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All Journal Jurnal Matematika Jurnal Sains Matematika dan Statistika Wikrama Parahita : Jurnal Pengabdian Masyarakat Tekinfo | Scientific Journal of Industrial and Information Engineering PERFORMA : Media Ilmiah Teknik Industri Metode : Jurnal Teknik Industri BAREKENG: Jurnal Ilmu Matematika dan Terapan Unisda Journal of Mathematics and Computer Science (UJMC) JMM (Jurnal Masyarakat Mandiri) Beta: Jurnal Tadris Matematika JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal TAMBORA EIGEN MATHEMATICS JOURNAL Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Computer System and Informatics (JoSYC) Reswara: Jurnal Pengabdian Kepada Masyarakat Range : Jurnal Pendidikan Matematika Journal of Computer Networks, Architecture and High Performance Computing JENIUS: Jurnal Terapan Teknik Industri Jurnal Industri Pariwisata JURNAL ILMIAH GLOBAL EDUCATION Brilliance: Research of Artificial Intelligence Journal Of Human And Education (JAHE) Journal of Innovation Research and Knowledge Jurnal Industri dan Teknologi Samawa (JITSA) Hexagon Jurnal Pengabdian Rekayasa Sistem Jurnal Matematika
Hermanto, Koko
Program Studi Teknik Industri, Universitas Teknologi Sumbawa
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Journal : Jurnal Matematika

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Analisis Model Struktural Penyusunan Minat Berkunjung Kembali Masyarakat pada Event Maen Jaran di Sumbawa Koko Hermanto; Tamara Exanti Olifia
Jurnal Matematika Vol. 15 No. 2 (2025)
Publisher : Mathematics Study Program, Faculty of Mathematics and Natural Science, Udayana University Gedung UKM, Ruang UKM 8 Lt 1, Kampus Bukit Jimbaran, Badung-Bali.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMAT.2025.v15.i02.p187

Abstract

One of the advantages of Sumbawa Regency is its cultural diversity, the tradition of horse racing or commonly called the Maen Jaran Event (in Sumbawa language) is part of the culture and entertainment that has been preserved for centuries in Sumbawa. In efforts to preserve culture, especially traditional arts, it is increasingly difficult along with the development of the times and current globalization trends. Based on the results of observations there are several factors found in the Maen Jaran event there are several things that are less satisfied felt by visitors, namely the lack of facilities provided such as the lack of visitor stands, lack of trash cans, and parking spaces that are still relatively limited and the location where the Maen Jaran event is held far, visitors are less likely to leave because the location is quite far from their location point so that it will have an impact on the interest in returning when visitors get an uncomfortable experience or impression in assessing the quality of the event held. So to increase the interest in returning to the Maen Jaran event in Sumbawa, it is necessary to conduct a large analysis of visitor satisfaction, visitor experience, event quality and location on the interest in returning.Based on these problems, it is necessary to analyze the public’s intention to revisit the Maen Jaran event regarding visitor satisfaction, visitor experience, event quality, and location. In this study, a survey was conducted first and determined the research instrument used in collecting data, namely using a questionnaire with a non-probability sampling method, which must first determine the number of samples and distributed to 104 respondents. Furthermore, before conducting the SEM analysis, the instrument was tested for validity and reliability with a loading factor value that met the criteria (> 0.60). The method in this study was Structural Equation Modeling (SEM) with the Lisrel 8.80 software approach. Based on the results of the study, visitor satisfaction has a -28% relationship with the intention to revisit, visitor experience has an 84% relationship with the analyzed intention to revisit, event quality has a 5.1% relationship with the intention to revisit, while the location has a 24% relationship with the intention to revisit. The results of the study are expected to be a reference in decision making for Maen Jaran event organizers to maintain and increase public interest in visiting the Maen Jaran event.
Co-Authors Adi Suriyadin Adiasah, Iksan Ahmad Yamin Aldrin Ali Topan, Paris Altarisi, Salman Ananda, Dea Andika Pratama Andika, Ahyar Anggriani, Luluh Atira, Fatin Farah Bahtiar, Syamsul Bayu Dinanda Putra Darmayadi, Surya Dea Ananda Debi Julia Sari Dery Sofya, Noura Dinda Permata Dwi Ermayanti, Tita Dzil Ikram, Fadhli Ekastini Ekastini Ekastini Ekastini Eki Ruskartina Eko Wijaya Eko Wijaya Erwin Mardinata Fajar Aryo Nugroho Fatin Farah Atira Fauzi Widyawati Fazriansyah Fidya Rizqika Firda Utami, Silvia Fitriani, Reza Friendly Harahap, Herpan Syafil Harizahayu Harizahayu Harizahayu, Harizahayu Heriwibowo, Dedy Herpan Syafil Harahap Hudaningsih, Nurul Hudaya, Chairul I Gusti Putu Muliarta Aryana I Gusti Putu Muliarta Aryana I Putu Winada Gautama I Wayan Joniarta Iksan Adiasa Imam Munandar Imam Munandar Ismi Mashabai Ismiyarti, Wilia Julkarnain, M. Juniardi Akhir Putra Karyaningtiyas, Dimastuti Putri Mamika Ujianita Romdhini Mardinata, Erwin Marwan Marwan Mietra Anggara Mietra Anggara Muhammad Amirul Muhammad Sayyid Rafi Muhammad Zikri Kautsar Mukhtar Hadi Ningsih, Nur Fitria Nora Dery Sofya Nora Dery Sofya Nur Fitria Ningsih Nurfadila Nurfadila Nurfadila Nurfadila, Nurfadila Nuryadi, Halid P, Gipari Royen Permata, Dinda Puji Muniarty Puji Muniarty Purwo Seputro, Bintarto Putraedi, Andri Ramdani, Marisa Desita Ratna Yuniarti Ratna Yuniarti Renaldi Yansyah Reza Fitriani Ridho Rabani Robbani, Farisan Ruskartina, Eki Ryan Suarantalla Sahdan, Sahdan Sakina, Cici Putri Salman Altarisi Salman Altarisi Sandy, Agusta Hari Sarkasih, Muhammad Reza Shinta Esabella Silvia Firda Utami Silvia Firda Utami Sis Yanti Arisma Sofya, Nora Dery Suarantalla, Ryan Sumarningsih, Eka Yuni Surbakti, Benar SURYANI Tamara Exanti Olifia Taryono, Taryono Tita Dwi Ermayanti Tiya Indryani Turrahmi, Ulfa Ulfa Turrahmi Ulfaturrahmi W, Yunari. Wari Ammar Abdul Jabbar Wilia Ismiyarti Yandri Sudodo Yansyah, Renaldi Yanti, Sahri Yuliadi Yuliadi Yuliadi Yuliadi