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Kristinae, Vivy
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PELATIHAN PEMASARAN PRODUK DAN LAPORAN KEUANGAN SEDERHANA BAGI PELAKU USAHA WISATA SUSUR SUNGAI DI PALANGKA RAYA Ferdinand, Ferdinand; Kristinae, Vivy
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2026): BESIRU : Jurnal Pengabdian Masyarakat, April 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i4.2523

Abstract

This community service activity aims to improve the knowledge and skills of tourism business actors in Palangka Raya, especially in the Kahayan River Tourism area, in the field of product marketing and the preparation of simple financial reports. Kahayan River Trail Tourism is one of the leading tourism potentials in Palangka Raya City that offers the experience of enjoying the beauty of the Kahayan River through boats or klotok, with natural attractions, culture, and life of the riverside community. The Palangka Raya City Tourism, Culture, Youth and Sports Office describes the Kahayan River as a path that has strong historical, cultural, and natural charm values for the city of Palangka Raya. The problems faced by tourism business actors include limited ability to market tourism products, lack of optimal use of digital media, orderly financial records, and the lack of simple financial reports that can be used to evaluate businesses. The activity method uses a qualitative descriptive approach through observation, interviews, socialization, training, discussions, practices, and evaluation of activities. The results of the activity showed that the training was able to increase participants' understanding of tourism product marketing strategies, preparation of promotional content, consumer services, recording income and expenses, and the preparation of simple profit and loss reports. This activity is expected to strengthen the capacity of tourism business actors in developing businesses in a more planned, professional, and sustainable manner.
Co-Authors Aditya Candra L. Awat, Natanael Amilia, Noor Andre Setiawan Angelica, Helena Ani Mahrita Aprianda, Fricella Aprilita, Aprilita Aref Puadi Arum, Diah Panjar Atviaputra, Alvin Siena Borneo Poetra, Gema Bryanviko, Mayrichael Christa, Usup Riassy Damayanti, Nurlia Eka Erwin Prasetya Toepak Erwin Prasetya Toepak Ferdinand Ferdinand Ferdinand Ferdinand Ferdinand, Ferdinand Inglesia, Nathaly Irmawan, Muhammad John Budiman Bancin Jonathan Giovanni Jonathan Giovanni Karuehni, Ina Lampe, Normand Armando Lelo Sintani Mahrita, Ani Margareta, Selly Aulia Meidian Krisna, Kade Chrysti Meitiana Meitiana Meitiana Meitiana, Meitiana Muliyani, Agustina Nahan, Noorjaya Novan Novan, Novan Nurlia Eka Damayanti Pebriani, Putri Peridawaty, Peridawaty Prakosos, Rian Sidiq Prasetia, Gerry Agave Putri, Zahra Widya Retawati, Anike Rian Sidiq Prakoso Roby Sambung Roby Sambung Septya, Lia Sihombing, Salbetta Sonder, Johni Sopather, Kembara Sukmani, Meylinda Supriyono , Bambang Syamsudin, Achmad Tiawon, Harin Toendan, Rita Yuanita Tunjang, Hansly Victor Victor Wulandari, Leony Wulandary, Leony