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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal CoreIT INOVTEK Polbeng - Seri Informatika BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Sisfokom (Sistem Informasi dan Komputer) INTECOMS: Journal of Information Technology and Computer Science Jurnal Teknologi Sistem Informasi dan Aplikasi Journal of Educational Research and Evaluation J-SAKTI (Jurnal Sains Komputer dan Informatika) JOISIE (Journal Of Information Systems And Informatics Engineering) Building of Informatics, Technology and Science Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Teknik Informatika (JUTIF) ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Munaddhomah: Jurnal Manajemen Pendidikan Islam J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Kajian Ilmu Pendidikan (JKIP) Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Testing dan Implementasi Sistem Informasi International Journal of Information System and Innovation Management Research in Accounting Journal Jurnal Informatics Nivedita
Hamzah, Muhammad Luthfi
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Applied Business and Technology

 1 
Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water's Market Success Purwati, Astri Ayu; Kurniawan, Eka; Chandra, Teddy; Deli, Mazzlida Mat; Hamzah, Muhammad Luthfi; Abdullah, Siti Intan Nurdiana Wong
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.197

Abstract

This study aims to examine the impact of marketing mix strategy and hygienic perception on consumer trust and purchase decisions for Kembar Water, a bottled drinking water (AMDK) brand. The target population for this research includes consumers who have purchased Kembar Water products. From a total population of 380 consumers, a sample size of 100 respondents was determined using the Slovin formula. Random sampling was employed as the sampling technique. Data were collected through institutional documentation and online questionnaires distributed via Google Forms. The data analysis techniques included descriptive analysis and Structural Equation Modeling (SEM) using Smart PLS software. The findings of the study reveal that: (1) The marketing mix strategy variable does not significantly influence consumer trust. (2) The hygienic perception variable has a positive and significant impact on consumer trust. (3) The marketing mix strategy variable does not significantly affect consumer purchase decisions. (4) The hygienic perception variable positively and significantly influences consumer purchase decisions. (5) The consumer trust variable has a positive and significant effect on consumer purchase decisions.
Tactical Vision: Mediation of Tactical Commitment & Moderation of Public Trust in Police Performance Lasri, Lof; Purwati, Astri Ayu; Hafni, Layla; Deli, Mazzlida Mat; Hamzah, Muhammad Luthfi
Journal of Applied Business and Technology Vol. 7 No. 1 (2026): Jounal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/wymenv30

Abstract

This study investigates the impact of visionary leadership on police performance, emphasizing the mediating role of tactical commitment and the moderating effect of public trust within the context of the Tandun Sector Police (Polsek Tandun), Indonesia. Despite the critical role of sub-district police units in maintaining law and order, challenges such as low case resolution rates, personnel demotivation, and limited community trust have hindered optimal performance. Using a quantitative research design, data were collected from 55 police personnel through total sampling and 55 community members through purposive sampling. Structural analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct, indirect, and interaction effects. The results indicate that visionary leadership significantly enhances tactical commitment, which partially mediates its relationship with police performance. Furthermore, public trust strengthens the influence of visionary leadership on operational outcomes, demonstrating its crucial role as a moderating factor. These findings underscore the importance of integrating internal leadership practices with external community engagement to achieve sustainable performance improvements. Theoretically, this research advances policing and public management literature by introducing tactical commitment as a policing-specific construct and positioning public trust as an external legitimizing factor. Practically, the study offers actionable strategies for police leaders to foster tactical readiness, community collaboration, and organizational innovation. Future research is encouraged to explore longitudinal designs, larger samples across multiple regions, and additional variables such as organizational culture and technological adaptation to further enrich the understanding of police performance dynamics.
Co-Authors Abduh, Arridho Abdul Hamid Abdullah, Siti Intan Nurdiana Wong Afiq Budiawan Ahmad, Shukri Ahsyar, Tengku Khairil Ainur, Sundetbaeva Alghifari, M. Najmi An, Fika Safitri Angraini Angraini Anofrizen Anofrizen Ansharullah Ansharullah Aprilia, Shiva Aprillia, Dhea Dwi Aprillia, Dhea Dwi Ariansah, Rizky Arif Marsal Aryani, Ni Luh Putri Baguno, Nanda Kito Butar, Fajar Rido Butar Chrispin, Gustavito Daulay, Suandi Deli, Mazzlida Mat Desnelita, Yenny Efendi, Dery Rahmayana Eki Saputra Fahlepi, Ridho Firdaus Firdaus Fitriani, Yulinda Gilman, Billi Gustientiedina H, Apriansyah Hamzah Hamzah Hamzah, Hamzah Hamzah, Zulfadli Hanafiah, Anggi Harmutika, Della Helmi, Anang Hidayat, Farhan Idria Maita Ikhsani, Yulia Intan, Sri Irwan Irwan Islamiah, Raudah Jazman, Muhammad Jimmy Jimmy Klemens Mere Komardi, Dadi Kurniawan, Eka Kurniawan, Viki Lasri, Lof Layla Hafni Loka, Septi Kenia Pita M. Fahli Zatrahadi Mahdi, Taufiq Mayumi, Farah Medet, Ilubaev Megawati - Mimelientesa Irman Mona Fronita, Mona Muhammad Rizki Mutia, Tika Muttakin, Fitriani Muzaffar, Ali Alamuddin N. Nazaruddin Nafiz, Mohammad Fadhil Hardiansyah Nahampun, Rahma Sani Najima, Najima Nasrul, Ilham Nazwa, Maharani Ni Wayan Novi Budiasni . Nuraini, Putri Nurhadi, Muhammad Oscardo, Jason Pangestu, M Yoga Paraswati, Sinta Perizat, Azhibekova Pratama, Pangeran Fadillah Pratama, Randi Gusnali Purwati, Astri Ayu Putra, Ahdika Sawiyya Putri, Intan Triana Putri, Nurhafizah Putri, Serly Amelya Rahmadani, Amelia Rahman, Sarli Rahmat, Zetri Rice Novita Robiah, Siti Rozanda, Nesdi Evrilayan Rusilawati, Ermina Safitri, Wulan Syaulia Sarbaini Sarbaini Sari, Cahya Metta Sasmita, Indah Saule, Baizakova Savra, Daffa Takratama Siregar, Syafril Siti Badriah Sitompul, Silvia Sari Suriyanti, Linda Hetri Suryani Suryani Syahputra, Rafiki Syahroni, Anjasy Syaifullah Syaifullah Syaifullah, Agus Tanoto, Eric Teddy Chandra Tegar Arifin Prasetyo Thahir, Musa Ugli, Tilovmurodov Dostonbek Furqat Umam, Muhammad Isnaini Hadiyul Vebrianto, Rian Wahyu Joni Kurniawan, Wahyu Joni Wahyuni, Dinni Winardi, Arif Rahman yahfizham, yahfizham - Yulanda, Rista Yusti, Irwan Zacky, M. Zarnelly Zarnelly Zhannar, Baisoteva