Claim Missing Document
Check
Articles

Agro-Wellness Tourism As A Sustainable Rural Tourism Strategy: Opportunities And Challenges Komang Trigita Juliastari; Ni Nyoman Deni Ariyaningsih; I Gusti Ayu Melistyari Dewi; Komang Shanty Muni Parwati; Firlie Lanovia Amir
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.405

Abstract

Agro-wellness tourism has emerged as an innovative approach in sustainable rural tourism that integrates agricultural activities, wellness experiences, and local cultural values. This study aims to explore the potential and challenges of agro-wellness tourism development in rural Bali through a systematic literature review approach. Data were collected from reputable academic databases, including Google Scholar, Scopus, ScienceDirect, and Garuda, using keywords related to agro-wellness tourism, rural tourism, and sustainable tourism development. A total of selected literature was analyzed using qualitative content analysis with thematic synthesis to identify key patterns and insights. The findings indicate that Bali has significant potential for developing agro-wellness tourism due to its unique agricultural landscape, particularly the Subak system, as well as its strong cultural and spiritual traditions. Agro-wellness tourism contributes to rural economic diversification, job creation, and the strengthening of local micro-enterprises, while also supporting environmental conservation and cultural preservation. However, several challenges remain, including limited infrastructure, inadequate human resource capacity, weak digital promotion, and insufficient stakeholder collaboration. In addition, there are potential risks related to cultural commodification and environmental degradation if development is not properly managed. This study contributes to the literature by positioning agro-wellness tourism as an integrated rural tourism model that connects agriculture, wellness, and cultural experiences within a sustainable development framework. The findings provide implications for policymakers and tourism stakeholders in designing more inclusive, innovative, and sustainable rural tourism strategies in Bali.
PENINGKATAN KAPASITAS PENYANDANG DISABILITAS NETRA: KETERAMPILAN INTERPERSONAL UNTUK PARIWISATA INKLUSIF Komang Shanty Muni Parwati; Ni Nyoman Deni Ariyaningsih; Firlie Lanovia Amir; Putu Suweca Nata Udayana
BINA CIPTA Vol 5 No 1 (2026): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v5i1.121

Abstract

Pengembangan pariwisata inklusif berkelanjutan memerlukan keterlibatan seluruh lapisan masyarakat, termasuk penyandang disabilitas netra, sebagai pelaku dalam industri pariwisata. Namun, terapis spa penyandang disabilitas netra di Kabupaten Tabanan, Bali, masih menghadapi berbagai permasalahan dalam memberikan pelayanan kepada tamu, antara lain rendahnya rasa percaya diri, kesulitan membangun komunikasi dengan pelanggan, serta belum optimalnya penerapan sikap hospitalitas dalam interaksi pelayanan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan interpersonal terapis spa penyandang disabilitas netra sebagai upaya mendukung pengembangan pariwisata inklusif berkelanjutan. Kegiatan dilaksanakan secara tatap muka pada tanggal 30 Juni 2025 di Kabupaten Tabanan, Bali, dengan melibatkan 15 terapis spa penyandang disabilitas netra. Metode yang digunakan adalah pendekatan edukatif partisipatif melalui tahapan survei awal dan pre-test, sosialisasi interaktif menggunakan metode ceramah, storytelling, diskusi, simulasi (role play), serta post-test dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai komunikasi interpersonal dan sikap hospitalitas, serta meningkatnya kepercayaan diri peserta dalam memberikan pelayanan yang ramah, komunikatif, dan berorientasi pada kebutuhan tamu. Kegiatan ini menunjukkan bahwa pelatihan keterampilan interpersonal dapat menjadi strategi pemberdayaan yang efektif untuk meningkatkan kapasitas penyandang disabilitas netra sekaligus mendukung terwujudnya pariwisata inklusif dan berkelanjutan di Bali.
PENINGKATAN KEMAMPUAN KOMUNIKASI DAN BAHASA INGGRIS DASAR PENGEMUDI WISATA DI NUSA PENIDA Lucky Mochamad Kharisma; Ni Nyoman Deni Ariyaningsih; Firlie Lanovia Amir; Komang Shanty Muni Parwati; I Gusti Made Riko Hendrajana
BINA CIPTA Vol 5 No 1 (2026): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v5i1.126

Abstract

Pengemudi wisata di Nusa Penida memiliki peran penting dalam pelayanan pariwisata karena berinteraksi langsung dengan wisatawan domestik maupun mancanegara. Namun, dalam praktiknya masih ditemukan berbagai tantangan, terutama keterbatasan kemampuan bahasa Inggris dasar seperti minimnya kosakata, kesulitan menyusun kalimat sederhana, rendahnya kepercayaan diri dalam berbicara, serta ketergantungan pada aplikasi penerjemah. Kondisi tersebut sering menyebabkan terjadinya miskomunikasi dalam penyampaian informasi rute, destinasi wisata, estimasi waktu perjalanan, dan instruksi keselamatan, yang pada akhirnya dapat menurunkan kualitas pelayanan wisata. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan komunikasi dan penguasaan bahasa Inggris dasar pengemudi wisata melalui pendekatan edukasi interaktif. Kegiatan dilaksanakan pada 20 Desember 2025 di Nusa Penida, Klungkung, Bali, dengan melibatkan 27 pengemudi wisata sebagai peserta. Metode pelaksanaan meliputi sosialisasi interaktif, latihan praktik, diskusi partisipatif, sesi tanya jawab, serta pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil evaluasi menunjukkan adanya peningkatan kemampuan komunikasi efektif sebesar 86% dan penguasaan bahasa Inggris dasar sebesar 83,6%. Temuan ini menunjukkan bahwa pendekatan pembelajaran berbasis praktik interaktif efektif dalam meningkatkan kompetensi komunikasi dan kemampuan bahasa Inggris dasar pengemudi wisata. Kegiatan ini juga mendorong peserta untuk menerapkan komunikasi yang lebih ramah, jelas, dan profesional dalam pelayanan wisata.
Utilizing Digital Storytelling and Social Media to Expand The Reach of Tourism Village Promotion: Pengabdian Firlie Lanovia Amir; Firman Sinaga; Febianti; Komang Trigita Juliastari; Komang Shanty Muni Parwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7268

Abstract

Sektor pariwisata berbasis desa (desa wisata) di Bali memiliki potensi budaya dan alam yang luar biasa, namun serin The village-based tourism sector (tourist villages) in Bali has extraordinary cultural and natural potential, but often faces obstacles in the effectiveness of promotion and market reach. This Community Service (PkM) aims to increase the capacity of tourism village managers in expanding promotional reach through the use of Digital Storytelling and social media. The use of digital narrative methods is considered to provide a stronger emotional value for potential tourists compared to conventional promotions. Partners in this activity are tourism awareness groups (Pokdarwis) and tourism village managers in Bali. The implementation method of the activity includes three main stages: (1) training in creating storytelling-based content, (2) technical assistance in optimizing social media (such as Instagram, TikTok, and YouTube), and (3) evaluation and monitoring of content sustainability. The results of this PkM activity show an 85% increase in partners' understanding in creating engaging digital narratives, as well as an increase in interaction (engagement rate) on tourism village social media after the program implementation. Through this activity, partner tourism villages are now able to independently produce authentic and creative promotional content, which in turn contributes to expanding market reach and increasing tourist visits. gkali menghadapi kendala dalam efektivitas promosi dan jangkauan pasar. Kegiatan Pengabdian Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas pengelola desa wisata dalam memperluas jangkauan promosi melalui penggunaan Digital Storytelling dan media sosial. Penggunaan metode narasi digital dianggap memberikan nilai emosional yang lebih kuat bagi calon wisatawan dibandingkan dengan promosi konvensional. Mitra dalam kegiatan ini adalah kelompok penyadar pariwisata (Pokdarwis) dan pengelola desa wisata di Bali. Metode pelaksanaan kegiatan ini meliputi tiga tahap utama: (1) pelatihan dalam membuat konten berbasis storytelling, (2) bantuan teknis dalam mengoptimalkan media sosial (seperti Instagram, TikTok, dan YouTube), dan (3) evaluasi dan pemantauan keberlanjutan konten. Hasil kegiatan PkM ini menunjukkan peningkatan pemahaman mitra sebesar 85% dalam menciptakan narasi digital yang menarik, serta peningkatan interaksi (tingkat keterlibatan) di media sosial desa wisata setelah pelaksanaan program. Melalui kegiatan ini, desa-desa wisata mitra kini mampu secara mandiri memproduksi konten promosi yang autentik dan kreatif, yang pada gilirannya berkontribusi pada perluasan jangkauan pasar dan peningkatan kunjungan wisatawan.
Green Tourism: A Strategy for Realizing an Environmentally-Based Wonderful Indonesia Firman Sinaga; Komang Shanty Muni Parwati; Febianti; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1518

Abstract

The tourism sector is a fundamental pillar of Indonesia's national economy, contributing crucially to Gross Domestic Product (GDP) growth and job creation. However, amidst the acceleration of tourist arrivals, a serious threat emerges in the form of ecosystem degradation that could erode the identity of "Wonderful Indonesia." This study aims to analyze the implementation strategy of Green Tourism as a vital instrument in realizing sustainable, environmentally-based tourism in Indonesia. Using descriptive qualitative methods and policy analysis, this study explores the synergy between government regulations, the readiness of environmentally friendly infrastructure, and local community involvement in preserving natural assets. The study results indicate that the transition to green tourism is no longer merely an ethical option but a strategic necessity to maintain Indonesia's global competitiveness in the eyes of international tourists who are now highly aware of sustainability issues. Green tourism strategies have proven effective in mitigating the destructive impacts of mass tourism while creating long-term economic value through biodiversity preservation and strengthening local culture. This study recommends stricter integration of green certification policies at the regional level and the use of digital technology to monitor environmental carrying capacity in priority destinations.
Cultural Tourism: A Strategy to Improve the Tourism Industry and Preserve Indonesian Culture Agus Sunatha Putra; Gusti Made Riko Hendrajana; Komang Shanty Muni Parwati; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1616

Abstract

Cultural tourism has become a strategic pillar in national economic development and a vital instrument in preserving Indonesia's cultural heritage. This study aims to analyze the effectiveness of cultural tourism as a dual strategy to strengthen the competitiveness of the tourism industry and ensure the sustainability of cultural heritage amidst globalization. Using a descriptive qualitative approach, this article examines the synergy between local wisdom-based destination promotion and traditional value conservation efforts. The analysis shows that cultural integration in the tourism industry not only increases the volume of international and domestic tourist visits but also creates a collective awareness of local communities' cultural identity. However, challenges such as cultural commodification and the destruction of physical artifacts require tourism management policies based on sustainability principles. This article concludes that synchronization between stakeholders, digital innovation, and local community involvement is key to achieving a balance between industry profitability and the protection of Indonesian culture.
Digital-Based Local Tourism Creativity Development Training to Increase Tourist Attraction: Pengabdian Febrianti; I Wayan Suadnyana; Komang Trigita Juliastari; Komang Shanty Muni Parwati; Firlie Lanovia Amir
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4494

Abstract

Bali, a global tourism icon, faces significant challenges in distributing tourist visits to local destinations at the rural level due to the digital divide. This community service article aims to describe the implementation of digital-based tourism creativity development training for local destination managers in Bali to increase their attractiveness and competitiveness. The main problems identified among partners (Pokdarwis in Bali) were reliance on traditional marketing and the low quality of digital content capable of representing the uniqueness of local culture and nature. The community service method was carried out using an Asset-Based Community Development (ABCD) approach, which included visual content creation workshops, cultural narrative-based copywriting training ( storytelling ), and social media algorithm optimization. The community service results showed a significant increase in participants' creative capacity in producing aesthetic and informative content, as well as increased interaction on partner destinations' social media channels. The conclusion of this activity emphasizes that the digitalization of local tourism in Bali must be rooted in the creative packaging of local wisdom, so as to attract quality tourist segments and support the sustainable recovery of the creative economy post-pandemic.
Developing Responsible Tourist Behavior Through Smart Tourism Technology, Cultural Authenticity, and Memorable Tourism Experiences: Evidence From Bali I Gusti Made Riko Hendrajana; I Made Sudjana; Firlie Lanovia Amir
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2698

Abstract

Background: The increasing demand for sustainable tourism has highlighted the importance of encouraging responsible tourist behavior while enhancing visitor experiences. This study investigates the effects of Smart Tourism Technology (STT) and Cultural Authenticity (CA) on Responsible Tourist Behavior (RTB), with Memorable Tourism Experience (MTE) serving as a mediating variable. Grounded in the Stimulus–Organism–Response (S-O-R) theory, the study proposes that smart tourism technology and cultural authenticity function as external stimuli that shape tourists' memorable experiences and subsequently influence their behavioral responses. Method: A quantitative explanatory research design was employed, and data were collected from 372 domestic and international tourists who had visited Bali within the previous twelve months. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that Smart Tourism Technology and Cultural Authenticity significantly enhance Memorable Tourism Experience. Furthermore, Smart Tourism Technology, Cultural Authenticity, and Memorable Tourism Experience positively influence Responsible Tourist Behavior. The mediation analysis confirms that Memorable Tourism Experience significantly mediates the relationship between Smart Tourism Technology and Responsible Tourist Behavior, as well as between Cultural Authenticity and Responsible Tourist Behavior. These findings support the application of S-O-R theory in sustainable tourism research and demonstrate that integrating smart tourism technologies with authentic cultural experiences can foster responsible tourist behavior. Conclusion: The study provides theoretical contributions to tourism behavior literature and practical implications for destination managers seeking to promote sustainable tourism development in Bali.
Prosedur Pelayanan Tamu di Food & Beverage Romeos Bar & Grillery Made Heryk Kartika Putra; Firlie Lanovia Amir; I Gede Dirga Surya Ary W idhyadanta
Jurnal Studi Perhotelan dan Pariwisata Vol 3 No 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v3i1.3244

Abstract

Purpose: This articel will analyze the implementation of Guest Service Procedures at Romeos Bar & Grillery in order to analyze how the implementation of standard service procedures at Romeos Bar & Grillery as well as the efforts made by the management to improve guest service at Romeos Bar & Grillery. Research methodology: This qualitative research gathered data through interviews and observations, providing a clear picture of service procedure implementation at the restaurant. Data analysis followed three steps: data reduction, data display, and conclusion drawing with verification.Results: From this study it was found that the guest service process at Romeos Bar & Grillery already has an appropriate standard where the operational standards of guest services here are developed from the sequence of service that has been applied internationally, and from the observation process carried out in the field it was found that the implementation of the SOP has been going well, but there are several steps that have not been carried out optimally.Conclusions: The implementation of standard service procedures at Romeos Bar & Grillery aims to ensure smooth operations and provide the best service for guests. To support the service, complete equipment is needed and improving the quality of human resources through training, awards, and strengthening teamwork. Improving time discipline and service efficiency are the main factors that need to be improved in order to improve the overall quality of service.Limitations: This study has limitations in the scope of observations which only focus on service procedures at Romeos Bar & Grillery, so it does not cover other aspects such as in-depth customer satisfaction or comparisons with similar restaurants.Contribution: Then regarding the process carried out by management in improving the service of the staff at Romeos Bar & Grillery, namely the on-job training process, off-job training, and also by carrying out activities that have been proclaimed by the Romeos Bar & Grillery.Keywords: Food & beverage service, Guest service procedures, ServiceHow to Cite: Putra, M, H, K. Amir, F, L. Widhyadanta, I, G, D, S, A. (2024). Prosedur Pelayanan Tamu di Food & Beverage Romeos Bar & Grillery. Jurnal studi perhotelan dan pariwisata, 3(1), 11-19.
Tourist Interests and Preferences for Snokeling Activities at Manta Point Nusa Penida Firlie Lanovia Amir; Gusti Made Riko Hendrajana
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2414

Abstract

Background: This study aims to determine tourist interest and preferences for snorkeling at Manta Point, Nusa Penida. Manta Point is a marine tourism destination, primarily attracting manta rays and the beauty of the underwater ecosystem. Snorkeling is a popular tourist activity because it can be enjoyed by a wide range of tourists and provides a firsthand experience of the underwater world. Method: This study used a descriptive qualitative approach to gain a deeper understanding of tourist interests and preferences for snorkeling at Manta Point, Nusa Penida. Informants were selected using purposive sampling, with three participants: one manager and two tourists. Data collection involved observation, in-depth interviews, and documentation. Data validity was tested using data triangulation. Results: The research results show that tourist interest in snorkeling is influenced by the desire for new experiences, the attraction of manta rays, the beauty of the underwater panorama, and the influence of social media. Tourist preferences are influenced by factors such as safety, comfort, supporting facilities, service quality, and marine environmental conditions. Conclusion: This research shows that destination management that pays attention to service quality and environmental sustainability is needed to improve the tourist experience and maintain the tourist attraction of Manta Point
Co-Authors Agus Sunatha Putra Aling, Florenza Angeli Nazaretha Anarini , Dilla Taxsia Pratitah Andhika, I Made Wisnu Astina, Made Arya Devi, Ni Kadek Sintya Loka Dewa Putu Kiskenda Erwanda P., Dewa Putu Dewi, Sang Ayu Made Sintya Eka Sudarmawan, I Wayan Febianti Febianti Febianti Febianti Febianti Febrianti Fevi Chandra Firman Sinaga Fortuna, Dewa Ayu Putu Mayuni Gede Eka Wahyu Gredinov Sumanta Malsad Griselda Pangaribuan, Tasya Gusneli GUSTI AYU PRAMINATIH Gusti Made Riko Hendrajana Hugo Prasetyo Winotoatmojo I G. M. Riko Hendrajana I Gede Dirga Surya Ary W idhyadanta I Gede Putu Widarmana I Gusti Ayu Melistyari Dewi I Gusti Made Riko Hendrajana I Made Gede Brihanala Putra I Nyoman Sudiarta I Putu Ryan Dharma Putra Ida Ayu Etsa Pracintya Indrawan, I Putu Agus Hary Judijanto, Loso Juliastari, Komang Trigita Juniarta, Pande Putu Kadek Arya Kusuma Yoga, I Komang Shanty Muni Komang Shanty Muni Parwati Komang Shanty Muni Parwati Komang Shanty Muni Parwati Loso Judijanto Lucky Mochamad Kharisma Made Ayu Juliantini, Ni Made Gede Brihanala Putra Made Heryk Kartika Putra Muhammad Aga Sekamdo Muni, Komang Shanty Ni Komang Bintang Dewi Pratiwi Ni Komang Nariani Ni Nyoman Deni Ariyaningsih Ni Nyoman Deni Ariyaningsih Ni Wayan Rena Mariani Nurwijayanti Nyoman Agus Trimandala Paramita, Putu Dian Yuliani Paramitha, Made Widya Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Patrisia, Ni Komang Putri Pramiswari , Ida Ayu Made Dwi Dyah Pratiwi , Ni Made Krisna Putra, A.A. Gede Bagus Sedana Putra, I Made Gede Brihanala Putra, Made Heryk Kartika Putu Eka Wirawan Putu Mega Putra Putu Sabda Jayendra Putu Suweca Nata Udayana Rahmawati, Rahmawati Riko Hendrajana, I Gusti Made Rinayanthi, Ni Made Rizky Mahendra, I Putu Robiatul Adawiyah Sanjaya, I Wayan Kiki Saputra, I Gusti Ngurah Agung Oka Sari, Retno Juwita Semadi, Gusti Ngurah Yoga Semara, I Made Trisna Shanty Muni Parwati, Komang Sri Pujiastuti Suadnyana, I Wayan Suarmana , I Wayan Restu Sudjana, I Made Susanti, Putu Herny Suwintari, I Gusti Ayu Eka Titing Koerniawaty, Francisca Tumundo, Maria Angelita Utik Kuntariati Wahyudi, I Made Indra Wahyudi, Kadek Andi Wibawa, Made Bagus Aditya Widhyadanta, I Gede Dirga Surya Arya Widiantari, Ni Kadek Wua, Maria Christin Yani, Ni Wayan Mega Sari Apri