic rice farmers was Rp. 11,463,804. Based on the results of the paired sample t-test analysis, there is a significant difference in income before and after the implementation of MOA No. 48/Permentan/PP.130/12/2017.
Faktor-faktor yang Memengaruhi Keputusan Konsumen dalam Membeli Kopi di Nurona Space Bandung Khairunnisa, Afifa; Wiyono, Sulistyodewi Nur; Sulistyowati, Lies; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13893

Abstract

The rapid growth of local coffee shops in Bandung has required Nurona Space to get to know its customers. However, in the midst of the rapid growth of the local coffee industry, the biggest challenge faced by Nurona Space is fluctuating sales, which can disrupt the stability of its business. The study aims to describe the characteristics of consumers who purchase coffee and analyze the factors that influence consumer decisions on coffee purchases at Nurona Space Bandung. This study uses a quantitative design with a sample of 120 people taken using accidental sampling technique. The data analysis technique used by researchers is descriptive analysis and factor analysis. Based on the results of the study, it shows that there are seven new factors that influence consumer decisions in buying coffee at Nurona Space, namely, service quality factors, word of mouth, physical evidence, store atmosphere, product prices, product assurance and quality, and reliability and trust. In this study, service quality is one of the most dominant factors in influencing purchasing decisions because it has an eigenvalue of 8.324 and explains 30.829 variations.
Pola Abnormal Return Saham Sektor Pertanian Dalam Indeks IDNONCYC Pada Peristiwa Kenaikan Harga Bahan Bakar Minyak 3 September 2022 Haikal, Muhammad; Esperanza, Dhany; Wiyono, Sulistyodewi Nur; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11504

Abstract

Kenaikan harga BBM yang diumumkan pada 3 September 2022 berpotensi menghasilkan dampak pada perekonomian berupa inflasi, kenaikan harga faktor produksi, dan income effect sehingga berdampak pada return yang akan diterima oleh investor. Penelitian ini dilakukan dengan tujuan untuk mengatahui pengaruh kenaikan harga BBM tanggal 3 September 2022 pada pergerakan harga saham indeks sektoral industri primer (IDXNONCYC) dan mengetahui pola return pada sektor industri primer (IDXNONCYC). Sampel yang digunakan dalam penelitian ini diambil secara purposive yang berasal dari sub-industri yang sesuai dengan bagian-bagian dalam subsistem agribisnis sehingga didapat 25 sampel dari sub-industri Ritel & Distribusi Makanan, Supermarket, Susu Olahan, Makanan Olahan, Perdagingan, Perkebunan, dan Tembakau yang kemudian dianalisis selama periode pengamatan yang berlangsung selama 21 hari. Proses analisis menggunakan statistik deskriptif menunjukkan sebaran actual return dengan persentase positif sebesar 36%, negatif sebesar 41%, dan actual return nol sebesar 23%. Selain itu, ditemukan pola abnormal return positif sebesar 40% dengan total 209 kali dan negatif sebesar 60% dengan total 316 kali kejadian, serta ditemukan pola abnormal return negatif beruntun selama 17 hari dan pola abnormal return positif yang bervariasi.
Pengaruh Co-Branding terhadap Minat Beli Followers Instagram Kedai Kopi FC Hilman, Nasywa Khairunnisa; Rachmawati, Erna; Utami, Hesty Nurul; Wiyono, Sulistyodewi Nur; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14500

Abstract

FC is one of the coffee shop businesses that actively promotes its products on Instagram. However, in terms of the number of followers and brand equity, FC is still far below several other local coffee shops, which has an impact on the lack of purchase intention. To strengthen the brand and increase purchase intention, FC also actively carries out a co-branding strategy and promotes it on Instagram. The purpose of this study is to gain an understanding of the perceptions of FC’s Instagram followers towards the application of co-branding at FC and to determine the effect of co-branding on the purchase intention of FC’s Instagram followers. This study uses a quantitative design with 70 respondents who were selected using simple random sampling technique. The data analysis technique applied is quantitative descriptive analysis and simple linear regression analysis. The results of this study found that (1) Overall, the perception of FC’s Instagram followers towards co-branding is in the very good category. (2) Co-branding has a significant and positive effect on the purchase intention of FC’s Instagram followers. Suggestions for companies that they can add other promotional strategies that can attract consumers to always make repeat purchases at FC, and for further research can add other independent variables that can be studied at FC.
ANALISIS KELAYAKAN FINANSIAL JAMBU BIJI (Psidium guajava L.) VARIETAS KRISTAL Astrini, Carmelita; Djuwendah, Endah; Karyani, Tuti; Wiyono, Sulistyodewi Nur
Jurnal AGRISEP JURNAL AGRISEP VOL 17 No 1 2018
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.246 KB) | DOI: 10.31186/jagrisep.17.1.1-10

Abstract

Guava Crystal variety currently has the high opportunity and potential to be developed in Indonesia. Waaida Farm as a company engaged in crystal guava farming in  Sumedang District can only meet 5,71% of its demand every year. Therefore, Waaida Farm needs to expand the cultivation area to optimize the crystal guava potential. The expansion is constrained by lack of capital. Crystal guava farming in Waaida Farm is not bankable yet eventhough the business has run for six years. The objective of this research is to analyze financial feasibility of crystal guava farming at Waaida Farm. The research was conducted using qualitative descriptive design and case study technique. The data collection methods usedwere observation, interview and study literature. From the  financial aspect, crystal guava farming at Waaida Farm is feasible to be implemented, based on the investment criteria using interest rate of 18,75%. The NPV is Rp 5.982.165, IRR is over the established interest rate of 28,43%, Net B/C is 1,59, and payback period is 5 years, shorter than the project term analysis of 10 years. The sensitivity analysis showed that decreasing inproduction is more sensitive than increasing inproduction cost. Nevertheless, the 10 percentchange of every variable still make the crystal guava farming feasible.
Pendampingan dalam Optimasi Potensi Usaha Minuman Fermentasi Kefir di UMKM Kebun Al-Qur’an Bandung, Jawa Barat Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 6 (2024): JPMI - Desember 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3279

Abstract

Dibalik berkembangnya industri makanan dan minuman terdapat juga penjualan makanan dan minuman tidak sehat yang turut berkembang, namun di sisi lain, masyarakat Indonesia juga menyukai minuman fermentasi berbahan dasar susu. Salah satu minuman fermentasi yang populer di kalangan masyarakat adalah water kefir yang memiliki nilai nutrisi yang tinggi dan juga memiliki pasar yang berkembang pesat namun masih mengalami keterbatasan promosi atau masalah harga pokok produksi. Program pengabdian ini berupaya untuk memberikan pendampingan terkait konten promosi dan pendampingan peluang usaha dengan menyesuaikan harga pokok produksi dengan bahan baku dalam yang digunakan untuk meningkatkan pemasaran digital dan efisiensi produksi. Metode yang dilakukan menggunakan Focus Group Discussion (FGD) dan perhitungan Harga Pokok Produksi (HPP). Hasil yang didapatkan pada konten promosi menggunakan brosur yang didalamnya terdapat informasi mengenai manfaat minuman dan logo UMKM Kebun Al-Qur’an sebagai branding. Selain itu, water kefir memiliki peluang usaha dengan potensi keuntungan yang menarik, serta menawarkan manfaat atau khasiat untuk Kesehatan tubuh konsumen.
TINGKAT PENGETAHUAN PETANI PADI TERHADAP PROSEDUR OPERASIONAL STANDAR PRODUKSI GABAH BERKUALITAS Wiyono, Sulistyodewi Nur; Heryanto, Mahra Arari; Utami, Hesty Nurul
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.55229

Abstract

AbstrakKualitas beras dapat ditentukan dari proses pengolahan di pabrik penggilingan gabah. Pabrik penggilingan gabah akan lebih mudah mengolah gabah berkualitas standar sehingga petani diharapkan dapat memenuhi permintaan kualitas gabah berkualitas tertentu. Namun, di Kabupaten Indramayu, Provinsi Jawa Barat, sebagai salah satu sentra produksi beras nasional, produksi gabah berkualitas standarnya masih belum tercapai. Pada umumnya kualitas beras yang dihasilkan dari produsen beras di Indramayu memiliki kualitas medium akibat dari bahan baku gabah yang belum berkualitas premium sehingga pada penelitian ini bertujuan mengetahui tingkat pengetahuan petani padi terhadap prosedur operasional standar produksi gabah berkualitas. Metode penelitian dilakukan dengan teknik survei yang dilakukan melalui wawancara 100 responden petani padi yang diambil secara acak di dua kecamatan dengan luas lahan padi terbesar di Kabupaten Indramayu. Analisis data menggunakan desain kuantitatif deskriptif. Hasil penelitian menunjukkan tingkat pengetahuan petani padi di Kabupaten Indramayu masih termasuk “sedang”.Kata kunci: pengetahuan petani, gabah berkualitas, prosedur operasional standarAbstract The quality of rice can be determined from the processing process at the grain milling factory. Grain milling factories will more easily process standard quality grain so that farmers are expected to meet the demand quality grain. In general, the quality of rice produced from rice producers in Indramayu has medium quality due to the raw material of grain that has not been premium quality; hence, this study aims to determine the level of knowledge of rice farmers on standard operating procedures for quality grain production. The research method was conducted with a survei technique conducted through interviews with 100 rice farmer respondents taken randomly in two sub-districts with the largest rice land area in Indramayu Regency. Data analysis used a descriptive quantitative design. The results showed that the level of knowledge of rice farmers in Indramayu Regency is still included as “medium”. Keywords: farmer knowledge, quality grain, standard operating procedures
Co-Authors Adi Nugraha Agriani H. Sadeli Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anadilla Fahyra Riawan Ananda, Vanya Dina Anisa Puspitasari, Anisa Anne Rizky Ramadhanty Ardiansyah, Ikhsan Astrini, Carmelita Aulia, Risma Namira Az-Zahra, Aliffah Bobby Rachmat Saefudin Br Tarigan, Anggreni Karolin Carmelita Astrini Dhany Esperanza Dini Rochdiani Dini Turipanam Alamanda Eddy Renaldi Eddy Renaldy Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Febrica Handryani Fiky Yulianto Wicaksono Gema Wibawa Mukti Haidar, Faris Julda Hana, Talitha Ummiyah Hanifatur Aziz Nur Ishmah Hepi Hapsari Hesty N. Utami Hesty Nurul Utami Hilman, Nasywa Khairunnisa Kamarulzaman, Nitty Hirawaty Karimah, Bella Esla Karin Nafia Pramesti Khairunnisa, Afifa Kurniati, Dinar Mariam Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhammad Arief Budiman Muhammad Haikal Muhammad Indra Pratama Ariin Mumtaz, Muhammad Daffin Salman Nadira Desiana Shinta Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurseto, Hardian Eko Pandi Pardian Permadi, Nida Fathi Pratiwi, Putri Gita Putri, Rifa Fajriani Rahmadiani, Riyanti Rani Andriani Budi Kusumo Reina Ayu Cecilia Resti Arini Salsabila, Dita Nur Sasiera Diva Permana Shelsiya Nikela Shintiya Devi Siregar Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Tati Nurmala Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tumanggor, Lolo Nola Tuti Karyani Wella Tessalonika Ambarita Wima Hatami Yayat Sukayat Yohana Esfrensa Millenia Indah Simatupang Yosini Deliana Yulia Sari Zumi Saidah