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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian
Nasution, Suswati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Promotion, Consumer Trust And Service Quality On Purchasing Decisions On Online Transportation In Bengkulu City Defa, Kikim Gumala; Nasution, Suswati; Zoniarti, Zoniarti
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.155

Abstract

The factors of promotion, consumer trust, and service quality in the Maxim online transportation application in Bengkulu City are expected to influence consumers' purchasing decisions. Maxim is designed to facilitate consumers' travel, enabling them to travel easily and efficiently anytime and anywhere. The purpose of this research is to examine the influence of promotion, consumer trust, and service quality on purchasing decisions for online transportation in Bengkulu City. The sample in this study consists of 100 Maxim users. Data was collected using a questionnaire, and the analysis method employed is quantitative, using statistical tests with SPSS. This study utilizes multiple linear regression analysis, validity tests, reliability tests, coefficient of determination, t-tests, and F-tests. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 3.660 > t-table 1.984 with a significance level of 0.000 < 0.05. Additionally, consumer trust has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.486 > t-table 1.984 with a significance level of 0.015 < 0.05. Furthermore, service quality also has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.064 > t-table 1.984 with a significance level of 0.042 < 0.05. Simultaneously, promotion, consumer trust, and service quality have a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where F-value 26.678 > F-table 2.700 with a significance level of 0.000 < 0.05.
Peningkatan Kinerja SDM UMKM Melalui Pelatihan Media Sosial Untuk Pemasaran Dan Branding Praningrum, Praningrum; Puspita, Anggri; Daulay, M Yasser Iqbal; Nasution, Suswati
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8833

Abstract

The purpose of this PKM activity is to provide basic HRM training for Micro, Small and Medium Enterprises of Central Bengkulu. The method of community service activities begins with the preparation stage and problem identification through field surveys. The survey was conducted by looking at the condition of SMES and discussing directly with the Owner of Central Bengkulu SMES. The survey intends to identify the needs and opportunities for the need for social media for SMES business actors. Then, the socialization and training stages were carried out by the team. The result of this community service activity is the knowledge of participants, in this case SMES business actors, regarding the need for social media to increase marketing and product branding. After the PKM activities were carried out and the material presentation was delivered, it was found that the participants' knowledge about social media had increased.
Pendampingan Pencatatan Kas Harian Berbasis Aplikasi Catatan Keuangan (Buku Kas Harian) Pada UMKM Arabian Kebab Bang Aji Bengkulu Syahputra, Paldi Awan; Damarsiwi, Eska Prima Monique; Nasution, Suswati; Kresnawati, Kresnawati; Putri, Lydia Gustina; Harwini, Dewi; Tambunan, Denis Ryanto; Yulianti, Oni
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8879

Abstract

MSMEs have an important role in supporting the local economy, but many business actors still face obstacles in financial recording, especially in recording daily cash flow systematically. This community service activity aims to assist UMKM Arabian Kebab Bang Aji Bengkulu in managing daily cash records based on simple financial applications, namely the Daily Cash Book. The implementation method consists of observation, training, direct assistance, and evaluation of the use of the application. The results of the activity show that MSME owners are getting used to using the application to record daily income and expenses, so that they can monitor the financial condition of their business more regularly and accurately. With this assistance, it is hoped that MSMEs can improve financial literacy and make more informed business decisions based on well-documented financial data.
Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal Fira, Tiara Elma; Monique D S, Eska Prima; Nasution, Suswati; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6275

Abstract

Tofu and tempeh are traditional food products that are very popular in Indonesia. However, in order to remain competitive in the increasingly tight local market, tofu and tempeh producers need to implement innovative marketing strategies. The aim of community service is to identify innovative marketing strategies that can be implemented by tofu and tempeh factory owners, improve the skills of tofu and tempeh factory owners in marketing their products effectively and increase the competitiveness of tofu and tempeh products in the local market through various innovative marketing initiatives. The research method for community service uses in-depth interviews and field observations.
The Role Of LPS Socialization Strategy Through Deposit Surveys In Increasing Confidence In The Deposits Guarantee Program Nasution, Suswati; MD , Eska Prima; Wagini, Wagini; Nasution, Siti Wardah Pratidina
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.812

Abstract

This study aims to examine the role of the public outreach strategy implemented by the Indonesia Deposit Insurance Corporation (LPS) through depositor surveys, and its impact on public trust in the deposit insurance program. Although surveys are typically positioned as research instruments, in this context they also serve as tools for public education and information dissemination. This research employs a qualitative descriptive approach using thematic analysis, based on the model proposed by Miles and Huberman (1994), which includes data reduction, data display, and conclusion drawing. The data were obtained from surveys involving 30 depositors with diverse demographic backgrounds and levels of financial literacy. The findings indicate that participation in the survey indirectly enhanced respondents' awareness and understanding of the existence and functions of LPS. Several respondents admitted that they became aware of the deposit insurance program only after taking part in the survey, suggesting that surveys can be an effective outreach tool when designed to be communicative and interactive. In addition, most respondents expressed high levels of trust in financial institutions, including LPS, despite their initially limited understanding of the program. This study concludes that survey-based outreach strategies hold significant potential as non-traditional methods to build public trust in financial institutions. Therefore, surveys should not be viewed merely as data collection tools, but also as strategic communication media within the broader framework of institutional public engagement. LPS is encouraged to further develop survey formats that promote active participation, simultaneous education, and sustainable improvements in public financial literacy.
Program Penyuluhan Kebersihan Dan Infrastruktur Sebagai Wujud Inovasi Dalam Membangun Kewirausahaan Masyarakat Nopiyanti, Penti; Rosandy, Muhammad Wahyu; Nupsi, Nupsi; Ulva, Marya; Yolanda, Dwi; Nasution, Suswati; Soleh, Ahmad; Yulianti, Liza
Jurnal Kewirausahaan & Inovasi Vol. 3 No. 1 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v3i1.843

Abstract

Community service is one form of implementation of the Tri Dharma of Higher Education which aims to improve community welfare through innovation-based empowerment. This program aims to develop community entrepreneurship through cleanliness counseling and infrastructure installation which includes painting portals, installing signs, and implementing community gymnastics and neighborhood association gatherings. This activity was carried out in RT.23, Pematang Gubernur Village, by involving the local community in every stage of its implementation. Cleanliness counseling is carried out to increase public awareness of the importance of maintaining a healthy and clean environment, while the installation of infrastructure is expected to strengthen local economic identity and independence. Community gymnastics and gatherings are a means to build solidarity and encourage active community participation in social activities. This program also functions as a forum to introduce the concept of community-based entrepreneurship through social innovation that can improve the quality of life and empower communities to be more economically independent. The expected results of this program are increased public awareness of the importance of environmental cleanliness, the creation of infrastructure that supports economic activities, and the formation of sustainable social entrepreneurs.
The Effect of Training and Competence on Employee Productivity at Cv Telaga Mas Bengkulu Reskyana, Wita Fitria; Nasution, Suswati; Zoniarti, Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.449

Abstract

SDM always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The aim of the research is to find out whether there is an influence of work environment and motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research is using quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 2.271 + 0.257 X1 + 0.574 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 91.5% while the remaining 8.5% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.915. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 91.5% while the remaining 8.5% is influenced by other variables not examined in this study.
Pelatihan Penyusunan Laporan Keuangan Digital Menggunakan Aplikasi MONEY LOVER Pada Usaha UMKM ES Jagung Next Level Afriani, Sulisti; Nasution, Suswati; Sudarsono, Aji; Ramadhani, Lusi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8583

Abstract

The development of technology is very influential on the development of technology today, especially in today's digital era. Technology has had a significant impact on human life in the social, economic and cultural fields. Technology has changed business processes to be more efficient and effective so as to increase productivity and business growth. One of them is the development of micro, small. And medium (UMKM) which are already many in Indonesia, the background of the formation of UMKM in Indonesia is the rapid development of technology. One of the reasons we took the title “Digital financial preparation training using the money lover application at the next level corn ice UMKM business” is because the ice UMKM business has not used financial reporting records using digital applications. This implementation is carried out by means of socialization using the money lover application in the MSME Ice business.
Program KKN-T Sebagai Wujud Pengabdian Masyarakat: Peningkatan Kesadaran Kebersihan Lingkungan Perumahan Al-Fayyadh Juliana, Pinti; Wulandari, Annisa; Siboro, Nadia Sauli Yanti BR.; Pirdayanti, Mei Sela; Aprilia, Dela; Nasution, Suswati; Soleh, Ahmad; Gayatri, Ida Ayu Made Er Meytha
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.9124

Abstract

The Thematic Community Service Program (KKN-T) emphasizing environmental cleanliness awareness enhancement has been implemented in Al-Fayyadh Housing Complex, RT 23 RW 04, Pematang Gubernur Village, Muara Bangka Hulu District, Bengkulu City. The main objective of this program is to increase awareness and active participation of the community in maintaining residential environmental cleanliness as a form of community service. The program implementation method employs a comprehensive approach, including socialization activities to provide theoretical understanding, counseling to enhance residents' knowledge, and community service activities as practical implementation. This approach is designed to encourage direct community involvement in maintaining environmental cleanliness.The program evaluation results demonstrate significant positive impact, with residents' awareness regarding the importance of environmental cleanliness increasing by 75% and participation in community service activities increasing by 60%. This program successfully created tangible changes by establishing a clean, healthy, and comfortable residential environment for all communities. The success of this program shows that participatory and educational approaches can be effective strategies in enhancing environmental awareness among communities.
The Influence of Hard Skills and Soft Skills on the Performance of Bengkulu City Education Office Employees Pratama, Meylan; Nasution, Suswati; Nurzam, Nurzam
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i2.9

Abstract

The purpose of this study is to determine the effect of hard skills and soft skills on employee performance at Education Department of Bengkulu City. This research is a quantitative research. The method used in this study is a questionnaire method, with a sample of 102 employees who have become ASN employees at Education Department of Bengkulu City. The results show that multiple linear regression Y = 19.309 + 0.295 (X1) + 0.360 (X2) + 1.053, meaning that the hard skills (X1) and soft skills (X2) variables have a positive or unidirectional relationship to employee performance (Y) at Education Department of Bengkulu City. The results of the t-test that the hard skill variable (X1) shows t count 3.779>t table 1.984 and a significance of 0.000<0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that hard skills (X1) have a positive and significant effect on employee performance (Y) at Education Department of Bengkulu City, then the results of the soft skills variable t test (X2) showed t count value of 8.231>t table 1.984 and a significance of 0.000 <0.05, then the results of the hypothesis Ha were accepted and Ho was rejected, meaning that soft skills (X2) had a positive effect and significantly to the performance of employees (Y) at Education Department of Bengkulu City. The result of the F count test is greater than F table, which is 33,939>2,46, it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between hard skills (X1) and soft skills (X2) on employee performance (Y) at Education Department of Bengkulu City. This can be seen at a significance level of 0.000<0.05.
Co-Authors Abi, Yudi Irawan Agung Wijaya, Agung Ahmad Soleh Aji Sudarsono Aldo, Muhammad Ameilia, Deva Andini, Puja Anugra, Bima Aprila, Izra Putri Aprilia, Dela Ariantara, Yudi Damarsiwi, Eska Prima Monique Daulay, M Yasser Iqbal Defa, Kikim Gumala Febriansa, M Rahman Ferdyansyah, Ferdyansyah Fira, Tiara Elma Fitriano , Yun Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Handayani, Tita Septi Hanila, Siti Harwini, Dewi Hidayah, Nenden Restu Huda, Okta Nurul Juliana, Pinti Karona Cahya Susena Kresnawati Kresnawati Kresnawati, Kresnawati Liza Yulianti Magfiroh, Galih Mariani, Jezi MD , Eska Prima Melinda, Tri Febrina Merry Rullyanti, Merry Monique D S, Eska Prima Monique Ds, Eska Prima Neri Susanti Nia Indriasari, Nia Nirmalawati Nirmalawati Nirta Vera Yustanti Nopiyanti, Penti Nupsi, Nupsi Nurzam, Nurzam Pirdayanti, Mei Sela Praningrum, Praningrum Pratama, Meylan Pratidina Nasution, Siti Wardah Puji Rahayu Puspita, Anggri Puspita, Rola Putri, Lydia Gustina Rahmi, Fathur Ramadhani, Lusi Reskyana, Wita Fitria Rosandy, Muhammad Wahyu Roziana, Refsi Saputra, Ilham Aidil Siboro, Nadia Sauli Yanti Br. Situmorang, Bernando Sulisti Afriani, Sulisti Syahputra, Paldi Awan Syallaysyah, Jenny Dwi Tambunan, Denis Ryanto Tiananda, Prezi Tito Irwanto, Tito Ulva, Marya Wagini Wagini, Wagini Wulandari, Annisa Yantari, Nuri Yanti, Rina Trisna Yolanda, Dwi Yollandah, Yollandah Yudi Yudi Yulanda, Popi Yulianti, Oni Zoniarti, Zoniarti